The document discusses giving up control in qualitative research to gain deeper insights. It argues that by allowing participants to direct discussions in online research communities, richer insights can emerge compared to structured interviews or focus groups where the researcher controls the topics. Setting up successful online communities requires careful planning and ongoing moderation to nurture discussions. Both participants and clients value the opportunity for ongoing conversations.
The following presentation was made for the Illinois Department of Public Health's 2012 Minority Health Conference in Naperville, IL on April 5, 2012. #MHC2012
The following presentation was made for the Illinois Department of Public Health's 2012 Minority Health Conference in Naperville, IL on April 5, 2012. #MHC2012
The New Symbiosis Of Professional Networks Research StudyLeader Networks
The article focuses on the impact of social media and social networks to Social Media Peer Groups (SMPG) and professional decision-makers. It mentions that customers and prospects have an instant platform of discussions for their ideas, experiences and knowledge through the use of social media, wherein their important role is utilizing the tools and mediums before engaging to decision-making processes. It states that social media increase the impressive strength of decision-making and change the dynamics of customer relationship management, marketing, and communications. It also recommends being part in a peer network or online community for sharing ideas that were often formed in office settings.
Reaching The Social Community With EmailDatranMike
Datran Media teamed up with JupiterResearch and Social Networking site, Gather, to address this year's MediaPost Email Insider Summit. Together, the group discussed the paralleles between social media and email and how to reach the social audience with email.
Discover a programme that brings together students, entrepreneurs & community groups to develop creative solutions to local challenges.
We help train students to co-design solutions from uncovering local needs with the community to working with them to develop projects that can be taken forward.
We evaluate the insights and impact of the needs & solutions to help public services better understand how to support communities to help each other & use technology.
Social media can be a powerful tool for storytelling but there are some ethical considerations one has to make. Privacy of those you serve, your obligation to your board, and how you brand yourself on social media are some of the many considerations you have to make. This presentation will explore some ethical dilemma' s a non-profit can face and how your can reduce risks that may come along.
About presenter:
Sean Erreger, is a licensed clinical social worker practicing in the area that also does training around best practices of social media for mental health, healthcare, and non-profits. You can find him at www.stuckonsocialwork.com
An introduction-level guide on social listening. This class will take you through the a) three elements of social listening; b) the four "action checklist" items to find out what sort of action to take after a social listening activity; and c) what it takes to make social listening work for you and your business.
Please share on Twitter, LinkedIn, and/or Facebook if you found it useful! Free to use, with attribution for non-commercial purposes, no derivatives permitted.
Optimize Social Listening and Monitoring to Uncover Unmet Consumer NeedsInspire
Dave Taylor, director of research at Inspire, discusses ways that pharmaceutical and biotech companies can appropriately and effectively leverage social listening and monitoring. Taylor presented at the CBI BioPharma Social Media and Digital Platforms conference in February 2016 in Philadelphia, PA.
ACSO 2010 conference - Social Media For Orchestras Preso FinalJean Shirk
Presentation on social media for orchestras and nonprofits, given to the ACSO 2010 conference (Association of California Symphony Orchestras), July 23, 2010, with Beth Kanter (Zoetica), Marc van Bree (Dutch Perspective), moderated by Oliver Theil.
The New Symbiosis Of Professional Networks Research StudyLeader Networks
The article focuses on the impact of social media and social networks to Social Media Peer Groups (SMPG) and professional decision-makers. It mentions that customers and prospects have an instant platform of discussions for their ideas, experiences and knowledge through the use of social media, wherein their important role is utilizing the tools and mediums before engaging to decision-making processes. It states that social media increase the impressive strength of decision-making and change the dynamics of customer relationship management, marketing, and communications. It also recommends being part in a peer network or online community for sharing ideas that were often formed in office settings.
Reaching The Social Community With EmailDatranMike
Datran Media teamed up with JupiterResearch and Social Networking site, Gather, to address this year's MediaPost Email Insider Summit. Together, the group discussed the paralleles between social media and email and how to reach the social audience with email.
