Long Run Works is a communications agency founded by Guy Pattison and Will Hill as an alternative to traditional agencies. They bring an innovative approach focused on purpose and storytelling to help clients grow good ideas. Their three step process involves storymaking by focusing on clients' purpose, finding innovative collaborators, and delivering original campaigns through storytelling and storydoing.
The document discusses the challenges of effectively targeting display ads. It notes that building enough creative content is the biggest challenge as marketers need to build hundreds or thousands of ads quickly and cheaply. However, this is costly, time-consuming, and impossible to do manually. The document provides an example of a marketer wanting to run a campaign for a fitness device, but needing over 7,000 unique ads to target different segments. It emphasizes that marketing automation for display, rich media, and mobile ads is a necessity rather than a nice-to-have feature due to the immense volume of content required.
RetailOasis 6th Annual Big Breakfast PresentationsMadeline Kulmar
Presentations from:
- Richard Facioni, Alceon
- Anna Samkova, The Pas Group
- Mark Teperson, Accent Group
- Rachel Kelly, AfterPay
- John Mullins / James Johnson, Salesforce
- Pippa Kulmar, RetailOasis
- Steve Kulmar, RetailOasis
- Madeline Kulmar, RetailOasis
The Difference Between Good & Great BrandingGoKart Labs
This document discusses the difference between good and great branding. It notes that it has become difficult to distinguish ads from content. Marketers need to determine what separates novelty from truly great branding. While many brands jumped on trends like real-time marketing, that does not necessarily make the branding great. The document advocates building branding around a clear purpose and point of view. It also stresses the importance of community building and purposeful actions over traditional advertising. Successful branding examples are examined to identify lessons like building a brand around a shared purpose and connecting with communities around shared interests through remarkable content and actions.
Get Advertising Smart - Creativity and your business' bottom lineemmersons1
The relationship between creativity and business success is well-established; this week, we look at the Cannes Lions Creative Effectiveness winners, who provide fresh evidence of this powerful relationship.
The annual report is the definitive ranking for creative excellence in branded communications and provides insights, analysis and interviews with Lion-winning creators.
Breakfast creative credentials.October 2015Ed Will
Breakfast is a branding agency that specializes in great brand thinking, creative effectiveness, and enduring client relationships. They believe every brand can have a higher purpose that connects deeply with customers. Through intelligent application of ideas and a caring approach, they help clients' businesses by transforming brands. Some of their work includes rebranding Allied Healthcare to mobilize expertise in home healthcare, defining the essence of Cotes du Rhone wine to make it a fast growing brand, and creating a brand style guide for caffe Nero's global expansion. Their goal is to turn customers into fans and fans into evangelists for their clients' brands.
Long Run Works is a communications agency founded by Guy Pattison and Will Hill as an alternative to traditional agencies. They bring an innovative approach focused on purpose and storytelling to help clients grow good ideas. Their three step process involves storymaking by focusing on clients' purpose, finding innovative collaborators, and delivering original campaigns through storytelling and storydoing.
The document discusses the challenges of effectively targeting display ads. It notes that building enough creative content is the biggest challenge as marketers need to build hundreds or thousands of ads quickly and cheaply. However, this is costly, time-consuming, and impossible to do manually. The document provides an example of a marketer wanting to run a campaign for a fitness device, but needing over 7,000 unique ads to target different segments. It emphasizes that marketing automation for display, rich media, and mobile ads is a necessity rather than a nice-to-have feature due to the immense volume of content required.
RetailOasis 6th Annual Big Breakfast PresentationsMadeline Kulmar
Presentations from:
- Richard Facioni, Alceon
- Anna Samkova, The Pas Group
- Mark Teperson, Accent Group
- Rachel Kelly, AfterPay
- John Mullins / James Johnson, Salesforce
- Pippa Kulmar, RetailOasis
- Steve Kulmar, RetailOasis
- Madeline Kulmar, RetailOasis
The Difference Between Good & Great BrandingGoKart Labs
This document discusses the difference between good and great branding. It notes that it has become difficult to distinguish ads from content. Marketers need to determine what separates novelty from truly great branding. While many brands jumped on trends like real-time marketing, that does not necessarily make the branding great. The document advocates building branding around a clear purpose and point of view. It also stresses the importance of community building and purposeful actions over traditional advertising. Successful branding examples are examined to identify lessons like building a brand around a shared purpose and connecting with communities around shared interests through remarkable content and actions.
