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This document presents a marketing campaign for Canadian singer Maren Ord to help gain recognition and expand her fan base. Maren was raised in a musical family and has released two albums. The campaign aims to create awareness of Maren's music through developing social media profiles and a website, networking with music blogs, and performing at small venues. The target audience is ages 14-30, especially fans of pop/rock artists like Avril Lavigne. The strategies include marketing Maren as a pop/rock artist, promoting through social media, creating music videos, and having her perform locally to build her fan base.
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Katy Perry is an American singer born in 1984 in Santa Barbara, California. After having three record deals fall apart, she signed with Capitol Records in 2007 and released her debut single "Ur So Gay." Her next single "I Kissed a Girl" was highly successful. Popular Katy Perry songs include "Roar," "Dark Horse," "Fireworks," and "Birthday." Young people between 14 and 30 years old generally like her music. The song "Roar" from her 2013 album Prism won the People's Choice Award for Favorite Song of the Year.
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Pitch documents
This document provides information about the music video project, including:
1) The band The Killers was chosen because their theatrical visual style would engage audiences and their young fan base could be targeted.
2) The song "For Reasons Unknown" by The Killers was selected because it was recently released, describes narrative elements that could be analyzed, and has a medium pace suitable for experimenting with editing techniques.
3) The target audience is young adults aged 18-19 who enjoy rock and alternative rock music, and question authority. One profile presented is of 19-year-old Kelly Summers, a fan of The Killers who expresses herself through a grunge fashion style and leads her own alternative rock
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Katy Perry's third studio album "Teenage Dream" was a commercial success, debuting at number one on the US charts and selling over 6 million copies worldwide. The album's digipak packaging incorporates bright pinks and purples with images of clouds and candy to represent the album's pop sound and appeal to teenage girls. Katy Perry is prominently featured on the front cover in a revealing pose, with her distinctive candy-themed style carried throughout the packaging.
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This document provides information about the music video project, including:
1) The band The Killers was chosen because their theatrical visual style would engage audiences and their young fan base could be targeted.
2) The song "For Reasons Unknown" by The Killers was selected because it was recently released, describes narrative elements that could be analyzed, and has a medium pace suitable for experimenting with editing techniques.
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Our artist, Isabel Beau, is a female pop artist from London who writes songs about heartbreak and bullying. Her music and image are designed to appeal to her target 12-25 year old audience. The concept for her new music video, "Battlefield", is to tell the story of a young girl who escapes her parents' constant arguing through dancing, and hopes to bring them together through her talent. The video aims to connect with fans who may experience family issues.
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M6.2 Blue Rodeo, and their lack of social media presence!
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The document discusses targeting a music video audience aged 16-20 who enjoy indie pop and R&B music. It notes that the target audience will likely be on social media platforms and familiar with the internet. While the genre's listeners can be of any gender, the discussed artist Mabel's music tends to attract more female listeners given its love-based themes. The style of typical listeners is described as urban and unique, and possibly also interested in rap music. A survey of teens showed they most commonly access music videos through their smartphones rather than television.
Laura mvula
Laura Mvula is a British soul singer-songwriter from Birmingham. She released her debut album Sing to the Moon in 2013 through RCA Records, featuring soul and neo-soul music. Mvula utilizes various media platforms to promote her music and connect with fans, including a YouTube channel for sharing new songs and videos. She also maintains her own website and active social media accounts to provide information about her discography, career updates, and upcoming concerts. Mvula's recent music videos emphasize themes of black female independence and artistic success. While not as widely known as some top artists, she hopes to increase her fame through touring and possible future collaborations.
Lo4 pro forma(3)
This marketing presentation outlines a campaign to promote an up-and-coming indie/rock artist named Henry-Maitland-Clark. The objectives are to establish his image and target audience, and sell 2500-3000 albums for his first full release. The target audience is 20-25 year old fans of bands like Hozier, Imagine Dragons, and Kodaline. The campaign will use various social media platforms, radio play, TV appearances, and merchandise to build awareness and fans. The goal is to position Henry as a talented new artist and sell enough albums to kickstart his music career.
Video killed the radio star
The document provides instructions for a coursework assignment to produce a music promotion package for the release of an album. This will include a music video, CD packaging, and magazine advertisement. It discusses the purpose of music videos as a marketing tool to promote music sales. It also asks questions about factors that influence liking a band and deciding what makes them "cool", where and when music videos are watched, and conventions commonly found in music videos.
