The document discusses several loyalty programs and their communication and benefits, including:
- Pampers, Tesco Clubcard, Boots Advantage Card, British Airways Executive Club, American Express Membership Rewards, Harley Owners Group, Amazon, Sainsbury's Nectar, Tremor (P&G), Bounty, My Coke Rewards, Orange Wednesdays, IHG Priority Club Rewards, O2 Arena perks, and The Body Shop Love Your Body program. The programs utilize websites, emails, mailings, phone support, and in-store technologies to communicate personalized offers, account balances, and program details to members. Benefits include discounts, rewards points, upgrades, and
Ikano White Paper - The Future of LoyaltyLaura Scully
A survey of over 26,000 customers by loyalty program experts Ikano revealed three key trends for the future of loyalty programs: 1) 52% of respondents wanted a mobile app to replace their loyalty card due to the growing use of smartphones, 2) 34% wanted to use the app to manage their loyalty account information, and 3) 59% wanted to set their own communication preferences to receive only relevant offers. The survey findings suggest customers want more control and convenience through mobile apps to better serve their evolving needs.
India Shopping Rewards new proposition for Neeraj Kapoor
GrowBrands has launched India's first collaborative marketing platform called India Shopping Rewards (ISR) to help brands acquire more customers. ISR partners multiple competing brands in different categories. When customers shop at one partner brand, they receive rewards that can be redeemed at other partner brands, incentivizing loyalty. Partner brands benefit from increased footfall and sales from shared customers at little additional cost. Customers receive discounts, rewards, and opportunities to discover new brands they may not have otherwise visited.
How beauty brands are winning customer retention through loyalty programsZinrelo loyalty
The beauty market is booming, and it demands more attention from the brands having a tight hold on the customer’s base. Loyalty programs have proven their worth. Learn more.
The State of Customer Devotion in UAE Retail: Part TwoICLP_Loyalty
If you believe your customers are cheating on you with other retail brands, it is time to focus your attention on strategies that can create true customer devotion. Part two of our customer devotion series focuses on the levers you can pull to achieve a loyal customer base.
The worlds largest rewards program has partnered up with key accounts such as Walmart, Marks & Spencer and the MotoGP just to mention a few. Follow this link to get your free membership now.
https://cbw.to/o7o9z8
1) The document discusses how providing customization options for products can increase customer loyalty and engagement. It highlights examples of companies like Pepperidge Farm, Jawbone, Trek, and Brooks Brothers offering customizable products.
2) A survey found that while less than 10% of customers have tried customization, 25-30% are interested. Customers who customize are more engaged with the brand and website.
3) The document outlines five rules for successful customization: know the strategic objective; determine the appropriate level of customization; make the customization process simple; manage costs and complexity; and promote customization effectively.
The document discusses several loyalty programs and their communication and benefits, including:
- Pampers, Tesco Clubcard, Boots Advantage Card, British Airways Executive Club, American Express Membership Rewards, Harley Owners Group, Amazon, Sainsbury's Nectar, Tremor (P&G), Bounty, My Coke Rewards, Orange Wednesdays, IHG Priority Club Rewards, O2 Arena perks, and The Body Shop Love Your Body program. The programs utilize websites, emails, mailings, phone support, and in-store technologies to communicate personalized offers, account balances, and program details to members. Benefits include discounts, rewards points, upgrades, and
Ikano White Paper - The Future of LoyaltyLaura Scully
A survey of over 26,000 customers by loyalty program experts Ikano revealed three key trends for the future of loyalty programs: 1) 52% of respondents wanted a mobile app to replace their loyalty card due to the growing use of smartphones, 2) 34% wanted to use the app to manage their loyalty account information, and 3) 59% wanted to set their own communication preferences to receive only relevant offers. The survey findings suggest customers want more control and convenience through mobile apps to better serve their evolving needs.
India Shopping Rewards new proposition for Neeraj Kapoor
GrowBrands has launched India's first collaborative marketing platform called India Shopping Rewards (ISR) to help brands acquire more customers. ISR partners multiple competing brands in different categories. When customers shop at one partner brand, they receive rewards that can be redeemed at other partner brands, incentivizing loyalty. Partner brands benefit from increased footfall and sales from shared customers at little additional cost. Customers receive discounts, rewards, and opportunities to discover new brands they may not have otherwise visited.
How beauty brands are winning customer retention through loyalty programsZinrelo loyalty
The beauty market is booming, and it demands more attention from the brands having a tight hold on the customer’s base. Loyalty programs have proven their worth. Learn more.
The State of Customer Devotion in UAE Retail: Part TwoICLP_Loyalty
If you believe your customers are cheating on you with other retail brands, it is time to focus your attention on strategies that can create true customer devotion. Part two of our customer devotion series focuses on the levers you can pull to achieve a loyal customer base.
The worlds largest rewards program has partnered up with key accounts such as Walmart, Marks & Spencer and the MotoGP just to mention a few. Follow this link to get your free membership now.
https://cbw.to/o7o9z8
1) The document discusses how providing customization options for products can increase customer loyalty and engagement. It highlights examples of companies like Pepperidge Farm, Jawbone, Trek, and Brooks Brothers offering customizable products.
2) A survey found that while less than 10% of customers have tried customization, 25-30% are interested. Customers who customize are more engaged with the brand and website.
3) The document outlines five rules for successful customization: know the strategic objective; determine the appropriate level of customization; make the customization process simple; manage costs and complexity; and promote customization effectively.
