Building a distribution channel for your product or service should be at the top of your list when developing your business plan.

1. Digital Concepts 2.0
We Grow Retail Distribution Channels

2. Retail Distribution – Pros and Cons
Benefits of a Properly Managed Distribution
Channels
• Bring the product closer to the consumer
• Leverage the brand equity of a trusted source
• Exponentially grow revenue
The downside of Poor Execution
• Rapid price erosion
• Inconsistent brand presentation
• Higher cost of sales
• Lost control of the consumer experience

3. Avoid Chaos
Plan your Distribution Strategy
• Define your customer profiles and build from there!
• Choose complimentary channel partners
• Make room in the margin for retailer, co-op, mdf, 2%/net?
• In-house support needed for a major direct relationship
• Plan your Rep strategy, who, for what, how long?

4. Retailers Don’t Sell Your Product For You!
To often we see manufacturers eagerly work to get
into a major retailer only to sit and wait. It is not their
job to sell your product. Plan marketing on your
terms. Use, but don’t depend on the retailers
marketing tools.

5. Know The Value You Bring To The Channel?
The retailer has millions of customers on whom
they have spent millions to build their brand.
Know the retailers customer. Market and present
the product to meet that customer’s needs.
Sell-Through is our primary objective!

6. Manufacturer Representatives
If you plan mass distribution you will build your
retail channel through a combination of direct
relationships and those initiated by a rep. Good
reps can save you time. Proper Rep preparation
benefits everyone.

7. Consultant or In-house VP?
In Digital Concepts 2.0 you gain access to over 50 years of channel
development experience with two channel development professionals,
actively growing distribution channels today.
We earn our money by successfully helping our partners “sell-through”
product in profitable channels of distribution.
The time will come when your in-house VP can manage all of the
accounts, hire account managers to work with the channel and plan new
product launches into a well-established channel…mission accomplished!

8. Channel Development is What We Do!
It is not magic. It is experience, relationships,
listening closely to our partners, dedication to
building something worthwhile and the jazz of
seeing a plan come together on a national scale.

9. Digital Concepts 2.0 Management Team
Eric Clare is the founder of Digital Concepts 2.0 LLC, a retail channel development firm that
helps SMB companies with innovative products or services build their distribution channels
increasing overall revenue exponentially.
In 1998, Eric founded Digital Concepts, the world’s largest developer of CD’s for the
publishing industry, distributing over 45 million CD’s with some of the world’s largest
magazines. Clients included Time Warner, Ziff Davis Publishing, Playboy, IDG Publishing and
American Express Publishing as well as every major software developer worldwide.
Victor Brandstetter has 20 plus years of building channels of distribution in markets including,
consumer high tech, health and beauty, food and beverage, as well as the wine industry.
Earlier in his career, as Sales Director, he helped create and spearheaded the retail consumer
division for Logitech, presently a multi-billion technology company. Launching consumer
electronic products to major retailers throughout North America, including Walmart, Costco,
QVC and others with personal revenues exceeding $200 million

10. Working with Digital Concepts 2.0
We are passionate about building profitable distribution channels and working with
innovative companies. We have been fortunate in life which may be a direct result
of choosing our clients carefully.
We begin with a simple consultation to learn the goals, objectives, vision and plans
from the leadership of prospective clients. We will share our thoughts openly and
directly and expect you will do the same toward developing a working relationship.

11. Experience
Industries
Hi-tech hardware
Software
Wine
Beverages
OEM Products
Social Enterprise
Health & Beauty

12. Contact Info
Eric M. Clare
Founder, CEO
Naples Fl. Office
eric@dconcepts20.com
510-621-7627
Victor Brandstetter
Partner
Discovery Bay, Ca. Office
Victor@dconcepts20.com
925-437-8345