AmazonFresh is a subsidiary of the Amazon.com American e-commerce company in Seattle, Washington. It is a grocery delivery service currently available in some U.S. states, London, Tokyo, Berlin (including Potsdam), Hamburg, and Munich. here you may find some of AmazonFresh mechanism features.

1. Quick Reviews of Amazon Fresh

2. Amazon fresh
Launched in Seattle in 2007 (13 years after amazon was established)
variety of products: Beverages, Bakery items, Fruits, Vegetables, Canned Food, Condiments, Salads, Oil, Toiletries, Household, …
same-day and early morning delivery
was under testing in the hometown itself and later in the year 2013, this service was finally opened to other cities of USA
24/7 mobile and web shopping
AmazonFresh is a grocery delivery and pickup service available exclusively to Prime members in select cities.
Prime members can get the benefits of AmazonFresh for an additional monthly membership fee of $14.99.

3. Amazon fresh
 Prime members in select cities can shop for groceries ,
everyday essentials, favorites from local shops and restaurants,
and more with Amazon Fresh
 delivers to selected area according to zip code
 As a Prime member: add Amazon Fresh for $12.99 per month to existing
Prime membership.
Food and goods are stored in Amazon's FC similar to where their non-edible inventory is kept.

4. Amazon| Amazon Home Page
Just Incase of
covering the
location Amazon
fresh would be
offer to customers
There is not any
direct link for
Amazonfresh Just if
customer browsing
history include any
Items

5. Amazonfresh| Home Page
Amazon
Amazon
Amazon
Fresh
Categories
Advertisement
Near You
Offers
Cooking
Snack
Categories

6. Amazon| Home Page
Or Pick up the packages from self-service
locations. To add an Amazon Pickup Point or
Locker
Connecting to Facebook account to use features
across Amazon websites, devices, and
applications that require access to customer
Facebook account.
Default is used for 1-Click purchasing
If customers are only eligible for Attended
Delivery (e.g. in an apartment building), adding
a security access code will allow them to also
get Doorstep Delivery.
Changing Address for Open Orders.

7. Amazon| Tool Bar
After your first order, check back
here for an easy way to order
the same things again.
Past Purchases is a snap with
this pretty handy. Before
Customers submit the order can
go through the past purchases
to see if something got missed.
Category:19
Fresh Food: 8
None Fresh Food:4
None Food: 7

8. Amazon| Grocery Page
Categories
Amazon
Amazon
Advertisement
Items
Filters
Offers

9. Amazon| Grocery & Household-Health-Beauty
Category No. of SKU
Grocery 9667
Whole FoodsMarket 1000
Meat & Seafood 767
Fruits& Vegetables 399
Dairy, Eggs& Cheese 230
Beverages 1000
Meal Kits 29
Frozen Foods 1000
Bread & Bakery 322
Prepared Foods 273
Deli 344
Breakfast 798
Snack Foods 1000
Cooking& Baking 934
Canned & Packaged Food 861
Candy & Chocolate 507
Pasta& Noodles 203
Food
Category No. of SKU
Household & Personal Care 2698
Healthcare 276
Household Supplies 559
Personal Care 959
Baby Food & Care 115
SportsNutrition 97
Skin Care 339
Oral Care 123
Pet Food & Care 230
None Food
Specialty No. of SKU
OrganicGrocery 2000
Plant-based Lifestyles 1000
Gluten Free 672
GiftingEssentials 100
Other
Category: 30
Subcategory: 145
Assortment: 14365

10. Amazon| Category Page
Show resultsfor
AmazonFresh
Grocery & Gourmet Food
Baby Foods
Beverages
Breads& Bakery
Breakfast Foods
Candy & Chocolate
Canned, Jarred & Packaged Foods
Condiments& Salad Dressings
Cooking& Baking
Dairy, Cheese & Eggs
Deli
Dried Beans, Grains& Rice
Food & Beverage Gifts
Fresh Meal Kits
Frozen
Herbs, Spices& Seasonings
Jams, Jellies& Sweet Spreads
Meat & Seafood
Meat Substitutes
Olives, Pickles& Relishes
Pasta& Noodles
Prepared Foods
Produce
Sauces, Gravies& Marinades
Snack Foods
Soups, Stocks& Broths
Whole FoodsMarket
Shop all >
Dairy & Cheese
Deli
Beverages
Snack Foods
Bakery
Cooking& Baking
Frozen Foods
Health & Household
Grocery
Household & Personal Care
Specialty
Categories are presenting in 3 different ways for different customers and different mindsets
3
1 2

