Two friends had a common vision to create an online furniture retailer for modern Indians. Pepperfry was launched in 2012 and has since grown to over 40 studios, 22 warehouses, and 1 office across India. It utilizes information technology like automated inventory management and a seller/franchisee dashboard. Products are sourced from over 10,000 sellers and distributed through Pepperfry's supply chain centers. While revenue has increased yearly, expenses exceeded income in recent years. Areas for improvement include increasing competition, high shipping costs, and customers' preference for offline shopping. Pepperfry is exploring augmented and virtual reality, as well as artificial intelligence, to enhance the customer experience and disrupt the furniture retail industry.
Study On Online Shopping Behaviour | Marketing Startegy & Selling toolsSagar Soni
The document discusses online shopping behavior in India. It finds that the proportion of female online shoppers is higher than male. Most online shoppers are between 21-26 years old and spend 1-2 hours per day on the internet for entertainment and information. The majority purchase digital devices and shop once a month spending Rs. 500-1000. Cash on delivery is the preferred payment method and Amazon is the most popular e-commerce site. Discount offers most influence online purchase decisions. Overall customer satisfaction with online shopping is high.
- Flipkart was founded in 2007 by IIT Delhi alumni Sachin Bansal and Binny Bansal and is now India's largest online retailer.
- It initially focused on selling books but has expanded into various product categories. Flipkart is funded by venture capital and is profitable.
- Flipkart's success is attributed to its focus on strong customer service, an easy-to-use website and payment options, and robust logistics and supply chain management. It aims to continue its rapid growth and expand into new categories.
- While increased competition from Amazon poses a threat, the growing Indian ecommerce market is large enough for multiple players, and Flipkart's strong brand and customer base
Localbanya Clone Feature Analysis
Start your own online grocery store with this localbanya script.
We have done a detailed analysis of Localbanya Features and have made script for you to launch within 48 hours
Buy at :
www.localbanyaclone.com
Flipkart is an Indian e-commerce company that sells a wide variety of products including apparel, electronics, home appliances, books, and other goods. It was founded in 2007 and is headquartered in Bangalore. Flipkart uses strategic marketing approaches like market segmentation, targeting middle and upper-middle income online shoppers in India. It positions itself as a one-stop online store. Flipkart's marketing mix involves offering products at competitive prices, maintaining a strong supply chain and logistics network, and promoting through both online and offline channels.
Two friends had a common vision to create an online furniture retailer for modern Indians. Pepperfry was launched in 2012 and has since grown to over 40 studios, 22 warehouses, and 1 office across India. It utilizes information technology like automated inventory management and a seller/franchisee dashboard. Products are sourced from over 10,000 sellers and distributed through Pepperfry's supply chain centers. While revenue has increased yearly, expenses exceeded income in recent years. Areas for improvement include increasing competition, high shipping costs, and customers' preference for offline shopping. Pepperfry is exploring augmented and virtual reality, as well as artificial intelligence, to enhance the customer experience and disrupt the furniture retail industry.
Study On Online Shopping Behaviour | Marketing Startegy & Selling toolsSagar Soni
The document discusses online shopping behavior in India. It finds that the proportion of female online shoppers is higher than male. Most online shoppers are between 21-26 years old and spend 1-2 hours per day on the internet for entertainment and information. The majority purchase digital devices and shop once a month spending Rs. 500-1000. Cash on delivery is the preferred payment method and Amazon is the most popular e-commerce site. Discount offers most influence online purchase decisions. Overall customer satisfaction with online shopping is high.
- Flipkart was founded in 2007 by IIT Delhi alumni Sachin Bansal and Binny Bansal and is now India's largest online retailer.
- It initially focused on selling books but has expanded into various product categories. Flipkart is funded by venture capital and is profitable.
- Flipkart's success is attributed to its focus on strong customer service, an easy-to-use website and payment options, and robust logistics and supply chain management. It aims to continue its rapid growth and expand into new categories.
- While increased competition from Amazon poses a threat, the growing Indian ecommerce market is large enough for multiple players, and Flipkart's strong brand and customer base
Localbanya Clone Feature Analysis
Start your own online grocery store with this localbanya script.
