Bigbasket offers customers value through convenient online grocery shopping with various payment options, 24/7 customer service and product quality, timely deliveries, and affordable prices. Their value propositions are likely to permanently change consumer shopping habits and benefit Bigbasket long-term by capitalizing on India's growing internet penetration and online grocery market, which addresses consumer preferences for saving time spent on grocery shopping.

1. Q2
What are the sources of customer value for online grocery
retailers? Explain the value offered to customers by
bigbasket. Do you think the value propositions offered by
bigbasket are going to permanently change the shopping
habits of consumers and thus reap long-term benefits
for bigbasket?

2. What are the sources of customer value for online grocery retailers?
 Rapid Internet users
 Price level
 Customer Service
 Opportunity to find good deals
 Offers
 Last mile delivery
 Superior shopping convenience
 Good shopping experience
 User-friendly websites or apps
 Quality of products
 24/7 customer service

3. Explain the value offered to customers by bigbasket.
 Availability of various payment options
 24/7 availability of Customer Service
 Superior quality of the products
 Timely delivery of products
 User friendly website
 Affordable pricing

4. Do you think the value propositions offered by bigbasket are going
to permanently change the shopping habits of consumers and thus
reap long-term benefits for bigbasket?
Yes, the Value proportion offered by Bigbasket is going to permanently change the shopping
habits of consumers. This can be seen in the following ways:-
 Internet Penetration
 Customers are signing up at the rate of 20% with 65% retention.
 Market potential of India at 2013 was $1 Billion and is expected to touch $24 billion by
2025.
 A huge time is spent on groceries stores and the consumers tend to find it tiring and
wastage of time.

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US Germany France Holand UK
Internet Penetration Online Grocery Penetration
Cross Country Internet Penetration and Online Grocery Penetration
(2013)