Discover a programme that brings together students, entrepreneurs & community groups to develop creative solutions to local challenges.
We help train students to co-design solutions from uncovering local needs with the community to working with them to develop projects that can be taken forward.
We evaluate the insights and impact of the needs & solutions to help public services better understand how to support communities to help each other & use technology.
Social media can be a powerful tool for storytelling but there are some ethical considerations one has to make. Privacy of those you serve, your obligation to your board, and how you brand yourself on social media are some of the many considerations you have to make. This presentation will explore some ethical dilemma' s a non-profit can face and how your can reduce risks that may come along.
About presenter:
Sean Erreger, is a licensed clinical social worker practicing in the area that also does training around best practices of social media for mental health, healthcare, and non-profits. You can find him at www.stuckonsocialwork.com
An introduction-level guide on social listening. This class will take you through the a) three elements of social listening; b) the four "action checklist" items to find out what sort of action to take after a social listening activity; and c) what it takes to make social listening work for you and your business.
Please share on Twitter, LinkedIn, and/or Facebook if you found it useful! Free to use, with attribution for non-commercial purposes, no derivatives permitted.
Optimize Social Listening and Monitoring to Uncover Unmet Consumer NeedsInspire
Dave Taylor, director of research at Inspire, discusses ways that pharmaceutical and biotech companies can appropriately and effectively leverage social listening and monitoring. Taylor presented at the CBI BioPharma Social Media and Digital Platforms conference in February 2016 in Philadelphia, PA.
ACSO 2010 conference - Social Media For Orchestras Preso FinalJean Shirk
Presentation on social media for orchestras and nonprofits, given to the ACSO 2010 conference (Association of California Symphony Orchestras), July 23, 2010, with Beth Kanter (Zoetica), Marc van Bree (Dutch Perspective), moderated by Oliver Theil.
Principles and Techniques of Evolutionary Architecture with Dr. Rebecca ParsonsBamdad Dashtban
Principles and Techniques of Evolutionary Architecture with Dr. Rebecca Parsons
Video avaialble here: https://www.youtube.com/watch?v=ZIsgHs0w44Y&feature=youtu.be
Manchester Geek Nights
ThoughtWorks
Active Learning Through Social Media: How to Leverage Consumer Conversations ...Ripple6, Inc.
In this Webinar, we will help you understand how social media can be a promising new option for market researchers and show you some of the tools now available to address common research needs like ideation and innovation, communications optimization, product testing, and consumer understanding. We’ll explore the value of social media for gathering insight; what types of research are well-suited to social media and how to get started!
Going Deep with Social: Methods to Listen andRipple6, Inc.
Go beyond the initial step of listening on the web to see how simple, yet comprehensive solutions can help you to gain insights from some of the most relevant conversations among your customers. You'll learn about nimble, cost-effective methods that can be quickly deployed and integrated with your overall research plans.
• How do you generate rich qualitative insight on the discussions that are most relevant to you?
• How can you paint more vivid, lifelike pictures of your audience by understanding how they are connected and the context of conversations
Presentation on the evolution of internal communications and the emergence of the social enterprise. Also features tips on how to foster social inside organizations.
No matter how good the technology, it won't guarantee you a successful on-line community. You need effective facilitation to build and nurture the community. The presentation describes the role and responsibilities of a community facilitator, and is a reminder that when implementing the technology - batteries are not included!
What's being said online about your brand?Creative Led
A look at some of the free and subscription tools being used to monitor brands in social media. Presented at Social Media Academy event re social media in financial services - 29 June 2011, London
Social Networking, Online Communities & Research - WCHRI RoundsColleen Young
This presentation explores how researchers can leverage the social web throughout all stages of research from study design, recruitment and through to knowledge dissemination and integrated KT. Colleen Young discusses the synergies of online communities and research, the people who lead and manage the communities and researchers. The presenter encourages discussion throughout the presentation and will tailor its flow to the attendees' knowledge and participation.