We have done a detailed analysis of Localbanya Features and have made script for you to launch within 48 hours
Buy at :
www.localbanyaclone.com
Flipkart is an Indian e-commerce company that sells a wide variety of products including apparel, electronics, home appliances, books, and other goods. It was founded in 2007 and is headquartered in Bangalore. Flipkart uses strategic marketing approaches like market segmentation, targeting middle and upper-middle income online shoppers in India. It positions itself as a one-stop online store. Flipkart's marketing mix involves offering products at competitive prices, maintaining a strong supply chain and logistics network, and promoting through both online and offline channels.
The document discusses MyPopCoins (MPC), a digital loyalty program that allows users to earn points from everyday spending. MPC aims to help retailers build loyalty by rewarding purchases and increase consumer purchasing power. It provides an umbrella program where users can earn points across retailers. The document then discusses industries like food/restaurants, apparel, and wellness that can benefit from MPC's digital visibility and marketing tools. It compares MPC's program to traditional loyalty programs and outlines benefits for retailers like cost savings and increased sales. Finally, it describes how customers can find deals, earn and redeem points, and the transparency MPC provides to retailers.
ONE customer engagement program provides a 24x7 connectivity between brands and consumers by incentivizing in-store and online interactions! ONE runs brand’s customer loyalty program and provides detailed real-time analytics on its top customers, their feedback and their spending patterns! ONE provides a platform to promote special offers & deals directly to consumers through image & video notifications and leverages social media for targeted marketing. Brands can create customer segmentations, define their own customer leagues, set their own milestones, and of course, decide what rewards they want to give to their customers!
Customers can start accumulating points & redeem it next time they are at their outlet/portal – either in the form of discounts or free stuff! ONE integrates seamlessly with brand's POS System and/or E-commerce Website & kick-starts its customer loyalty program within minutes! It also works in a plug-&-play model when integration is not desired!
Wit real-estate cost/rental on the rise, e-retail is a popular avenue for entrepreneurs seeking the retail segment. And selling grocery, vegetables and fresh food online is catching up in the tier-I cities closely followed by tier-II cities. Our services and proven expertise can go miles in paving your way to that entrepreneurial dream of starting an e-grocery store.
Mobile First Platform use cases for the Retail IndustryAshish Jhalani
The document provides information on how mobile technologies can be used in the retail industry. It discusses how retailers can use mobile to create a seamless shopping experience across channels, provide relevant real-time engagement with customers based on their location and context, and increase loyalty and lifetime value through personalized experiences. It provides examples of how retailers can implement beacon technology, in-app notifications, and integration with backend systems to recognize customers and better serve their needs while they shop both online and in physical stores.
Kalamandir is a garment retail house predominantly based out of South India.It started as a retailer of sarees in Hyderabad in September 2005 at a very modest scale with a Retail Outlet of 2000 square feet. As of today, it operates 12 retail stores, out of which 4 are in Hyderabad, 5 are in Bangalore, 1 in Vijayawada, 1 in Hanumakonda and 1 in Guntur. These 12 retail stores are spread over about 80,000 square feet.
By using its Facebook Page as a platform, Kalamandir wanted to drive footfalls and sales during Ugadi 2012 across Andhra Pradesh & Karnataka. We at 84ideas developed and launched The Golden Bill Contest to achieve the business goal of Kalamandir.
Boxed is a mobile app that allows users to purchase bulk goods without a membership fee. It holds around 500 stock keeping units in its own warehouse and offers free two-day shipping on orders over $75. Unlike warehouse clubs that require in-store trips, Boxed allows users to make purchases quickly from their mobile device. The document compares Boxed to warehouse clubs like Costco and Sam's Club, as well as delivery services Instacart and Google Shopping Express. It finds prices vary between services, with traditional clubs and Boxed being most expensive and Google Shopping having the lowest prices. Features like membership fees, minimum orders, and delivery windows differentiate the services.
Social / Digital Media - A Presentation on New TrendsManeesh Garg
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
10 Retailers Win 2014 Channel Innovation Awards
For the fourth year, Retail TouchPoints is proud to present the Channel Innovation Awards. This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.
