How to stay relevant for your key audience, customers and co-workers. What is your most valuable marketing asset?

1. Authentic Marketing ?

2. What
is the most precious marketing asset?

3. Broad
Narrow
Social
What is most precious marketing asset? Communication?

4. “Marketing is bull shit! People
are interested in a good
product, not in a brand”
James Dyson
What is most precious marketing asset? Product?

5. “Price is the biggest profit
improvement lever!”
What is most precious marketing asset? Price?

6. Since the Internet?
Seriously…?
What is most precious marketing asset? Place?

7. So?
What is the most
precious marketing asset?

8. What is most precious marketing asset?

9. WHY?
Why are PEOPLE the most precious marketing asset?

10. Services are responsible for over 75%
of national GDP’s in the Western World
 Agriculture 5%
 Industry 20%
 Services 75%

11. Services are people driven

12. People interconnect
Hey, you
there !

13. People do not only
represent a brand

14. People are the brand!
®

15. But…

16. How to stay relevant for your customers and
your employees?

17. In time a brand has to be like BOB
Change on the outside, but stick to core values

18. Build a context where people can be authentic