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Marketing project for l'oreal
L'Oréal emphasizes its mission of 'beauty for all' and features a SWOT analysis highlighting strengths in research and innovation, weaknesses in industry dynamics, opportunities in rising organic product demand, and threats from economic downturns. In Turkey, L'Oréal has a significant presence since the 1980s, targeting a young, digital-savvy audience with a focus on natural makeup preferences among women, particularly those with conservative values. The company has developed products that align with these preferences, employing an omnichannel distribution strategy that enhances market reach.
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Marketing project for l'oreal
- 1.
- 2. Mission: Beauty forall ■ Beauty is a language ■ Beauty is universal ■ Beauty is a science ■ Beauty is a commitment ■ L’Oréal, offering beauty for all
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- 5. L'Oréal'sWorldwide Performances in 2014by Geographic Zone
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- 7. SWOTANALYSIS STRENGTHS: ■ Research andInnovation ■ Diversified range of products ■ Digitalization ■ Leader in the growing cosmetics industry ■ High-end advertising adapting to the culture of target audience WEAKNESSES: ■ Dynamic nature of cosmetic industry ■ Severe competition in cosmetics industry ■ Decentralized organizational structure
- 8. SWOTANALYSIS OPPORTUNITIES: ■ Strong demandin organic products ■ Global brand recognition ■ Growing market ■ Greater market share (the numerous patents registered by the Company) THREATS: ■ Global economic crisis ■ Changes in consumer demands and preferences
- 9. L’OréalTürkiye ■ Carry onbusiness since 1980s ■ Beauty products for both men and women Consumer Products, L’Oréal Lux, Proffessional Products, Active Cosmetics ■ Geographic zone: Eastern Europe ■ 21 brands, one of them is local (İpek) ■ Employment for 10,000 people
- 10. L’OréalTürkiye ■ One ofthe countries contributing most to L’Oréal’s global growth goal of 1billion customers Fast growing middle class Increasing usage rate in cosmetics Young population Increasing digitalization Increasing investmens Economic potential
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- 12. Survey Outline n= 115 Averageage = 24.07 Sincerity of the participants is carefully examined Makeup patterns / makeup products things that affects their makeup such as; societal, cultural and religious values
- 16. Data suggests that Womenprefer natural make up Women prefer natural outlook Women think make up is harmful for their skin
- 18. ■ 24/ 114clearly claim that they are not doing make up ■ However, only 5 of that 24 women actually are not wearing any kind of make up. ■ The remaining 19 of them are using at least two make ups, ■ These 24 /24 also defines themselves as believers, having a faith
- 19. Their answers ■ Mymake up is only for the spots in my face, if I used powder,lipstick,eye kohl, mascara, then you could name that as my make up ■ I do not wear any makeup, if I do, I just use mascara ■ ‘I am sinner, I am aware of that’ ■ ‘Eventhough it is contradictinh with my beliefs, unfortunately I am doing it’
- 20. Data suggests that Conservativewomen generally thinks that make up is contradicting with their beliefs, however they couldn’t help themselves to stop it.They try to overcome this contradiction by trying to achive natural look.
- 21. For those whowants natural makeup For those who wants natural outlook and For those who would like to wear makeup but not feeling herself contradicting with her values
- 22. We have createdL’oreal InVisible Minimize harm to skin Natural, organiz ingredients Color palet of matt and soft tones Makeup set that shows itself much less than any other makeup products
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- 24. Plus standard methods InstagramTrendsetters SecretTaggingApproach NaturalMake Up FlipagramVideos Natural Make UpTraining
- 25. Place ■ Highly sophisticatedsupply chain which covers all information flows and end-to-end physical flows ■ Revamped information systems to the highes accuracy ■ The traditional channels; selective, mass market, pharmacies and hair salons ■ Distribution is now omni-channel with e-commerce and a multitude of points of sale
Editor's Notes
- #17 Data also suggets the other slide that Everbody lies
- #19 Although the first two questions are compulsory to be answered, third one is not, but 19 people although they claim they are not wearing any make up, actually they are wearing make up.
- #20 As a result
- #23 Product slide
- #24 Consumers are willing to pay extra amount of 42 TL for the makeup products, without differentiating among them. If we differeantiate between products, on average, consumers are tending to pay extra of 35 per cent above on the producuts price.
- #25 There is huge increse in Instagram users, Because interaction rate in Instagram is approxiamtely 80 percent Flipagram reaching 10 million user rate is 2 times faster that Snapchat and 5 times faster than those of Facebook
- #27 Just 17 hours ago