The document provides album advertisements for Wretch 32 and AJ Tracey. For Wretch 32's album, the summary is: 1) The advertisement features Wretch 32 prominently to promote his image and popularity as he was not well known. 2) The urban font, colors, and clothing are used to appeal to Wretch 32's target audience of people living in rough urban areas of London. 3) The darker background contrasts with lighter colors and graphics, perhaps representing the negative urban environment but also hope that Wretch 32 brings. For AJ Tracey's EP, the summary is: 1) The black background contrasts with bright cartoon images that each represent important influences on AJ Tracey like football

1. Album Adverts – Wretch 32 and AJ Tracey
Thisalbumwas made bythe artistWretch 32.
The genre of grime andrap can be seenthrough
the whole theme andstyle of the advert.The
font/typographyisurbanandso isthe outfitthat
Wretch isseentobe wearing.Thishasbeendone
so itcan appeal tothe target audience whichis
people whomaylive inquite roughurbanareas
such as some placesinLondonwhere there could
be violence andpoverty,thismusicisaimedfor
them.
Wretch isverycentral inthe posterandthisis
because he wasn’t verywell knownandbydoing
this,he iscreatingan image for himself sopeople
will know of himandwhat he lookslike making
himself getmore popular.In the backgroundthere isa contrast between
the darker colours,black,andthe lighter
colours,bluesandwhites.There isagraphic
of a cityand thisis inblackand thiscould
showthat the urban area where he isfrom
(London) isquite negativeasthere isa lotof
crime and violence howeverthere ishope and
thisisshownthroughthe lighter colours
leadingtowardshisname.Thiscouldshow
that he may be bringinghope tothe target
audience,whichcouldbe teensandyoung
adultsinLondon.
On the albumadvertitgivessome important
informationsuchasthe date the albumis
releasedwhichis‘Monday6th
October08’ but
it alsoshowswhoisfeaturedonthe album
such as ‘Ghetto,Scorcher,Chipmunk’etc.In
the bottomleftcornerabove a picture of his
albumitsays hisMyspace whichwouldhave
beenthe social mediawhichwouldhave been
popularback in2008.

2. Album Adverts – Wretch 32 and AJ Tracey
Thisis AJTraceys coverfor hisEP – Lil Tracey.
There isa lotof detail tothiscoverart if you
lookclosely.Firstof all the backgroundcolour
isblack andthis worksreallywell because it
contrastswiththe main focusof the image,
whichisa clusterof cartoon type images,
whichare inbrightvibrantcolours.
Each single image/cartoonhasgota different
meaningforhim.There isa baby at the
bottomof the photoand he isin blackand
white andthissuggesthe wasquite an
ordinarybabybut all of the thingshe is
lookingupto are thingswhichare important
inhis life andperhapsmake himasa person.
The meaning of some of the images
In the clusterof thingsthere isa football
whichshowsthathe has a passionforitand
anotherthingrelatedtofootball isthe
Tottenhambadge whichisthe teamhe
supportsandwhere he isfrom. He relatesto
the football teamina lotof hissongssuch as
‘False 9’.
There isa picture of a girl in a bikini andthisis
positionednexttoa brokenlove heart.This
couldsuggestthathe has beenthroughheart
breakand eventhoughhe isa grime artist and
will wanttoseemtough,he isshowinghe has
feelingsandcan be soft.
There isa Ratedaward image onthe album
and thisisbecause he wasnominatedforthe
bestnewcomeratthe MOBO awardsand also
nominatedforthe best grime act.
The typographyon the advertisall white and
thisisgood because itcontrastswiththe black
backgroundreallywell andthisenablesitto
standout clearlysoit catchespeople’s
attentionandtheywill be able toreadit.On
the advertit givesadate of whenthe EP is
releasedandthisisinboldmakingitstandout
and itshowsitsimportantinformation
(‘December2nd
’)
His name isveryclearon the advertas itis in
white andthe fontchoice is veryboldmaking
it clear.Thisishis‘Logo’ he usesquite
frequentlyandsoitcouldhave beenusedasit
may be recognisable tofansof himso they
knowit’shis albuminstantly.