Task 3
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An unsigned band is a band that has not signed with a record label. Unsigned bands often self-release their own music and primarily perform at concerts. The venues in Norwich that are most popular for unsigned bands are the B2 and Brickmakers pub. Getting gigs involves emailing and calling venues. To get signed, a band needs to show they are a good investment and can sell music well. Most unsigned bands send demos to agencies hoping to get signed, which takes a lot of work.
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Independent research
An unsigned band is a band that is not signed to a record label and often self-releases their own material. The venues most popular for unsigned bands in Norwich are places like the B2 and Brickmakers pub. To play at these venues, bands have to email and call to try and secure a spot. To get signed, a band needs to show they are a good investment and will be able to sell their music well. Most unsigned bands will send demos to agencies hoping to impress and get signed, but this takes a lot of work and many bands are unsuccessful. The local Norwich band Laps Around the Lake discussed the challenges of being unsigned, including difficulty finding shows and not getting responses from labels they've
Independent research
An unsigned band is a band that is not signed to a record label and often releases their own material. The document discusses how unsigned bands in Norwich perform primarily at venues like the B2 and Brickmakers pub by contacting the venues. It also explains that to get signed, a band needs to demonstrate they are a good investment and will sell music well, sometimes doing extra work. The document interviews an unsigned local Norwich band called Laps Around the Lake, who discuss the challenges of finding shows and getting a label response to their demos.
Mack Loren press-release
Mack Loren has released a new single called "Island with No Towns". The single demonstrates her progression as an artist with a mature vocal performance. The song is about wanting isolation from the craziness of the world, which many people can relate to. It has received over 19k streams on Spotify and positive feedback from fans on TikTok who asked her to release it on other platforms. Mack initially posted the song on TikTok where it gained over 10k likes quickly before being released on major music platforms.
Innit for the money
Brett Pracownik started the independent record label and management company Innit For The Money after studying media in college. The company has represented bands nationally and globally, with their most successful band being You Love Her Coz She's Dead. While vinyl and CD sales generate some revenue, Innit For The Money makes most of its money through band management deals that include sponsorship, live performances, and merchandise sales. Looking ahead, Brett hopes to expand the company's staff and focus more on band management, using the record label side as a marketing tool to represent around 10 bands and promote a do-it-yourself ethic that benefits artists.
You Me At Six digipak analysis
The digipak for You Me At Six's album "The Final Night Of Sin At Wembley Arena" follows conventions of the genre in several ways. It prominently displays the band name and album title. Imagery includes a dark, moody shot of the empty venue and a crowded shot from the concert. Extra content like two CDs, a DVD, and a booklet encourage fans to purchase the digipak. Contradictory shots of the empty and full venue convey how the band needs fan support to succeed.
Pilgrim Website Conventions
The document discusses the influences and conventions used in designing a website for the band Pilgrim. It was influenced by other indie artist websites like Dog Is Dead, Rizzle Kicks, and The 1975. Conventions included a consistent header, artist logo, navigation links, and social media links to appeal to their target audience of 16-24 year olds. Both linear and non-linear layouts were considered, with a non-linear style chosen to be more interactive. Some unconventional elements included not having news or discography pages, and including a competition page inspired by other indie artists.
Coldplay
The document analyzes the album artwork for Coldplay's album. It notes that the colorful, graffiti-inspired background with white lettering stands out from more muted indie pop album art. The graffiti creates contrast between the text and background. As Coldplay is an established band, the smaller album title emphasizes marketing the album over promoting the band, since their fan base is already established. The artwork aims to appeal to younger audiences with its bright colors and graffiti style.
C:\fakepath\independent music label
Hungry Audio is an independent music label based in Norwich, UK that represents 10 artists. The label promotes its artists through its website, social media, radio shows, and working with PR agencies. While some artists joined with an existing fanbase, the label has worked to increase the popularity and sales of its artists both in the UK and abroad, including gaining song placements on TV shows and in video games. The label produces and distributes music primarily through digital formats and sells physical copies on its website and through some retailers.
Recommended
Independent research
An unsigned band is a band that is not signed to a record label and often self-releases their own material. The venues most popular for unsigned bands in Norwich are places like the B2 and Brickmakers pub. To play at these venues, bands have to email and call to try and secure a spot. To get signed, a band needs to show they are a good investment and will be able to sell their music well. Most unsigned bands will send demos to agencies hoping to impress and get signed, but this takes a lot of work and many bands are unsuccessful. The local Norwich band Laps Around the Lake discussed the challenges of being unsigned, including difficulty finding shows and not getting responses from labels they've
Independent research
An unsigned band is a band that is not signed to a record label and often releases their own material. The document discusses how unsigned bands in Norwich perform primarily at venues like the B2 and Brickmakers pub by contacting the venues. It also explains that to get signed, a band needs to demonstrate they are a good investment and will sell music well, sometimes doing extra work. The document interviews an unsigned local Norwich band called Laps Around the Lake, who discuss the challenges of finding shows and getting a label response to their demos.
Mack Loren press-release
Mack Loren has released a new single called "Island with No Towns". The single demonstrates her progression as an artist with a mature vocal performance. The song is about wanting isolation from the craziness of the world, which many people can relate to. It has received over 19k streams on Spotify and positive feedback from fans on TikTok who asked her to release it on other platforms. Mack initially posted the song on TikTok where it gained over 10k likes quickly before being released on major music platforms.