The State of Customer Devotion in UK Retail: Part TwoICLP_Loyalty
If you believe your customers are cheating on you with other retail brands, it is time to focus your attention on strategies that can create true customer devotion. Part two of our customer devotion series focuses on the levers you can pull to achieve a loyal customer base.
This document summarizes the 2014 Brand Footprint Report, which ranks the 50 most chosen consumer brands globally. Some key findings include:
- Coca-Cola remains the #1 brand globally with 5.8 billion consumer reach points. Local brands are growing faster than global brands on average.
- Total consumer reach points for the top brands grew only 1.7% versus population growth, showing potential for brands to attract more shoppers.
- Four rules for brands to increase footprint are: focus on local strength; respond rapidly to trends; innovate to meet new needs; and create engaging conversations across channels.
- Brands that attracted the most new shoppers in the past year executed creative multi
This document introduces Punchcard, a mobile shopping app that allows consumers to earn rewards for purchases. It summarizes how Punchcard works, benefits both consumers and merchants, and provides case studies of businesses that saw increased customer engagement, purchases, and profits by using Punchcard. Punchcard gives merchants new customer insights and targeted marketing tools to better understand spending behaviors and increase customer retention and average order values.
2013 Shopper Reward Preference Study: People Prefer Prepaidparago
In today’s economy, it’s more important than ever to know what can truly incent shoppers to purchase a product or subscribe to a service. To find out exactly what does (and doesn't) work, we went straight to consumers for their insights.
More than 1,400 shoppers were surveyed about which rewards would change their purchasing behaviors. The results are in. Check out parago’s latest shopper reward preference study to find out what really gets consumers to act.
Key findings from the research include:
Prepaid cards rule: more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more.
People prefer plastic: 2 out of 3 shoppers prefer physical cards over digital cards.
Prepaid wins across every industry:
- 2x more car buyers prefer a $200 prepaid card than a $250 instant discount.
- 62% of replacement tire purchasers prefer a cash reward on a prepaid card.
- 1 out of 2 consumers will pick a cable, internet or utility provider that offers a prepaid card reward.
- For hotels, a prepaid card reward is 4x more powerful than 50% off a third night.
- 1 out of 3 single-cup coffee maker buyers prefers prepaid cards (a higher percentage than any other reward option).
About parago
parago inspires behavior change by delivering $2 billion in rewards to 50 million people worldwide each year with advanced technology. A relentless focus on innovation (including four patents and 29 industry firsts) drives better results. That’s why parago is the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, parago is a top-ranked digital and promotion agency according to Advertising Age’s 2013 agency rankings.
Retailers are experiencing benefits from participating in open loop, multi-store prepaid gift card schemes. These schemes allow consumers to redeem gifts in a variety of stores nationwide, giving retailers access to the £5 billion gift card market and potential increased sales. As consumer spending shifts away from high streets, gift cards provide incentives for shopping occasions. The gift card market has grown to £5 billion annually, with fastest growth in multi-store cards. Younger, female, higher income consumers most likely to receive and spend gift cards. Retailers see additional 40p spent per £1 loaded on gift cards due to top-up spending and increased patronage. Fashion sector experiences highest growth but wide variety of sectors benefitting.
How can you start planning a loyalty program? What are the 7 vital steps to get one up and running successfully? Check out our latest infographic to get the answers.
This infographic is produced by Antavo Loyalty Software.
The infographic is originally published on antavo.com
Check out the original version here: https://antavo.com/blog/blog7-steps-flawless-loyalty-program/
The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
Shopping Therapy is a new game application that lets foursquare users compete with one another and earn discounts at participating stores within a game space like a mall or shopping district.
Players earn points toward badges such as “Shopaholic”, “Fashionista”, “Discount Diva” etc. by checking in at participating stores, and buying promoted merchandise.
1) Increased consumer spending during the 2012 holidays was fueled by improving economic indicators like higher consumer confidence and lower unemployment, though many shoppers continued seeking out the best deals.
2) Retailers competed intensely on price through discounts and promotions to attract thrifty shoppers, and also expanded price-matching policies and free shipping offers.
3) Both consumers and retailers embraced new technologies, with shoppers heavily using mobile devices for research and price comparisons, and retailers integrating mobile features to improve the in-store experience.
4) Early indications from Black Friday/weekend showed success for online and mobile shopping, though overall retail sales declined slightly while in-store foot traffic increased modestly.
Target Case(Final)-American Marketing Association Team 6Daran Xu
This document outlines Target's plans to improve the customer experience through various solutions. It discusses proposals to enhance their smartphone app to improve their weak online presence, implement smart racks to organize softline products better, and use spot carts to speed up the checkout process. It also proposes using video mining of customer traffic patterns and social media strategies to understand consumer behavior and engagement. Financial projections are provided for the proposed solutions through 2023.
the new retail ecosystem From disrupted to disruptor - startup Ian Beckett
This document discusses strategies that retailers can use to adapt to disruption from companies like Amazon. It summarizes 6 key strategies: pricing, fulfillment, loyalty, assortment, innovation, and platform. For pricing, it discusses how retailers like Walmart are using dynamic pricing tools. For fulfillment, it emphasizes the importance of speedy delivery options like in-store pickup. For loyalty, it highlights how Amazon and Starbucks cultivate loyal customers. The document advocates for retailers to utilize physical stores not just as showrooms but as distribution centers to enable faster shipping.