This year’s 10 winners run the gamut of industry segments, from apparel and toys to wine and home improvement products. They are both U.S. and internationally based retail companies. Most of the winners are selling their products via both brick-and-mortar and e-Commerce web sites, in addition to mobile web sites and other channels.
The 2014 winners’ latest efforts are centered on improving the business through targeted channel strategies. Those strategies feature in-store mobile and digital technology innovations; social media efforts; personalization programs and more. All winners are successfully integrating the benefits of successful channel marketing and services to their customers, and delivering impressive results.
2014 Retail TouchPoints Channel Innovation Award Winners include:
Platinum winners:
-Stage Stores
-Clarks Footwear
Gold winners:
-bebe
-Build.com
Silver winners:
-Toys R Us Canada
-Kidrobot
-Sears
Bronze winners:
-B&H Photo
-Wine Enthusiast
-Country Club Prep
Bigbasket offers customers value through convenient online grocery shopping with various payment options, 24/7 customer service and product quality, timely deliveries, and affordable prices. Their value propositions are likely to permanently change consumer shopping habits and benefit Bigbasket long-term by capitalizing on India's growing internet penetration and online grocery market, which addresses consumer preferences for saving time spent on grocery shopping.
Effective promotion strategies in e commerceeTailing India
The last time we spoke about “Product” from the subject of Marketing Mix. Continuing the series, today we are going to shed light on a very important aspect of Marketing Mix strategy and that is “Promotion.” This article is especially useful for online and offline retailers who want to increase sales and induce better customer-experience. Here we go!
Myntra was established in 2007 in Bangalore, India and began as a B2B business personalizing gifts before shifting to B2C e-commerce in 2010. Myntra is now one of the largest online retailers in India, offering over 1.5 lakh products from more than 1000 brands. After being acquired by Flipkart, Myntra continues to operate independently while benefitting from Flipkart's supply chain and delivery capabilities. Myntra engages in aggressive marketing campaigns using social media, celebrity endorsements, and seasonal sales promotions to compete amid rising competition in India's online fashion industry.
AmazonFresh is a subsidiary of the Amazon.com American e-commerce company in Seattle, Washington. It is a grocery delivery service currently available in some U.S. states, London, Tokyo, Berlin (including Potsdam), Hamburg, and Munich. here you may find some of AmazonFresh mechanism features.
Digikala is the biggest e-commerce startup in Iran. It was founded in July, 2006 by twin brothers Hamid and Saeed Mohammadi. Digikala online grocery shopping was a pioneer project in Iran e-commerce which designing its development plan, setting out the key resources to tuning a business model need to know the world best practices
Indian shoppers place a high importance on social media for product information and purchases. Online shopping is projected to overtake in-store shopping, with over half of Indians agreeing they will spend more money and use stores as showrooms. Fashion products see the most online purchases in India, followed by electronics. India has the highest percentage of digitally-savvy regular online shoppers compared to other high-growth markets. Indians also show the most interest in receiving personalized offers and rate an internet site as more important than a physical store experience for purchases.
E-Commerce in Post-Apocalyptic World : After COVID19Oguz Bayram
As COVID-19 drives digital transformation across all industries, it is no different for e-commerce. Today unprecedented changes are happening in e-commerce with lots of emerging trends. Online grocery shopping soars during the coronavirus crisis and millions of users (mostly seniors) are first time using online shopping. The future of commerce has been shaping right now. Where is the next leap in e-commerce?
This document summarizes market research conducted on corporate gifting practices and the development of a marketing plan to target the corporate segment for an online chocolate gifting portal. The research identified that most companies gift during Diwali and New Year, prefer spending under Rs. 1000 per gift, and often provide vouchers. It was recommended the company offer vouchers, focus on companies that don't gift products, participate in NRI events to promote to the expatriate community, and improve their online presence.
RewardPort provides loyalty, rewards, and gifting programs through products and services delivered offline, online, and through mobile platforms. It offers unique products and end-to-end solutions for corporate programs. RewardPort has global fulfillment capabilities and an integrated offline, online, and mobile platform. It has deployed programs for over 250 corporate customers, reaching over 20 million users through 900 programs.