Innit for the money
Brett Pracownik started the independent record label and management company Innit For The Money after studying media in college. The company has represented bands nationally and globally, with their most successful band being You Love Her Coz She's Dead. While vinyl and CD sales generate some revenue, Innit For The Money makes most of its money through band management deals that include sponsorship, live performances, and merchandise sales. Looking ahead, Brett hopes to expand the company's staff and focus more on band management, using the record label side as a marketing tool to represent around 10 bands and promote a do-it-yourself ethic that benefits artists.
You Me At Six digipak analysis
The digipak for You Me At Six's album "The Final Night Of Sin At Wembley Arena" follows conventions of the genre in several ways. It prominently displays the band name and album title. Imagery includes a dark, moody shot of the empty venue and a crowded shot from the concert. Extra content like two CDs, a DVD, and a booklet encourage fans to purchase the digipak. Contradictory shots of the empty and full venue convey how the band needs fan support to succeed.
Pilgrim Website Conventions
The document discusses the influences and conventions used in designing a website for the band Pilgrim. It was influenced by other indie artist websites like Dog Is Dead, Rizzle Kicks, and The 1975. Conventions included a consistent header, artist logo, navigation links, and social media links to appeal to their target audience of 16-24 year olds. Both linear and non-linear layouts were considered, with a non-linear style chosen to be more interactive. Some unconventional elements included not having news or discography pages, and including a competition page inspired by other indie artists.
Coldplay
The document analyzes the album artwork for Coldplay's album. It notes that the colorful, graffiti-inspired background with white lettering stands out from more muted indie pop album art. The graffiti creates contrast between the text and background. As Coldplay is an established band, the smaller album title emphasizes marketing the album over promoting the band, since their fan base is already established. The artwork aims to appeal to younger audiences with its bright colors and graffiti style.
C:\fakepath\independent music label
Hungry Audio is an independent music label based in Norwich, UK that represents 10 artists. The label promotes its artists through its website, social media, radio shows, and working with PR agencies. While some artists joined with an existing fanbase, the label has worked to increase the popularity and sales of its artists both in the UK and abroad, including gaining song placements on TV shows and in video games. The label produces and distributes music primarily through digital formats and sells physical copies on its website and through some retailers.
The Killers Digipack Analysis 2
The digital artwork features the prestigious Royal Albert Hall to symbolize how far the band has come from their beginnings in America to now playing at such an important venue. The cacti and palm trees contrast with the hall and represent where the band originated from in Las Vegas and Los Angeles, showing how they stay true to themselves. The formal font for the album title contrasts with the band's more relaxed style, positioning them as breaking conventions in the rock genre.
Evaluation 2
The document discusses how the author created a brand identity for an artist named Chief for a music video project recreating Kanye West's "Runaway" video. Chief was portrayed as a humble hip hop artist focused on social issues rather than wealth and excess. This was shown through his plain streetwear clothing. Both the video narrative and Chief's performance depicted him as depressed over being caught cheating. The author's album digipack and advert used close-up images of Chief in a serious expression to portray him as powerful and convey it was a rap album. The digipack listed popular featured artists to attract audiences. The advert reused the cover image for recognition and included a positive review to generate hype.
Typical Pop Rock Digipak
This is a SlidShare created to show the conventions of a typical Pop Rock digipak. Despite the fact that this pack is based on a band as opposed to an individual artist, I still chose to analyse it due to the fact that it makes me more aware of conventions within this genre and i am able to adapt a particular element to suit my situation if something was to appeal to me.
The killer cd ad analysis
The album advertisement features the album digipak to promote recognition in stores and online. The vintage font style matches the retro theme of the digipak. Open space in the background represents the band's freedom while the dominant red title and lightning bolt symbolize danger, implying the band takes risks. Positive star ratings and dark background colors with red text are used to convey the quality and seriousness of the album and encourage purchase. Website information further promotes the band online.
Washington donovan onesheet2
Rome Love is an independent female MC from Brooklyn who has been making music for over 2 years to inspire others through hard times. She began her career singing and rapping in elementary school. Recently, Rome has been spreading God's messages of inspiration through her music while also posting other content on YouTube to expand her growing fanbase. Currently, Rome is working on new music with her faith and hopes it will help her continue pursuing her passion and goals in the music industry.
Digipak key terms and analysis
This document discusses different examples of digipaks and provides analysis of their design elements:
1) It examines digipaks from Domino Records, the label of indie band Arctic Monkeys. The digipak uses unusual colors and images of the band looking down to appeal to indie fans who don't want the band to become mainstream.
2) It analyzes Michael Jackson's digipaks released through Sony Music. These use generic pop fonts and silhouette images of Jackson dancing to appeal to his target audience and leverage his iconic style and moves without showing his face.
3) It provides insights into how digipak design reflects the artist's brand and aims to appeal to their target audience through visuals,
Drake Star Construction
Drake is a popular rap artist who has been prominent since 2009. His fashion reflects his rap/hip-hop genre through displays of wealth like jewelry and expensive brands. He keeps his hair neat but does not wear makeup that could interfere with his tough masculine image. Key locations in his videos and performances include clubs that match the party atmosphere of his music. His website focuses on promoting his tours and music rather than biographical details. He has a large fanbase that has created many fan sites dedicated to following his career.