11. Amazon| Whole Foods Market and Privet labling
DAIRY & CHEESE DELI PACKAGED PRODUCE BREAD & BAKERY BEVERAGES SNACK FOODS COOKING & BAKING FROZEN FOODS HEALTH & HOUSEHOLD
Butter & Margarine Hot Dogs& Franks Dried Fruits& Vegetables Breadcrumbs& Stuffing Bottled Beverages, Water & Drink Mixes Applesauce & Fruit Cups BakingChocolates, Carob & Cocoa Appetizers& Snacks Baby & Child Care
Cheese Olives& Antipasto Fresh Vegetables Breakfast Bakery Coffee, Tea& Cocoa Bars BakingMixes Bread & Dough Health Care
Cottage Cheese Packaged & Sliced Deli Meats Nuts& Seeds Fresh Baked Cookies Chips& Crisps Breadcrumbs& Seasoned Coatings Breakfast Foods Household Supplies
Cream Cheese Packaged Produce Packaged Breads Cookies Condensed & Powdered Milk Fruit Personal Care
Eggs& EggSubstitutes Vegetarian Proteins PizzaCrusts Crackers CookingOils, Vinegars& Sprays Ice Cream & Novelties SportsNutrition
Milk & Cream Dried Fruit & Raisins Dessert Syrups& Sauces Meals& Entrees Vitamins& Dietary Supplements
Milk Substitutes Fruit Leather Dried Fruit & Raisins Meats
Sour Cream Fruit Snacks Extracts& Flavoring Pizza
Yogurt Nuts& Seeds Flours& Meals Potatoes& Onion Rings
Popcorn Leaveners& Yeasts Seafood
Pretzels Nuts& Seeds Vegetables
Puffed Snacks Sugar Substitutes
Salsas, Dips& Spreads Syrups, Sugars& Sweeteners
Snack & Trail Mixes Thickeners
365 by Whole Foods Market

12. Amazon| Filters
Refine by
1.Specialty
2.Certifications 4.Calories Per Serving
5.Fat Calories Per Serving
6.Nutrition Facts
3.Featured Brands 7.Avg. Customer Review
8.Price
123 4 567 8

13. Amazon| Grocery Page Offers
• Shop featured seafood
• Meal kits
• Eggs from Whole Foods Market
• Sparkling water
• Frozen vegetables $2 and under
• Household cleaning products
6 Type of Offer different categories
Next Slide Next Slide
Full List
Product full Name Base of
Mouse location
Add to cart

14. Amazon| Fresh Deals
Amazon
Advertisement
Amazon
Coupons
Advertisement
Offers
Newsletter
Categories

15. Amazon| Fresh Deals-Coupons
Coupons showcases coupon discounts from different brands and categories. By adding the product to the cart the
discount is automatically applied at checkout when the product is coupon-eligible.
Description
Detail

16. Amazon| Fresh Deals
• Buy 1, get 1 free on select mascara
• Buy 4, save $4 on grilling essentials
• 20% off LARABAR favorites
• 25% off Aidells sausages and meatballs
• 25% off Dietz & Watson summer grilling essentials
• 30% off easy meals from EvolBuy 2, save $2 on ice cream
• 25% off Dasani sparkling water
• 20% off better-for-you snacking options
• Buy 1, get 1 free Mug
• Buy 5 Progresso soups, get 2 free
• 15% off select buns
• Buy 2, get 1 free Oscar Mayer deli meats
• Buy 4, save $4
Different types of
offer form different
categories
Next Slide Next Slide
Full List
Add to Cart
FOC
Value Discount
Percentage Discount
Percentage Discount
Percentage Discount
Percentage Discount
Percentage Discount
Percentage Discount
Gift
FOC
Percentage discount
FOC
Value Discount