Loyalty programs are not always successful and profitable. While some programs have enhanced the customer experience and brand differentiation, not all customers perceive rewards as making a meaningful difference in their purchasing decisions. Additionally, only around half of customers have serious intentions to repurchase from brands they accumulate points with. For loyalty programs to be truly effective and profitable, companies need to have a clear customer-centric strategy backed by processes that deliver tangible value to both customers and the business over the long-term. Simply implementing a program is not enough to create loyalty.
Indai's leading Reward , loyalty and sales promotion company with over 1400 succesful programs for over 400 comapny that have increased sales by over 4500 cr .
The document discusses MyPopCoins (MPC), a digital loyalty program that allows users to earn points from everyday spending. MPC aims to help retailers build loyalty by rewarding purchases and increase consumer purchasing power. It provides an umbrella program where users can earn points across retailers. The document then discusses industries like food/restaurants, apparel, and wellness that can benefit from MPC's digital visibility and marketing tools. It compares MPC's program to traditional loyalty programs and outlines benefits for retailers like cost savings and increased sales. Finally, it describes how customers can find deals, earn and redeem points, and the transparency MPC provides to retailers.
ONE customer engagement program provides a 24x7 connectivity between brands and consumers by incentivizing in-store and online interactions! ONE runs brand’s customer loyalty program and provides detailed real-time analytics on its top customers, their feedback and their spending patterns! ONE provides a platform to promote special offers & deals directly to consumers through image & video notifications and leverages social media for targeted marketing. Brands can create customer segmentations, define their own customer leagues, set their own milestones, and of course, decide what rewards they want to give to their customers!
Customers can start accumulating points & redeem it next time they are at their outlet/portal – either in the form of discounts or free stuff! ONE integrates seamlessly with brand's POS System and/or E-commerce Website & kick-starts its customer loyalty program within minutes! It also works in a plug-&-play model when integration is not desired!
Wit real-estate cost/rental on the rise, e-retail is a popular avenue for entrepreneurs seeking the retail segment. And selling grocery, vegetables and fresh food online is catching up in the tier-I cities closely followed by tier-II cities. Our services and proven expertise can go miles in paving your way to that entrepreneurial dream of starting an e-grocery store.
Mobile First Platform use cases for the Retail IndustryAshish Jhalani
The document provides information on how mobile technologies can be used in the retail industry. It discusses how retailers can use mobile to create a seamless shopping experience across channels, provide relevant real-time engagement with customers based on their location and context, and increase loyalty and lifetime value through personalized experiences. It provides examples of how retailers can implement beacon technology, in-app notifications, and integration with backend systems to recognize customers and better serve their needs while they shop both online and in physical stores.
Kalamandir is a garment retail house predominantly based out of South India.It started as a retailer of sarees in Hyderabad in September 2005 at a very modest scale with a Retail Outlet of 2000 square feet. As of today, it operates 12 retail stores, out of which 4 are in Hyderabad, 5 are in Bangalore, 1 in Vijayawada, 1 in Hanumakonda and 1 in Guntur. These 12 retail stores are spread over about 80,000 square feet.
By using its Facebook Page as a platform, Kalamandir wanted to drive footfalls and sales during Ugadi 2012 across Andhra Pradesh & Karnataka. We at 84ideas developed and launched The Golden Bill Contest to achieve the business goal of Kalamandir.
Boxed is a mobile app that allows users to purchase bulk goods without a membership fee. It holds around 500 stock keeping units in its own warehouse and offers free two-day shipping on orders over $75. Unlike warehouse clubs that require in-store trips, Boxed allows users to make purchases quickly from their mobile device. The document compares Boxed to warehouse clubs like Costco and Sam's Club, as well as delivery services Instacart and Google Shopping Express. It finds prices vary between services, with traditional clubs and Boxed being most expensive and Google Shopping having the lowest prices. Features like membership fees, minimum orders, and delivery windows differentiate the services.