Advertisment analysis
The document analyzes a magazine advertisement for the band Kings of Leon. It notes that the advertisement uses consistent formatting and colors to make the band name easily recognizable as a logo. The advertisement features a split image of the band members with an eagle in the background, symbolizing the band as the "best of the genre." Text in the advertisement is kept short and highlights key information like the album and release date. The analysis concludes that maintaining consistent branding across advertisements and digit packs is important to clearly connecting the materials to the band and album.
The DMND
The document discusses creating a marketing campaign for a fictional band called THE DMND. Key aspects of the campaign include developing the band's star image to represent qualities like being young, attractive, and hipster. The band would be influenced by similar artists like The Neighbourhood and The 1975. The target audience is identified as indie/hipster teens and young adults. Social media platforms and music streaming sites are identified as good places to advertise the band and their music. An affordable pricing strategy and free trials are discussed to appeal to the target demographic.
Cape Cod Kwassa Kwassa![1]
The document discusses marketing strategies for a new band signed to XL recordings. It outlines the band's target audience as youth who listen to radio stations like Radio 1 and read magazines like NME. It also describes qualities the band wants to promote, including youthfulness, sexual magnetism, and quirkiness to appeal to their target fans. Finally, it explains how the band's poster, album, and music video work together holistically to promote the band and their new album.
Magazine advert
The magazine advertisement is dominated by an image mixing the faces of the band members with an eagle, symbolizing their close family ties as three brothers and one cousin. The image and serious facial expressions are meant to give a serious effect and attract audiences unfamiliar with the band. The ad includes the logo of the distributor "play.com" to increase sales for both parties. Text informs viewers that the album is "OUT NOW" in striking red letters. The normal font and capitalized band name make clear the band name and album availability.
Q4
The target audience for the magazine Revamp would be teens and people in their early twenties. This age range is suitable because the magazine aims to promote an affordable price of £3. The target audience would contain a mixture of genders and aim to appreciate the mainstream rap music rather than focus on looks. Two profiles are included that exemplify the urban rap genre that is the taste of the target audience. While people's shopping preferences don't define the target audience, some potential shopping locations that could appeal include both charity shops and Urban Outfitters.
Q4
The target audience for the magazine Revamp would be teens and people in their early twenties. This age range is suitable because the magazine aims to promote an affordable price of £3. The target audience would contain a mixture of genders and aim to appreciate the mainstream rap music rather than focus on looks. Two profiles are included that exemplify the urban rap genre that is the taste of the target audience. While people's shopping preferences don't define the target audience, some potential shopping locations that could appeal include both charity shops and Urban Outfitters.
Ancillary research
The document analyzes and compares the layout, design elements, and imagery used on the album cover and magazine poster for hip-hop artist Kirko Bangz. For the album cover, a diagonal layout is used to convey movement and action, and images of Bangz with an expensive car aim to show his success. The magazine poster depicts Bangz in a recording studio to portray him as an up-and-coming artist still gaining fame, and design elements like fonts, colors, and listed cities are used to present him as wealthy, powerful, and globally known. Both pieces aim to appeal to hip-hop audiences through their incorporation of stereotypical symbols of the genre.
Lo4 pro forma completed
The objectives are to get the band Static seen and heard by a larger audience of late teens and early twenties through selling at least 500 copies of their first album within the first couple months. This will be achieved through advertising in local schools, shops, and online music sites. The band wears fashionable clothes and produces dance music similar to contemporaries like Avicii and Martin Garrix. Success will be measured by album sales and playing small local gigs to start building a fan base.
Brandon & Leah Institutional info
Brandon & Leah are signed with Warner Bros. Records, a major American record label founded in 1958. Warner Bros. Records has grown significantly over the decades and currently has a vast catalog of over 1 million song copyrights. The label represents a diverse range of artists across many genres. Brandon & Leah are also managed by Red Light Management, an innovative artist management company known for its entrepreneurial approach and work with both established and up-and-coming talent. Red Light Management takes a creative approach that aligns well with Brandon & Leah's artistic style.
Record labels and permissions 2.5
The document discusses record labels, their purpose, and types. It explains that record labels market recorded music and help launch new musical talent. There are two main types: major labels that have large budgets as part of big media companies, and independent labels that have lower budgets. Independent labels sometimes work with major labels for assistance with promotion and distribution. The document also discusses how record labels protect artists' copyrights through contracts and ensure their work is not stolen.
Institutional research Ayesha Patel
Sony Music Entertainment would be the best record label for our artist. Sony is well-known with similar artists to ours and is based in New York, the same area where our artist is from. Signing with Sony would allow our music to be distributed on Spotify, reaching a wider audience. However, Sony mainly signs already established artists and is an American company, which may not be the best representation for a UK-based artist. Technology can help distribute our music through various online platforms like YouTube and Spotify, but TV advertising may be better to directly promote our artist and songs.
Website evaluation task 1
1) The document discusses conventions used on various indie rock band websites, including Nothing to Kings, Oasis, and Death Cab for Cutie.