17. Amazon| Fresh Deals_Terms and Conditions
• Limited time offer.
• Offer limited to AmazonFresh customers in eligible regions.
• Offer only applies to items shipped and sold by AmazonFresh and advertised on the AmazonFresh Deals page.
• Offer good while supplies last.
• Shipping charges and taxes may apply to discounted and free promotional items.
• Items must be purchased in a single order and shipped at the same speed to a single address.
• The maximum benefit you will receive from this offer is the discount advertised on the AmazonFresh Deals page.
• Amazon reserves the right to modify or cancel the offer at any time.
• Offer is not transferable and may not be resold.
• If any of the products or content related to this offer are returned, your refund will equal the amount you paid for
the product or content, subject to applicable refund policies.
• If you violate any of these terms, the offer will be invalid.
• Buy Eligible Item(s), Get a Discount
• Buy One or More Qualifying Item and Get One or More Eligible Item Free
• Buy One or More Qualifying Item and Receive a Discount

18. Amazon| Product Page
Amazon
Amazon
Amazon Offers
Amazon Fresh Offers
Customer Review
Question
Product Information
Reviews
Notification

19. Amazon| Product Info.
Numeric Information
No. of Review and Question
Product PICs and & scale
Unit Price and Comparison Price
Shipment &
Seller Info
Amazon
Fresh Link
Add to Cart &
cancelation
Product Info &
Situation
Guarantee

20. Amazon| Product Details
ASIN: B000NOGLY2
Important information & Legal Disclaimer
Related Video from Customers experience
ASIN stands for Amazon Standard Identification Number which is
a unique code for each product
Customers upload their shopping experience videos
Statements regarding dietary supplements
Diagnose, treat, cure, or prevent any disease or health condition

21. Amazon| Product Pic.
Different Types of Scale
Satisfaction Grantee Product with Dash
Button Publish it in the
PIC
Product
Nutrition Fact
PIC Instead of
Table
Product Ingredients
PIC Instead of Text

22. Amazon| Product Page Offers
Customers who bought this item also bought
Customers also shopped for
Customer recently viewed items and featured recommendations
• Inspired by your browsing history
• Trending near you
• You viewed
From Same Category & Other Customers
From Other Category & Other Customers
From Customer Self Fresh History
From Amazon base on customer location

23. Amazon| Customer Reviews
Read reviews that mention
Other customers reactions on reviews

24. Amazon| Customer Reviews
Customer Reviews
Amazon calculates a product’s star ratings using a machine learned model
instead of a raw data average. The machine learned model takes into
account factors including: 1.The age of a review, 2.Helpfulness votes by
customers and 3.Whether the reviews are from verified purchases.
Customer images

25. Amazon| Add to Cart
Mini cart
Items which are in
cart notification
base on No.
Add to Cart and No. of Items setting
For grocery customers due to the high Avg. item No., it becomes challenging to remember what's already in the cart.

26. Amazon| Mini Cart
Amazon Card No. of Items Amazon Fresh Card No. of Items
Amazon + Amazon Fresh No. of Items
Amazon Fresh Cart Subtotal
Free Delivery Notification
Checkout Fresh Cart
Amazon Fresh Home Page
Cart Item PIC
Cart Item Detail
Price
Quantity of each Item and setting
Delete Item

27. Amazon| Cart
Amazon &
Amazon No.
of Item
Amazon
Fresh Cart
Items 5 of 6
Full List
Amazon
Fresh Cart
No. of Items
Offer
Amazon Fresh
Cart Subtotal
& Free
Delivery
Notification
Checkout
Fresh Cart
Fresh delivery Add., Time
& Date Type of delivery
Editing Add.
Time & Date or
Amazon Fresh
Home Page
Amazon Fresh Cart No. of Items

28. Amazon| Checkout
AmazonFresh on Amazon has its own minimum and threshold required for checkout or benefits like free shipping.
AmazonFresh, customers pay a premium free for the service so due to simplicity customers should be able to find and shop
AmazonFresh from wherever they are on Amazon.
• Delivery scheduling allows customers to schedule a time before shopping — it guarantees that the delivery time and
method they need are available before spending time shopping.
• Availability guarantee related to delivery scheduling: All products are not available at all times given the nature of fresh
grocery sourcing and inventory, and scheduling a delivery time ensures that you only shop what is available when you
need it.
Delivery Time reservation

29. Amazon| Time Slots & Delivery Add.
Delivery Add.
Delivery Date.
Doorstep Delivery Attended Delivery

30. Amazon| Cart vs. Product Availability
Given that location and delivery time are critical to displaying the right products, which means force customers to select
these before spending the time shopping. Due to customer types:
• Time-sensitive: "I need it for my dinner tonight."
• Product-sensitive: "I need it and can wait until this weekend."
So customers can lock in their delivery time first or shop first and then schedule delivery for when everything is available.
Product availability on AmazonFresh is dependent on location and delivery time, and delivery scheduling is key to displaying
the right products for customers. So AmazonFresh is avoiding potential conflicts in the first place and manage conflicts when
customer arise as follow:
3) Give the customer control when conflicts do arise.
1) Set customer expectations correctly.
2) Minimize potential conflicts.

