Look 2c
•
0 likes•306 views
The document discusses how Look magazine and its website have a symbiotic relationship, with the website providing more content like videos and competitions compared to the print magazine. However, the magazine still provides value as a brand that draws users to the website. It suggests analyzing Look's online presence using the uses and gratifications model to understand how users interact with the magazine's social media platforms like Facebook and Twitter.
Report
Share
Report
Share
Download to read offline
Recommended
Look 2a
The document discusses the relationship between a magazine and its website, asking how the website contributes to promoting the magazine through unique features like competitions, audio/video material, immediate subscriptions, and deals. It considers whether the website or magazine is more important, or if they have a symbiotic relationship where each supports and benefits the other.
How to compete against amazon
Visit www.buentrepreneurship.wordpress.com for more works related to entrepreneurship! Made by students from Bishop's University, Quebec, Canada.
Socialize Your Business
The presentation discusses developing an effective social media strategy, including understanding how consumers use social media, setting goals and objectives, assessing the audience, and developing a strategy. It provides examples of case studies on how companies like Wiggly Wigglers and HP's 31 Days of the Dragon campaign successfully engaged audiences through social media. Execution of the strategy requires commitment, resources, and focusing on engagement, refinement based on results, and understanding return on investment.
MDig
The magazine industry is facing challenges in the digital age. Grazia has found success by embracing new technologies and releasing innovative issues like one with augmented reality features. It targets 33-year-old women. In contrast, Men's Health has succeeded by maintaining its formula of fitness advice and images, targeting 30-year-old men for their periodic health kicks. The industries rely on different business models, with Grazia owned by a large publisher able to take risks and Men's Health as the main revenue source for its American parent company, requiring a safer approach.
Content Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business toolMarketing CoPilot - Marie Wiese
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roofSocial Media: Myths & Realities of Web 2.0
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
SEO Hot Topics 2012
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
Online Branding
Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.
Recommended
Look 2a
The document discusses the relationship between a magazine and its website, asking how the website contributes to promoting the magazine through unique features like competitions, audio/video material, immediate subscriptions, and deals. It considers whether the website or magazine is more important, or if they have a symbiotic relationship where each supports and benefits the other.
How to compete against amazon
Visit www.buentrepreneurship.wordpress.com for more works related to entrepreneurship! Made by students from Bishop's University, Quebec, Canada.
Socialize Your Business
The presentation discusses developing an effective social media strategy, including understanding how consumers use social media, setting goals and objectives, assessing the audience, and developing a strategy. It provides examples of case studies on how companies like Wiggly Wigglers and HP's 31 Days of the Dragon campaign successfully engaged audiences through social media. Execution of the strategy requires commitment, resources, and focusing on engagement, refinement based on results, and understanding return on investment.
MDig
The magazine industry is facing challenges in the digital age. Grazia has found success by embracing new technologies and releasing innovative issues like one with augmented reality features. It targets 33-year-old women. In contrast, Men's Health has succeeded by maintaining its formula of fitness advice and images, targeting 30-year-old men for their periodic health kicks. The industries rely on different business models, with Grazia owned by a large publisher able to take risks and Men's Health as the main revenue source for its American parent company, requiring a safer approach.
Content Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business toolMarketing CoPilot - Marie Wiese
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roofSocial Media: Myths & Realities of Web 2.0
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
SEO Hot Topics 2012
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
Online Branding
Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.
Web marketing for luxury brands
Luxury brands face challenges in digital marketing due to tensions between exclusivity and accessibility. While luxury consumers are tech-savvy, brands must balance sharing their history without overexposure. The evolution of the internet from desktop to mobile and social media has empowered consumers. For luxury brands, digital strategies focus on brand content like behind-the-scenes videos, educational content, and archives to convey values over direct promotion. An integrated approach across websites, search, social media, mobile apps, and email is key.
Web, PR & Social Media
Presentations made by David Moreton (Circle Interactive), Nigel Legg (Katugas), and Laura Tallett (Corixa) at the seminar on 02/07/2009.
