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MEDIA TREATMENT
LUIS PEREIRA
CONCEPT
Empowering creators to unleash their potential and share their stories with the world
through YouTube tools.
LOGLINE:
Follow the journey of understanding the powers of YouTube's tools to amplify the platform
creators' voices and how it connects them with audiences worldwide, inspiring others to do
the same.
In this quick 30-second ad, we kick things off with the upbeat line, “Congratulations, you've
just made a YouTube channel!” But then comes the big question: “What's next?” We zoom
into little snippets of the content-making journey, from crunching numbers with analytics
to figuring out your branding and navigating the maze of monetization and editing.
“But fear not!” Enter YouTube's trusty tools - Analytics, Creator Studio, and the Community
features. We showcase how channels start to shine by using these tools, gaining more
subscribers, more buzz, and making a real impact. And to wrap it all up, we hit you with a
punchy message: 'Join YouTube Creators and get ready to unleash your creativity and
connect with millions worldwide!'
SYNOPSIS
THEME AND TONE
SOUND DESIGN LOCATION
The song used in the ad is from the “elevator
music” genre. Characterized by simple
instrumental, it's meant to create a pleasant
atmosphere without drawing too much
attention, often featuring soothing melodies
and simple arrangements.
Since it’s an animated ad, there is no location
for it.
CASTING WARDROBE
The animation will feature voices from Luis
Pereira as the narrator.
The animation will not feature any wardrobe
requirements, but the animated character
will be white, with light brown hair, brown
eyes, and wearing a dark blue hoodie.
SCRIPT
# of
shots AUDIO/DIALOG SCRIPT VIDEO DESCRIPTION
1
Soft music starts
V/O “Congratulations, you’ve just made a YouTube channel!”
Protagonist happy, Youtube Logo and a channel element in the
background, with party confetti falling, medium shot
2 V/O "Now What?” A question mark appears, close-up
3
V/O “What if you’re not familiar with branding, editing or even
monetization?”
Elements resembling branding, editing, and monetization appear one
at a time as they’re mentioned, medium shot
4 V/O “Well, glad there is YouTube Creators, right?”
Blank background, no elements, the Youtube Creators appear as a
pop up, medium shot
# of
shots AUDIO/DIALOG SCRIPT VIDEO DESCRIPTION
5
“YouTube offers creators tools to help them connect with audiences
and grow.”
Tools as element appears and start circling around the
Protagonist, medium shot
6
V/O “So, what are you waiting for? Join YouTube Creators today and
get ready to unleash your creativity and become the content
creator you were always meant to be.”
The protagonist is happy and satisfied, zooming out and showing
him being able to create content and audiences cheering him, wide
shot
7
V/O “YouTube Creators - empowering you to share your story with
the world, one click at a time."
Youtube logo and the words “one click at a time” appearing one at
a time, medium shot
8 Soft music reduces the volume and ends with a sound jingle The Youtube Creators display one last time, medium shot
STORYBOARDS
SCENE LOCATION Blank white Canvas
ACTORS & CHARACTERS Protagonist
WARDROBE & PROPS Graphic symbols for YouTube, a Channel, and Confetti
SCENE ACTION Protagonist is happy that he just created a YouTube channel, with confetti being thrown
CAMERA MOVEMENTS Camera is steady
DIALOG “Congratulations, you’ve just made a YouTube channel!”
MUSIC & SOUND EFFECTS Soft Elevator music song, cheering and confetti sound effects
SHOT #1 Shot Size: Medium
Notes:
The element of confetti
will be falling
SCENE LOCATION Blank White Canvas, with elements of shot 1 in the background with transparency of 90%
ACTORS & CHARACTERS Elements from the first shot present in the background with transparency of 90%
WARDROBE & PROPS Graphic symbols from shot 1 and also a question mark
SCENE ACTION The camera zooms in and a question mark appears in the front of the previous shot, which is fading.
CAMERA MOVEMENTS A close up/ Zoom in shot
DIALOG “Now What?”
MUSIC & SOUND EFFECTS Soft Elevator music song
SHOT #2 Shot Size: Close
Notes:
The elements from shot 1
are in the background to
make it looks like a
transition, but also that
it is part of the ad’s story
SCENE LOCATION Blank white canvas
ACTORS & CHARACTERS Protagonist
WARDROBE & PROPS Graphic elements resembling branding, editing, and monetization
SCENE ACTION Each graphic element will pop when they are mentioned in the narration (from left to right)
CAMERA MOVEMENTS Camera is steady
DIALOG “What if you’re not familiar with branding, editing or even monetization?”
MUSIC & SOUND EFFECTS Soft Elevator music song
SHOT #3 Shot Size: Medium
Notes:
The elements sort of pop
up when they are
mentioned
SCENE LOCATION Blank white canvas
ACTORS & CHARACTERS Nothing
WARDROBE & PROPS The only elemnt appearing will be the Youtube Creators logo
SCENE ACTION The Youtube Creators appear as a pop up
CAMERA MOVEMENTS Camera is steady
DIALOG “Well, glad there is YouTube Creators, right?”