This document discusses a proposed loyalty program and marketing strategy for Ensure targeted at caregivers. It involves creating a website and QR code-based loyalty program where caregivers can earn discounts on future purchases. The goals are to increase brand loyalty for Ensure, learn more about customers, and encourage repeat automatic purchases by making Ensure the default option. Key touchpoints for the strategy include point-of-purchase displays, an easy-to-use website, and convincing retailers by increasing both brand and retail loyalty.
Columbia Center Retailer Marketing Support PresentationPatricia Bardin
The marketing plan summary outlines Simon Property Group's marketing support program for retailers at Columbia Center mall. It details objectives to develop marketing relationships and implement programs to support retailer growth. The summary also provides an overview of the various marketing tools and events available to retailers throughout the year to promote their brands and drive consumer engagement.
From Pocket to Purchase: Using Mobile Apps to Drive Engagement and In-Store P...Ashley Tomzik
1) Mobile apps can drive retail engagement and in-store purchases. Analysis of a Japanese mall's app showed that app engagement, like checking in or liking content, made users 1.35x more likely to make a purchase.
2) For individual stores, focusing a user's engagement increased purchases. Declaring a single store as a favorite made users 2.1x more likely to purchase from that store. Liking only one store's content increased average purchases there by 18.8%.
3) Recommendations include personalizing app content, using push notifications during visits, and rewarding ratings to keep users engaged before, during, and after shopping. Analyzing different store types could provide more insights into driving purchases
The document provides suggestions to increase new credit card acquisitions in the UAE market. It discusses targeting different income segments, focusing on self-employed customers, and offering attractive card features around major spending categories. Specific suggestions include partnering with retailers, money exchanges, and car garages to offer pre-qualified cards. Marketing strategies propose digital advertising, taxi/bus ads, and distributing merchandise at events. Retention focuses on deepening relationships through promotions, communications, and value-added benefits.
Friend, Foe or Frenemy: Unpacking Online ShoppingNumerator
This document provides a summary of Numerator's insights into online shopping trends and how different online fulfillment options are driving e-commerce growth. Some key findings include:
- Subscription purchases see the highest brand loyalty while click & collect is more popular than ship-to-home for perishable goods.
- Households that start shopping a category online spend more both per trip and on the overall category compared to pre-online shopping.
- Most categories see a marginal reduction in offline spending once online purchases begin.
- Numerator's data and insights can help brands and retailers optimize their online strategies, digital shelf placement, and fulfillment options.
【Grow your business as a force for GOOD!】
Shop4good is a marketplace for responsible ethical brands who support our community and treat social issues.
We reshape consumption behavior from shopping for goods to shopping for GOOD.
The document outlines a kids holiday gifting strategy for Target Corporation. It analyzes Target's target markets, competitors, strengths/weaknesses, and key findings from a survey. It then proposes four coordinated strategies: 1) hosting in-store events focused on toys and games for kids ages 4-8, 2) gaining traction on social media platforms like YouTube by targeting kids ages 8-13, 3) increasing engagement on Target's mobile app for kids 8-13 by offering discounts and ads, and 4) improving supply chain management and sales forecasting models to predict demand and prevent out-of-stock issues.
The document summarizes 40 top loyalty programs across various industries. It describes key elements of loyalty programs like how customers earn points/rewards, membership tiers/levels if applicable, and rewards/benefits. Sephora's Beauty Insider program and Pampers Rewards are highlighted for the beauty/pharmacy category. Walgreens' Balance Rewards and Lancome's Elite Rewards are also summarized. The document then provides an overview and bonus statistics on loyalty program participation.
From the Pros: 5 Companies With Loyalty Programs That Actually WorkFivestars
We've all heard marketing strategists and brand managers wax poetic about the merits of Starbucks and Panera Bread when it comes to the loyalty game. Who's making the biggest splash right now? Here, we take a look at five companies with their eyes on the prize.
The State of Customer Devotion in UK Retail: Part TwoICLP_Loyalty
If you believe your customers are cheating on you with other retail brands, it is time to focus your attention on strategies that can create true customer devotion. Part two of our customer devotion series focuses on the levers you can pull to achieve a loyal customer base.
This document summarizes the 2014 Brand Footprint Report, which ranks the 50 most chosen consumer brands globally. Some key findings include:
- Coca-Cola remains the #1 brand globally with 5.8 billion consumer reach points. Local brands are growing faster than global brands on average.
- Total consumer reach points for the top brands grew only 1.7% versus population growth, showing potential for brands to attract more shoppers.
- Four rules for brands to increase footprint are: focus on local strength; respond rapidly to trends; innovate to meet new needs; and create engaging conversations across channels.
- Brands that attracted the most new shoppers in the past year executed creative multi
This document introduces Punchcard, a mobile shopping app that allows consumers to earn rewards for purchases. It summarizes how Punchcard works, benefits both consumers and merchants, and provides case studies of businesses that saw increased customer engagement, purchases, and profits by using Punchcard. Punchcard gives merchants new customer insights and targeted marketing tools to better understand spending behaviors and increase customer retention and average order values.
2013 Shopper Reward Preference Study: People Prefer Prepaidparago
In today’s economy, it’s more important than ever to know what can truly incent shoppers to purchase a product or subscribe to a service. To find out exactly what does (and doesn't) work, we went straight to consumers for their insights.
More than 1,400 shoppers were surveyed about which rewards would change their purchasing behaviors. The results are in. Check out parago’s latest shopper reward preference study to find out what really gets consumers to act.
Key findings from the research include:
Prepaid cards rule: more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more.
People prefer plastic: 2 out of 3 shoppers prefer physical cards over digital cards.
Prepaid wins across every industry:
- 2x more car buyers prefer a $200 prepaid card than a $250 instant discount.