Get Advertising Smart - Creativity and your business' bottom lineemmersons1
The relationship between creativity and business success is well-established; this week, we look at the Cannes Lions Creative Effectiveness winners, who provide fresh evidence of this powerful relationship.
The annual report is the definitive ranking for creative excellence in branded communications and provides insights, analysis and interviews with Lion-winning creators.
Breakfast creative credentials.October 2015Ed Will
Breakfast is a branding agency that specializes in great brand thinking, creative effectiveness, and enduring client relationships. They believe every brand can have a higher purpose that connects deeply with customers. Through intelligent application of ideas and a caring approach, they help clients' businesses by transforming brands. Some of their work includes rebranding Allied Healthcare to mobilize expertise in home healthcare, defining the essence of Cotes du Rhone wine to make it a fast growing brand, and creating a brand style guide for caffe Nero's global expansion. Their goal is to turn customers into fans and fans into evangelists for their clients' brands.
Omnicom Creative has been named Company of the Year and DDB Worldwide Network of the Year. Somesuch, USA won this year’s Palme d’Or while Apple secured the Creative Brand of the Year.
This document describes the Cannes Lions Archive, which provides access to over 280,000 advertising campaigns from the Cannes Lions Awards. The Archive can be used to increase pitching power by researching past award-winning work, help create strong award entries by benchmarking submissions, train teams by accessing over 650 hours of industry talks, and inspire new ideas through browsing top campaigns. It allows users to search work by brand, agency, category and other filters.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
The document provides an overview of ESI Media, a media company that owns various print, digital, and event businesses. It summarizes ESI's expansion into new areas like digital-only publications and content creation. It then introduces the leadership team and describes the services offered by various divisions, including Story Studio for branded content and ESI Live for events. Insights from audience research are presented, along with opportunities for advertiser partnerships across ESI's platforms.
Long Run Works is an agency that helps good ideas grow through storytelling. They were founded in 2014 by two former advertising executives who wanted to use communication to inspire positive change. Long Run Works has three models - working directly with clients on briefs, collaborating on shared good causes, and developing their own campaigns. They have helped numerous organizations and startups grow through strategic storytelling and communication strategies.
This document provides an introduction to the creative agency Antidote. It summarizes their purpose, beliefs, and ambitions. Their goal is to become the top agency for ambitious ideas that can significantly transform client brands and businesses. They believe in the power of bold ambition to fuel innovation and that truly great brands are driven by a visionary purpose. The document also introduces the leadership team at Antidote and provides examples of ambitious campaigns and ideas they have brought to life for clients.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
19 + 20 May 2016
For our 25th CS Global event we visited the happiest city on the planet to get underneath it's creative bonnet and find out what we can learn from the people, places and business that call it home.
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
The Yale Center of Customer Insights’ Annual Conference brought together academics and practitioners to discuss forces of change impacting consumers and businesses. Speakers from companies like J&J, Viacom and Spotify discussed how technology is enabling new consumer experiences and empowering audiences. Data provides opportunities but also responsibilities to understand customers. Brands must have a clear purpose and voice to navigate a changing landscape where stories, not campaigns, connect with audiences.
This document provides summaries of creative work for various clients across different industries, including travel companies, airlines, resorts, software companies, political parties, music sites, event companies, toys, estate agents, property developers, mortgages, and law firms. For each client, it briefly describes the goal of the work and campaign and sometimes includes details about the creative solution, such as using photographs, illustrations, or testimonials. The document serves as a portfolio for a creative agency to showcase their work.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
Origami Portfolio 2009, Branding & Tactical CreativitySCrevier23
This document provides an overview of Origami, a creative branding agency. It summarizes the agency's philosophy, team, and experience working with diverse clients to help leaders convert consumers into enthusiasts through strategic branding. Origami has helped brands in various industries globally for over 16 years with a proven process of strategizing and restrategizing to make competitors irrelevant.
How to drive engagement with content marketingDavis JOHNSON
R+I capabilities deck 2016
A fast-growing content marketing agency that creates successful branded content campaigns for leading brands.
We deliver content marketing solutions to help brands connect with influential consumers.
MRCB'18 students participated in a Consulting competition presented by Millward Brown and Skittles. Our team placed first. Here is the winning presentation.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Omnicom Creative has been named Company of the Year and DDB Worldwide Network of the Year. Somesuch, USA won this year’s Palme d’Or while Apple secured the Creative Brand of the Year.
