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EB Portfolio VI
Luis Pereira - February 2024
Chase Razabdouski
YouTube is a popular online video-sharing platform where users can upload, view, rate,
YouTube is a popular online video-sharing platform where users can upload, view, rate,
share, and comment on videos. It was created in 2005 by former PayPal employees and
share, and comment on videos. It was created in 2005 by former PayPal employees and
was later acquired by Google in 2006.
was later acquired by Google in 2006.
It has become one of the largest and most influential social media platforms, serving
It has become one of the largest and most influential social media platforms, serving
as a hub for both creators and viewers to connect, share, and discover content from
as a hub for both creators and viewers to connect, share, and discover content from
around the world.
around the world.
PURPOSE
VISION
MISSION
YouTube’s purpose is to empower individuals worldwide to share and discover diverse
perspectives, knowledge, and creativity through video content.
To provide a platform for content creators of all backgrounds and interests to connect with
audiences globally. By enabling free expression and promoting inclusivity, we strive to cultivate
a vibrant community that celebrates diversity and inspires positive change.
We aspire to be the leading platform for creativity, learning, and entertainment, shaping the
future of digital media and influencing societal discourse. Together, we envision a dynamic and
inclusive online ecosystem that fosters empathy, understanding, and collective empowerment.
VALUES
Freedom of
Expression
Inclusivity
Creativity
Authenticity Responsibility
LOGO
WORDMARK
The logo features the iconic red play button,
symbolizing the platform's core function of
video playback. This simple yet instantly
recognizable image is associated with
entertainment, education, and connection.
The play button's vibrant red color evokes
energy, excitement, and passion, reflecting
the dynamic nature of the content found on
YouTube.
NEGATIVE KEYWORDS
POSITIVE KEYWORDS
Creative
Technological
Collaboration
Misinformation
Copyright
infringement
Privacy
TYPE PLAN/FONT
MAIN FONT:
max/min: 45/28; Bold
SIMILAR FONTS: Trade Gothic; League Gothic
YOUTUBE BRAND COLORS
YOUTUBE RED
#FF0000
RGB: 255.0.0
CMYK: 0.95.100.0
ALMOST BLACK
#282828
RGB: 40.40.40
CMYK: 0.0.0.84
WHITE
#FFFFFF
RGB: 255.255.255
CMYK: 0.0.0.0
LIGHT/DARK THEMES
MOOD BOARD

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LuisPereira_A1.pdf1234512345123451234512

  • 1. EB Portfolio VI Luis Pereira - February 2024 Chase Razabdouski
  • 2. YouTube is a popular online video-sharing platform where users can upload, view, rate, YouTube is a popular online video-sharing platform where users can upload, view, rate, share, and comment on videos. It was created in 2005 by former PayPal employees and share, and comment on videos. It was created in 2005 by former PayPal employees and was later acquired by Google in 2006. was later acquired by Google in 2006. It has become one of the largest and most influential social media platforms, serving It has become one of the largest and most influential social media platforms, serving as a hub for both creators and viewers to connect, share, and discover content from as a hub for both creators and viewers to connect, share, and discover content from around the world. around the world.
  • 3. PURPOSE VISION MISSION YouTube’s purpose is to empower individuals worldwide to share and discover diverse perspectives, knowledge, and creativity through video content. To provide a platform for content creators of all backgrounds and interests to connect with audiences globally. By enabling free expression and promoting inclusivity, we strive to cultivate a vibrant community that celebrates diversity and inspires positive change. We aspire to be the leading platform for creativity, learning, and entertainment, shaping the future of digital media and influencing societal discourse. Together, we envision a dynamic and inclusive online ecosystem that fosters empathy, understanding, and collective empowerment.
  • 5. LOGO WORDMARK The logo features the iconic red play button, symbolizing the platform's core function of video playback. This simple yet instantly recognizable image is associated with entertainment, education, and connection. The play button's vibrant red color evokes energy, excitement, and passion, reflecting the dynamic nature of the content found on YouTube.
  • 6. NEGATIVE KEYWORDS POSITIVE KEYWORDS Creative Technological Collaboration Misinformation Copyright infringement Privacy TYPE PLAN/FONT MAIN FONT: max/min: 45/28; Bold SIMILAR FONTS: Trade Gothic; League Gothic
  • 7. YOUTUBE BRAND COLORS YOUTUBE RED #FF0000 RGB: 255.0.0 CMYK: 0.95.100.0 ALMOST BLACK #282828 RGB: 40.40.40 CMYK: 0.0.0.84 WHITE #FFFFFF RGB: 255.255.255 CMYK: 0.0.0.0 LIGHT/DARK THEMES