- 62% of replacement tire purchasers prefer a cash reward on a prepaid card.
- 1 out of 2 consumers will pick a cable, internet or utility provider that offers a prepaid card reward.
- For hotels, a prepaid card reward is 4x more powerful than 50% off a third night.
- 1 out of 3 single-cup coffee maker buyers prefers prepaid cards (a higher percentage than any other reward option).
About parago
parago inspires behavior change by delivering $2 billion in rewards to 50 million people worldwide each year with advanced technology. A relentless focus on innovation (including four patents and 29 industry firsts) drives better results. That’s why parago is the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, parago is a top-ranked digital and promotion agency according to Advertising Age’s 2013 agency rankings.
Retailers are experiencing benefits from participating in open loop, multi-store prepaid gift card schemes. These schemes allow consumers to redeem gifts in a variety of stores nationwide, giving retailers access to the £5 billion gift card market and potential increased sales. As consumer spending shifts away from high streets, gift cards provide incentives for shopping occasions. The gift card market has grown to £5 billion annually, with fastest growth in multi-store cards. Younger, female, higher income consumers most likely to receive and spend gift cards. Retailers see additional 40p spent per £1 loaded on gift cards due to top-up spending and increased patronage. Fashion sector experiences highest growth but wide variety of sectors benefitting.
How can you start planning a loyalty program? What are the 7 vital steps to get one up and running successfully? Check out our latest infographic to get the answers.
This infographic is produced by Antavo Loyalty Software.
The infographic is originally published on antavo.com
Check out the original version here: https://antavo.com/blog/blog7-steps-flawless-loyalty-program/
The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
Shopping Therapy is a new game application that lets foursquare users compete with one another and earn discounts at participating stores within a game space like a mall or shopping district.
Players earn points toward badges such as “Shopaholic”, “Fashionista”, “Discount Diva” etc. by checking in at participating stores, and buying promoted merchandise.
1) Increased consumer spending during the 2012 holidays was fueled by improving economic indicators like higher consumer confidence and lower unemployment, though many shoppers continued seeking out the best deals.
2) Retailers competed intensely on price through discounts and promotions to attract thrifty shoppers, and also expanded price-matching policies and free shipping offers.
3) Both consumers and retailers embraced new technologies, with shoppers heavily using mobile devices for research and price comparisons, and retailers integrating mobile features to improve the in-store experience.
4) Early indications from Black Friday/weekend showed success for online and mobile shopping, though overall retail sales declined slightly while in-store foot traffic increased modestly.
Target Case(Final)-American Marketing Association Team 6Daran Xu
This document outlines Target's plans to improve the customer experience through various solutions. It discusses proposals to enhance their smartphone app to improve their weak online presence, implement smart racks to organize softline products better, and use spot carts to speed up the checkout process. It also proposes using video mining of customer traffic patterns and social media strategies to understand consumer behavior and engagement. Financial projections are provided for the proposed solutions through 2023.
the new retail ecosystem From disrupted to disruptor - startup Ian Beckett
This document discusses strategies that retailers can use to adapt to disruption from companies like Amazon. It summarizes 6 key strategies: pricing, fulfillment, loyalty, assortment, innovation, and platform. For pricing, it discusses how retailers like Walmart are using dynamic pricing tools. For fulfillment, it emphasizes the importance of speedy delivery options like in-store pickup. For loyalty, it highlights how Amazon and Starbucks cultivate loyal customers. The document advocates for retailers to utilize physical stores not just as showrooms but as distribution centers to enable faster shipping.
This document discusses a proposed loyalty program and marketing strategy for Ensure targeted at caregivers. It involves creating a website and QR code-based loyalty program where caregivers can earn discounts on future purchases. The goals are to increase brand loyalty for Ensure, learn more about customers, and encourage repeat automatic purchases by making Ensure the default option. Key touchpoints for the strategy include point-of-purchase displays, an easy-to-use website, and convincing retailers by increasing both brand and retail loyalty.
Columbia Center Retailer Marketing Support PresentationPatricia Bardin
The marketing plan summary outlines Simon Property Group's marketing support program for retailers at Columbia Center mall. It details objectives to develop marketing relationships and implement programs to support retailer growth. The summary also provides an overview of the various marketing tools and events available to retailers throughout the year to promote their brands and drive consumer engagement.
From Pocket to Purchase: Using Mobile Apps to Drive Engagement and In-Store P...Ashley Tomzik
1) Mobile apps can drive retail engagement and in-store purchases. Analysis of a Japanese mall's app showed that app engagement, like checking in or liking content, made users 1.35x more likely to make a purchase.
2) For individual stores, focusing a user's engagement increased purchases. Declaring a single store as a favorite made users 2.1x more likely to purchase from that store. Liking only one store's content increased average purchases there by 18.8%.
3) Recommendations include personalizing app content, using push notifications during visits, and rewarding ratings to keep users engaged before, during, and after shopping. Analyzing different store types could provide more insights into driving purchases
The document provides suggestions to increase new credit card acquisitions in the UAE market. It discusses targeting different income segments, focusing on self-employed customers, and offering attractive card features around major spending categories. Specific suggestions include partnering with retailers, money exchanges, and car garages to offer pre-qualified cards. Marketing strategies propose digital advertising, taxi/bus ads, and distributing merchandise at events. Retention focuses on deepening relationships through promotions, communications, and value-added benefits.
