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Marketing / Internet
                            What is the function of the website?
                            What does it do that the magazine can’t?
                            What are the USPs:
                            • Competitions
                            • AV material
                            • Immediate subscription
                            • Deals
                            How does the website contribute to the
                            ideologies of the magazine?
                            How are social networking sites used to
                            promote the magazine?
Symbiotic relationship is
                            Is the website more or less important than the
when different arms of      magazine...
 the industry engender,
                            ...or do they have a symbiotic relationship?
  rely on, support and
  benefit one another.

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Look 2a

  • 1. Marketing / Internet What is the function of the website? What does it do that the magazine can’t? What are the USPs: • Competitions • AV material • Immediate subscription • Deals How does the website contribute to the ideologies of the magazine? How are social networking sites used to promote the magazine? Symbiotic relationship is Is the website more or less important than the when different arms of magazine... the industry engender, ...or do they have a symbiotic relationship? rely on, support and benefit one another.