This presentation is loosely based on Scott Brinckers great story about the rise of the Marketing Technologist. www.chiefmartec.com. I delivered this presentation at a guest college about Digital Marketing at the Rotterdam School of Marketing on August 4, 2012. Follow me @ twitter.com/arjanradder or contact me for a discussion on Marketing and Technology via arjan@raddermarketing.nl
The economy of scale of digital, guiding dynamics and how to overcome itWith
Slides from a presentation during the Effie Awards / Dani Komunikacija hosted in Rovinj, Croatia. May 2013.
Speech was about the guiding dynamics of digital for brands across the globe, top down & bottom up dynamics when it comes to creativity, production and smart mutualization fo effort.
Brands are being challenged to re-think, re-design digital marketing for the near future. This involves a complete overhaul from traditional thinking and applications to a new operating model. What are some of current challenges brands are facing? What are some of the opportunities to make progression? What are the key drivers of disruption? We will cover 5 practical insights around how Digital marketing needs to evolve towards maturity.
The economy of scale of digital, guiding dynamics and how to overcome itWith
Slides from a presentation during the Effie Awards / Dani Komunikacija hosted in Rovinj, Croatia. May 2013.
Speech was about the guiding dynamics of digital for brands across the globe, top down & bottom up dynamics when it comes to creativity, production and smart mutualization fo effort.
Brands are being challenged to re-think, re-design digital marketing for the near future. This involves a complete overhaul from traditional thinking and applications to a new operating model. What are some of current challenges brands are facing? What are some of the opportunities to make progression? What are the key drivers of disruption? We will cover 5 practical insights around how Digital marketing needs to evolve towards maturity.
Emergence mobile enterprise forum 2014 - Kevin Spain keynoteEmergence Capital
Keynote presentation by Kevin Spain at the 2nd Annual Emergence Capital Enterprise Mobile Forum. Shares vision for how mobile will transform the use of technology for non-desk workers around the globe. Also covers three keys for success for enterprise mobile entrepreneurs.
Presented at CA Technologies Virtual Summit in April 2017. Presents a model for digital businesses based on David Roger's Digital Transformation Playbook.
What have I learned about digitalization in 17 years. Personal journey to digitalization in different roles ranging from early adopter to solution provider. How I saw digitilization turn from a hype to an industry transformation. Enjoy!
Material presented at: MANUCORE - SUPPLY CHAIN LEADERSHIP FORUM, EUROPE - 5-7 March 2018, Warsaw, Poland.
Marcelo describes the transformation of Pirelli into a “pure consumer tyre company” and how the company’s digital strategy is driving the reinvention of its products, business model and ways of working. He offers a few lessons learned for companies going through similar transformations as well as outlines his vision on how the major technology trends will impact the way companies operate in the future.
Industry Cloud Forum 2015 - Emergence Capital KeynoteEmergence Capital
Gordon Ritter, co-founder and General Partner at Emergence Capital shares insights about how vertically-focused enterprise cloud companies are gaining ground. He highlights the two types of industry cloud companies: Enablers & Disruptors, and shares 10 questions to determine if you are an industry cloud leader.
Thriving in the Digital Age - Keynote from Rohan Deshpande, co-founder of AirPayThoughtworks
ThoughtWorks Connect is a forum for senior executives from diverse industries to connect, share and learn from one another. The theme for this edition was 'Thriving in the Digital Age". The Keynote presentation was given by Rohan Deshpande, co-founder of AirPay and former CTO for Ogilvy & Mather. He focused on three key aspects every organization must consider while on their digital journey:
- What does digital mean for customers
- How does going digital benefit employees
- How can the infrastructure shape up in steps to support the digital journey
The presentation discuss the disruptive nature of digital technologies, the challenges of the CIO position and provides a point of view on what are the skills for CIOs to lead revenue growth leveraging Social, Mobile, Analytics and Cloud technologies.
We are Mercury, a team of Branding, Advertising and Communication Experts. Based in Jaipur, we have been helping brands since 1999 and have worked with over 300+ clients in 30 sectors (and counting). Things that we love doing are Films & AVs, logos & identities, Campaign design, Digital Strategy & Marketing, Web Design & Development, UI Design, Publications and Event Designs.
MarTech Trend 2024 Book : Marketing Technology Trends (2024 Edition) How Data...Jittipong Loespradit
This book is written based on the author's over 10 years of experience in Digital Marketing and IT. It aims to provide readers with insights into the benefits of marketing technology (MarTech), its categories, how to choose the right tools, and a summary of interesting trends in each year
With the idea to exhibit the inspiring journey and insights of some of the world’s most influential CMO’s, Insights Success proudly presents an exclusive edition of ‘The 10 Influential Marketing Leaders to watch in 2019’
Emergence mobile enterprise forum 2014 - Kevin Spain keynoteEmergence Capital
Keynote presentation by Kevin Spain at the 2nd Annual Emergence Capital Enterprise Mobile Forum. Shares vision for how mobile will transform the use of technology for non-desk workers around the globe. Also covers three keys for success for enterprise mobile entrepreneurs.
Presented at CA Technologies Virtual Summit in April 2017. Presents a model for digital businesses based on David Roger's Digital Transformation Playbook.
What have I learned about digitalization in 17 years. Personal journey to digitalization in different roles ranging from early adopter to solution provider. How I saw digitilization turn from a hype to an industry transformation. Enjoy!
Material presented at: MANUCORE - SUPPLY CHAIN LEADERSHIP FORUM, EUROPE - 5-7 March 2018, Warsaw, Poland.