Friend, Foe or Frenemy: Unpacking Online ShoppingNumerator
This document provides a summary of Numerator's insights into online shopping trends and how different online fulfillment options are driving e-commerce growth. Some key findings include:
- Subscription purchases see the highest brand loyalty while click & collect is more popular than ship-to-home for perishable goods.
- Households that start shopping a category online spend more both per trip and on the overall category compared to pre-online shopping.
- Most categories see a marginal reduction in offline spending once online purchases begin.
- Numerator's data and insights can help brands and retailers optimize their online strategies, digital shelf placement, and fulfillment options.
【Grow your business as a force for GOOD!】
Shop4good is a marketplace for responsible ethical brands who support our community and treat social issues.
We reshape consumption behavior from shopping for goods to shopping for GOOD.
The document outlines a kids holiday gifting strategy for Target Corporation. It analyzes Target's target markets, competitors, strengths/weaknesses, and key findings from a survey. It then proposes four coordinated strategies: 1) hosting in-store events focused on toys and games for kids ages 4-8, 2) gaining traction on social media platforms like YouTube by targeting kids ages 8-13, 3) increasing engagement on Target's mobile app for kids 8-13 by offering discounts and ads, and 4) improving supply chain management and sales forecasting models to predict demand and prevent out-of-stock issues.
The document summarizes 40 top loyalty programs across various industries. It describes key elements of loyalty programs like how customers earn points/rewards, membership tiers/levels if applicable, and rewards/benefits. Sephora's Beauty Insider program and Pampers Rewards are highlighted for the beauty/pharmacy category. Walgreens' Balance Rewards and Lancome's Elite Rewards are also summarized. The document then provides an overview and bonus statistics on loyalty program participation.
From the Pros: 5 Companies With Loyalty Programs That Actually WorkFivestars
We've all heard marketing strategists and brand managers wax poetic about the merits of Starbucks and Panera Bread when it comes to the loyalty game. Who's making the biggest splash right now? Here, we take a look at five companies with their eyes on the prize.
The document proposes the Oodles1Card as a solution to consolidate the average US household's memberships in 18 separate loyalty programs into a single card and website. This would help address the estimated $16 billion in unused loyalty points each year by making points easier for consumers to redeem across programs. The Oodles1Card aims to strengthen relationships between issuers, merchants, and consumers by integrating various loyalty programs onto a single platform.
Customer loyalty is a customer's willingness to buy from or work with a brand again and again, and it's the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.
Existing customers spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs end up paying for themselves.
Brands want to provide great customer service so customers will continue subscribing or purchasing. But customer loyalty is paramount to brands' success -- because loyal customers can grow business faster than sales and marketing.
4 types of loyalty apps for brands, retailers and app developerssand_9999
Getting and maintaining brand loyalty is very important and if you do not maintain your reputation in the market then brand name could disappear, and no one would care about your existence. The brand can win loyalty and name by satisfying the customers. According to research, it is proved that the most important way to interact with the customers is by rewarding them for being good customers.
The document describes a mobile loyalty platform called MAX that allows users to earn rewards points across multiple brands by linking their credit/debit cards. Users can earn points for any purchase at participating brands and redeem points for gift cards. MAX aims to improve on existing loyalty programs by making it easier for users to earn and redeem rewards. It sees opportunities in Singapore among millennials and brand loyalists. MAX generates revenue by charging commissions on transactions from both users and brands.
Berman (2006) developing an effective customer loyalty program[1]Tuan Le Anh
This document discusses developing effective customer loyalty programs. It begins by describing the history and types of loyalty programs, from early stamp programs to modern frequent flyer miles programs. It then notes that while loyalty programs are very popular, many are not successful at achieving their goals of increased customer loyalty and sales. The document differentiates between four types of loyalty programs and provides examples. It concludes by discussing potential benefits an effective loyalty program could provide, such as increased customer retention and reduced price sensitivity, but notes that well-run programs are needed to realize these benefits.
Progressive Grocer February 2015 - Grocery Loyalty ArticleGraeme McVie
While some retailers have abandoned loyalty card programs, analysts argue rumors of their death are exaggerated. Retailers that mine customer data through loyalty programs can target promotions, merchandise, and pricing strategies to best satisfy customer needs. Kroger has seen great success through its partnership with Dunnhumby, which uses shopper data to provide personalized offers, drive merchandising decisions, and generate revenue by sharing insights with manufacturers. Technology is now enabling more holistic loyalty programs through mobile apps and wireless identification, allowing retailers to maintain loyalty through rewards and personalized engagement.
Loymax solution - software for loyalty program and marketing campaign manage...Loymax
Loymax IT solutions allow you to succeed in main business cases of Loyalty Marketing. There are four main System's modules to use: Loymax CRM, Loyalty Management, Loymax Communications, Loymax BI. The Single-Window Service of Marketing Campaign Management will let you: - Gather Big Data Base of your customers via offline/online data collection and analysis; - Make a complete customer profile, including commodity bundle, buying behavior, and receipt history; - Create customer segments based on purchase patterns, demographics and more; - Identify your most loyal customers via data base and analytics; - Identify sales growth opportunities based on loyalty program data; - Performance analysis of marketing campaigns and communication tools; - Drive important marketing strategies and fatten the profits; - Manage your massive and personal offers and messaging at Mobile App and Marketplace; - Manage your Loyalty cards, coupons and gift certificates output; - Control your clients’ bonus and point accounts (collection and redemption).
This document outlines a proposed loyalty rewards program with the goals of motivating and rewarding existing customers. It would utilize an online platform and mobile app to allow customers to earn points for purchases and other activities. Points could be redeemed for discounts, gifts, travel, and other offers. Customers would be assigned different membership levels like Silver, Gold, and Platinum based on points earned. The program aims to strengthen customer relationships and encourage referrals through ongoing communication and an engaging rewards experience.