Social / Digital Media - A Presentation on New TrendsManeesh Garg
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
10 Retailers Win 2014 Channel Innovation Awards
For the fourth year, Retail TouchPoints is proud to present the Channel Innovation Awards. This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.
This year’s 10 winners run the gamut of industry segments, from apparel and toys to wine and home improvement products. They are both U.S. and internationally based retail companies. Most of the winners are selling their products via both brick-and-mortar and e-Commerce web sites, in addition to mobile web sites and other channels.
The 2014 winners’ latest efforts are centered on improving the business through targeted channel strategies. Those strategies feature in-store mobile and digital technology innovations; social media efforts; personalization programs and more. All winners are successfully integrating the benefits of successful channel marketing and services to their customers, and delivering impressive results.
2014 Retail TouchPoints Channel Innovation Award Winners include:
Platinum winners:
-Stage Stores
-Clarks Footwear
Gold winners:
-bebe
-Build.com
Silver winners:
-Toys R Us Canada
-Kidrobot
-Sears
Bronze winners:
-B&H Photo
-Wine Enthusiast
-Country Club Prep
Bigbasket offers customers value through convenient online grocery shopping with various payment options, 24/7 customer service and product quality, timely deliveries, and affordable prices. Their value propositions are likely to permanently change consumer shopping habits and benefit Bigbasket long-term by capitalizing on India's growing internet penetration and online grocery market, which addresses consumer preferences for saving time spent on grocery shopping.
Effective promotion strategies in e commerceeTailing India
The last time we spoke about “Product” from the subject of Marketing Mix. Continuing the series, today we are going to shed light on a very important aspect of Marketing Mix strategy and that is “Promotion.” This article is especially useful for online and offline retailers who want to increase sales and induce better customer-experience. Here we go!
Myntra was established in 2007 in Bangalore, India and began as a B2B business personalizing gifts before shifting to B2C e-commerce in 2010. Myntra is now one of the largest online retailers in India, offering over 1.5 lakh products from more than 1000 brands. After being acquired by Flipkart, Myntra continues to operate independently while benefitting from Flipkart's supply chain and delivery capabilities. Myntra engages in aggressive marketing campaigns using social media, celebrity endorsements, and seasonal sales promotions to compete amid rising competition in India's online fashion industry.
AmazonFresh is a subsidiary of the Amazon.com American e-commerce company in Seattle, Washington. It is a grocery delivery service currently available in some U.S. states, London, Tokyo, Berlin (including Potsdam), Hamburg, and Munich. here you may find some of AmazonFresh mechanism features.
Digikala is the biggest e-commerce startup in Iran. It was founded in July, 2006 by twin brothers Hamid and Saeed Mohammadi. Digikala online grocery shopping was a pioneer project in Iran e-commerce which designing its development plan, setting out the key resources to tuning a business model need to know the world best practices
Indian shoppers place a high importance on social media for product information and purchases. Online shopping is projected to overtake in-store shopping, with over half of Indians agreeing they will spend more money and use stores as showrooms. Fashion products see the most online purchases in India, followed by electronics. India has the highest percentage of digitally-savvy regular online shoppers compared to other high-growth markets. Indians also show the most interest in receiving personalized offers and rate an internet site as more important than a physical store experience for purchases.
E-Commerce in Post-Apocalyptic World : After COVID19Oguz Bayram
As COVID-19 drives digital transformation across all industries, it is no different for e-commerce. Today unprecedented changes are happening in e-commerce with lots of emerging trends. Online grocery shopping soars during the coronavirus crisis and millions of users (mostly seniors) are first time using online shopping. The future of commerce has been shaping right now. Where is the next leap in e-commerce?
This document summarizes market research conducted on corporate gifting practices and the development of a marketing plan to target the corporate segment for an online chocolate gifting portal. The research identified that most companies gift during Diwali and New Year, prefer spending under Rs. 1000 per gift, and often provide vouchers. It was recommended the company offer vouchers, focus on companies that don't gift products, participate in NRI events to promote to the expatriate community, and improve their online presence.
