The Freebird Club is a peer-to-peer social travel and homestay club for older adults. Its mission is to connect and enrich the lives of older adults through fostering an age-friendly world. The club allows members to make their spare rooms available for fellow members to stay in exchange for a nightly fee, generating income. Unlike other homestay sites, Freebird visits involve staying with a live-in host to focus on social interaction as much as accommodation. The club has over 4,500 members across 73 countries who stay connected through shared interests and compatible profiles rather than just accommodation.
We have launched our new winter insight report, “Rip it up and start again” to inspire businesses to think differently about how to create change 2014. It’s full of provocations, ideas and inspiring examples of businesses bringing their energy, flair and innovation to bear on a range of issues from an ageing population through to reducing wasteful consumption. So as the winter days darken, here’s something to shine a light on what your business could do differently next year.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
We have launched our new winter insight report, “Rip it up and start again” to inspire businesses to think differently about how to create change 2014. It’s full of provocations, ideas and inspiring examples of businesses bringing their energy, flair and innovation to bear on a range of issues from an ageing population through to reducing wasteful consumption. So as the winter days darken, here’s something to shine a light on what your business could do differently next year.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
This is a presentation I gave to the Holy Land Christian Ecumenical Foundation to help them understand how to better communicate for advocacy thru social media.
Read the latest edition of the charity's Together magazine! Packed full of information and news, especially for members of our community. #SpinaBifida #Hydrocephalus
Another packed edition with the usual
spread of news, views, features, and images to
reflect the dynamic Shine community! You can
read our three varied feature articles and see
some of the images from another great Family
Opportunity Weekend (page 16-17). We’ve also
packed in all the regional news, updates from our various member groups and, of course, Gobi’s
Gossip (page 29).
Our fourth annual Stride for Seniors raised more money and reached more people than any other year. With 44 sponsors, 80 volunteers, 469 walkers, and 76 teams, Stride for Seniors 2021 raised more than $517,435.60. That will provide more than 60,875 nutritious meals for older adults in need in our community.
Developing an Accessible Tourism Strategy - (Disabled Travelers Guide to the...Scott Rains
Developing an Accessible Tourism Strategy by Bill Forrester of Push Living and Travability.
Available online at:
http://travability.travel/blogs/developing-an-accessible-tourism-destination-strategy.html
The Disabled Travelers Guide to the Galaxy
Frogs, Bicycles, Imo, UD = MC2 and the Restaurant at the end of the Universe.
Well not really but at least I have your attention!
It would be nice to think that travelers with a disability were free to travel the Universe with nothing more than their trusty towel. In reality, travel even to a local attraction, is far more difficult than it needs to be. Travel, recreation and leisure are all about about the "experience" which ideally should be seamless from planning, to arrival back home. Enjoyment comes from those experiences and the way they are shared with others. The experience lingers in the memories of those who participated. A truly remarkable travel experience leaves the visitor changed in some way.
This report examines how some of our macro trends—Peer Power, Predictive Personalization and Hyper-Personalization—are influencing the travel category.
It also spotlights Millennial travelers, whose tastes are influencing the travel industry in a number of ways, and includes a wide-ranging rundown of more than 20 Things to Watch in travel, from Holographic Concierges to Transient Hotels.
“Travel: Changing Course” includes data from a survey we conducted in the U.S. and the U.K. in November 2012, as well as input from experts and influencers in the travel, investment and marketing sectors.
The Global Citizen program is an opportunity for youth to embark on a cultural exploration of the world. We focus on tackling social issues to benefit future generations.
This is a presentation I gave to the Holy Land Christian Ecumenical Foundation to help them understand how to better communicate for advocacy thru social media.
Read the latest edition of the charity's Together magazine! Packed full of information and news, especially for members of our community. #SpinaBifida #Hydrocephalus
Another packed edition with the usual
spread of news, views, features, and images to
reflect the dynamic Shine community! You can
read our three varied feature articles and see
some of the images from another great Family
Opportunity Weekend (page 16-17). We’ve also
packed in all the regional news, updates from our various member groups and, of course, Gobi’s
Gossip (page 29).
Our fourth annual Stride for Seniors raised more money and reached more people than any other year. With 44 sponsors, 80 volunteers, 469 walkers, and 76 teams, Stride for Seniors 2021 raised more than $517,435.60. That will provide more than 60,875 nutritious meals for older adults in need in our community.
