The document describes the L'Oreal e-Strat Challenge, an online business simulation game for students. It discusses the multi-round structure of the competition, which includes market analysis, strategic decision making, and presenting a business plan. The top teams from each round advance to later rounds, with a final round held in Paris where winners receive prizes. The goal is for students to gain experience managing an international beauty company in a realistic simulated market.

1. Cliquez pour ajouter un titre Cliquez pour ajouter un sous-titre Students Presentation 8 08 07

5. 2 Rounds 2 - 5 Strategic rounds of market analysis and management decisions 1 700 teams Semi-Finals Round 6 and Business Plan 3 300 teams 4 International Finals Presentation of Business Plans to L’Oréal Senior Executives 16 teams Round 1 Market analysis and management decisions 1 All registered teams 4 step to win

6. Registration & Selection 1 Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4

8. Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4 Online Competition 2

11. Online Competition 2 Data is available on consumers, firms, products… A detailed P&L Statement available for each marketed brand

13. Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4 Semi-Finals 3

15. Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4 International Finals 4

18. All Zone winners will receive a 3-day trip to Paris to attend the International Awards Ceremony Win a trip to Paris and more! First prize – a trip worth 10,000€ !

20. Dates apply to the Open Challenge. For the Academic Challenge Runs 1-5 can take place anytime between 27 th September 2007 and 29 th January 2008. EXPERIENCE THE ULTIMATE BUSINESS GAME From your registration date – 4 th December 2007 . Play round 1 13 th December 2007 Announcement of 1700 selected teams 13 th December 2007 – 29 th January 2008 . Play round 2 to 5 1 st February 2008 Announcement of 300 semi-finalist teams 1 st February – 19 th February 2008 . Play round 6 . Submit your Business Plan 14 th March 2008 Announcement of International Finalists Schedule 27 th September – 27 th November 2007 . Register your team on www.e-strat.loreal.com 16 th April 2008 International Finals – Awards Ceremony in Paris . “Sell” your virtual cosmetics company to L’Oréal

21. Cliquez pour ajouter un titre Cliquez pour ajouter un sous-titre We are looking forward to your participation in the L’Oréal e-Strat Challenge 8!