2) It analyzes the use of group photos, merchandising, touring pages, typography, social media links, and photo galleries on the band websites.
3) Key conventions discussed include promoting the music over the artists' appearances, having modest online shops if the band is well established, and using grid layouts without cropping images to seem less predictable.
Indie record label sub pop
Sub Pop Records is an independent record label founded in 1988 in Seattle, Washington. It helped launch the careers of grunge bands like Nirvana, Soundgarden, and Mudhoney in the early 1990s. Today, it continues to represent smaller, indie artists. In contrast, Universal Music Group is a major global record label that owns many other labels. It has the resources to sign worldwide artists across many genres and platforms, while Sub Pop focuses on a tighter knit community of indie artists with fewer financial resources.
Record labels and permissison
This document discusses various aspects of record labels and their responsibilities. It explains that record labels coordinate the production, marketing, and distribution of music, and enforce copyright protections. The document also notes that major record labels can help global promotion of artists, and suggests Columbia Records as a label that would be a good fit. It describes how labels are responsible for copyright and ensuring proper payment for use of songs.
Record Labels and Permission
A record label is responsible for marketing and distributing music recordings. They sign artists, record songs in the studio, and mass produce and distribute the music. Record labels invest heavily in promoting artists in hopes of commercial success. There are major labels like Universal Music Group, Sony Music Entertainment, and Warner Music Group that have significant resources to globally promote artists, as well as many independent labels. For an R&B artist, a major label like Roc Nation, which has successfully launched careers like Rihanna, would provide good support through their marketing expertise and roster of similar young talent.
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The Killers Digipack Analysis 2
The digital artwork features the prestigious Royal Albert Hall to symbolize how far the band has come from their beginnings in America to now playing at such an important venue. The cacti and palm trees contrast with the hall and represent where the band originated from in Las Vegas and Los Angeles, showing how they stay true to themselves. The formal font for the album title contrasts with the band's more relaxed style, positioning them as breaking conventions in the rock genre.
Evaluation 2
The document discusses how the author created a brand identity for an artist named Chief for a music video project recreating Kanye West's "Runaway" video. Chief was portrayed as a humble hip hop artist focused on social issues rather than wealth and excess. This was shown through his plain streetwear clothing. Both the video narrative and Chief's performance depicted him as depressed over being caught cheating. The author's album digipack and advert used close-up images of Chief in a serious expression to portray him as powerful and convey it was a rap album. The digipack listed popular featured artists to attract audiences. The advert reused the cover image for recognition and included a positive review to generate hype.
Typical Pop Rock Digipak
This is a SlidShare created to show the conventions of a typical Pop Rock digipak. Despite the fact that this pack is based on a band as opposed to an individual artist, I still chose to analyse it due to the fact that it makes me more aware of conventions within this genre and i am able to adapt a particular element to suit my situation if something was to appeal to me.
The killer cd ad analysis
The album advertisement features the album digipak to promote recognition in stores and online. The vintage font style matches the retro theme of the digipak. Open space in the background represents the band's freedom while the dominant red title and lightning bolt symbolize danger, implying the band takes risks. Positive star ratings and dark background colors with red text are used to convey the quality and seriousness of the album and encourage purchase. Website information further promotes the band online.
Washington donovan onesheet2
Rome Love is an independent female MC from Brooklyn who has been making music for over 2 years to inspire others through hard times. She began her career singing and rapping in elementary school. Recently, Rome has been spreading God's messages of inspiration through her music while also posting other content on YouTube to expand her growing fanbase. Currently, Rome is working on new music with her faith and hopes it will help her continue pursuing her passion and goals in the music industry.
Digipak key terms and analysis
This document discusses different examples of digipaks and provides analysis of their design elements:
1) It examines digipaks from Domino Records, the label of indie band Arctic Monkeys. The digipak uses unusual colors and images of the band looking down to appeal to indie fans who don't want the band to become mainstream.
2) It analyzes Michael Jackson's digipaks released through Sony Music. These use generic pop fonts and silhouette images of Jackson dancing to appeal to his target audience and leverage his iconic style and moves without showing his face.
3) It provides insights into how digipak design reflects the artist's brand and aims to appeal to their target audience through visuals,
Drake Star Construction
Drake is a popular rap artist who has been prominent since 2009. His fashion reflects his rap/hip-hop genre through displays of wealth like jewelry and expensive brands. He keeps his hair neat but does not wear makeup that could interfere with his tough masculine image. Key locations in his videos and performances include clubs that match the party atmosphere of his music. His website focuses on promoting his tours and music rather than biographical details. He has a large fanbase that has created many fan sites dedicated to following his career.
Advertisment analysis
The document analyzes a magazine advertisement for the band Kings of Leon. It notes that the advertisement uses consistent formatting and colors to make the band name easily recognizable as a logo. The advertisement features a split image of the band members with an eagle in the background, symbolizing the band as the "best of the genre." Text in the advertisement is kept short and highlights key information like the album and release date. The analysis concludes that maintaining consistent branding across advertisements and digit packs is important to clearly connecting the materials to the band and album.