This document describes a loyalty program that rewards both shoppers and local businesses. It allows shoppers to earn cashback and points by shopping at any participating merchant. Merchants benefit by gaining new customers and increased sales through the rewards they provide. The program aims to support local economies and encourage shopping local. It invites the reader to join as a free shopper or merchant to take advantage of the program's opportunities.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
This document summarizes a loyalty program called Oodles1Card. It states that the average US household belongs to 18 loyalty programs but $16 billion worth of rewards go unused each year. Oodles1Card aims to solve this problem by consolidating all loyalty memberships and points into one card and website for easy access and use. It argues that this could unleash spending power and benefit businesses. The solution proposed is a single card that stores all loyalty programs and a website to manage accounts and view coupons. Revenue would come from monthly fees for participating businesses and targeted coupons.
The document discusses the compensation plan details for SendOutCards, which offers multiple ways for distributors to earn income, including through direct retail profits, bonuses, and commissions. As a distributor, you can earn money by selling directly to customers, receiving bonuses for acquiring new customers and advancing in rank, and earning commissions based on sales volumes by your downline organization. The document defines terms like qualifying volume and commissionable volume that determine compensation.
This document describes the evolution of card-linked offers (CLOs) and introduces a new coalition loyalty-based CLO model. Traditional CLOs provided single-use discounts but did not build long-term loyalty. The new model allows customers to earn rewards from multiple merchants that aggregate into a common currency to redeem for fuel savings, encouraging repeat purchases. Merchants benefit from more customer data and marketing opportunities through a broader coalition loyalty program.
The document discusses the benefits of implementing a customer loyalty program, including increasing revenues and customer retention. It provides details on different types of loyalty programs like prepaid and point systems. It addresses common questions around setting up a program, including how customers enroll and redeem rewards. The goal is to empower businesses to start their own affordable loyalty program without extensive technology requirements or contracts.
After starbucks now messaging app line launches its prepaid debit cardPayNXT360
After Starbucks announced launch of its prepaid card with a new loyalty program, messaging application Line has launched its prepaid debit card called the Line Pay Card at the brand’s Line Conference Tokyo 2016 occasion. The card has been developed in partnership with the credit card company JCB and is supported by a well-developed loyalty program along with Line’s app integration.
This document proposes a mobile app that allows users to digitally store and track their loyalty rewards from multiple retailers. It argues that the app will provide simplicity and organization by allowing users to easily access all their loyalty cards and points in one place. The app will also provide personalized promotions and offers to users based on their location. Revenue will come from a paid version of the app and in-app advertising for retailers who want to promote offers and engage with customers. The proposal claims this app will fill an unmet need since no competitors currently offer all these benefits to both consumers and businesses.
Similar to Watt International Report - Loyalty Program Marketing (20)
Thanks for letting me share some ideas on with you about “Creating Holistic Brand Experiences” at the 2011 DDI Forum. I hope you found the workshop both inspiring and insightful.
The following is a slightly condensed version of the presentation, along with the polling results from the session. Please feel free to drop Watt International a note if you want to discuss the presentation further.
And good luck in your quest to develop Holistic Brand Experiences. Let us know if we can help in any way – if you enjoyed the workshop, just imagine what it would be like to work with us!
The document discusses Longo Brothers Supermarkets' branding and retail experience redesign project led by Watt International over several years. The objectives were to reposition the brand to better reflect its strengths of freshness and heritage, develop a new tagline and identity, and design a flagship store and marketing plan to attract new customers. Key outcomes included introducing the new tagline "A Fresh Tradition" and implementing it across the renovated flagship store through elements like product displays, signage and customized finishes to embody the brand. Print advertising and bus shelter campaigns were also part of the integrated marketing strategy.
Is Everything All White - Private Label Buyer Cover StoryWatt International
This article discusses trends in private label packaging in the fourth quarter of 2011. Specifically:
- White packaging has become very common for private labels, though some argue it risks looking too generic. Others say white conveys value.
- Beyond packaging colors, private labels are seeing increased line extensions, one label across multiple retailers, and more promotional activities like contests.
- Key trends include the proliferation of white packaging, debates around whether it has become overused, line extensions into new categories at retailers like Publix, and increased promotional activities for private labels.
Cover Story - Message From Canada by Private Label Buyer MagazineWatt International
This document summarizes the private label landscape in Canada and lessons that can be learned by US retailers. Private label market share has declined for six consecutive years in Canada as national brands have increased promotional pricing. However, Canadian retailers are taking steps to revitalize private labels through new store formats, extensive new product introductions, and treating private labels more like brands. The declines were caused more by lack of brand support than consumer saturation with private labels. US retailers can learn that private labels require continual innovation and marketing support to be successful.
Exito del Este Wins 1st Place in Progressive Grocer AwardsWatt International
The document summarizes award winners of Progressive Grocer's second annual Store Design Contest. It highlights 11 award-winning grocery store designs across categories like new construction, remodeling budgets, and formats. It provides details about the designs of the top winners, including Exito del Este in Colombia and Calgary Co-op Quarry Park Centre in Canada, praising their innovative approaches to offering customers an engaging shopping experience in sustainable store formats.
The Market by Longo's Wins 1st Place in Progressive Grocer AwardsWatt International
Watt International's work with Longo's Wins 1st Place in Progressive Grocer Awards
The Progressive Grocer Store Design Contest is an annual competition to recognize supermarkets that set the standard in store design and innovation.
