DMAi Annual for 8 years now has been the meeting place for the finest marketing minds. The single aim of this forum is to create a platform where marketers can interact, ideate and innovate. Get the knowledge that transforms your current marketing practices to the next level. Learn from the visionaries and industry’s leading lights from India & afar. Enable yourself & your team with the opportunity to collaborate with marketers from diverse industries and draw inspiration from the unusual. Since 2012, your local DMA has partnered with the DMA International ECHO. The program has now expanded over the last 5 years. Enter The 2018 DMA ASIA ECHO presented by the DMAi CREATEFFECT awards. Your gateway to global greatness. Subsidised Fees for the International ECHO

2.
REGISTER
INR 9990 + fees, Taxes
RESERVE A SEAT TODAY !
FOR YOURSELF AND YOUR TEAM
* EARLY BIRD ENDS JUN 15, 2018
Announcing our Star Speakers From L to R - Sandeep Nagpal, VP at Cvent; Jodie Sangster - CMO Liaison Lead for IBM
Watson, APAC; Karthi Marshan - CMO, Kotak Mahindra group; Rajesh Kumar, VP Marketing for SAP, APJ and the list is
growing by the day. The finest marketing minds are there. Will you ?
Time Travel
in to the future
DMAi Annual for 8 years now has been the meeting
place for the finest marketing minds. The single aim of
this forum is to create a platform where marketers can
interact, ideate and innovate.
Get the knowledge that transforms your current
marketing practices to the next level. Learn from the
visionaries and industry’s leading lights from India &
afar. Enable yourself & your team with the opportunity
to collaborate with marketers from diverse industries
and draw inspiration from the unusual.
The conference this year has 4 immersive tracks, 16
sessions and 40+ speakers in a format that covers the
entire gamut of conquering the new marketing
frontiers. Attendance at the conference will inspire you
to create memorable customer experiences with
futuristic methods, tools and will enable you to
demonstrate better business ROI.
Four Tracks
Data Driven Personalised
Experience
Data Inspired
Creativity & Content
Print Innovation
& Digital
Integration
Future of Marketing
16 Sessions, 40+ Speakers
1
2
3
4

4. Since 2012, your local DMA has partnered with
the DMA International ECHO.
The program has now expanded over the last 5
years. Enter The 2018 DMA ASIA ECHO
presented by the DMAi CREATEFFECT awards.
Your gateway to global greatness.
Subsidised Fees for the International ECHO
START WINNING
TODAY
When you submit your entry at The 2018 DMA
ASIA ECHO you qualify for entering the 2018
DMA International ECHO awards directly
without any additional fees. The screening
rounds from 2018 for the DMA International
ECHO for asian entries will be done locally
with jurors who understand the local context
as well.
Increase your chances to make it to the next
round at the International Judging arena.
When you pay significantly lower, due the
subsidy by DMAasia, you have the opportunity
to enter more of your best work in multiple
categories. Savings and enhanced chances of
winning.
Get extra time to make your mark
EXTENDED DEADLINES
The 2018 DMA ASIA ECHO entrants follow the local awards
calendar for submissions & judging and have more time as
compared to other international entrants.
Extended submission window allows for more time to
submit award winning case study.
Eligible 2018 DMA ASIA ECHO winners jump the queue
FAST TRACK TO FINALS
The local The 2018 DMA ASIA ECHO judging process
advances all entrants to the next round. Further, all eligible
metal winners fast track to the final round at the
International ECHO thereby dramatically increasing your
chances of winning. Single entry. Twice the fame.

5. IMPORTANT DATES
Call for Entries: OPEN NOW!
Early Bird Deadline: Jun 20th
Entry Deadline: Jul 13th
Judging: July 23rd - August 16th
ECHO ASIA Gala (Mumbai): September
27th
ECHO Gala (Las Vegas): October 7th
2018 DMA ASIA ENTRY FEES
$555 per category till Jun 20
ENTER NOW
ENTRY GUIDELINES
The official entry guidelines from fees to file uploads
LEARN MORE
ENTRY TIPS
The unofficial word to the wise on
how to win marketing awards
LEARN MORE
CATEGORIES FOR ENTRY
31 categories across different
channels, sectors and crafts to
showcase your work.
SEE CATEGORIES