[En] Mastering digital marketing like a boss - Slides & more
As of 2014, one can assume that almost the entirety of the world’s businesses is practising digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering, and sometimes understanding, this sophisticated subject is still a challenge for many business people.
The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say “glocal”), ever more social and mobile, as well as closely intertwined with core business activities.
Even though this book mentions social media a lot, and although social has become an integral part of the digital marketing mix, our aim is much broader than that, hence the subtitle.
A Few Things About Marketing
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
Strathclyde MBA Social Media Class, Bahrain August 2012
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
AAfPE Presentation: Social Networking
This document provides an agenda and learning objectives for a session on networking fundamentals, personal branding, social media, and creating a social media plan. The agenda includes introductions, an overview of networking and personal branding, discussions of social networking sites and how to create a social media presence for a paralegal program. The learning objectives are to understand networking, evaluate personal networks, create personal branding plans, learn about social networking sites, and apply the information to create a social media plan for a paralegal program.
New social media guide
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
Building a LinkedIn profile for yourself and your business
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
Social media for procurement professionals
Social media for Procurement Professionals workshop at International Supply Management Congress 2012, RAI Amsterdam by Ruud Olthoff, CPO Rabobank
Skillteam workshop social media final v1.0 05.10.2011
The document discusses using social media in a professional context. It covers an overview of relevant social media platforms, how to use social media as an information and promotion channel, which tools to use, and some case studies. It also discusses trends in social media consumption among professionals and how companies are generally supportive of social media use for work purposes.
Social Media Marketing for small businesses
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Wikibrands Social Media Week
This document discusses how brands can reinvent themselves in today's customer-controlled marketplace by becoming "wikibrands" that focus on customer participation, social influence, and digital engagement. It outlines 10 factors for success as a wikibrand, including culture change, focus, language/content/outreach, incentives/motivations, and metrics/measurement. The document promotes the book "Wikibrands" and offers contact information for the authors to discuss becoming a wikibrand.
Final social media in business is 460
This document discusses social media in business. It defines social media as tools that allow sharing of information and creation of online communities. It outlines the history and evolution of social media from the 1970s to today. It discusses internal and external social media platforms and how businesses can use social media for communication, marketing and collaboration. The document also covers infrastructure requirements, pros and cons, facts and statistics about social media usage. It concludes with an offer to demonstrate social media platforms.
Personal branding for School of Management
This document provides an overview of personal branding and using social media for career development. It discusses understanding personal strengths and how to present oneself professionally online. Various social media platforms like Facebook, Twitter, LinkedIn and blogs are examined in terms of their functions and how to engage with them. The concepts of collecting, critiquing, connecting, communicating, creating and curating digital information are introduced for curating an effective online personal brand. Creating an action plan and protecting one's online identity are also addressed.
Social Media Marketing - How can you make the most of it?
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Social Media Marketing - Claire Lancaster
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
MEGAComm Tel Aviv Conference - 20 Feb 2011
The document discusses how technical writers and PR professionals can leverage social media and branded content to promote their companies. It recommends taking a journalistic approach by listening first, curating relevant content, and telling stories about your brand rather than directly selling. The key is to think of your organization as a media company and help your industry by becoming a trusted source of information.
Social Media for engineering and manufacturing companies
It was a pleasure to present today's seminar to the student of Post Graduate Programme in Family Managed Business (PGP-FMB) of S.P.Jain Institute of Management Research.
Social media can be of great help to manufacturing companies. Presentation was in case study form, followed by discussion. Social media presence of the top manufacturing companies were elaborated.
How a top CNC machine manufacturers use Youtube and how a global Diesel Engine maker use Facebook.
Presentation ends with Take-Aways for action
I am sharing the presentation.
Will be glad to get comments.
Thanks,
Bhavesh Desai
www.websalesglobal.com
Creativecontentuclan
The document provides guidance on creating effective online content, emphasizing the importance of understanding audiences, analyzing competition, planning sites both internally and for external users, testing usability, and analyzing user data to ensure content is reaching the intended targets. It also encourages questioning conventional approaches and integrating social media and community input into content development.