RewardPort provides loyalty, rewards, and gifting programs through products and services delivered offline, online, and through mobile platforms. It offers unique products and end-to-end solutions for corporate programs. RewardPort has global fulfillment capabilities and an integrated offline, online, and mobile platform. It has deployed programs for over 250 corporate customers, reaching over 20 million users through 900 programs.
Loyalty programs are not always successful and profitable. While some programs have enhanced the customer experience and brand differentiation, not all customers perceive rewards as making a meaningful difference in their purchasing decisions. Additionally, only around half of customers have serious intentions to repurchase from brands they accumulate points with. For loyalty programs to be truly effective and profitable, companies need to have a clear customer-centric strategy backed by processes that deliver tangible value to both customers and the business over the long-term. Simply implementing a program is not enough to create loyalty.
Indai's leading Reward , loyalty and sales promotion company with over 1400 succesful programs for over 400 comapny that have increased sales by over 4500 cr .
Brands with futuristic vision have hopped on the mantra of holistic loyalty to unlock long-term benefits. This blog covers the trends that became a mainstream strategy in the loyalty software market in 2022 and some promising trends for 2023.
RewardPort provides loyalty, rewards, and gifting programs for corporate promotions through products, services, and solutions delivered online, offline, and through mobile platforms. It offers end-to-end solutions and a variety of unique products, and has global fulfillment capabilities through an integrated offline, online, and mobile platform. RewardPort has successfully implemented over 900 corporate programs reaching over 20 million users.
this slide describes how to e shop well and various current inflationary points in the field of e shopping . i have tried my best . even i presented this slide to one of my seminar , and the result was appreciation i hope to get that from you all .
THANK YOU :)
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
This document provides an overview of Flipkart, an Indian e-commerce company. It discusses Flipkart's founding in 2007, its focus on online book sales and later expansion, funding rounds, growth, and vision to become a $20 billion company by 2020. The document also summarizes Flipkart's organizational structure, internal and external communication strategies, marketing approaches, competitors, and analysis of its strengths, weaknesses, opportunities, and threats. It briefly describes a major crisis faced by Flipkart on its Big Billion Day sale in 2014.
BellyCard is a loyalty program and marketing platform that helps businesses strengthen customer loyalty through digital connections. It offers various packages that bundle a digital loyalty program, marketing automation, customer acquisition tools, and analytics reporting. BellyCard faces competition from other loyalty platforms but aims to grow by expanding to new regions, enhancing rewards programs through gamification, and potentially introducing a mobile wallet feature.
Giftxoxo tried to identify the challenges in Current Channel Partner Initiatives. Channel Partners are key driver for growth, they truly deserve something special rather than gifting object.
Giftxoxo caters to organization with Experience based Gifts, Gift Vouchers and its SaaS platform for Rewards, Recognition and Engagement with deep analytical reporting. Currently, Giftxoxo works with 650+ corporate clients including multiple Fortune 500 organizations. Giftxoxo services are used by Organizations for Employee Engagement, Rewards and Recognition, Channel Partner incentives, Corporate Gifts, Consumer and Trade promotions, Client Gifting and more. Visit www.giftxoxo.com to know more.
This document discusses digital coupons and their potential in India. It begins by introducing digital coupons and their advantages over paper coupons. It then discusses different digital coupon distribution strategies like push, pull and combination approaches. The document also outlines the digital coupon management process and sources for distributing digital coupons. It concludes by stating that digital coupons have significant potential in India due to growing smartphone usage and will be an important marketing tool for companies if implemented properly.
GreenLink Networks provides audience relationship management solutions that allow networks to directly engage with audiences. It provides a platform for audience interaction and loyalty programs for each program or network that drives increased revenue and measurable data. GreenLink will provide the Philadelphia Eagles with incentivized audience engagement through TV, email, and websites. It will deliver audiences to online destinations promoting coupons, purchases or branding. GreenLink's measurable results and detailed reporting will ensure a high return on investment.
Special report brand loyalty in automotiveLinda Gannon
This document provides strategies for automotive brands to build and maintain brand loyalty. It recommends using email marketing to regularly communicate with customers about new models, contests and promotions. It also suggests creating a password protected website for customers to interact in a community and learn about the brand. The document stresses the importance of rewarding and providing incentives to loyal customers, not just new customers, to encourage customer retention and reduce advertising costs. Building brand loyalty requires continually engaging with customers to make them feel valued and part of the brand community.