6.
Critical Skills
Certified.
Keeping the team’s skills current with the fast
changing technology and customer landscape has
been one of the biggest reasons why CMO’s felt
that their marketing programs did not deliver
better ROI.
Marketing teams are getting increasingly frustrated
with the volumes of information they need to
consume to keep themselves abreast with the latest
and very best required to perform. Unaware they
are not able to demonstrate measurable
professional achievement & also hamper personal
growth.
While most programs will tell the what to do, this
program covers of how to do.
DMA ASIA has curated the Certified Marketers
program. Progressive organisations can sign up
and nominate team members for the training on a
need basis.
To impart wholesome knowledge and equip teams
with the knowledge they need to excel the DMA
ASIA will conduct the certified marketers program
on the last Thursday of every month at the Mithibai
College Auditorium, Vile Parle, Mumbai.
Digital Vidya is the co-curation & program delivery
partner for this initiative. 12 of the industry’s best
will deliver the case studies and experiences.
TEAM REGISTRATION
USD 2000 + fees, Taxes
Up-skill your team or be left behind !
Meet the Masters.
28 Jun 2018
EFFECTIVENESS
Ajai Jhala
CEO
19 Jul 2018
CREATIVITY
Ashish
Khazanchi
Managing Partner
*Indicative list of topics and speakers invited. DMA retains the right to replace speakers or topics, change venue, dates or
time slots.

7.
30 Aug 2018
INNOVATION
Karthi Marshan
Group CMO
27 Sept 2018
CUSTOMER
JOURNEYS
Nishad
Ramachandran
SVP - Digital Experience
29 Nov 2018
INFLUENCER
MARKETING
Hemant Arora
SVP
25 Oct 2018
SEO
Siddharth Lal
MD
24 Jan 2019
SPORTS
MARKETING
Mrinmoy
Mukherjee
CEO
13 Dec 2018
CRM
Ramesh Iyengar
CMD
21 Mar 2019
DIGITAL
Sujatha Kumar
Head - Brand and
Reputation
21 Feb 2019
VIRAL VIDEOS
Aashish Chopra
VP, Content
16 May 2019
CONTENT
Virginia Sharma
Director, LinkedIn
Marketing Solutions
18 Apr 2019
SOCIAL
SELLING
Apurva Chamaria
CRO, Rategain

8. Have Questions ?
Get in touch with one of us at the secretariat.
secretary@dma.asia or call +91 11 45532806 or +919967037967
Email : Supriya - supriya@dma.asia Shaloo - shaloo@dma.asia or Khushboo - khushboo@dma.asia
Why Sign Up ?
Year round learning
opportunity for
entire team,
including those of
clients & agency
partners
Access to all awards,
recognition &
celebration platforms
Local Invoicing,
Significant
subsidies, huge
savings & terrific ROI
A
B
C
presenting
Boomerang Deal
Regular Rush
Extended
Exclusive
International Usual
Deadline
Jun 20 Jul 2
Not
available
Extended
Deadline for 2018 DMA
ASIA ECHO Entrants
Jun 20 Jul 13 Jul 23
ECHO Entry Fees for
International in USD
555 695 -
ECHO ASIA +
INTERNATIONAL
ENTRIES
4, worth
USD 2220
4, worth
USD 2780
4, worth
USD 3180
Certified Marketer
Admits
12, worth
USD 1000
12, worth
USD 1000
12, worth
USD 1000
Conference / Awards
Gala Admits
4, worth
USD 1000
4, worth
USD 1000
4, worth
USD 1000
Amount Payable USD 2200 2780 3180
GST Invoice 18%, Processing Fees 3%. Physical Invoice INR 1000
Additional:
Loyalty Bonus
Past entrants are entitled to 1
gratis entry worth USD 555 for
every Boomerang Deal fully paid
for. Eligible for first 10 sign ups.
Extra Benefits for CC Payments
Get 12 extra admits to Certified Marketer
program worth USD 1000.
Payment gateway fees 1.99 %, Non GST Invoice, 18% processing fees & Physical Invoice INR 1000
Learnings. Fame. Savings.
Participate. Get involved. Stay a step ahead in the race.