Vulnerability. Parity. Leadership. Using Shopper Perceptions to Drive Brand ...Watt International
Vulnerability. Parity. Leadership. Using Shopper Perceptions to Drive Brand Decisions
In the world of retail, what matters more – perception or reality? For Watt International, the answer is clear: perception trumps reality. And when it comes to defining research parameters and marketing strategies, the most important insights you can get are found in an understanding of what’s truly important to your (potential) customers, and where your brand stands relative to these factors. After that, it’s all a question of execution, measurement and refining.
In this presentation, Patrick will present:
a. A ground-breaking case study outlining how a retailer is using shopper perceptions and
insights to identify what matters to customers, where it’s winning, and where it’s losing;
b. A look at the path to purchase for a non-traditional retail environment, and what every CPG
and retailer can learn from it; and
c. What role social media plays in the path to purchase.
This document provides various facts and statistics about Canada that may be relevant for US retailers considering entering the Canadian marketplace. Some key points include:
- 80% of Canadians live within 155 miles of the US border, making American brands appealing.
- Canadian e-commerce spending is forecast to double by 2015, highlighting the importance of an online presence.
- 21% of Canadians speak French, so packaging and signage may need to be bilingual.
- Canadians spend more on private brands and are more environmentally conscious than American consumers.
- The corporate tax rate in Canada is almost half that of the US, at 16.5% currently.
- Watt International is a retail agency that can help translate brands
Patrick Rodmell's highly visual, interactive and provocative look at:
1) The prominent trends that will influence what tomorrow's customers will buy, how they will buy it and where they will shop;
2) The role insights and shopper marketing play in defining the path to purchase;
3) Innovations that have been developed in response to these trends that are currently being tested in the retail industry; and
4) A hindsight look at the predictions Rodmell made in 2007, and how many have come to fruition.
The document provides an overview of 20 examples of notable digital marketing campaigns that influenced the author's thinking. It highlights initiatives in three areas: shopper empowerment, brand engagement, and incentives/loyalty. The examples range from social shopping websites and virtual dressing rooms to mobile marketing apps and a car company's social media experiment. The author believes examining these cases can help companies shape their digital strategies.
2. The significance of shopper loyalty programs to the retailer
74% of consumers somewhat or strongly agree that, “retailers need new and better
ways of rewarding loyal customers”
Ideally, loyalty programs need to affect, impact and influence the shopper’s
experience in positive, meaningful ways.
Loyalty programs at many retailers are focusing more on rewarding the shopper for
coming into the store on a regular basis (Starbucks, Target), rather than trying to
incentivize the customer to return to the store to buy more via a coupon.
Using a blend of traditional tactics and new media, loyalty programs will continue to
become further customized to suit the individual shoppers’ needs.
3. Loyalty program effectiveness
What shoppers want
• 70% of program members want to see more discounts and savings from loyalty programs
• 58% want better personal benefits and services
More than 64% of consumers want to receive information and notifications via email.
However, they are tired of irrelevant and excessive communications.
Among a list of negatives associated with loyalty and rewards program membership, these
are the top three:
• Too much spam and junk email: 44%
• Too many conditions and restrictions: 38%
• Rewards that lack real value: 37%
Most customers (60%) say they learn about programs through retail or point-of-sale
engagements.
4. Loyalty program marketing
Most marketers do not fully explore and leverage their customer data sets
• Only 13% of marketers say that they have been effective in leveraging loyalty and brand
preference among club members
• Basic demographics: 73%
• Location of members: 68%
• Brand loyalty and attachment: 27%
• Satisfaction levels 33%
• Product preferences: 38%
6. 1.
Brand: Target
Place: US
Offering: replacing the
previous awards program is the
new discount program.
Shoppers using their card for
online or in-store purchases
receive 5% off. Other incentives
include receiving 10% once 10
prescriptions have been filled
using the card at the Target
Pharmacy.
7. 2.
Brand: Sobeys Club Card
Place: Canada
Offering: The Sobeys club card
works in affiliation with Aeroplan,
with members collecting 1 point per
dollar spent at Sobeys stores.
Club Sobeys points can be
converted at any point to Aeroplan
Miles at a rate of 2 Sobeys point to 1
Aeroplan Mile.
8. 3.
Brand: Loblaws
Place: Canada
Offering: Use of the PC Financial
debit card will earn 5 points to the
dollar, 10 points for PC MasterCard.
Every time a customer checks out at a
Loblaw store, a cashier circles the
area on the receipt that highlights the
amount of PC Points you could have
earned (in this case 250), and invites
you to join. PC Financial acts almost
as a full service bank, offering
mortgages and various types of
insurance.
9. 4.
Brand: Cineplex/Scotiabank Scene Card
Place: Canada
Offering: A Scene card from Cineplex will
earn holders 100 points with every movie
they attend. In conjunction with Scotiabank,
there is a Scene debit card and Visa card.
The debit card earns users 1 point for every
$5 spent at any merchant. Opening an
account earns 2,000 points, or 2 free movies.
The Scene Visa card earns 1 point for every
dollar spent. Points can also be used toward
purchases of videos from the Cineplex store,
and card gives members 10% off of
concessions.
10. 5.
Brand: Payback
Place: Europe
Offering: A retail loyalty
program for several retailers
that carefully uses personal
information and purchase
history to enhance customer
experience. Trending data is
also utilized to develop new
products.
11. 6.