Delivered at SMX Social Media 2014, this presentation explores the user social sharing behavior and how to craft a user experience that capitalizes on user preference for social search.
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...Percussion Software
Websites that leverage peer participation and allow visitors to interact socially drive more results. 79% of online retailers reported that consumer-generated rating and reviews improved site conversion rates (eMarketer). And the trend doesn’t affect only consumer-facing businesses: 90% of B2B buyers first turn to the internet, including user-generated content (TechTarget/CMO Council).
Learn:
• How leveraging peer endorsement can lift conversation rates and drive more sales, leads, or revenue.
• Different ways of fostering participation on your website - comments, ratings, reviews, and polls.
• Actionable steps you can take and best practices for implementing community features.
Presentation on online communities given at LIFT summit in Atlanta. Talks about B2B online communities, personal branding, and how vendors can get involved.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Losing Control In Qualitative Research
1. Dianne Gardiner Director, Latitude Research Losing Control in Qualitative Research (and why it’s really not so bad)
2. Today we’re going to talk about giving up control, for the reward of deeper, richer research insights.
3.
4. Everyone’s talking about getting to know the consumer better. If we’re serious about it, we need to recognise how they’re communicating, what they’re saying and give them more of our attention.
5. The new way in research is a reflection of broader societal changes, especially in the way we communicate.
13. But not everybody is a ‘Creator’. So, you don’t have to have a lot to say, to still have a say. Source: Forrestor Research, Groundswell content 2008 data Profile of Australian Internet Users 26% 35% 16% 63% 23% 45% Creators Critics Collectors Joiners Spectators Inactives
16. 2.0 Is fundamentally about change. From content delivery to content creation and generation. Web
17. 2.0 Is fundamentally about change in market research. From researcher in control, to actively collaborating and co-creating with participants. Research
18.
19. Current research practice is more structured We know where we’re going and how we are going to get there.
20. Current research practice is more structured We know where we’re going and how we are going to get there. Web 2.0 is a more fluid approach We have to wait to see what bubbles to the surface.
24. First, are you thinking… - Won’t I miss out on valuable non-verbal cues? - Will participants stick to the topic? - What happens if I end up with a lot of irrelevant information? - How can I meet my client’s objectives if I’m not in control? - What, if any, extra value do we get out of it? - Is it worth the effort?
27. Bulletin Board Platform - Q & A approach - Limited between participant interaction - Participants respond but do not initiate discussion - Mostly text based - Other people’s responses can be hidden until the individual responses - Can stagger questions Overall moderator is in control
28.
29. Online Community Features Branded/Customised for the client Look and feel suits the target audience. Creates greater engagement with the brand.
31. Online Community Features Forum Discussions: Members and moderators create discussions and reply. Discussions are threaded so members and moderators can comment on each others’ replies
32. Online Community Features Blogs: Provide members with the opportunity to reveal more about themselves. They can choose to reveal as much or as little as they want – which provides us with more insight into their lives.
33. We can still recognise you …if you want us to Branded/Customised for the client Look and feel suits the target audience. Creates greater engagement with the brand. How does the anonymity of the internet impact on levels of: - disclosure - group behaviour - engagement The differences between Bulletin Boards and Online Research Communities are significant.
34. The comparison Research 1.0 Research 2.0 Tool Bulletin Board site Social networking site Foundation Topic based Community based Process Moderator posts questions, waits for responses, probes where necessary Community generated to discuss topic, moderator seeds discussion topics /activities, listens, observes and probes where necessary Topics posted by Moderator Moderator or participants Information controlled by Moderator All Information is Mostly text based Combination of text, photos, images, video, blogs, activities Access Private, password protected, allow only invited participants Private, password protected, allow only invited participants All topics answered Yes No Level of moderator control High Medium - Low
35. The comparison Research 1.0 Moderator in control Vs Research 2.0 Participant in control
46. Case Study: National Comprehensive Cancer Network How do you decide where to get treated? Research Question Starting hypothesis: Choice of treatment centre is based on reputation. Therefore public recognition of a centre’s expertise is important. Community Insight Recommendation from primary care physician Search the internet for information Best hospital rankings don’t mean much when you have to wait hours Source: Communispace
47.