Music presentation
The document provides information about several pop punk bands such as All Time Low, Hey Monday, and Paramore. It also mentions pop artists like Lady Gaga, Pink, Katy Perry, and Beyonce. The technology used to listen to music has advanced from cassette tapes to CD players to MP3 players. Music in the 1990s focused on pop culture and boy/girl bands, while technology was larger. Now there are more genres of music and it can explore diverse themes and contain explicit content.
Creative Concepts Module
This document provides information about an upcoming young soul band called 3 Spirits. It introduces the three band members - Audrey the lead singer from Zimbabwe, Keith the drummer from Liverpool, and Kaleb the pianist. It outlines their backgrounds and musical experiences. It then discusses the band's upcoming album including track listings and artwork. Marketing strategies are proposed that include music videos, advertising, merchandise, launch parties, and touring plans over 5 years to build their fanbase in the UK, Europe and USA. Cost projections are provided for these marketing activities.
Press Kit
Kgotso Simphiwe Makgale, known by his stage name "Sweet Kid", is a South African rapper born in 1995. He started rapping in 2009 and has since released numerous mixtapes and singles independently. Some of his achievements include being nominated for Hype Magazine's Newcomers Delight award and ranking #1 on Reverbnation's local hip hop charts. Sweet Kid aims to be considered the best in his category and hopes to achieve success through hard work and passion for his music.
Palette_Records_Press_120313
Palette Records is a new record label founded by artists to promote artistic expression in music. The label brings independent artists together to collaborate, access production resources, and elevate their careers. Palette Records signs artists across genres like country, rock, and folk and provides studio resources and support to help artists succeed without compromising their vision. Four initial artists signed are working on new albums and videos with support from the label.
Music video details
This document provides ideas for three music videos: Exit Wounds by The Script, Dark Horse by Katy Perry, and Autumn Leaves by Ed Sheeran. It outlines details for each video such as genre, target audience, key points, and production company. The production company chosen is Digifish based in the UK for having experience with The Script and providing a unique visual style. Marketing points would focus on the director and themes rather than stars.
Case study: MTV and it's Audience
MTV is a leading music channel that was launched in 1981 and primarily plays popular music videos. Over time, MTV expanded its programming to include various television shows targeting teens and young adults. While MTV still plays music videos, it now offers a wide range of genres across multiple channels. MTV's audience has grown significantly over the decades and now includes viewers worldwide ranging from ages 15 to 24 who tune in to discover the latest music trends.
Case study on mtv and its audience newest 3
MTV is a leading music cable channel launched in 1981 that primarily plays popular music videos but also airs other programming. It has influenced the creation of other genre-specific music channels and expanded its own offerings over time. Though it originally focused on rock music appealing to teenagers and young adults, MTV now plays various genres and caters to broader age groups. The channel has been hugely successful in promoting new artists and popularizing genres, becoming a worldwide brand that drives music consumption and trends.
COMM 2F00- Lorde Media Presentation
Lorde is a 17-year-old singer and songwriter from New Zealand who released her debut album "Pure Heroine" in 2013. She draws musical influences from soul artists and cites songwriters as lyrical inspirations. Lorde gained popularity through her hit single "Royals" and has since won several awards including Grammys. She maintains frequent communication with her large social media fan following while continuing to develop her unique artistic style.
LO4 Pro Forma Marketing and PR
The band profile summarizes key details about the band The Big Channel including their name, age, album titles, genre, style, and contemporaries. The objectives section outlines goals to make the band nationally and globally recognized within a year by collaborating with other pop punk bands, selling 95,000-100,000 records in the first month, and gaining recognition through live performances and social media. The document provides information on targeting 16-25 year old females, using various media platforms like YouTube and magazines to promote the band, and selling merchandise to generate interest.
Evan Egerer Portfolio
Evan Egerer is a singer-songwriter who creates pop, rock, gospel, and Latin-influenced music. He has collaborated with popular Christian artists and is currently touring with Rend Collective. The document outlines Evan's background and talents, proposed management strategies, target demographics, short and long-term goals for growing his audience and revenue over 3 months, 6 months, and 1 year. These include creating merchandise, growing social media presence, securing radio interviews and performances, and increasing streaming numbers.
Freedom Secondary Research
The document provides research and planning for creating a music video, website, and album cover for a 14-year-old singer named Aimee. The music video will represent the song "Freedom" through energetic and fun imagery. The website and cover art will have a consistent bright, colorful, and bold theme to match. Research on teen pop music videos showed they tend to be energetic with dancing and close-ups showing emotion. Example artist websites were also examined to identify common elements to include, like biographies, galleries, and music players.