MUSIC & SOUND EFFECTS Soft Elevator music song
SHOT #4 Shot Size: Medium
Creators
SCENE LOCATION Blank white canvas
ACTORS & CHARACTERS Protagonist
WARDROBE & PROPS Graphic elements representing brading, analyctics, monetization, video editing, and video creation
SCENE ACTION The elements will be around the protagonist
CAMERA MOVEMENTS Camera is steady
DIALOG “YouTube offers creators tools to help them connect with audiences and grow.”
MUSIC & SOUND EFFECTS Soft Elevator music song
SHOT #5 Shot Size: Medium
Notes:
The elements will be
popping around the
protagonist at a slow
pace
SCENE LOCATION Blank white canvas
ACTORS & CHARACTERS Protagonist and audiences
WARDROBE & PROPS The graphic elements will be a globe
SCENE ACTION The protagonist is happy and satisfied, zooming out and showing him being praised by audiences worlwide
CAMERA MOVEMENTS A Close out/Zoom Out shot
DIALOG
“So, what are you waiting for? Join YouTube Creators today and get ready to unleash your creativity and become the content creator
you were always meant to be.”
MUSIC & SOUND EFFECTS Soft Elevator music song
SHOT #6 Shot Size: Close
Notes:
The elements are already
on the scene, but the
camera will slowly zoom
out to reveal the full
picture
SCENE LOCATION Blank white canvas
ACTORS & CHARACTERS No protagnoist
WARDROBE & PROPS The YouTube logo
SCENE ACTION The YouTube Logo will be in the center, and below the worlds “one click at a time” will pop out as they’re mentioned by the narration
CAMERA MOVEMENTS Camera is steady
DIALOG “YouTube Creators - empowering you to share your story with the world, one click at a time."
MUSIC & SOUND EFFECTS Soft Elevator music song
SHOT #7 Shot Size: Wide/ Medium/ Close/ Other
one click at a time
Notes:
Similar to shot 2, the
words in the animation
will appear as they are
mentioned by the
narrator
SCENE LOCATION Blank white canvas
ACTORS & CHARACTERS No protagonist
WARDROBE & PROPS The logo of YouTube Creators
SCENE ACTION Just the logo display to end the ad
CAMERA MOVEMENTS Camera is steady
DIALOG No dialog
MUSIC & SOUND EFFECTS Soft Elevator music song
SHOT #8 Shot Size: Medium
Creators
Notes:
The ad will end with the
logo and the song
reducing the volume,
signaling that the end
came to an end.

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MEDIA TREATMENT_PDF.pdf12312312312312312

  • 2. CONCEPT Empowering creators to unleash their potential and share their stories with the world through YouTube tools. LOGLINE: Follow the journey of understanding the powers of YouTube's tools to amplify the platform creators' voices and how it connects them with audiences worldwide, inspiring others to do the same.
  • 3. In this quick 30-second ad, we kick things off with the upbeat line, “Congratulations, you've just made a YouTube channel!” But then comes the big question: “What's next?” We zoom into little snippets of the content-making journey, from crunching numbers with analytics to figuring out your branding and navigating the maze of monetization and editing. “But fear not!” Enter YouTube's trusty tools - Analytics, Creator Studio, and the Community features. We showcase how channels start to shine by using these tools, gaining more subscribers, more buzz, and making a real impact. And to wrap it all up, we hit you with a punchy message: 'Join YouTube Creators and get ready to unleash your creativity and connect with millions worldwide!' SYNOPSIS
  • 4. THEME AND TONE SOUND DESIGN LOCATION The song used in the ad is from the “elevator music” genre. Characterized by simple instrumental, it's meant to create a pleasant atmosphere without drawing too much attention, often featuring soothing melodies and simple arrangements. Since it’s an animated ad, there is no location for it. CASTING WARDROBE The animation will feature voices from Luis Pereira as the narrator. The animation will not feature any wardrobe requirements, but the animated character will be white, with light brown hair, brown eyes, and wearing a dark blue hoodie.
