The document provides details for Travis Scott's "Days Before Rodeo College Tour", including the set list, artistic concept, marketing plan, and production elements for each show. The goal is to promote Travis Scott and his album by bringing high energy performances to college campuses. Marketing will involve contests, interviews, and using social media. Each show aims to make the audience feel Travis Scott's outgoing energy through music, artwork, and possibly allowing fans on stage.

1. Travi$ Scott
!
Sigrid Corvo
Krysisha Conly
Breana Plunkett
Maliek Murrell
Kalil Bohannon
Days Before Rodeo College Tour

2. ARTISTIC
PROGRAMMING
S I G R I D C O R V O

3. SET LIST
• Quintana
• Uptown
• Upper echelon
• Don’t Play
• Quintana pt. 2
• Skyfall
• Sloppy Toppy
• Mamacita

4. Artistic concept
• The audience will have a very energized, pumped feeling through the entire
performance. Travis Scott is an outgoing, energetic person. We want the audience
to have a Travis feel. Making them want to sing along, and jump, maybe allow a
few audience members on stage to crowd surf, or sing with Travis. While we show
unseen, different types of art pieces that will just heightened audience feel and
improve visuals for the concert.
What the audience will see is Travis having fun, with great music and amazing
art pieces to discover. There will also be unexpected, surprise artists performing
with Travis depending on the city he is performing in.

5. Reason for tour
• To bring popularity to Travis
• Promote Days Before Rodeo

6. Scenic Elements
• A sample of the images of each song while being performed.

7. Quintana

8. Uptown
• No image just smoke coming off stage.
• Flashing lights.

9. Upper Echelon

10. Don’t Play

11. Quintana Pt. 2

12. Skyfall
• No art work
• Just spotlight on everyone on stage.

13. Sloppy Toppy

14. Mamacita

15. Stage Design

16. Marketing Plan
K R Y S I S H A C O N L Y

17. Target Market
• Travis Scott’s target audience are college students. Age range 18-25
• Each show will be on the college’s campus either on the football field or
inside the auditorium.
• 2 months before the first show we will start promoting the tour by
releasing tour dates on all of Travis Scott’s social media sites including his
personal Tumblr and Snapchat pages. During these 2 months he will be
doing interviews for major radio stations, social media sites and magazines.
He will also do phone interviews with the participating colleges. Within
those 2 months, 1 month before the official start date, Travis will be doing a
mini promo tour run with social media sites, bloggers and radio stations.
This will give his target audience a feel for what to expect at his shows. This
will make and keep his target audience excited and they will purchase
presale and general sale tickets.
• 2 weeks before the start of the tour we will announce that Travis will be
giving away swag bags at a secret location of the corresponding college.
Also there will be a contest that will be promoted on his social media sites
for 1 lucky winner each city to spend the day with him before the show and
a receive a swag bag that will include backstage pass and extra ticket for a
guest to come along to the show. This will keep his target audience anxious
and focused on his tour and what he’s doing.
• Each show will be different. We will have special guests pop up for specific
dates, if available to perform duet songs. This will get the show attendees
an unexpected “gift” at the different shows.

18. SWOT Analysis
• Strengths: Has mainstream artist collabs, backings. Has connects will ILLRoots
and Sickamore. Single Upper Echelon and Mamacita are receiving rotational
plays. Has committed audience. Very honest and opinionated. Also he’s very
young and relatable. Upper Echelon video has 3+ Million views on YouTube.
Mamacita’s video was recently released, (which caused his website to break)
and has 600+K views and rising. He also has merchandise. He also worked with
Kanye West on Cruel Summer. He’s also a great producer and has worked with
various of mainstream artists.
• Weaknesses: He’s young and very honest. Both singles; even though receiving
radio play, the rotation of both singles are not in heavy rotation. He likes to
rage, which leads to property potentially becoming damaged.
• Opportunity: A lot of different artists want their songs to be produced by him.
He’s still fairly new, so a lot of different media outlets want to interview him.
He has a soundcloud where he occasionally posts free music. He’s very hands
on with his Tumblr, Snapchat, Instagram (IG) and twitter page so he can gain
fans various different ways.
• Threats: He’s very different and goes against the grain which makes some
people very uncomfortable.

19. Marketing/Promotional Plan
• We will be promoting and marketing the Days Before Rodeo College Tour mainly on Travis’s social
media sites(Twitter, Tumblr, IG, Facebook, Snapchat, Vine and YouTube) with press promotions
happening 2 months before the tour. These sites will be constantly used to promote the tour by
using contests and the scavenger hunt strategy. This will help him gain more potential fans and
followers on each media site.
• We will do a form of guerrilla marketing called scavenger hunting with the swag bags. Travis will
tweet out a location with a picture of where the swag will be located on campus at a certain time
so people can go out and receive their prize.
• Swag bags will include a draw string bag filled with a copy of the popular single Mamacita, a t-
shirt, pens, a 1 month subscription to the LaFlame fan club with all exclusive content relating to
Travis Scott, a signed 4X6 picture of Travis, an limited edition lighter and a tour laminate and
finally 2 GA tickets to that night’s show.
• We will also post mini vlogs on his YouTube from each shows. These will have to be edited and
posted ASAP to keep fans attentive.
• 2 days before each show we will have Travis post out a contest of his choice for his fans to have a
chance to win a day with him during the tour.