This document describes the Cannes Lions Archive, which provides access to over 280,000 advertising campaigns from the Cannes Lions Awards. The Archive can be used to increase pitching power by researching past award-winning work, help create strong award entries by benchmarking submissions, train teams by accessing over 650 hours of industry talks, and inspire new ideas through browsing top campaigns. It allows users to search work by brand, agency, category and other filters.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
The document provides an overview of ESI Media, a media company that owns various print, digital, and event businesses. It summarizes ESI's expansion into new areas like digital-only publications and content creation. It then introduces the leadership team and describes the services offered by various divisions, including Story Studio for branded content and ESI Live for events. Insights from audience research are presented, along with opportunities for advertiser partnerships across ESI's platforms.
Long Run Works is an agency that helps good ideas grow through storytelling. They were founded in 2014 by two former advertising executives who wanted to use communication to inspire positive change. Long Run Works has three models - working directly with clients on briefs, collaborating on shared good causes, and developing their own campaigns. They have helped numerous organizations and startups grow through strategic storytelling and communication strategies.
This document provides an introduction to the creative agency Antidote. It summarizes their purpose, beliefs, and ambitions. Their goal is to become the top agency for ambitious ideas that can significantly transform client brands and businesses. They believe in the power of bold ambition to fuel innovation and that truly great brands are driven by a visionary purpose. The document also introduces the leadership team at Antidote and provides examples of ambitious campaigns and ideas they have brought to life for clients.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
19 + 20 May 2016
For our 25th CS Global event we visited the happiest city on the planet to get underneath it's creative bonnet and find out what we can learn from the people, places and business that call it home.
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
The Yale Center of Customer Insights’ Annual Conference brought together academics and practitioners to discuss forces of change impacting consumers and businesses. Speakers from companies like J&J, Viacom and Spotify discussed how technology is enabling new consumer experiences and empowering audiences. Data provides opportunities but also responsibilities to understand customers. Brands must have a clear purpose and voice to navigate a changing landscape where stories, not campaigns, connect with audiences.
This document provides summaries of creative work for various clients across different industries, including travel companies, airlines, resorts, software companies, political parties, music sites, event companies, toys, estate agents, property developers, mortgages, and law firms. For each client, it briefly describes the goal of the work and campaign and sometimes includes details about the creative solution, such as using photographs, illustrations, or testimonials. The document serves as a portfolio for a creative agency to showcase their work.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
Origami Portfolio 2009, Branding & Tactical CreativitySCrevier23
This document provides an overview of Origami, a creative branding agency. It summarizes the agency's philosophy, team, and experience working with diverse clients to help leaders convert consumers into enthusiasts through strategic branding. Origami has helped brands in various industries globally for over 16 years with a proven process of strategizing and restrategizing to make competitors irrelevant.
How to drive engagement with content marketingDavis JOHNSON
R+I capabilities deck 2016
A fast-growing content marketing agency that creates successful branded content campaigns for leading brands.
We deliver content marketing solutions to help brands connect with influential consumers.
MRCB'18 students participated in a Consulting competition presented by Millward Brown and Skittles. Our team placed first. Here is the winning presentation.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
2. A N O N L I N E S P A C E F O R A L L C A N N E S L I O N S W I N N I N G
C R E A T I V I T Y
INTRODUCING THE WORK
Since 1954 Cannes Lions has celebrated and promoted
creativity in branded communications as a powerful force
for business, for change and for good. The Work is a
unique new digital space, dedicated to the finest in
creativity: every piece of work entered for Cannes Lions
since 2001.
World-class creativity
The Work covers over 200,000 campaigns, including
every entry for Cannes Lions 2018. Every piece is a case
study in the power of great ideas.
The brands, the agencies, the people
Get an in-depth perspective on the brands, agencies and
individual creatives behind the world’s best work.
Framed by background and insights
Discover the stories behind the work: how it was briefed,
researched, conceived and crafted. Plus where it
appeared, and the results it delivered.
Expert perspectives
Our expertly curated collections give an exclusive
look at specific areas and varieties of work.
Always growing
With every year, the Cannes Lions library expands – and
The Work evolves. Explore the 2018 Cannes Lions
Winners site, with curated collections and talks from the
2018 Festival. And as The Work develops, watch out for
new levels of insight.
DISCOVER THE WORK 2
3. 2 0 1 7 M C K I N S E Y R E S E A R C H
THE BUSINESS CASE FOR CREATIVITY
McKinsey published a ground-breaking study on the link
between creativity and commercial success in 2017. They
took 16 years of Cannes Lions Archive data, both winning
and non-winning work in all Lions – hundreds of
thousands of data points – and correlated these with a
wide range of cold, hard commercial facts.
