Blake Shelton has had great success since entering the country music scene in 2001 with his debut single "Austin" reaching number one on the charts. He has released several albums and had numerous number one hits. Shelton uses social media like Facebook, Twitter, and Myspace to connect with fans and promote his music and career. While social media allows him to interact with fans, he has faced some criticism for jokes made on Twitter. Shelton aims to use social media strategically to promote his brand but acknowledges it can also attract negative attention.