The document discusses optimizing the customer experience across channels by using data and analytics. It notes that customers expect consistent experiences and will go elsewhere if a company cannot provide value. The key is to optimize the customer journey through business rules, machine learning, and personalization. Having a single customer view, delivering real-time experiences, and knowing all available data are important to engaging customers effectively.
India Shopping Rewards new proposition for Neeraj Kapoor
GrowBrands has launched India's first collaborative marketing platform called India Shopping Rewards (ISR) to help brands acquire more customers. ISR partners multiple competing brands in different categories. When customers shop at one partner brand, they receive rewards that can be redeemed at other partner brands, incentivizing loyalty. Partner brands benefit from increased footfall and sales from shared customers at little additional cost. Customers receive discounts, rewards, and opportunities to discover new brands they may not have otherwise visited.
What makes a B2B Loyalty Rewards Program Successful?Zinrelo loyalty
A well designed B2B loyalty rewards program is now critical to retain your customers. Businesses are quickly realizing that the traditional B2C marketing strategies are equally, if not more applicable to B2B vertical as well.
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
7 ways a customer loyalty platform boost brand engagementgroupfio1
Customer loyalty programs play a huge role in retaining customers. In this highly competitive market, it can extend the brand's reach, Do you people want to know more, check out the below link.
https://www.groupfio.com/7ways-a-customer-loyalty-platform-boosts-brand-engagement/
This document provides an overview of loyalty marketing strategies for engaging digital consumers. It discusses leveraging mobile and social media to digitize loyalty programs. Gamification and personalized rewards are highlighted as ways to increase customer engagement beyond traditional points-based programs. The document also emphasizes the importance of cross-channel campaign management technology and data to optimize loyalty marketing efforts.
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
Similar to Loyalty programs with online integration facility in India (20)
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Loyalty programs with online integration facility in India
1. Loyalty programs with online
integration facility in India
Multi-brand , Single-company cards , Gift cards
2. Loyalty program options in India
• Payback India
• Accentiv' India
• GiftBig.com
• incomm
• FreeCharge.in
• pesopay
3. 19 September 2019 3
A multi-brand loyalty program
4th & 5th Floors
Kara Excelsior,#6A
7th Main, 1st Block
Koramangala Industrial Layout
Bengaluru, 560034
India
Website: www.Payback.in, www.payback.net
Loyalty Solutions & Research Pvt Ltd
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Founded in 2005, Loyalty Solutions & Research Pvt. Ltd. operates a multi-brand
loyalty program in India. It offers PAYBACK Corporate Rewards program, a loyalty
solution for the reward and recognition needs of employees and channel partners..
The company was founded in 2005 and is based in Bengaluru, India. As of June 10,
2010, Loyalty Solutions & Research Pvt. Ltd. operates as a subsidiary of Loyalty
Partner GmbH.
PAYBACK ® is part of the American Express Group
Bangalore-based Loyalty Solutions & Research Pvt Ltd was acquired by
Europe’s Loyalty Program group rebranded iMint as Payback India.
PAYBACK Awarded Product of the Year 2013
PAYBACK is the leader in the multi-brand loyalty category in India with millions of active members,
growing rapidly every year. With over 50 in-store and online partners brands such as ICICI bank,
Pantaloons, HPCL, Vodafone, Big Bazaar, MakeMyTrip.com, UniverCell, HomeTown, Food Bazaar,
Ezone, Central, Brand Factory, bookmyshow.com and Koovs.com amongst others
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Payback is multi-brand loyalty program and multi-channel marketing platform
PAYBACK is a loyalty program and as a marketing platform enables members to collect
points with hundreds of relevant companies - in-store and online – with just a single
card. Millions of members are part of the program and are taking advantage of its
benefits.