Developing an Accessible Tourism Strategy - (Disabled Travelers Guide to the...Scott Rains
Developing an Accessible Tourism Strategy by Bill Forrester of Push Living and Travability.
Available online at:
http://travability.travel/blogs/developing-an-accessible-tourism-destination-strategy.html
The Disabled Travelers Guide to the Galaxy
Frogs, Bicycles, Imo, UD = MC2 and the Restaurant at the end of the Universe.
Well not really but at least I have your attention!
It would be nice to think that travelers with a disability were free to travel the Universe with nothing more than their trusty towel. In reality, travel even to a local attraction, is far more difficult than it needs to be. Travel, recreation and leisure are all about about the "experience" which ideally should be seamless from planning, to arrival back home. Enjoyment comes from those experiences and the way they are shared with others. The experience lingers in the memories of those who participated. A truly remarkable travel experience leaves the visitor changed in some way.
This report examines how some of our macro trends—Peer Power, Predictive Personalization and Hyper-Personalization—are influencing the travel category.
It also spotlights Millennial travelers, whose tastes are influencing the travel industry in a number of ways, and includes a wide-ranging rundown of more than 20 Things to Watch in travel, from Holographic Concierges to Transient Hotels.
“Travel: Changing Course” includes data from a survey we conducted in the U.S. and the U.K. in November 2012, as well as input from experts and influencers in the travel, investment and marketing sectors.
The Global Citizen program is an opportunity for youth to embark on a cultural exploration of the world. We focus on tackling social issues to benefit future generations.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
1. connecting senior explorers through meaningful travel
The Freebird Club is a peer-to-peer social travel & homestay club for older adults.
Our mission is to connect and enrich the lives of older adults, fostering an 'age-
friendly' and inclusive world that we can all look forward to growing old in.
www.freebirdclub.com
2. IDEA
Inspired by retired father’s
positive social experiences
befriending fellow seniors
staying at holiday home in
Kerry, Ireland
3. PROBLEM
Ageing society
• People living longer
• 2bn aged over 60 by 2050
Lack of income
• Many struggle on limited
pensions, despite often living
in mortgage-free homes
Loneliness & isolation
• Epidemic in over 65s
• 1 in 5 chronically lonely
• Worse than smoking &
obesity for health
Limited travel options for older adults
• No companions to go with
• Lack confidence to go alone
4. OUR SOLUTION
An ‘age-friendly’ web platform to enable older adults travel and stay with each other in the context of a
trusted peer-to-peer membership club.
Freebird Club members can make their spare rooms available to fellow members to come and stay for a nightly
rate. Thereby they can unlock some of the asset value of their homes and generate an income in later life.
Unlike Airbnb et al, Freebird visits always involve staying with a live-in host at home, as this concept focuses as
much on the sharing of company as the accommodation.
To facilitate this, all members complete a personal profile describing themselves and their interests so that
like-minded guests and hosts can match up around areas of common interest.
By creatively combining elements of a travel site (eg. Airbnb) and a companionship site (eg. a platonic
Match.com), using age-accessible design, we facilitate people matching with people based on shared interests
and compatibility, rather than just a nice place to stay.
7. BENEFITS
Travel – new opportunities for
older adults
Income – earn
money from
spare rooms
Empowerment – improve confidence,
self-esteem, wellbeing
Companionship –
fun accessible
way to meet new
people & enjoy
social interaction
9. MARKET OPPORTUNITY
This is a mass market global opportunity. The main indicators of market potential are:
1. Significant increase in number and proportion of older adults globally
2. People are living longer and remaining healthy and active longer
3. Loneliness and isolation among older adults is a growing social issue
4. Many older adults live alone, often in large houses with empty rooms (i.e. "empty nests")
5. Many seniors would like to travel more but limited options exist, especially for independent travel
6. Many seniors are asset rich (mortgages paid off) but cash poor due to inadequate pensions
7. The peer-to-peer "sharing economy" is revolutionising how society consumes, interacts and transacts
8. Homestay travel (esp via Airbnb) is a modern phenomenon; but is mainly geared towards younger people
9. Seniors’ relationship with technology is rapidly evolving - they are now the fastest growing demographic online
This idea harnesses the sharing economy and the homestay travel boom, to deliver a customised social and economic
solution for the burgeoning ‘silver market’. PWC posits that by 2025 the main sharing economy sectors will generate
revenue of US $335bn globally, up from $15bn in 2014. Peer-to-peer accommodation will account for > $100bn of this.
