1. Curriculum Vitae
Reem El Ghamrawy
17 Madina El Monawara Street, Dokki.
Zip Code 12311 Giza, Egypt.
Tel.: (+202) 37495303
Mobile: (+2) 01069990553
E-mail: reemelghamrawy@yahoo.com
Education
(1989-1992) The Faculty of Economics and Political Science,
Cairo University. BSc. in Economics.
(1988-1989) The British Council in Cairo, Egypt. GCE certificate.
(1984-1988) Ramses College, ex American college in Cairo,
Egypt. Preparatory education.
(1976-1983) Glendower School, London, England. Primary
education
Work Experience
ANTS Communications (2011 – present)
Owner and Managing Director
ANTS Communications launched in 2011, stands for the “Alternative
Network to Serve”.
With the support of a network of professional local and international
talents, ANTS provides its clients with world-class marketing
communications services.
Examples of ANTS local and international clients includes:
IntL. Society for Soil Mechanics and Geotechnical Engineering,
Engineering Export Council of Egypt, Sadat Group of Companies,
Ahram Security Group, Al Waly Group, Magnum Enterprise, DIYA
Diamonds and Tolba & Partners law firm.

2. For more info on ANTS profile, methodology, clients and services,
please visit www.antsegypt.com
Telecom Egypt (2009-2010)
General Manager for Planning and Brand Management
Hired by the Egyptian government, via “Booz Allan” as a specialized
marketing communications executive for a one-year contract. I
managed to fulfill and deliver the following tasks and deliverables:
• Manage rebranding the corporate identity with our assigned
advertising team based in London, England.
• Develop Telecom Egypt’s communication strategy.
• Advocate overall image consistency across.
• Manage, develop and produce the company’s annual report for the
year 2009.
• Develop business unit’s communication strategies based on
business objectives and synchronize their marketing
communication activities and calendars.
• Develop, manage and produce a number of corporate and
product and services communications campaigns.
• Support and initiate business units marketing communication
activities.
• Monitor brand equity and take into action any corrective
measures.
Leo Burnett, Egypt (2007-2009)
Group Communications Director
My task was to manage the marketing communications campaigns of
the following clients to better serve their strategic business and
marketing objectives:
• LinkDSL.
• Al Ahram Beverages (products: the beer - Amstel Zero).
• Bel Group, France. (LVQR & KIRI).
• Carrier (air conditioners).
• Mo’emen (sandwich fast food chain) – rebranding and re-launch.

3. The Charles Yamine Company (CYC) (2003-2007)
Executive Director
 Manage the daily logistics and operations of the agency.
 Business development and pitching for new accounts.
 Direct and manage the account management department:
- Develop brand communication strategies.
- Supervise research projects with assigned agencies.
- Supervise TV productions.
- Handle accounts related media planning & booking.
- Work closely with assigned PR and events agencies to
ensure alignment and consistency with all brands
communication strategies.
- Manage all financial business aspects including renewal of
client contracts, rate cards, job books, cost estimates and
quotations.
Company's main clients managed:
Kuwait Danish Dairy (KDD), Link.net; Sbarro & Wessaya; P&G
Corporate; Ministry of Trade and Investment (MIT); Consumer
Protection Authority; Mansour Group (Labanita, Sunshine Tuna,
Hayat); Wadi Foods; ARMA; Naeem Investments and Marmonil.
J.Walter Thompson (JWT) (1998-2003)
Account Manager promoted to Account Director
I handled and managed the following client accounts:
• Manage the team assigned for Vodafone Strategic planning and
creative development and successfully led the team to win half
the business in a pitch against Tarek Nour communications.
• Al Ahram Beverages (Wine and beer range re branding, product
extension and campaign development. In addition to launching
their home delivery project).
• Unilever (Strategic planning and campaign development for
Lipton yellow label tea).
• Warner Lambert (Product research and campaign development
for Chiclets, Vita C & Halls).
• USA Wheat (Strategic communication planning).

4. Tarek Nour Communications/DDB (1995-1998)
Account Executive
• McDonalds ( I was part of the marketing communications team
who launched the brand in Cairo).
• Ghabbour Motors (was part of the team who managed the
communications for the passenger cars “Hyundai”).
Arthur Andersen Egypt (1992-1995)
Business Development Division
After the company won the privatization project from Bechtel, I was
part of a team whose responsibility was to document and later analyze
the internal processes and logistics of all the companies at that time
targeted to be privatized in order to come up with a proper
recommendation.
The companies worked on were:
The Egyptian Film Company; Eastern Tobacco Company and The
Cotton Exchange Market of Alexandria.
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