PAYBACK is the biggest multi-channel marketing platform
Tremendous reach across communication channels - combined with personalization: No
other media platform combines in-store and online marketing like PAYBACK does, with its
print mailings, email newsletters, homepage, partner's points of sale and the Facebook
fan-page. This makes it possible for PAYBACK partner brands to manage communication
activities with virtually no coverage losses.
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Benefits to companies
With a combination of in-store and online partner brands, PAYBACK and its partners
have established a brand new, innovative multi-channel marketing platform. The
partners use PAYBACK for various purposes. A few of them have been listed here
• to run seasonal promotions for customers from specific segments
• to make effective use of the opportunities presented by cross-selling
• to boost sales through targeted offerings by reaching specific customer segments.
PAYBACK is also effective because mailings, offers and e-mail newsletters reach
customers who interested in the content and the program. These customers receive
the right offers that match their needs during the decision making process. PAYBACK
handles the entire process, enabling partners to focus on their core business.
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Benefits to customers
•One card - many relevant partner brands
•Many opportunities to collect points
•Many opportunities to redeem points
PAYBACK members can use a variety of offers as part of the program. With a single card, members can collect
PAYBACK points at over 3000 partner brands in-store and at more than 50 partner brands online and then redeem
these points quickly for over 500 rewards across 10 different categories at the rewards catalogue on
www.payback.in.
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Chennai
Sachin Chandran
L M Krishna Building,
#5, Balavinayagar Nagar Main Road,
Arumbakkam,
Chennai 600106
Tel: +91-95000 35903
Website: http://www.accentiv.co.in/
Accentiv' India
New Delhi
Prabhsharan Kaur
Plot No. 29, 2nd Floor
Okhla Industrial Area - Phase III
New Delhi - 110020
Tel: +91 8527467755
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About Accentiv' India
Accentiv' India, a merger of SurfGold and Royal Images Direct—two of India's
loyalty marketing companies—is today the largest loyalty solutions provider in
India running rewards and incentive programs for large multinationals in India and
across Asiapac.
Accentiv' delivers multi-local and international end-to-end solutions from
channel/customer/employee loyalty program concepts & design to redemption &
rewards fulfillment.
We target more than 20 million channel partners, customers and employees
through over 250 relationship marketing programs across 14 countries.
10. 19 September 2019 10
Solutions
Channel Loyalty
•Customer Loyalty
•Employee R & R
•Incentive Travel
•Data Analytics
•Loyalty Engine
•Rewards Fulfillment
•Loyalty Creatives
Products
EmployEase
•Myecatalogue
•eCompliments
•Myeprivileges
•Ticket Compliments Gift Vouchers
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What is a Gift Card
How a customer can buy a Gift Card How a customer can use a Gift Card
Features
14. 19 September 2019 14
Gift Cards & vouchers available on GiftBig.com By Category
•Books Gift Vouchers
•Electronics Gift Cards
•Movies Gift Card
•Apparel Gift Cards
•Health & Beauty Gift Cards
•Home Needs Gift Card
•Travel Gift Vouchers
•Restaurant Gift Vouchers
•Sports wear Gift Cards
•Watches Gift Vouchers
•Eye-wear Gift Cards
•Baby & Toys Gift card
•Hotel Gift Vouchers
•Department Stores Gift card
•Jewelery Gift Vouchers
•Mobile Gift card
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Gift cards available in Hotels & vacations category
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Online gift cards
# 104,1st Main,Vijay Jatti Building
3rd Floor , 5th Block Koramangala Industrial Estate
BANGALORE - 560095
Website: http://www.giftango.com/
QwikCilver Solutions Private Limited
17. 19 September 2019 17
E Commerce Solutions bring your business to the next level of gift card
delivery. Ready to sell more gift cards online? Did you know that 84% of
consumers select email delivery of a gift card when purchasing from a
website, if given the choice?
Benefits of adding eGift Cards to site :
•More last minute sales, thanks to instant delivery
•Hassle-free AND less expensive fulfillment
•Card design and messaging flexibility (even AFTER the card goes out)
•Interactive consumer experience (e.g. show the current balance at all
times)
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Online mobile recharge facility which gives away free coupons to
customers making online payment.
This can be done on Sterling Holidays online transaction touch
points
https://www.freecharge.in