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Learn about blogging from the why to "What do I blog about?"

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  • TrustShows off expertise of blogger – helps build reputation of your companyLink to other articles on blogs of peers – cannot be expert in everything “We” is better than “me”A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “bloggerWhat unique need are you meeting?You have the expertise… the key is finding a way to get it out there…--- Content – Can use ghost-writer
  • Build your reputationSocial Media OptimizationGive personality to your companyBuild community through reciprocal Linking
  • (Customers, partners, suppliers and your broader industry as a whole.)
  • 2004
  • Blogging

    1. 1. Blogging: <br />Inbound Marketing<br />Take your marketing to the next level<br />Pinnacle<br />Michelle Hillaert<br />Social Media Consultant<br /><br />
    2. 2. Blogging<br /> Blogging is essentially “earned media,” or a chance to let entrepreneurs get to know me by sharing my thoughts online with complete transparency.<br /><br />
    3. 3. Why Blog?<br />Share your Expertise!<br />Become the expert. Be the thought leader in your industry.<br />Build customer relationships. By focusing on customer needs and not selling, you can build relationships and trust. Blogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback.<br />Knowledge management. Readers can find valuable information they need, and company reps can use the blog as a resource with customers/readers<br />Rank high in search engines. Search Engines reward sights that are updated often.<br />
    4. 4. The Social Media Cycle<br />Blog/Website<br />Organization<br />
    5. 5. What Should You Blog About?<br />Discover your Passion!<br />Define your target audience. Who do you want to build a relationship with? <br />What kind of information will your target audience find valuable?<br />Find your niche. Try to talk about something that is differentiated from what other blogs in your field cover, even if your approach is just slightly different or new. <br />Be passionate about what you write. Make sure the topic is something that you’ll have a passion for writing about on a regular basis. <br />Keep up your blog. If you’re not going to keep up with your blog, you shouldn’t start one in the first place.<br />
    6. 6. How Do I Create A Following?<br />Be yourself and Have Fun!<br />Be authentic – Use your own style and voice. Don’t try to be someone else. <br />Be transparent – Be willing to talk like a human being, show feelings and a point of view.<br />Get inside your readers minds - Each time you present, you need to think about who is in the audience and what they want to hear.<br />Solicit feedback – Ask people what they want to read about and then cover those topics.<br />Don’t be offensive or take public risks – Don’t be too extreme with jokes and comments.<br />Have fun – Make writing fun, if writing becomes a chore, it will show.<br />
    7. 7. Mommy Blogger–<br />@momadvice<br />Starts writing, <br />sharing ‘mom advice.’<br />Results???<br />Respected speaker, writer… represents large brands like Kenmore, Glade, Wal-Mart, etc. <br />Blogging makes a Difference!<br />
    8. 8. Example Blogs and Resources<br />Continuing the Research!<br />Blog Examples:<br /><br />Resources:<br />
    9. 9. Pinnacle in Social Media<br /><br />Twitter: @pinnacleindiana<br />LinkedIn:<br />