Must know facts if you are advertising on facebook
Facebook was created with the mission to make the world more open and connected by allowing people to stay in touch and share what's up with their lives. It has nearly a billion active users and accounts for a significant portion of worldwide mobile ad revenue and traffic to online retailers. There are many types of ads on Facebook, including page post, video, and event ads, as well as sponsored stories. Advertisers can target specific interests and locations and choose from over a dozen different ad formats. Key tips for success include using offers and events, linking to a specific landing page, using sponsored stories, adding clear calls to action, and running ads during peak hours.
More Related Content
Similar to Look 2c
Web marketing for luxury brands
Luxury brands face challenges in digital marketing due to tensions between exclusivity and accessibility. While luxury consumers are tech-savvy, brands must balance sharing their history without overexposure. The evolution of the internet from desktop to mobile and social media has empowered consumers. For luxury brands, digital strategies focus on brand content like behind-the-scenes videos, educational content, and archives to convey values over direct promotion. An integrated approach across websites, search, social media, mobile apps, and email is key.
Web, PR & Social Media
Presentations made by David Moreton (Circle Interactive), Nigel Legg (Katugas), and Laura Tallett (Corixa) at the seminar on 02/07/2009.
[En] Mastering digital marketing like a boss - Slides & more
As of 2014, one can assume that almost the entirety of the world’s businesses is practising digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering, and sometimes understanding, this sophisticated subject is still a challenge for many business people.
The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say “glocal”), ever more social and mobile, as well as closely intertwined with core business activities.
Even though this book mentions social media a lot, and although social has become an integral part of the digital marketing mix, our aim is much broader than that, hence the subtitle.
A Few Things About Marketing
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
Strathclyde MBA Social Media Class, Bahrain August 2012
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
AAfPE Presentation: Social Networking
This document provides an agenda and learning objectives for a session on networking fundamentals, personal branding, social media, and creating a social media plan. The agenda includes introductions, an overview of networking and personal branding, discussions of social networking sites and how to create a social media presence for a paralegal program. The learning objectives are to understand networking, evaluate personal networks, create personal branding plans, learn about social networking sites, and apply the information to create a social media plan for a paralegal program.
New social media guide
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
Building a LinkedIn profile for yourself and your business
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
Social media for procurement professionals
Social media for Procurement Professionals workshop at International Supply Management Congress 2012, RAI Amsterdam by Ruud Olthoff, CPO Rabobank
Skillteam workshop social media final v1.0 05.10.2011
The document discusses using social media in a professional context. It covers an overview of relevant social media platforms, how to use social media as an information and promotion channel, which tools to use, and some case studies. It also discusses trends in social media consumption among professionals and how companies are generally supportive of social media use for work purposes.
Social Media Marketing for small businesses
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Wikibrands Social Media Week
This document discusses how brands can reinvent themselves in today's customer-controlled marketplace by becoming "wikibrands" that focus on customer participation, social influence, and digital engagement. It outlines 10 factors for success as a wikibrand, including culture change, focus, language/content/outreach, incentives/motivations, and metrics/measurement. The document promotes the book "Wikibrands" and offers contact information for the authors to discuss becoming a wikibrand.
Final social media in business is 460
This document discusses social media in business. It defines social media as tools that allow sharing of information and creation of online communities. It outlines the history and evolution of social media from the 1970s to today. It discusses internal and external social media platforms and how businesses can use social media for communication, marketing and collaboration. The document also covers infrastructure requirements, pros and cons, facts and statistics about social media usage. It concludes with an offer to demonstrate social media platforms.
Personal branding for School of Management
This document provides an overview of personal branding and using social media for career development. It discusses understanding personal strengths and how to present oneself professionally online. Various social media platforms like Facebook, Twitter, LinkedIn and blogs are examined in terms of their functions and how to engage with them. The concepts of collecting, critiquing, connecting, communicating, creating and curating digital information are introduced for curating an effective online personal brand. Creating an action plan and protecting one's online identity are also addressed.