Brand: Wal-Mart Credit Card
Place: US
Offering: Starting a WM Visa account
will earn you $20 back initially. Shoppers
earn up to 1% cash back on all
purchases. Using the card at participating
Wal-Mart gas stations will save shoppers
3¢ to the gallon.
12. 7.
Brand: Kmart/Sears
Place: US
Offering:
• Earn Rewards on qualifying purchases at
Sears, Kmart, Lands' End, sears.com,
kmart.com and mygofer.com
• Spend Rewards at participating stores or
save them up for something special
• Earn bonus Rewards during exclusive
promotions throughout the year
• No-receipt-required returns on purchases at
Kmart and Sears stores
• Win great prizes with Kmart K'Ching
Surprises at Kmart Stores
13. 8.
Brand: Kmart/Sears Christmas Club
Place: US
Offering: Instead of functioning like a
credit card the Christmas card allows
users to add value beforehand.
Providing they did this before mid
November 2009, members were
entitled to a reward of 3% extra to
spend in Sears, Kmart and associated
stores.
14. 9.
Brand: Best Buy
Place: US
Offering: Best Buy offers shoppers
the ability to browse and purchase
items via the website on their
phone, browse and save or receive
text alerts for time-sensitive deals.
In conjunction with Loopt, the
location-based incentives app, Best
Buy is offering smartphone users
loyalty perks and coupons as they
enter the vicinity of a Best Buy
location.
15. 10.
Brand: Tesco Club Card
Place: UK
Offering: Receive a £1 voucher for
every 100 points collected.
Tesco is preparing to invest further in
its loyalty program, using shopping
behaviour data collected through the
program to create more personalised
offers to shoppers.
Tesco’s club card is considered a
major differentiator from the other big
UK grocery chains.
16. 11.
Brand: 4Food
Place: New York City
Offering: Customers have the
option to create and advertise, via
social networking sites, their own
version of a burger.
If that customized burger is
selected by any other customers,
the originator will receive 25 cents
off of any subsequent purchases.
Orders taken in the restaurant are
processed on iPads.
17. 12.
Brand: Starbucks (among other
retailers) and foursquare
Place: Global
Offering: Using the mobile gaming
app, Foursquare, users can achieve
loyalty points at the stores they
frequent. By “checking in” online as
they enter store locations, gamers
acquire badges and points. When
Starbucks customers acquire a
“mayor” badge, they receive a dollar
off their favorite drink, every time they
enter the store.
18. 13.
Brand: RecycleBank
Place: Los Angeles; Houston
Offering: Subscribers use a special ID tag for
their home-recycling bins. When collected, the
bins are weighed, with the heavier bins gaining
more rewards.
RecycleBank points are redeemed within your
account for rewards.
Rewards are used with partners such as: Coca-
Cola, Clorox's Greenworks, CVS/pharmacy,
Hearst Magazines, McDonald’s, Kimberly-Clark,
Purina Pet Care, Bed Bath & Beyond, and Dick's
Sporting Goods.
19. 14.
Brand: O2
Place: UK
Offering: In 2009, UK based telecom company
O2 created an added value service for people
that use their website to book concert tickets
for the O2 Arena in London.
The company developed an online area called
blueroom which allows clients to get Perk
Packs which, in turn, give access to specific
amenities at a particular show.
Offers for blueroom consumers include priority
ticketing, advanced release notice of ticket
sales, discounts and VIP treatment at events.
20. 15.
Brand: Whole Foods
Place: US
Offering: Whole Foods offers
smartphone apps that organize
shopper needs needs by creating
shopping lists according to recipe
desires, and filtering choices by kids
meals, dietary restrictions, or budget.
22. Brand: Shoppers Drug Mart
Place: Canada
Offering: Optimum Card and others
Shoppers Drug Mart offers the Optimum card,
which collects points when the shopper swipes
the card at check out. Recently introduced is
the “VIB” program, which is targeted toward
new mothers.
The Optimum points can now also be collected
on a MasterCard.
23. Brand: CVS
Place: US
Offering: Extra Care card
Shoppers using their card for online or in-store
purchases earn 2% back with every purchase,
which eventually adds up to “Extra Bucks” that
are revealed on store receipts every 3 months
and can be used toward purchases at CVS.
Offers and savings are available to those who
sign up for email offers and members benefit
from periodic “double bucks” promotions (earn
4% instead of 2%) .
24. Brand: Duane Reade
Place: US
Offering: FlexRewards
Members have the option to redeem points at
the $5 level, or redeem at a higher level and
earn extra points.
Double Flex points are offered on a weekly
basis.
Shoppers who become members of any of the
DR clubs earn FlexRewards bonus points.
25. Loyalty program marketing
To Summarize
Transforming consumers into loyal customers and, better yet, brand ambassadors, requires
a deep understanding of the aspirations and motivations behind the data sets; involving
attitudinal as well as behavioural studies.
As with PL programs, loyalty programs can be tailored to support and enhance the brand’s
core proposition, whether for premium quality and personal service or for low prices and
value-based, or a carefully balanced combination of both.
We would welcome the opportunity to discuss how your company can forge stronger
connections and affiliations with target customers and drive frequency, higher conversion
rates and increased transaction values by enhancing their experiences with a Loyalty
program that includes relevant, meaningful and channel-appropriate, value-add rewards
and incentives.
26. Watt International
Patrick Rodmell
President + CEO
prodmell@wattintl.com
300 Bayview Avenue
Toronto, ON
Canada M5A 3R7
www.wattintl.com
T 416 364 9384
F 416 364 1098
Thank you
An envoy group company