The DMND
The document discusses creating a marketing campaign for a fictional band called THE DMND. Key aspects of the campaign include developing the band's star image to represent qualities like being young, attractive, and hipster. The band would be influenced by similar artists like The Neighbourhood and The 1975. The target audience is identified as indie/hipster teens and young adults. Social media platforms and music streaming sites are identified as good places to advertise the band and their music. An affordable pricing strategy and free trials are discussed to appeal to the target demographic.
Cape Cod Kwassa Kwassa![1]
The document discusses marketing strategies for a new band signed to XL recordings. It outlines the band's target audience as youth who listen to radio stations like Radio 1 and read magazines like NME. It also describes qualities the band wants to promote, including youthfulness, sexual magnetism, and quirkiness to appeal to their target fans. Finally, it explains how the band's poster, album, and music video work together holistically to promote the band and their new album.
Magazine advert
The magazine advertisement is dominated by an image mixing the faces of the band members with an eagle, symbolizing their close family ties as three brothers and one cousin. The image and serious facial expressions are meant to give a serious effect and attract audiences unfamiliar with the band. The ad includes the logo of the distributor "play.com" to increase sales for both parties. Text informs viewers that the album is "OUT NOW" in striking red letters. The normal font and capitalized band name make clear the band name and album availability.
Q4
The target audience for the magazine Revamp would be teens and people in their early twenties. This age range is suitable because the magazine aims to promote an affordable price of £3. The target audience would contain a mixture of genders and aim to appreciate the mainstream rap music rather than focus on looks. Two profiles are included that exemplify the urban rap genre that is the taste of the target audience. While people's shopping preferences don't define the target audience, some potential shopping locations that could appeal include both charity shops and Urban Outfitters.
Q4
The target audience for the magazine Revamp would be teens and people in their early twenties. This age range is suitable because the magazine aims to promote an affordable price of £3. The target audience would contain a mixture of genders and aim to appreciate the mainstream rap music rather than focus on looks. Two profiles are included that exemplify the urban rap genre that is the taste of the target audience. While people's shopping preferences don't define the target audience, some potential shopping locations that could appeal include both charity shops and Urban Outfitters.
Ancillary research
The document analyzes and compares the layout, design elements, and imagery used on the album cover and magazine poster for hip-hop artist Kirko Bangz. For the album cover, a diagonal layout is used to convey movement and action, and images of Bangz with an expensive car aim to show his success. The magazine poster depicts Bangz in a recording studio to portray him as an up-and-coming artist still gaining fame, and design elements like fonts, colors, and listed cities are used to present him as wealthy, powerful, and globally known. Both pieces aim to appeal to hip-hop audiences through their incorporation of stereotypical symbols of the genre.
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Similar to Task 3
Lo4 pro forma completed
The objectives are to get the band Static seen and heard by a larger audience of late teens and early twenties through selling at least 500 copies of their first album within the first couple months. This will be achieved through advertising in local schools, shops, and online music sites. The band wears fashionable clothes and produces dance music similar to contemporaries like Avicii and Martin Garrix. Success will be measured by album sales and playing small local gigs to start building a fan base.
Brandon & Leah Institutional info
Brandon & Leah are signed with Warner Bros. Records, a major American record label founded in 1958. Warner Bros. Records has grown significantly over the decades and currently has a vast catalog of over 1 million song copyrights. The label represents a diverse range of artists across many genres. Brandon & Leah are also managed by Red Light Management, an innovative artist management company known for its entrepreneurial approach and work with both established and up-and-coming talent. Red Light Management takes a creative approach that aligns well with Brandon & Leah's artistic style.
Record labels and permissions 2.5
The document discusses record labels, their purpose, and types. It explains that record labels market recorded music and help launch new musical talent. There are two main types: major labels that have large budgets as part of big media companies, and independent labels that have lower budgets. Independent labels sometimes work with major labels for assistance with promotion and distribution. The document also discusses how record labels protect artists' copyrights through contracts and ensure their work is not stolen.
Institutional research Ayesha Patel
Sony Music Entertainment would be the best record label for our artist. Sony is well-known with similar artists to ours and is based in New York, the same area where our artist is from. Signing with Sony would allow our music to be distributed on Spotify, reaching a wider audience. However, Sony mainly signs already established artists and is an American company, which may not be the best representation for a UK-based artist. Technology can help distribute our music through various online platforms like YouTube and Spotify, but TV advertising may be better to directly promote our artist and songs.
Website evaluation task 1
1) The document discusses conventions used on various indie rock band websites, including Nothing to Kings, Oasis, and Death Cab for Cutie.
2) It analyzes the use of group photos, merchandising, touring pages, typography, social media links, and photo galleries on the band websites.
3) Key conventions discussed include promoting the music over the artists' appearances, having modest online shops if the band is well established, and using grid layouts without cropping images to seem less predictable.
Indie record label sub pop
Sub Pop Records is an independent record label founded in 1988 in Seattle, Washington. It helped launch the careers of grunge bands like Nirvana, Soundgarden, and Mudhoney in the early 1990s. Today, it continues to represent smaller, indie artists. In contrast, Universal Music Group is a major global record label that owns many other labels. It has the resources to sign worldwide artists across many genres and platforms, while Sub Pop focuses on a tighter knit community of indie artists with fewer financial resources.