31. Amazon| UX Handling
Sign-up
Welcome
message
Message prompts
the user to
choose their first
delivery time
After their first shopping trip
Message the user to
choose delivery time
But No Pushed/Prompted
• Prompt, message, and encourage delivery time selection prominently throughout the Fresh store, cart.
• If the customer is not logged into their account, their IP address would be detected and general service region. Then
doing everything to steer the customer to select their delivery address and, ideally, choose a delivery time.

32. Amazon| UX Handling
If customer tries to add conflict ASIN they given a
way to manage it
No delivery slot selected, search assumes same-
day and single only outlier ASINs
 ASIN: Mazon Standard Item Number
• In the event a customer selects or changes location mid-shopping, or adds to cart an item not available for their selected
time, we allow them to resolve the conflict at that time, e.g. add item to cart and clear delivery time, etc.

33. Amazon| UX Handling
• Display all items in search results, marking only outlier items not available today with their availability, e.g. "Available
Tuesday." so we “today” was assumed as a default to minimize conflict risk because most orders are placed for same-day
delivery. If the customer has a delivery time selected, this message is more prominent (in red) as adding it to cart will trigger a
conflict-resolution dialog.
Only Fresh AV. Addresses Changing Address Notification Stock Availability Address base Notification

34. Amazon| App. Home Page
1
2
3

35. Amazon| App.
 After setting location in Amazon fresh areas Amazon fresh would be shown in the list

36. Amazon Fresh| App.
Advertisement
Offer
Near You, Offers
Coupons
Categorized
Offers
Category

37. Amazon Fresh| App. Menu
Grocery
Household &
personal Care
Specialty
AdvertisementReorder
No. of
order times
Different list, created base
on customers collection
Contact Amazon
Fresh For any issue
Add a new delivery Add.

38. Amazon Fresh| App. Category Page
Advertisement
Back
Amazon Menu Amazon
CartFresh Menu
Some of
subcategories
Offers
Sub Categories

39. Amazon Fresh| App. Product Page
Amazon
Advertisement
Product Info.
AdvertisementDetail Info.
Offer
Q & A
Customers
Reviews and
Images
Advertisement
Review
Notification
Advertisement

40. Amazon Fresh| App. Checkout
Add. & Time
Cart
Subtotal Free
delivery
Notification
Fresh Cart
Cart Items &
Delivery Add.
& Time Slots
Back to Shop
Checkout
Amazon Cart Cart Item PIC,
Name, Price
Setting Item
No. or
Removing
Back
to
Shop
 Delivery scheduling is critical to ensuring product availability and delivery method/time availability.

41. Amazon Fresh| App. Checkout
Doorstep or Attended
Delivery Method
Delivery Day
Delivery Time
Delivery ReservationTime Slots
Reservation or Change
The customer can access delivery slot selection from many points in the shopping experience. After they do so, it is displayed
prominently throughout the Fresh store, cart, and checkout:

42. Amazon| Delivery
Attended Delivery
Attended delivery is available in all cities where AmazonFresh is available.
Choose a one-hour time slot when will be available to receive the order in
person. Customer will receive the order in paper bags instead of temperature-
controlled totes.
Doorstep Delivery
Doorstep delivery is available in all cities where AmazonFresh is available.
Choose a 2-3 hour time slot that works best for schedule; Customers don't even
have to be home! Delivery man leave items on their doorstep in temperature-
controlled totes.
 Free Delivery: Both Attended Delivery and Doorstep Delivery are free to AmazonFresh customers on orders over
$50 before tax. Orders under $50 before tax will have a $9.99 delivery fee applied at checkout.

43. Amazon| Delivery
Pickup
AmazonFresh Pickup is available to Prime members in select cities at no additional cost and without an order minimum. Prime
members in participating cities will have the option to choose a pickup location as their AmazonFresh account address, then
reserve a time slot. Prime members with the AmazonFresh Add-on will have the added option of picking up orders in as little as
15 minutes after they are placed.