20. Marketing Plan continued..
• The tour starts in Virginia on March 13th 2015 and we will begin marketing
on January 1st approx. 2 months before the start of the tour.
• Travis Scott will do a mini promo tour for radio stations such as Power
105.1, Hot 97 and Big Boy’s Neighborhood, where there will be a fan MNG
and he will promote his album and the college tour. No performance will
happen unless he has a scheduled show (which is not included in the tour).
He will also do interviews with magazines, bloggers, and social media
outlets such as Complex, Vibe and Revolt TV to promote the tour during
January and early February.
• The tour starts March 13th 2015 in Virginia at Virginia Tech and ends in
Texas at University of Texas on April 18th 2015.During this time Travis Scott
will be doing the promotional contests with the swag bags and spend a day
with Travis Scott everyday of the tour. Also he will be having vlogs posting
on his YouTube page.

21. Advertising Plan
• Each college will do a phone interview
with Travis Scott 2 months before the
tour and publish the interview on
their Student Media site and in their
college newspaper.
• The mini promo tour will happen 1
month before the college tour starts.
It will include popular radio stations,
magazines, blogs and social media
sites. At the radio stations he will do a
MNG along with an interview.
• There will also be “Countdown to Days
before Rodeo tour” trailers made 1
week before March 13th to keep fans
anticipated.

22. Public
Relations
B R E A N A P L U N K E T T

23. Tour Dates
Date: COLLEGE LOCATION:
3/13/15 Virginia Tech GLC Auditorium
3/17/15 Duke University Durham Auditorium
3/20/15 Clemson Tillman Auditorium
3/22/15 Georgia State University Georgia Dome
3/27/15 Florida State Dock Campell Stadium
4/3/15 Auburn Jordan Hare Stadium
4/5/15 Mississippi State Davis Wade Stadium
4/10/15 Louisiana State Tiser Stadium
4/17/15 Texas A&M Kyle Field
4/18/15 University of Texas Memorial Stadium

24. BIOGRAPHY
• Travi$ Scott was born in Houston, Texas on April 30,1992. He grew up with his grandmother until the age of six in town
near Missouri city called South Park where he witnessed many instances of violence and drug use. Seeing this really gave
him the drive and ambition to better himself and his living situation. He developed an early love for music when his former
musician father bought him a drum set at the age of three. He and his family moved to the suburbs in his teenage years
and he was able to experience diversity and suburban culture. A combination of teenage rebellion and his passion for
music had him skipping class with his peers to make music. Having a variety of influences like Kanye West, Gym Class
Heroes, The Fray, Diddy, Ma$e, and Coldplay inspired him to really take music seriously as well as to be creatively diverse.
At the age of sixteen Scott began producing beats and rapping. He had the urge to tell his life story. His father strongly
disliked the music he made which resulted in frequent arguments and physical altercations. On several occasions he
turned the power off in his room. However, an unsupportive parent did not stop Scott.
• Travi$ Scott went to the University of Texas and dropped out his sophomore year. He explains that he hated every day in
class and wanted to be an artist more than anything. He was miserable. After dropping out Scott asked his unknowing
mother for money for a new computer and textbooks. He bought a ticket to New York the next day and began to produce
music with his friends in the city. After New York he and his friend moved to Los Angeles with the few people that Scott
knew. Shortly after his friend left him in the city with no money. Scott’s parents cut him off financially after visiting him at
school and finding that he was no longer enrolled. Trying to move back home Scott’s parents did not allow him to stay in
their house and also cut off his phone service. So, another friend bought him a ticket back to LA and he crashed on a couch
at USC. He sold his beats to make a little money and also posted them on blog for others to listen to.
• When in LA buzz started to get out about the young artist. Grand Hustle rapper, T.I. contact him after hearing his music
and wanted to work with him. Kanye West also heard a beat that he liked. Travi$ Scott now has credits on the one of the
biggest mixtapes of 2013, “Cruel Summer”. He helped produce tracks such as “Don’t Like” “To the World” and “In the
Morning”. Scott has now released an album of his own called “Days Before Rodeo” which has features from T.I. and Big
Sean.