Marcelo describes the transformation of Pirelli into a “pure consumer tyre company” and how the company’s digital strategy is driving the reinvention of its products, business model and ways of working. He offers a few lessons learned for companies going through similar transformations as well as outlines his vision on how the major technology trends will impact the way companies operate in the future.
Industry Cloud Forum 2015 - Emergence Capital KeynoteEmergence Capital
Gordon Ritter, co-founder and General Partner at Emergence Capital shares insights about how vertically-focused enterprise cloud companies are gaining ground. He highlights the two types of industry cloud companies: Enablers & Disruptors, and shares 10 questions to determine if you are an industry cloud leader.
Thriving in the Digital Age - Keynote from Rohan Deshpande, co-founder of AirPayThoughtworks
ThoughtWorks Connect is a forum for senior executives from diverse industries to connect, share and learn from one another. The theme for this edition was 'Thriving in the Digital Age". The Keynote presentation was given by Rohan Deshpande, co-founder of AirPay and former CTO for Ogilvy & Mather. He focused on three key aspects every organization must consider while on their digital journey:
- What does digital mean for customers
- How does going digital benefit employees
- How can the infrastructure shape up in steps to support the digital journey
The presentation discuss the disruptive nature of digital technologies, the challenges of the CIO position and provides a point of view on what are the skills for CIOs to lead revenue growth leveraging Social, Mobile, Analytics and Cloud technologies.
We are Mercury, a team of Branding, Advertising and Communication Experts. Based in Jaipur, we have been helping brands since 1999 and have worked with over 300+ clients in 30 sectors (and counting). Things that we love doing are Films & AVs, logos & identities, Campaign design, Digital Strategy & Marketing, Web Design & Development, UI Design, Publications and Event Designs.
MarTech Trend 2024 Book : Marketing Technology Trends (2024 Edition) How Data...Jittipong Loespradit
This book is written based on the author's over 10 years of experience in Digital Marketing and IT. It aims to provide readers with insights into the benefits of marketing technology (MarTech), its categories, how to choose the right tools, and a summary of interesting trends in each year
With the idea to exhibit the inspiring journey and insights of some of the world’s most influential CMO’s, Insights Success proudly presents an exclusive edition of ‘The 10 Influential Marketing Leaders to watch in 2019’
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Rohit Varma
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AMA/Aquent: The Rise of the Marketing TechnologistAquent
Marketing has become a technology-powered discipline. Though not everyone needs to become a technologist, technical professionals now have key roles to play in the marketing team.
In this webcast, you will learn why marketing teams need technologists outside of IT, who they are, and where to find them.
Today, AdTech has made it possible for advertisers to figure out the target audience more accurately and deliver ads to the most relevant audience at the right place and time.
4 TELL TALE TRAITS YOU SHOULD KNOW ABOUT ANY MODERN B2B BUSINESS CULTUREtechnodatagroup
The most needed prerequisite to almost any proper digital transformation has to be cultural transformation. A famous quote by Peter Drucker said that culture always eats strategy as a meal for breakfast. Now this statement makes complete sense. It is also very important note such things when you commit yourself to any field of digital transformation.
Download our Free briefing on 4 Tell Tale Traits you should know About Any Modern B2B Business Culture to see the types of methodologies that are implementing in marketing today.
4 TELL TALE TRAITS YOU SHOULD KNOW ABOUT ANY MODERN B2B BUSINESS CULTUREtechnodatagroup
The most needed prerequisite to almost any proper digital transformation has to be cultural transformation. A famous quote by Peter Drucker said that culture always eats strategy as a meal for breakfast. Now this statement makes complete sense. It is also very important note such things when you commit yourself to any field of digital transformation.
Ektron Synergy 2014 - Thriving at the Intersection of Marketing & ITEktron
Marketing is being reinvented as a technology-powered discipline. From new, brand-defining
customer experiences to more efficient marketing operations, software is changing
what's possible. It's also changing the structure and culture of organizations
who embrace these possibilities. We'll take a whirlwind tour of the forces
driving this convergence and the ways in which companies and individuals can
thrive in it. Presented by Scott Brinker Scott Brinker, Co-founder & CTO, ion interactive
Getting Marketing and Technology to Play Nice in the SandboxReid Carr
Tips for how Marketing and Technology groups can work better to expedite their organization's digital transformation initiatives. And, making the case for a MarTech role in the organization. Delivered at INTERFACE 2017 in San Diego, CA.
The PIM marketing trend rapport 2012 is the Mission Impossible : 8!
Use it wisely
Contact for further information
m.vdbosch@stratexsol.com
www.stratexsol.com for associated links
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2. * NIMA A + B in 1993...
* 20 years Sales & Marketing at some of the worlds top brands
* Sales Leader & Social Software Evangelist EMEA @ IBM
* Digital Marketing Partner Manager & Evangelist @ Adobe
* Founded Arjan Radder Marketing Concepts Q1, 2012
15. Instead, a new pillar in the
structure of marketing.
Creative
Research
Technology
16. Rise of the Marketing
Technologist
Marketing CTO
(Chief Marketing Technologist)
• Reports to CMO
• Coordinates with IT
• Coordinates with products
• Technology expertise
• Marketing savvy
• Strategic role
34. ➔ Customers, customers, customers!
➔ Technology is always a means and not a goal
➔ Understand the role and value of Technology (not (perse) the Techno itself)
➔ Become, or become friends with, the Marketing Technologist
➔ Always, always be aware of the future...
➔ Never forget the 4 P's...:-)!
35.
36. arjan@raddermarketing.nl – www.raddermarketing.nl – +31 6 2501 0586
www.twitter.com/arjanradder – linkedin.com/arjanradder – slideshare.net/arjanradder
Inspirational credits to Scott Brincker, The Marketing Technologist. www.chiefmartec.com