44. Amazon| Delivery
Fresh Add-On
Prime members with the Fresh add-on receive the benefits of shopping with Amazon Fresh for a monthly add-on fee
of £6.99
Benefits:
 delivery on orders over £40.00 at no additional cost
 fresh groceries, everyday essentials, your favorites from local shops and markets
Non Prime members Prime members
30-day free Prime Fresh trial
Automatically upgraded to a paid Amazon Prime
membership and the paid monthly Fresh Add-on at the
end of your free trial periods.
Prime membership and Fresh Add-on are billed separately
Amazon Prime $10.99 per month
Fresh Add-on $14.99 per month
Total Cost $25.98 per month
Amazon Prime $99 annual (8.25 per month)
Fresh Add-on $14.99 per month
Total Cost $23.24 per month
Members of the Prime Video monthly membership cannot
sign up for the Fresh Add-on

45. Amazon| Delivery
While you won't be charged for your free trial, you'll be automatically converted to a paid monthly add-on at an
additional cost of £6.99 per month at the end of your trial period. You can cancel your Fresh add-on online at any
time. If you cancel during your free trial you won't be charged.
Signing up for existing Prime members
Signing up for the Fresh add-on for Non-Prime Members:
1.Prime & Fresh Bundle:The Prime & Fresh Bundle is paid monthly. Amazon Prime is billed at a cost of £7.99 per month
and the Fresh add-on is billed at a cost of £6.99 per month; a total cost of £14.98 per month. You can sign up here.
2. Annual Prime Membership with Fresh add-on:You can choose to pay an annual fee of £79.00 for Amazon Prime and
enjoy the Fresh add-on at an additional cost of £6.99 per month. You can sign up for Prime here first, and the Fresh
Add-on

46. Amazon| Delivery
AmazonFresh Vendor Requirements
• Products must have a unique UPC for each
variation/product
• Products should have e-commerce friendly packaging
• Meat, Seafood, and/or Prepared Food items must be
available pre-packaged and by net weight
• All vendors must be prepared to provide product
liability insurance
Food Safety Specific Requirements
• Vendor should have a current GFSI Certification, otherwise an
Amazon Food Safety audit must be conducted
• Products made in the USA should be produced in FDA or USDA
licensed and approved commercial manufacturing facilities
• Products made outside the USA should be produced in
commercial manufacturing facilities that follow FDA or USDA
regulations

47. Amazon| Amazon pantry
• Prime members in select regions can shop for groceries and household products in everyday sizes with Prime Pantry.
Prime Pantry offers low priced products and exclusive savings, such as deals and coupons. The assortment is
including snacks, breakfast foods, beverages, beauty and personal care items, and household products.
• Prime members should pay an additional monthly Prime Pantry membership fee to receive FREE shipping on all
orders of $40 or more, or pay a flat $7.99 shipping fee for each order placed and also there is a 30-day free trial for
customers.
• Amazon Fresh customers don’t need to sign up for Prime Pantry membership.

48. Amazon| Amazon pantry
Amazon Pantry is
available for not
available
Amazonfresh
Areas

49. Amazon| Amazon pantry
Amazon
Prime
Offers &
Coupons
Pantry
Membership
Offers
Amazon
Category
Offers

50. Amazon| Amazon pantry
Food & Beverages 3,000
Snack Foods 812
Coffee, Tea& Beverages 694
Household Supplies 494
Beauty 1,000
Office Products 30
Baby Care 192
Vitamins& Dietary Supplements 431
Health Care 542
Total:7195
Grocery Snacks Beverages
Household & pets Beauty & grooming Office supplies
Baby Care & food Nutrition & wellness Healthcare & first aid

51. Amazon| Amazon go
Amazon Go is a new kind of store with no checkout required. Customers never
have to wait in line. With the “Just Walk Out Shopping” experience, simply use
the Amazon Go app to enter the store, take the products, and go! No lines, no
checkout.
Just Walk Out Technology automatically detects when products are taken from
or returned to the shelves and keeps track of them in a virtual cart. When
Customers are done shopping, they can just leave the store. Shortly after,
they’ll receive a receipt and charge their Amazon account.
Store location Seattle
Working Hr. 7AM—9PM.
Store Size 200 square meter

52. Amazon| Delivery
The large green totes, which carry the bulk of products contain several ice packs or dry ice as well as paper bags where
the goods are placed. In an attended delivery, Customers may only receive large brown paper bags but they don't have
to return the green totes or brown bags.
• The green totes could be returned by scheduling tote pickup on Amazon's website.
• Totes can also be picked up on next Fresh order.
• Dry ice is often used when ordering frozen foods like ice cream or pizza.