McKinsey calculated that of companies with a higher
Award Creativity Score (which is based on Lions won by
volume, level, consistency and breadth), 67% had above-
average organic revenue growth, 70% had above-
average total return to shareholders and 74% had above-
average net enterprise value or EBITDA.
DISCOVER THE WORK 3
4. IGNITE YOUR OWN IDEAS
Explore The Work to remind yourself
how far creativity can go, refresh
your imagination, and find the
inspiration to crack that uncrackable
brief.
We do the hard work for you, with a
growing list of expertly curated
collections: everything from the
comic to the surreal, from chocolate
to charities.
DISCOVER THE WORK 4
GOOGLEMOUNTAINVIEWFORGOOGLE
INC,GOLDLIONWINNER2017
5. “WE KNOW CREATIVE DRIVES
THE MOST IMPACT, AND WE
INTEND TO PUT THAT AT THE
CENTRE OF OUR MARKETING
INVESTMENTS.
”Dan Burdett, Head of eBay Labs at eBay EMEA
BLINKPRODUCTIONSLONDONFOR
CHANNEL4,GRANDPRIXWINNER2017
Campaign October 2017
DISCOVER THE WORK 5
6. EASIER COLLABORATIONS
Show colleagues and teams
examples of great campaigns, and
get new collaborators up to speed
quickly with past work.
Save campaigns on your own board,
so you can find them easily later or
show them to your teams.
DISCOVER THE WORK 6
WEIDEN+KENNEDYAMSTERDAMFORNIKE,GOLD
LIONWINNER2017
7. “I WAS DELIGHTED BY WORK
THAT TESTED THE BOUNDARIES
OF EXISTING MEDIA CHANNELS
AND COMBINED THEM TO FORM
NEW IDEAS. OUR TOOLKIT FOR
CREATIVITY IS EXPANDING ALL
THE TIME WITH NEW METHODS
BY A NEW BREED OF CREATIVES
AT CANNES
”Chloe Gottlieb, Chief Creative Officer, R/GA
US
DROGA5FORMAILCHIMP,GRANDPRIX
WINNER2017
AdWeek June 2017
DISCOVER THE WORK 7
8. DO YOUR RESEARCH - FAST
Draw on our wealth of data and
insights to research a sector or
discipline fast. Get yourself and your
co-creators quickly up to speed with
the best work in your sector, so you
can get back to creating something
even better.
Explore by sector:
Automotive - Charities - Drinks
Entertainment - Fashion Finance -
Food - Healthcare
Household Goods
Media & Publications - Public Retail
- Services - Tech - Travel
DISCOVER THE WORK 8
SNAPLOSANGELESFORSNAP,INC,GOLD
LIONWINNER2017
9. “
IF YOU LEAVE CREATIVITY
BEHIND, YOU ARE LEAVING
SOME MEASURE OF
EFFECTIVENESS BEHIND TOO.
”Former Coca-Cola NA President of Sparkling
Brands & Strategic Marketing
Wendy Clark
BBDOKUWAITCITYFORHONDA,GOLD
LIONWINNER2015
DISCOVER THE WORK 9
10. SHOW THE VALUE OF
CREATIVITY
Use inspiring examples to encourage
creativity across your team.
Turn the insights into effective,
award winning work that helps you
build a cast-iron case for the
commercial value of creativity.
DISCOVER THE WORK 10
R/GANEWYORKFORSAMSUNG,BRONZE
LIONWINNER2017
11. “SHAREHOLDER VALUE AND
SALES - ARE EXACTLY THE
THINGS THAT GREAT CREATIVE
ADS ARE ULTIMATELY GEARED
TO DRIVE. DON'T BELIEVE ME?
ASK DOLLAR SHAVE CLUB,
WHICH WAS JUST PURCHASED
BY UNILEVER
”AdAge, June 2017
Deacon Webster, Chief Creative Officer, Walrus
TOHOKUSHINSHAFILMCORPTOKYOFOR
SONYINTERACTIVE,GOLDLIONWINNER
2017
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12. The Work is collected, curated
and managed by Cannes Lions,
home of the world’s greatest
creativity.
Discover The Work at
lovethework.com today.
13. Olivia Bazell
T: +44 (0) 203 033 2536
Olivia.Bazell@canneslions.com
Account Manager
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