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Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Boost Your Instagram Views Instantly Proven Free Strategies.
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How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandRecently uploaded (20)
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Efficient Website Management for Digital Marketing Pros
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Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering SEO for Google in the AI Era - Dennis Yu
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Martinez bree campaignmaren
- 1. Maren Ord: The New and Upcoming Face in Music By Bree Martinez Monday, August 25, 14
- 2. Meet Maren Ord Maren Ord is a young Canadian singer born and raised in Edmonton, Alberta. Her father was a music professor and her mother taught voice & piano lessons. Toured all over Canada with her family as the Ord Family singer, where she learned her passion for music and taught herself how to play the guitar, sing and play the piano. Debuted her first album, Waiting, in 2000 and her second single, Pretty Things, in 2006. Maren currently lives in river valley area of Edmonton, Alberta with her husband Joe, and two young sons, Jackson and Noah. Monday, August 25, 14
- 3. Our Goal The goal for this campaign is to create a campaign market that will help Maren Ord get her name out there in the music business and gain a bigger fan base in both Canada and United States. Monday, August 25, 14
- 4. Campaign Objective To create awareness for Maren Ord’s music and make her more well known within the music industry. Create a personal website as well as other social media accounts, where people who already know Maren Ord can keep up to date with everything that is going on in her life as well as download her music. This will also help get her more noticed by people who don’t know Maren Ord and want to know more. Network with popular music blogs to get our music out there and get more people to be more aware of our music. Blogs will be able to review our music and then give their opinion on it. To raise our fan-base, to do this we will do open mic performances, collages, and other small venues. Monday, August 25, 14
- 5. Do you know Maren Ord? 35% 65% No Yes Monday, August 25, 14
- 6. Have you heard Maren’s single Waiting or Pretty Things? 46% 54% No Ye s Monday, August 25, 14
- 7. Target Audience Monday, August 25, 14
- 8. The Competition Kate Voegele LeAnn Rimes Source: https://flic.kr/p/4Z2Kbn Source: https://flic.kr/p/nvKWzv Avril Lavigne Source: https://flic.kr/p/b7YWED Monday, August 25, 14
- 9. Primary Audience Keri Michelson Mormon, listens to both pop/ rock music, is a huge fan of Avril Lavigne. a 16-year-old sophomore in high school Her style can be considered boho-chic as well with a hint of edge. Source: https://flic.kr/p/dpv7yi Monday, August 25, 14
- 10. Secondary Target Lidia Olsen A young 30-year-old artist and mother of two. She is a well know art teacher within her community She is also mormon Source: https://flic.kr/p/5W6tuC Monday, August 25, 14
- 11. Strategies Monday, August 25, 14
- 12. Marketing Strategy #1 Market Maren Ord’s music as Pop/Rock. Start networking with popular music blogs to get Maren’s music out there in the open and get more people aware of her as an artist. Also begin networking with radio stations across the states that specialize in both genres of pop and rock music. Monday, August 25, 14
- 13. Marketing Strategy #2 Make sure we are marketing towards our target audience between the ages of 14 to 30. Create social media accounts for Facebook, Instagram, Twitter, Youtube, and Tumblr. Create music videos for her music, and post them to Youtube. Create personal website so that more people can learn about her and keep updated on Monday, August 25, 14
- 14. Marketing Strategy #3 Play up the Avril Lavigne image that she is know for and completely revamp it into her own. Create new songs to go with her new image. Begin preforming at local small venues, collages, and open mics. Monday, August 25, 14
- 15. Implementation Plan Months Objectives 1st Month (Sept.2 - Oct.4) - Begin outlining the details of the website, what content to put on and what we would like it to look like creatively. - Begin creating social media accounts, Twitter, Facebook, Instagram, Youtube, and Tumblr. - Get website up and running, begin putting in content as well as downloadable music. 2nd Month (Oct.6 - Dec.1st) - Begin networking with popular blogs, giving them our music to write reviews on them. - Begin writing new material for a new album - Begin creating awareness for Maren’s music - Start networking with radio stations that play our genre of music 3rd Month (Dec.3 - April 31.) - Start booking small venues, open mic performances, and collages. - Move to doing bigger performances - Begin doing interviews, and working with the press - Work towards one huge concert both in Canada and United States. Monday, August 25, 14
- 16. Q & A Monday, August 25, 14