Record labels and permissison
This document discusses various aspects of record labels and their responsibilities. It explains that record labels coordinate the production, marketing, and distribution of music, and enforce copyright protections. The document also notes that major record labels can help global promotion of artists, and suggests Columbia Records as a label that would be a good fit. It describes how labels are responsible for copyright and ensuring proper payment for use of songs.
Record Labels and Permission
A record label is responsible for marketing and distributing music recordings. They sign artists, record songs in the studio, and mass produce and distribute the music. Record labels invest heavily in promoting artists in hopes of commercial success. There are major labels like Universal Music Group, Sony Music Entertainment, and Warner Music Group that have significant resources to globally promote artists, as well as many independent labels. For an R&B artist, a major label like Roc Nation, which has successfully launched careers like Rihanna, would provide good support through their marketing expertise and roster of similar young talent.
Record labels & permissions
Record labels help develop and promote new artists, and protect artists' copyrights. There are two main types: major labels have more funding and resources, while independent labels have less funding but more creative freedom. The document discusses how an independent label called Glassnote Records would be a good fit for the artist Chvrches, as they release synthpop/indie rock music like bands previously signed to Glassnote. It also covers copyright and how the creator needs permission to use other artists' music, even for non-commercial uses. The creator plans to apply this knowledge by creating their own hypothetical record label called Be Unique Records, which would sign bands across many genres including synthpop.
Radiohead cross media case study 1
Radiohead formed in 1985 in Abingdon, England. They gained success with their albums The Bends (1995), OK Computer (1997), and Kid A (2000), which took their sound in a more experimental direction. Radiohead left their record label EMI in 2007 and allowed fans to pay what they wanted for their album In Rainbows, proving their independence from mainstream labels. Their unconventional approach to music and disinterest in money-making demonstrates their focus on creative expression over commercial success.
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This document provides an overview of the mysterious 1960s Argentine rock group El Sonido de Hillber. It discusses how little is known about the group, with contradictory information online. They were unique for pairing rock musicians with a string quartet from the Di Tella Institute in Buenos Aires. The group released up to four singles that flopped commercially in Argentina. The author was introduced to their music in 2008 and discovered they had an experimental psychedelic rock sound that blended the string quartet and band. While details about the group remain elusive, their music shows promise and hints at why they have developed a cult following among obscure psych fans today.
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The document summarizes the story of two songwriters who moved to Nashville to pursue their dreams. While they were both talented and their songwriting ability was similar, one became a successful staff writer at a major publishing company while the other works as a barista to make ends meet. The major difference was that the successful songwriter learned how to test his songs online to get feedback and improve, while the other did not take advantage of this opportunity.
Ancillary Research
The document discusses research conducted on indie artists' websites and album covers in order to inform the marketing of an artist named Cerys. It examines several indie bands' online presence and physical media to understand conventions of the genre. Key findings include the importance of consistency across websites and album covers to build an artist's recognizable identity and the use of websites to share news, music and tour dates to engage fans.
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JD in-store Radio Review
The author reviews their in-store radio show for JD, a sports clothing shop. They analyze song choices, presenting skills with their co-host, and relating content to the store. Some strengths included appropriate song genres and mentioning store sales. Weaknesses included reading scripts too rigidly, lacking discussion between hosts, and brief artist/song commentary. The author concludes they want to improve confidence, fluidity off-script, and background music during speaking segments for future shows.
Hiring Bands for Events
Employing a band is an overwhelming process whenever you do not exactly understand what to find. You will be given some useful ideas to get you moving in the right path by this website. #http://www.fiddlersdreammusic.com#
Hiring Bands for Events
Employing a band can be an overwhelming job if you don't exactly know what to look for. You will be given some helpful tips to enable you to get movingin the best direction by this web site. #http://www.fiddlersdreammusic.com#
How Singers & Songwriters Can Build a Social Media Following
Are you a singer or songwriter looking to establish your presence on social media? Learn how to network and promote yourself in and beyond the music and audio space with this eBook.
Hiring Bands for Events
Choosing a group is definitely an overwhelming job if you do not just know what to find. You will be given some helpful suggestions to get you moving-in the correct path by this website. #http://www.fiddlersdreammusic.com#
Dragonfly pitch new
This document provides background information on the girl band Dragonfly. It consists of 3 members (Joely, Charlotte, and Megan) who formed in secondary school after discovering their passion for music. They began by performing covers on YouTube and at local venues. After winning a school talent competition, they took their band more seriously. At age 18, they auditioned for a talent scout from Rough Trade Indie Records and were signed. Their career began with festival performances and radio/magazine interviews. Their first supporting gig for the band Warpaint expanded their fanbase. The document discusses their image, location ideas for a music video, their vision and target audience for the video, and their song. It also provides details about their record
Ancillary research - Jamie Tate
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their "OK Computer" album art and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album art, music videos, and website. Creating this synergy helps artists establish a recognizable image and brand themselves consistently across different media.
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Q4
The document discusses the target audience for a horror film. It analyzes other similar horror films like The Ring that are rated 15 to determine the target audience should also be 15-19 year old teenagers, mainly girls. This is because the main character is a brokenhearted girl whose victims are also girls, so the film suits females' lifestyles more. Research of other teen horror films like The Ring and Scream on IMDB found they were most popular with and highly rated by under 18s, especially females under 18.