53. Amazon| Delivery
AmazonFresh totes are designed to keep products at their proper temperatures.
Temperature Controlled Totes
refrigerated items will be packed with ice packs and frozen items will be
packed with dry ice
Reusable + hard foam cube
minimum of three ice packs inside

54. Problem With AmazonFresh’s Totes
Each bag was bigger than your standard reusable grocery bag
Each item was individually placed in its own plastic bag

55. Brand Name |Iran
0%
5%
10%
15%
20%
25%
30%
Amazon Walmart Peapod Fresh Direct
Market Share
Online food and beverage market share in the United States in 2016, by company
Source: Statista

56. Amazon Fresh
Google Express delivers produce to San Francisco and Los Angeles homes, and customers can try a three-month
trial at any time. The service is $95 a year to use, and the minimum price on all orders that include fresh
groceries is $35. If you don’t want to pay the annual fee, you can also pay a flat fee of $5 per store.
Instacart is a same-day delivery service available in many major cities across the country. Delivery costs $6 for a
two-hour delivery window and $8 for a one-hour delivery window, or you can pay an annual membership fee of
$149.
Shipt, a popular choice on the East Coast and in Texas, offers grocery-delivery services for $99 a year or $14 a
month, which is comparable to AmazonFresh’s prices. Shipping is free if your order is more than $35, but Shipt
does say that the average price of each product will be about 15 percent more than what they cost in-store.

57. Amazon Fresh
Company Assortment Online Grocery Fresh Non Fresh features
Amazon Grocery   
wide variety of items
ability to subscribe to items
significant discounts for the subscription items
Free shipping and any discounts for amazon Prime customers
MySupermarket    Top Offers from 16 Supermarkets
FreshDirect   
delivery Pass (6month: 79 $/1 year:129)
Reorder
Local Harvest   
Family Farmers
calculate before adding to cart
ShopFoodEx   Offering Substitutions
WalMart Grocery   
Refer and get 10$
Add to favorite
Free Shipping for orders over $85
Safeway   
1-Hour Delivery
for Business
shop by history
$5 Off + Free Delivery in first delivery

58. Amazon Fresh
Company Online retailer Online Grocery Fresh Non Fresh features
Amazon Grocery   
wide variety of items
ability to subscribe to items
significant discounts for the subscription items
Free shipping and any discounts for amazon Prime customers
MySupermarket    Top Offers from 16 Supermarkets
FreshDirect   
delivery Pass (6month: 79 $/1 year:129)
Reorder
Local Harvest   
Family Farmers
calculate before adding to cart
ShopFoodEx   Offering Substitutions
WalMart Grocery   
Refer and get 10$
Add to favorite
Free Shipping for orders over $85
Safeway   
1-Hour Delivery
for Business
shop by history
$5 Off + Free Delivery in first delivery

59. Amazon Fresh
Company Online retailer Online Grocery Fresh Non Fresh features
Amazon Grocery   
wide variety of items
ability to subscribe to items
significant discounts for the subscription items
Free shipping and any discounts for amazon Prime customers
MySupermarket    Top Offers from 16 Supermarkets
FreshDirect   
delivery Pass (6month: 79 $/1 year:129)
Reorder
Local Harvest   
Family Farmers
calculate before adding to cart
ShopFoodEx   Offering Substitutions
WalMart Grocery   
Refer and get 10$
Add to favorite
Free Shipping for orders over $85
Safeway   
1-Hour Delivery
for Business
shop by history
$5 Off + Free Delivery in first delivery

60. Brand Name |Iran
Assortment 1rst Av. Time
Slot
Delivery Fee Convenience
Amazon
Fresh & Pantry
3109 Market Place
Instacart Market Place Market Place
Jet (Walmart)
Fresh Direct
Instacart
Peapod
FreshDirect
Walmart
Assortment Better Price
Good
Experience
Fast DeliveryConvenience Cool & Fun
Shopping

61. Amazon fresh
Growing Industry
Online grocery is the $10.9 million dollar industry in U.S (expected to grow by $9.6 million dollars by 2019)

62. Amazon fresh