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To what extent are your chosen texts typical of their genre?

                                ...this question has also been phrased...
                              How do your chosen texts use genre conventions?

      Remember that you need to give examples from Look magazine to make your analysis detailed
      and to prove your points.

                               Things to write about...

                               • Conventions & key signifiers
                               • Layout & house style
                               • Iconography
                               • Mode of address
                               • Functions ideologies of the genre
                               • Images and photographic composition
                               • Meeting the needs of the target audience
                               Remember all of your media terminology!
Things to consider...

Look is a Celebrity Gossip / Fashion Weekly, which could be considered to be a sub-genre of the
lifestyle magazine. It therefore, shares many of the ideologies of the lifestyle magazine and should
reflect the values of its target audience.

The title of the magazine can be analysed as it reflects many aspects of the ideologies and content.
The house-style and layout also reflects the femininity and hectic lifestyle of the target audience.

The majority of the articles and images are fashion related – in fact images dominate the entire
magazine suggesting the ideologies of style over substance & consumerism.

The mode of address is informal, colloquial and treats the reader as a friend – it fulfils needs of
affiliation and also guidance through its ‘self help’ articles – and therefore acts as an older sister to
the mainstream aspirer audience.

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Look 3c

  • 1. To what extent are your chosen texts typical of their genre? ...this question has also been phrased... How do your chosen texts use genre conventions? Remember that you need to give examples from Look magazine to make your analysis detailed and to prove your points. Things to write about... • Conventions & key signifiers • Layout & house style • Iconography • Mode of address • Functions ideologies of the genre • Images and photographic composition • Meeting the needs of the target audience Remember all of your media terminology! Things to consider... Look is a Celebrity Gossip / Fashion Weekly, which could be considered to be a sub-genre of the lifestyle magazine. It therefore, shares many of the ideologies of the lifestyle magazine and should reflect the values of its target audience. The title of the magazine can be analysed as it reflects many aspects of the ideologies and content. The house-style and layout also reflects the femininity and hectic lifestyle of the target audience. The majority of the articles and images are fashion related – in fact images dominate the entire magazine suggesting the ideologies of style over substance & consumerism. The mode of address is informal, colloquial and treats the reader as a friend – it fulfils needs of affiliation and also guidance through its ‘self help’ articles – and therefore acts as an older sister to the mainstream aspirer audience.