Just the facts• 97% of consumers go online to research products and services in their local area.• 40% of searchers believe that companies who are returned at the top of search results are the best companies in the field
Search Engine Optimization• SEO is the process of improving the visibility of a website or web page in search engine result pages (SERPs)
How Do I SEO?• Make sure your website is in the leading search engines indexes (Google, Bing, Yahoo)• Incorporate best practices and WC3 compliant code• High value content with keyword rich content• Inbound links and much, much more...
This is just the start• Before 2011, Google was semi-reliable on their algorithm changes.• During 2011, Google began updating their algorithms continuously and without warning.• Mid 2011, Panda Update changes SEO industry for good.
Pay Per Click• Internet advertising model used to direct traffic to websites, where advertises pay the publisher when an ad is clicked.
Why Does PPC work?• Google wants to provide the best results so their users (customers) keep using the service (search)• Customers want the best results to help answer questions or conduct purchases• Businesses want quality leads from ad dollars
Paid Search Necessities• Well written relevant Ad Copy with a great value proposition• High Quality Landing Page with strong call to action and text• Relevant Keywords
Social Media• Includes web-based and mobile technology to interact between organizations, communities and individuals• Top Social Sites include facebook, twitter, google+, linkedin, youtube• Pinterest, instagram, foursquare
SEOcial• Major Search Engines have started including real-time social media in results pages• YouTube and twitter are key pages that are create high CTR on SERPs• Social Media is now a key part of any internet marketing campaign
Why Does This All Matter?• In order to be a successful business, online presence is not an option... It is required.• Tactics without strategy is the noise before defeat ;)• Strategy without tactics is the slowest route to victory
How Can I Help?• I have proven results with positive impact on revenue and profit through online marketing channels• I can provide an iterative best-practices approach for long-term success• Online Marketing provides quantifiable and measurable results.• You always know your Cost Per Lead and Cost Per Acquisition.
I’d Love To Talk :)• My Name is Malachi Threadgill• I have been a leader in SEM for over a decade• I have a proven track record from SMB’s to Corporations with 100m+ Yearly Revenue.