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SEO Pitch - yourthinkbox

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SEO Pitch - yourthinkbox

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Search Engine Marketing & Optimization presentation for a spearking engagement in 2012.

Transcript

  1. 1. yourthinkbox Dallas SEO and Paid Search Specialist
  2. 2. Search Has Evolved
  3. 3. Just the facts • 97% of consumers go online to research products and services in their local area. • 40% of searchers believe that companies who are returned at the top of search results are the best companies in the field
  4. 4. So how do I get to the top?
  5. 5. Multiple Choices • Organic (Free) Search Results • Paid Search (PPC or Pay Per Click) Results • Google Maps (HyperLocal) • Social Media
  6. 6. Multiple Choices = Multiple Opportunities Multiple Opportunities Multiple Opportunities
  7. 7. Search Engine Optimization • SEO is the process of improving the visibility of a website or web page in search engine result pages (SERPs)
  8. 8. How Do I SEO? • Make sure your website is in the leading search engines indexes (Google, Bing, Yahoo) • Incorporate best practices and WC3 compliant code • High value content with keyword rich content • Inbound links and much, much more...
  9. 9. This is just the start • Before 2011, Google was semi-reliable on their algorithm changes. • During 2011, Google began updating their algorithms continuously and without warning. • Mid 2011, Panda Update changes SEO industry for good.
  10. 10. Pay Per Click • Internet advertising model used to direct traffic to websites, where advertises pay the publisher when an ad is clicked.
  11. 11. Why Does PPC work? • Google wants to provide the best results so their users (customers) keep using the service (search) • Customers want the best results to help answer questions or conduct purchases • Businesses want quality leads from ad dollars
  12. 12. Paid Search Necessities • Well written relevant Ad Copy with a great value proposition • High Quality Landing Page with strong call to action and text • Relevant Keywords
  13. 13. Social Media • Includes web-based and mobile technology to interact between organizations, communities and individuals • Top Social Sites include facebook, twitter, google+, linkedin, youtube • Pinterest, instagram, foursquare
  14. 14. SEOcial • Major Search Engines have started including real-time social media in results pages • YouTube and twitter are key pages that are create high CTR on SERPs • Social Media is now a key part of any internet marketing campaign
  15. 15. Why Does This All Matter? • In order to be a successful business, online presence is not an option... It is required. • Tactics without strategy is the noise before defeat ;) • Strategy without tactics is the slowest route to victory
  16. 16. How Can I Help? • I have proven results with positive impact on revenue and profit through online marketing channels • I can provide an iterative best-practices approach for long-term success • Online Marketing provides quantifiable and measurable results. • You always know your Cost Per Lead and Cost Per Acquisition.
  17. 17. I’d Love To Talk :) • My Name is Malachi Threadgill • I have been a leader in SEM for over a decade • I have a proven track record from SMB’s to Corporations with 100m+ Yearly Revenue.

Description

Search Engine Marketing & Optimization presentation for a spearking engagement in 2012.

Transcript

  1. 1. yourthinkbox Dallas SEO and Paid Search Specialist
  2. 2. Search Has Evolved
  3. 3. Just the facts • 97% of consumers go online to research products and services in their local area. • 40% of searchers believe that companies who are returned at the top of search results are the best companies in the field
  4. 4. So how do I get to the top?
  5. 5. Multiple Choices • Organic (Free) Search Results • Paid Search (PPC or Pay Per Click) Results • Google Maps (HyperLocal) • Social Media
  6. 6. Multiple Choices = Multiple Opportunities Multiple Opportunities Multiple Opportunities
  7. 7. Search Engine Optimization • SEO is the process of improving the visibility of a website or web page in search engine result pages (SERPs)
  8. 8. How Do I SEO? • Make sure your website is in the leading search engines indexes (Google, Bing, Yahoo) • Incorporate best practices and WC3 compliant code • High value content with keyword rich content • Inbound links and much, much more...
  9. 9. This is just the start • Before 2011, Google was semi-reliable on their algorithm changes. • During 2011, Google began updating their algorithms continuously and without warning. • Mid 2011, Panda Update changes SEO industry for good.
  10. 10. Pay Per Click • Internet advertising model used to direct traffic to websites, where advertises pay the publisher when an ad is clicked.
  11. 11. Why Does PPC work? • Google wants to provide the best results so their users (customers) keep using the service (search) • Customers want the best results to help answer questions or conduct purchases • Businesses want quality leads from ad dollars
  12. 12. Paid Search Necessities • Well written relevant Ad Copy with a great value proposition • High Quality Landing Page with strong call to action and text • Relevant Keywords
  13. 13. Social Media • Includes web-based and mobile technology to interact between organizations, communities and individuals • Top Social Sites include facebook, twitter, google+, linkedin, youtube • Pinterest, instagram, foursquare
  14. 14. SEOcial • Major Search Engines have started including real-time social media in results pages • YouTube and twitter are key pages that are create high CTR on SERPs • Social Media is now a key part of any internet marketing campaign
  15. 15. Why Does This All Matter? • In order to be a successful business, online presence is not an option... It is required. • Tactics without strategy is the noise before defeat ;) • Strategy without tactics is the slowest route to victory
  16. 16. How Can I Help? • I have proven results with positive impact on revenue and profit through online marketing channels • I can provide an iterative best-practices approach for long-term success • Online Marketing provides quantifiable and measurable results. • You always know your Cost Per Lead and Cost Per Acquisition.
  17. 17. I’d Love To Talk :) • My Name is Malachi Threadgill • I have been a leader in SEM for over a decade • I have a proven track record from SMB’s to Corporations with 100m+ Yearly Revenue.

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