Social Media Marketing - How can you make the most of it?
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Social Media Marketing - Claire Lancaster
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
MEGAComm Tel Aviv Conference - 20 Feb 2011
The document discusses how technical writers and PR professionals can leverage social media and branded content to promote their companies. It recommends taking a journalistic approach by listening first, curating relevant content, and telling stories about your brand rather than directly selling. The key is to think of your organization as a media company and help your industry by becoming a trusted source of information.
Social Media for engineering and manufacturing companies
It was a pleasure to present today's seminar to the student of Post Graduate Programme in Family Managed Business (PGP-FMB) of S.P.Jain Institute of Management Research.
Social media can be of great help to manufacturing companies. Presentation was in case study form, followed by discussion. Social media presence of the top manufacturing companies were elaborated.
How a top CNC machine manufacturers use Youtube and how a global Diesel Engine maker use Facebook.
Presentation ends with Take-Aways for action
I am sharing the presentation.
Will be glad to get comments.
Thanks,
Bhavesh Desai
www.websalesglobal.com
Creativecontentuclan
The document provides guidance on creating effective online content, emphasizing the importance of understanding audiences, analyzing competition, planning sites both internally and for external users, testing usability, and analyzing user data to ensure content is reaching the intended targets. It also encourages questioning conventional approaches and integrating social media and community input into content development.
Must know facts if you are advertising on facebook
Facebook was created with the mission to make the world more open and connected by allowing people to stay in touch and share what's up with their lives. It has nearly a billion active users and accounts for a significant portion of worldwide mobile ad revenue and traffic to online retailers. There are many types of ads on Facebook, including page post, video, and event ads, as well as sponsored stories. Advertisers can target specific interests and locations and choose from over a dozen different ad formats. Key tips for success include using offers and events, linking to a specific landing page, using sponsored stories, adding clear calls to action, and running ads during peak hours.
Similar to Look 2c (20)
[En] Mastering digital marketing like a boss - Slides & more
[En] Mastering digital marketing like a boss - Slides & more
Strathclyde MBA Social Media Class, Bahrain August 2012
Strathclyde MBA Social Media Class, Bahrain August 2012
Building a LinkedIn profile for yourself and your business
Building a LinkedIn profile for yourself and your business
Skillteam workshop social media final v1.0 05.10.2011
Skillteam workshop social media final v1.0 05.10.2011
Social Media Marketing - How can you make the most of it?
Social Media Marketing - How can you make the most of it?
Social Media for engineering and manufacturing companies
Social Media for engineering and manufacturing companies
Must know facts if you are advertising on facebook
Must know facts if you are advertising on facebook
Look 2c
- 1. Explore the impact of digital technologies on your selected industry. ...this question could be considered as similar to... How important is the internet to your selected industry? This is mainly a Marketing & Promotion question – it could be used to consider new developments in technology. Things to write about... • The website – how does it reflect the house style of LOOK • What content is available on the website, what content is unique to the website • Discussion boards/Forums • Social networking – Facebook, Twitter • Global reach – are there international websites for LOOK • Phone apps, iPad version. Things to consider... The central argument here is whether or not Look magazine and its website have a symbiotic relationship or whether one is more important than the other. There is a lot more content available to the online user and a variety of AV material, competitions and links to fashion websites. It would seem that the website has much more to offer than the mag – but then would the site have any success without the brand name of a successful magazine behind it? There’s also the fact that people still like holding and using traditional magazines – however some magazines are embracing digital technologies in more innovative ways – Grazia is a good case study of a mag which is truly adapting its product for the iphone generation – and it’s comparable to Look. The uses & gratifications model is a really useful way of analysing the online presence of the magazine – particularly when you factor in the use of social networking sites such Facebook & Twitter to make connections with an audience – you should be able to discuss and describe a users experience of Look’s online presence.