25. Events & Interviews
3/6 – Live Stream in studio session with Travis Scott.
3/11 – Spring Break Kick Off Party @ Peabody NightClub – VA
3/20 – Radio Interview 103.5 Atlanta
4/2 – Meet & Greet & Tiger Crossing Mall near Auburn University
4/15 – Homecoming Party @ 4 Seasons Ballroom - Austin
4/16 - Radio Interview 97.4 - Austin

26. Pictures & Press

27. Continued…

28. Business & Legal
K A L I L B O H A N N O N

29. Manager Roles
• Artist Manager: responsible for overseeing the daily affairs of Travis Scott, giving professional advice and counseling while
on the road, helping Travis make personal decisions that complement his interests and fit into his long term plans, tour
and non-tour related.
• Production Manager: responsible for renting sound equipment at each college venue, as well as lighting, video or special
effect fixtures. Also handles the scheduling/coordination of the tour crew (drivers, dancers) and venue crew (riggers,
stagehands); and takes care of show publicity.
• Technical Manager: often works with production manager by handling set construction, design and control for each of the
performances.
• Company Manager: handles the expenses as well as income on behalf of the Travis Scott. Regulates payment by
distributing funds to tour personnel and oversees long term investments, retirement funds and savings. Also makes sure
all parties involved in the production of the tour has all their obligations met; such as payments, hotel bookings,
accommodations, etc.

30. Artist Performance
Agreement
- Describes expectations of Travis Scott, his agency, and potential
venues in accordance to touring procedures
- Covers most aspects of touring including sound check, security,
transcription, promotion and production, merchandising, insurance,
cancellation, or any possible disputes
- Also describes payment, performers involved, and the exact location
of the performance

31. Venue Contracts
- Snippet of Venue Contract:
“The Graduate Life Center is to provide is theater with seats, light and
sound systems, backstage area, dressing rooms, lobby, restrooms, and
parking lot for the duration of this rental on 3/13/15. The Agency group
is responsible for staffing the front of house, box office, security, light
and sound operators, set, costumes, and rights to the material being
presented.”
- Venues used: Stadiums, Auditorims

32. Unions
• SAG-AFTRA (American Federation of Television and Radio Artists): this
union is mainly involved with working out labor agreements with
employers. Would be used in order to set up a contract between The
Group Agency and Travis Scott.
• AGVA (American Guild of Variety Artists): more involved in the live
performance aspect of artist rights. Will be responsible for
negotiating national agreements with venues in which Travis Scott will
perform.

33. Productio
n
M A L I E K M U R R E L L

34. Virginia Tech. Ground Plan

35. Virginia Tech. Schedule
9:30am:
Advisors Arrive
Phone Lines Set
Dressing Rooms Cleaned
Entertainment Chair Arrives
Runner Reports In
10:00am:
Tech Load-In
11:00am:
Box Office Opens
Hospitality Coordinators Arrive
11:30am:
Security Arrives
12:00pm:
Band Load-In
Crew Lunch
1:00pm:
WUVT-FM 90.7 Radio Interview
8:45pm:
Doors Open
9:10pm:
MC Introduces Show
9:15pm:
Opening Act
10:00pm:
Set Break/Intermission
10:15pm:
Main Act
11:00pm:
Box Office Closes
11:30/12:00pm:
Show Ends
12:00pm:
Load-out

36. Technical Rider
Travis Scott wants:
1. One (1) hot catered meal to accommodate twelve (12) people upon arrival at venues. This meal is to be considered
lunch.
2. One (1) hot catered meal to accommodate twelve (12) people at a time set by Tour Manager. This meal is to be
considered dinner.
3. Two (2) six pack bottled water
4. Two (2) six pack Gatorade
5. Stage is to be 42' width x 35' depth x 5' height. In addition, a minimum work area of 12' x 20' x 5' is required both
Stage Left and Right (wings).
6. Stage cover must cover complete stage, wings, and work areas at a height of 45' above stage.
7. 100 amps, 120 volts per leg, single or three-phase service to supply sound power distro only.
8. 400 amps, 120 volts per leg, three-phase service that is used solely for lighting equipment.
9. One house electrician
10. TECHNICIANS: are to be provided at no cost to PRODUCER or ARTIST, including at least a lighting director and pre-
show focus crew, and two (2) or more competent technicians for both house and monitor system. Technicians are to
be available for load-in, sound check, performance and load-out.
Technical Rider

37. Sloppy Toppy
● Bright lights appear and flash through Venue
● Instrumental plays
● Migos enters stage (Florida State)
● Quavo is in Center with Travis while Offset
and Takeoff are on the side
● Travis and Quavo rap
● Lights flash disco during the end of Quavo’s
verse (verse 3)
● Takeoff begins rapping
● Light flashes on the audience
● Offset begins rapping
● The lights flash again and music ends
Song Script
Uptown
● Instrumental begins to play
● Smoke starts to pour off the stage
● Stage lights turn on
● Travis is center stage with subtle actions in
reference to his song
● Moves downstage center and allows
audience to sing into microphone
● White lights flash around stage
● Start of 2nd verse, Travis moves along stage
and connects with members in the audience
● Moves back to center stage at the end of
2nd verse
● Song ends with white out