Q4
The document discusses the target audience for a horror film. It analyzes other similar horror films like The Ring that are rated 15 to determine the target audience should also be 15-19 year old teenagers, mainly girls. This is because the main character is a brokenhearted girl whose victims are also girls, so the film suits females' lifestyles more. Research of other teen horror films like The Ring and Scream on IMDB found they were most popular with and highly rated by under 18s, especially males under 18, indicating that should also be the target audience for this film.
Question 3
The document discusses the differences between independent and mainstream cinemas. Independent cinemas typically show low-budget, more serious films targeted at educated and older audiences, with little advertising and small audiences. Mainstream cinemas show high-budget films with famous actors and directors aimed at mass entertainment, using heavy advertising. The document proposes strategies for marketing a film as a mainstream feature, such as partnerships with production companies and viral online campaigns.
Evaluation question three
The document summarizes the results of a questionnaire and online feedback the creator received about a music video. The feedback showed that most audiences enjoyed the video and thought the length was just right. The balloon scene was commonly cited as the favorite part, while a darker scene was seen as the weakest. Most felt the camera work, editing, genre, and costumes were effective. The feedback provided insights on how to improve future videos.
Fghugft
The document discusses research into digipacks for an indie band. It analyzes the album covers of artists Olly Murs, Taylor Swift, A Fine Frenzy, and Ingrid Michaelson. These covers are said to fit well with the band's music genre and use simple, personal designs that engage audiences. Elements like handwritten text, nature backgrounds, and eye contact with the camera are noted for connecting with fans.
Digipicccs
The document discusses selecting images for a band's album packaging. It describes 6 images that will be used for the front cover, inside pages, behind the CD, and back cover. Key details include:
- The front cover image features a balloon with the band's song name showing their motif and allowing more people to see it.
- Inside images continue the balloon/costume theme and include guitars to indicate the acoustic/indie genre.
- The image behind the CD keeps the balloon/words theme but uses a happier image to show the band is also fun.
- Additional inside images again feature guitars and take inspiration from other indie bands' bright photography.
- A close-up portrait
Intertextual references
The document discusses using intertextual references from three different sources - a scene from Twilight where characters share a connection through eye contact to fit with song lyrics, a scene from Singin' in the Rain where a character walks down the street with an umbrella to link a traditional song to a modern film, and using a stop motion technique from an Oren Lavie music video of a couple getting out of bed to start their own video.
Digipack Construction
The document discusses images selected for a band's album packaging. The front cover image features a balloon with the band's song name showing their motif. It also shows the band is acoustic and indie genre through the guitar and costumes. An inner image was taken in a field with flowers and a friendly horse. Another inner image features the balloon and words repeated to familiarize the band name. A back cover image features the singer pointing at song names with landscape in focus rather than just her.
Social value groups
The document discusses different social value groups in the UK and analyzes which group best represents the target audience of indie/hipster teenagers. It determines that the target audience would be considered "Self Actualisers" as they are creative, focused on relationships, and enthusiastic about exploring change in a non-prescriptive way.
Motifs
The document discusses motifs, which are recurring themes or patterns that can help gain familiarity with a band or artist. It states that the band's motif is balloons and writing, as balloons represent being apart in their song lyrics, and writing gives the audience a personal connection. Using these motifs of balloons and writing throughout their music videos and materials can help audiences associate them with the band and increase familiarity.
Look into album covers
The document discusses research into digipacks for an indie folk band. It examines album covers from Olly Murs, Taylor Swift, A Fine Frenzy, and Ingrid Michaelson as examples that fit the genre. Key elements noted include simple designs with words or images engaging the audience, a personal feel through handwritten fonts or direct eye contact, and themes of nature for the indie folk style.
Intertextual references
The document discusses using intertextual references from three different sources - a scene from Twilight where characters share a connection through eye contact to fit with song lyrics, a scene from Singin' in the Rain where a character walks down the street with an umbrella to link a traditional song to a modern film, and using a stop motion technique from an Oren Lavie music video of a couple getting out of bed to start their own video.
Costume & props3
The document discusses a band targeting their music and merchandise at hipster/indie teenagers aged 14-19. They chose this demographic because it matches the band members' ages and music genre. The band hopes to perform at local venues and expand to larger venues in places like London if they become more well-known. They also discuss using fashion and costumes that reflect modern indie/hipster styles to appeal to their target audience and inspire fans.
Digipack analysis.1
This document analyzes and compares the representations of gender in the CD digipacks of Evanescence's "Fallen" and Five Finger Death Punch's "American Capitalist". For Evanescence, the focus is solely on the lead female singer, Amy Lee, suggesting the album targets females. Symbolism in the album art links to biblical tales. In contrast, Five Finger Death Punch's packaging depicts the male band members living luxurious lifestyles surrounded by women and cars, aiming to attract young male audiences with aspirations of wealth and popularity. Differences in visual styles and themes aim to appeal to different gender audiences.