48. Continuous access to the customer Ongoing, long term relationships between the company and its customers Rather than answers to specific project based questions
50. 90% of the hard work is out of sight. Creating a community is complex, requires careful consideration and a willingness to ‘let go’ once it gets going.
51. Key components Platform Creation Members Moderation Management Analysis
58. It’s not a direct transfer of skills Qualitative researcher Community Manager Online Qualitative Research Community Moderator (try fitting that on your business card)
61. The research objectives The broader context Understand what’s important to consumers Answer research objectives & much much more Context Rich Insights
62. How much more? The ‘stats’ from one of our communities (FMCG). Over three months (or 12 weeks), 100 people engaged in: forum discussions: discussions generated by our researchers discussions generated by members blog posts (within the community) Plus, 90 photos & 17 videos. 145 56 89 198
63. "I love the forum and all the different points of view. The only disappointment I have is that I just don't have the time to read through all the wonderful information posted by all the members on all the different topics :D. But it just goes to show you what can be accomplished in the area of market research in this day an age. When you provide a safe and encouraging environment for people to have their say, without fear of reprisal or ridicule and not have their opinions forced or swayed by money, it can be clearly seen here that most of the information discussed on [the community] just couldn’t be bought with money. I applaud you for trialing this new style of market research, and hope that other research companies look at what you have done as a shining example of a new and innovative path of getting real information for your clients." Community Member, August 2009
64. An exercise The brief: Your client is a confectionary manufacturer who has a innovation as its primary business objective. We’ve set up a online research community for them. What activities / tasks are we going to engage our members in?
66. Multi-country communities Source: Poynter, Cierpicki, Cape, Lewis, Vieira: What does research 2.0 mean to consumers in Asia Pacific Design needs to permit local teams to provide different level of engagement
67. Source: Communispace, Breakthrough without Borders Different strokes for different folks
69. A certain future Maintaining leadership as qualitative researchers
70. “ One-quarter of Fortune 100 companies will launch online customer communities to reach higher levels of engagement with customers and prospects. This trend could mean money spent on traditional qualitative research will be shifted to budgets for online research.” Forrester issues market research predictions for 2008 January 4, 2008
71.
72. Conversation versus Observation Private Research Communities Brand Blogs (Company managed content) Brand Pages (Facebook, Myspace, etc) Web talk (x-platform, x-community, anytime, any topic, etc) Conversation Observation Smart companies use a range of methods for understanding the voice of the customer. Online research communities are about purposeful two-way conversations, rather than listening without engaging in conversation. Brand Communities (Public ‘communities’) Volume Depth
76. Information on your brand is not the same as insights. The role of the research is defined by the value of the insights we deliver from our conversations with customers.
77.
78. And importantly member's perspective “ This is a brilliant way to instantly give feedback to the client…The alternative is to wait days/weeks/months and receive a pile of cold statistics gathered from a multitude of invisible respondents…It's better to 'know' the person supplying the answers and it is easier to gauge whether or not their responses are genuine.” “ Thank you for giving the consumer a voice & listening to our opinions.” “ Focus group discussions usually only last an hour or two and are always dominated by a select few members. The online aspect allows people to really think and reflect upon their answers, so quality information is being gathered.” “ Thank you for giving us the opportunity to contribute to the decision making. I think a forum such as this, is very progressive, and helps ensure positive feedback from consumers and loyalty.” “ It's the interest that you (client) and your company have shown towards us, the customers, and our opinions that makes all the difference. So many (companies) just don't seem to give a hoot about anyone and it's uplifting to read how much our views and opinions mean to you.” “ It's not often that the "Suits" become involved with the "Plebs". Thanks for taking the time to make us all feel welcome.”
79. Explorer Inventor Creator Thinker Qualitative Researcher The process of discovery about giving up some control in order to find out something new.