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1. M&E GROUPASSIGNMENT
(19ES5HSIFE)
NAME
VEENA R P
VISHWAS HUGAR
VISMITHA S L
BHAVANA D D
CHETHAN S P
USN
1DA20ET050
1DA20ET051
1DA20ET052
1DA21ET400
1DA21ET401
FACULTY INCHARGE
VIDYA
ASSISTANT PROFESSOR

2. LANDSCAPING
BUSINESS PLAN

3. INTRODUCTION
• landscaping company that provides a wide range of services to enhance the
beauty and functionality of your outdoor spaces. Our team is passionate about
creating stunning and sustainable landscapes that meet your unique needs and
preferences.
• Whether you need a complete landscape design and installation, regular lawn
maintenance, or seasonal clean-up services, we have the expertise, experience,
and equipment to get the job done right. Our team of skilled landscapers has a
deep understanding of plant care, soil health, and water conservation techniques

4. WHO IS YOUR CUSTOMER?
 Homeowners
 New homeowners who wish to update the existing
landscaping
 Homeowners who plan to put their home on the market
 Builders of both residential and commercial properties.

5. COMPANY NAME, LOGO AND STAFF
1. Hire a professional designer for
design
2. Hire professional people
3. Make it easy to read
4. Match the design to your
products

6. DESIGN YOUR SERVICE
 Lawn mowing/maintenance
 Sod installation/hydroseeding
 Weeding or fertilizer and/or pest control
application
 Landscape care/maintenance services
 Landscape design/contracting services
 Landscape architecture services

7. SERVICES

8. RESEARCH YOUR TARGET MARKET
• Target Customer
• Find out a your customer
• Competition:
• Analyze the competition
• Local & State Regulations-
• Know the rules and regulations of the market

9. STAFFING NEEDS
 An Efficient and experienced manager
 Initially there need 3 to 4 staff
 Marketing Staff
 Accountant
 Business Development Manager

10. EXECUTIVE SUMMERY
 The Business Opportunity
 The Target market
 The Competition
 Mission Statement
 Vision Statement
 Objective
 Company Information
 Business Highlights
 Future goals
 Food Truck Location based on days

11. FINANCING OPTIONS
 Leasing
 Equipment Loan/Financing Program
 Rollover For Business Startups (ROBS)
 Microloan from SBA
 Find Investors
 Crowdfunding
 Bank Loan
 Loan from relatives

12. • Insurance Expense
• General Liability
• Business Owner’s Policy Commercial Auto
• Worker’s Compensation Insurance Total
GET INSURANCE

13. GET YOUR LICENSES AND REGISTRATIONS
 Business Permit
 Workers’ Compensation
 Business Insurance

14. S W
T
O
STRENGTH
Describe your
Strength.
OPPORTUNIT
Describe you
Y
r
Opportunity.
THREAT
Describe your
Threat
WEAKNESS
Describe your
Weakness
SWOT ANALYSIS

15. 80%
40%
70%
30%
75%
72%
2013 2014 2015 2016 2017 2018
 Target Market
 Market Segment
 Market Size
analysis
 Market Trends
Analysis
 Competition
MARKET ANALYSIS

16. Marketing Strategy
Describe in Your Business Plan

17. FINANCIAL PLAN AND FORECAST
 Sales Projections
 Monthly Cost Estimation
 Break Even Analysis
 Financial Ratio Analysis
 Profit & loss Statement
 Cash flow Projections
 Balance Sheet
More Details: https://www.accountingprime.com/why-do-you-must-have-a-business-plan/

18. MARKETING PLAN
 Content Marketing
 Blog posts.
 eBooks and whitepapers.
 Infographics.
 Online brochures and
lookbooks.
 Websites.
 Blogs.
 Infographics.
 SEO  Social Media
 Facebook.
 Twitter.
 LinkedIn.
 Instagram.
 Snapchat.
 Pinterest.
 Google+.

19. MARKETING PLAN
 Pay-Per-Click (PPC)
 Paid ads on Facebook.
 Promoted Tweets on Twitter.
 Sponsored Messages on LinkedIn.

20. MARKETING PLAN
 Marketing Automation
 Email newsletters.
 Social media post scheduling.
 Contact list updating.
 Lead-nurturing workflows.
 Campaign tracking and reporting.

21. YEARLY SALES YEARLY PRODUCTIVITY YEARLY PROFIT
6
4.3
2.4
2
Category 1
4.4
2.5
2
Category
2
Series 1
3.5
3
1.8
Category 3
Series 2 Series 3
5
4.5
2.8
Category 4
2
2
8
Series
3
100%
2
4.4
2.5
Category 2
Series 1 Series
2
5
Category 4 4.5 2.8 5 90%
80%
2
3 5
4
Category 3 3.5 1.8 3
70%
60% 2.4
3 50%
1.8
2.8
2
1
Category
2
Category
1
2.5
4.3
4.4
2.4
40%
30%
20%
10%
4.3
3.5 4.5
0 0%
0 2 4 6 10 12 14 Category 1 Category
3
Category 4
Series 1 Series 2 Series 3
YEARLY SALES YEARLY PRODUCTIVITY YEARLY PROFIT
4th Qtr
3rd Qtr
2nd Qtr 1st Qtr
4th Qtr
3rd Qtr
2nd Qtr 1st Qtr
4th Qtr
3rd Qtr
2nd Qtr 1st Qtr

22. VALUE OF THE U.S. LAWN SERVICE IN
2018

23. WHY LAWN BUSINESS / LANDSCAPING
BUSINESS FAIL
 Lots of complicated regulations designed to protect traditional Poor
operation and financial planning
 Underestimating daily number of hours needed
 Wrong place choice
 Service Pricing
 Lack of good marketing

24.  It Must be 20-25 Pages Business Plan
 Financial Plan should be 3/5 years and it should be
10-15 pages details .
BUSINESS PLAN AND FINANCIAL PLAN

25. THANK YOU