Digipack analysis.1
This document analyzes and compares the representations of gender in the CD digipacks of Evanescence's "Fallen" and Five Finger Death Punch's "American Capitalist". For Evanescence, the focus is solely on the lead female singer, Amy Lee, suggesting the album targets females. Symbolism in the album art links to biblical tales. In contrast, Five Finger Death Punch's digipack depicts the male band members living lavish lifestyles surrounded by women and cars, promoting an aspirational dream for their largely male audience. Color schemes and designs were chosen to match the tone and themes of the songs on each album.
Question four
The document discusses the target audience for a horror film. It analyzes other similar horror films like The Ring that are rated 15 to determine the target age group of 15-19 year old teenagers, mainly girls. This is because the main character is a female teenager and the victims are also girls. Graphs on The Ring and Scream show the highest ratings came from females and males under 18, supporting that the target demographic enjoys horror films the most.
Question 4
The document discusses the target audience for a horror film. It analyzes similar horror films like The Ring that are rated for ages 15 and above due to gore. The film's target audience is identified as 15-19 year old teenagers, mainly girls, as the main character is a broken-hearted girl whose victims are also girls. Research on films like The Ring and Scream found they were most popular with and highly rated by viewers under age 18, especially females under 18 for The Ring.
Bullet for my valentine
The document provides information about the Welsh heavy metal band Bullet For My Valentine and their 2006 song "Tears Don't Fall". It discusses the band members, important aspects of heavy metal music and image, and common conventions in heavy metal music videos. It then analyzes Bullet For My Valentine's music video for "Tears Don't Fall", noting how it uses these conventions like a dark narrative storyline and focusing on the singer and guitarist. It also examines how the video and song lyrics are linked and how the music matches the emotions in the video.
Digipack analysis
This document analyzes and compares the CD packaging of Evanescence's "Fallen" and Five Finger Death Punch's "American Capitalist" to examine differences in gender representation. For Evanescence, the packaging focuses on lead singer Amy Lee and presents the band in a more feminine way. For Five Finger Death Punch, the packaging depicts masculine fantasies of fast cars, women and luxury to target their mainly male audience. Both use imagery and design elements to appeal to expected audiences and genres of rock music.
Task 3
An unsigned band is a band that has not signed with a record label. Unsigned bands often self-release their own music and primarily perform at concerts. The venues in Norwich that are most popular for unsigned bands are the B2 and Brickmakers pub. Getting shows involves emailing and calling venues. Most unsigned bands will send demos to agencies and labels in hopes of getting signed, but this takes a lot of work and the band must be able to impress and sell their music well.
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Task 3
- 2. ‘’An unsigned band is a band that has not been signed to a record label. Bands that release their own material on self-published CDs can also be considered unsigned bands. Often unsigned bands primarily exist to perform at concerts.’’ - Google web definitions.
- 3. The venues within Norwich that seem most popular for unsigned bands are places such as the B2 on Sprowston Road, and the Brickmakers pub. To get to play in the venues includes emailing and phoning the place and trying to get a session within that venue. I also found that sessions can be advertised on Facebook, for example...
- 4. To get signed the person must show themselves to be a good investment to the agency, as they are looking for talent, and a person that will be able to sell their music well. Some places may also need some extra favours, such as offering to do some graphic designs, or remixing other artists work free of charge, therefore making you sound willing, and also giving them a good bonus! Most unsigned bands that are looking to become signed will search around agencies and send demo’s of their music to the company. However, this takes a lot of hard work, and the Artist would really have to impress and have experience in selling their stuff to become signed. Which is why there is still many bands that are unable to get signed.
- 5. I got in touch with a local unsigned band from Norwich called Laps around the lake to ask them about ups and downs of being an unsigned band... it's really hard to find shows I wont lie, like we have to email so many people about getting on shows and probably about 2 out of 20 of them reply what we do is we literally look through all the local shows that are going on around Norwich and we email the people putting it on and we nine times out of ten they usually just say no we don’t have any room on the bill but if you get the right people they'll have space on the bill for you we don't as a band because most of the shows we play are for free but we play for free so we can get ourselves out there
- 6. we're sending in demo's to numerous different labels but nobodies getting back to us! It's really hard, but our guitarist Jack has got us on this compilation of local Norwich bands for this label called NR1 records and out of it hopefully will come a deal we hope! I suppose we get to control what we do recording wise like some contracts take away your copyright rights when you sign so you wont get any money if they're played on the radio and stuff so I guess it's good that we get to control everything I think that’s what we'd like if we were signed, like to be able to control what we like but yeah being signed wouldn’t really do much for us really all they do is sell your music and promote you
- 7. Because this band is mainly promoting themselves through social media, such as Facebook and YouTube I think that they would probably be best to either act as their own agent and sign to a independent record company that’s regional, or just act as the distributor and try to sell to shops so that their stuff will reach out further than just small gigs and online promotion. They could also try for Airtime of public radio stations, which then means more people would be likely to want to download their music.
- 8. Getting members of the band Thinking of names Putting together the songs Become Finding Making it downloadable Advertisin recognizable venues g Getting in contact with record labels Being approved Signed The red boxes are what the band still has to do Using this same flow chart for my own band, I would say that becoming signed would be tricky as many bands are unable to find record labels, however this band intend on finding someone who wouldn’t interfere much, or just becoming distributers themselves, whereas our band would want to be signed to an independent company as it wouldn’t be successful enough to become in the major labels such as Sony.