  • 6. # of shots AUDIO/DIALOG SCRIPT VIDEO DESCRIPTION 1 Soft music starts V/O “Congratulations, you’ve just made a YouTube channel!” Protagonist happy, Youtube Logo and a channel element in the background, with party confetti falling, medium shot 2 V/O "Now What?” A question mark appears, close-up 3 V/O “What if you’re not familiar with branding, editing or even monetization?” Elements resembling branding, editing, and monetization appear one at a time as they’re mentioned, medium shot 4 V/O “Well, glad there is YouTube Creators, right?” Blank background, no elements, the Youtube Creators appear as a pop up, medium shot
  • 7. # of shots AUDIO/DIALOG SCRIPT VIDEO DESCRIPTION 5 “YouTube offers creators tools to help them connect with audiences and grow.” Tools as element appears and start circling around the Protagonist, medium shot 6 V/O “So, what are you waiting for? Join YouTube Creators today and get ready to unleash your creativity and become the content creator you were always meant to be.” The protagonist is happy and satisfied, zooming out and showing him being able to create content and audiences cheering him, wide shot 7 V/O “YouTube Creators - empowering you to share your story with the world, one click at a time." Youtube logo and the words “one click at a time” appearing one at a time, medium shot 8 Soft music reduces the volume and ends with a sound jingle The Youtube Creators display one last time, medium shot
  • 9. SCENE LOCATION Blank white Canvas ACTORS & CHARACTERS Protagonist WARDROBE & PROPS Graphic symbols for YouTube, a Channel, and Confetti SCENE ACTION Protagonist is happy that he just created a YouTube channel, with confetti being thrown CAMERA MOVEMENTS Camera is steady DIALOG “Congratulations, you’ve just made a YouTube channel!” MUSIC & SOUND EFFECTS Soft Elevator music song, cheering and confetti sound effects SHOT #1 Shot Size: Medium Notes: The element of confetti will be falling
  • 10. SCENE LOCATION Blank White Canvas, with elements of shot 1 in the background with transparency of 90% ACTORS & CHARACTERS Elements from the first shot present in the background with transparency of 90% WARDROBE & PROPS Graphic symbols from shot 1 and also a question mark SCENE ACTION The camera zooms in and a question mark appears in the front of the previous shot, which is fading. CAMERA MOVEMENTS A close up/ Zoom in shot DIALOG “Now What?” MUSIC & SOUND EFFECTS Soft Elevator music song SHOT #2 Shot Size: Close Notes: The elements from shot 1 are in the background to make it looks like a transition, but also that it is part of the ad’s story
  • 11. SCENE LOCATION Blank white canvas ACTORS & CHARACTERS Protagonist WARDROBE & PROPS Graphic elements resembling branding, editing, and monetization SCENE ACTION Each graphic element will pop when they are mentioned in the narration (from left to right) CAMERA MOVEMENTS Camera is steady DIALOG “What if you’re not familiar with branding, editing or even monetization?” MUSIC & SOUND EFFECTS Soft Elevator music song SHOT #3 Shot Size: Medium Notes: The elements sort of pop up when they are mentioned
  • 12. SCENE LOCATION Blank white canvas ACTORS & CHARACTERS Nothing WARDROBE & PROPS The only elemnt appearing will be the Youtube Creators logo SCENE ACTION The Youtube Creators appear as a pop up CAMERA MOVEMENTS Camera is steady DIALOG “Well, glad there is YouTube Creators, right?” MUSIC & SOUND EFFECTS Soft Elevator music song SHOT #4 Shot Size: Medium Creators
  • 13. SCENE LOCATION Blank white canvas ACTORS & CHARACTERS Protagonist WARDROBE & PROPS Graphic elements representing brading, analyctics, monetization, video editing, and video creation SCENE ACTION The elements will be around the protagonist CAMERA MOVEMENTS Camera is steady DIALOG “YouTube offers creators tools to help them connect with audiences and grow.” MUSIC & SOUND EFFECTS Soft Elevator music song SHOT #5 Shot Size: Medium Notes: The elements will be popping around the protagonist at a slow pace
  • 14. SCENE LOCATION Blank white canvas ACTORS & CHARACTERS Protagonist and audiences WARDROBE & PROPS The graphic elements will be a globe SCENE ACTION The protagonist is happy and satisfied, zooming out and showing him being praised by audiences worlwide CAMERA MOVEMENTS A Close out/Zoom Out shot DIALOG “So, what are you waiting for? Join YouTube Creators today and get ready to unleash your creativity and become the content creator you were always meant to be.” MUSIC & SOUND EFFECTS Soft Elevator music song SHOT #6 Shot Size: Close Notes: The elements are already on the scene, but the camera will slowly zoom out to reveal the full picture
  • 15. SCENE LOCATION Blank white canvas ACTORS & CHARACTERS No protagnoist WARDROBE & PROPS The YouTube logo SCENE ACTION The YouTube Logo will be in the center, and below the worlds “one click at a time” will pop out as they’re mentioned by the narration CAMERA MOVEMENTS Camera is steady DIALOG “YouTube Creators - empowering you to share your story with the world, one click at a time." MUSIC & SOUND EFFECTS Soft Elevator music song SHOT #7 Shot Size: Wide/ Medium/ Close/ Other one click at a time Notes: Similar to shot 2, the words in the animation will appear as they are mentioned by the narrator
  • 16. SCENE LOCATION Blank white canvas ACTORS & CHARACTERS No protagonist WARDROBE & PROPS The logo of YouTube Creators SCENE ACTION Just the logo display to end the ad CAMERA MOVEMENTS Camera is steady DIALOG No dialog MUSIC & SOUND EFFECTS Soft Elevator music song SHOT #8 Shot Size: Medium Creators Notes: The ad will end with the logo and the song reducing the volume, signaling that the end came to an end.