11. Competitive Analysis
Freebird Club Airbnb Homestay.com Saga
Home accommodation Yes Yes Yes No
Older adults focus Yes No No Yes
Social interaction High Low/ None Medium Medium
Independent seniors appeal High Low Medium Low
Ability to generate income Yes Yes Yes No
The Freebird Club is a niche peer-to-peer offering, customized for older adults only. The host is always present for the
stay, and the emphasis is more on companionship than accommodation. Competitors such as Airbnb are very broad,
catering for all kinds of traveler (mostly younger), and the majority of properties are vacant. Of the home rental
companies where the host is in situ, Homestay.com is the main one. This expanded on the traditional homestay model
of students staying with host families. While it is social in context, companionship is still not the primary focus, and it
is not tailored for older adults. Competitors in the senior travel space include cruise and coach operators that offer
group holidays for seniors, eg. Saga. These have less appeal for more independently minded travelers.
Notwithstanding the above, there is no other company providing our hybrid model of ‘social travel & homestays’ for
older people, and as such there is currently no direct competitor in the market. Airbnb, Homestay.com et al offer a
much more generic travel product which is not tailored for older people. Freebird is bespoke, specially created for the
senior market - tapping them into the sharing economy with a focus on social interaction.
13. Our main approach to date has been to leverage strategic relationships with stakeholder organisations working in the
ageing sector, with whom we share positive ageing goals. This has been an effective way to create awareness among the
older adult demographic. These organisations typically have captive audiences and are keen to bring new positive ageing
initiatives to their attention. We aim to do this in every country possible.
We seek to develop strategic partnerships with travel/tourism operators who are increasingly targeting the ‘silver market’.
An example is our partnership with International Rail. Freebird members will be entitled to special discount rail passes for
major international territories (eg. Interrail/Eurorail) and will be able to book tickets directly via a link on our website.
We seek to use the Irish diaspora network as a route to the UK and US markets. We have a particular campaign for the
older Irish diaspora - seeking to attract them ‘home’ on visits. We are working with diaspora bodies internationally in this.
We use a mix of traditional marketing (print, radio, presenting at events) which is particularly effective for the older
demographic. This has been successful (particularly after winning major awards) with extensive radio interviews and articles
published so far. We are very active on social media, especially Facebook which is most effective for reaching over 50s. We
also use social media to reach younger audiences, prompting them to introduce their elders to the Freebird Club as it can
enrich their lives. Due to budget constraints, most of our online marketing is unpaid, eg. Google ads is yet untapped.
MARKETING STRATEGY
15. Revenue Model
• €25 once-off Joining Fee
• 15% commission per booking
2018 2019 2020 2021 2022
Members 4K 24K 96K 400K 1.5M
Nights 1.8K 14K 75K 400K 1.6M
16. Our Journey
Fellowship for Longer Lives accelerator - Impact Hub London
Design of prototype platform
Winner of European Social Innovation Competition
2015
Pilot project: London guests stay with Kerry hosts
Beta deployment of website for early adopters
Team building
2016
Launch of business in April – paying customers
Multiple start-up awards
Winner of European Social Innovation Tournament
2017
International partnerships
New website under development
Seeking investment to scale
2018
TODAY
4500 members
73 countries
2000 nights booked
Growing daily
Exceptional feedback
17. United Nations World Tourism Startup Competition 2019
in partnership with Globalia
* Winner of Sustainability / Impact Award
* Winner of Investment Partner Award (from Portugal Ventures)
18. TEAM
Helen Leech – Director, Open Age (UK)
Ciaran McGettrick – MD, Phoenix Insurance (IE)
Helen Von Tonder – Virgin Media (IE)
Dr Pavel Gladyshev – UCD Cybersecurity (IE)
Crispin Baynes – Aging 2.0, New York (US)
Dr Rick Moody – Former VP, AARP (US)
Bobby Kerr – Insomnia, Broadcaster (IE)
ADVISORS
Peter Mangan – Founder & CEO
Marie Carroll – Bus Development
Eoin Scanlon – Tech Development
Colet Murphy – Social Media
Plus 2 interns and 4 volunteers
20. Profiling Freebird Members
Countries (73)
51% US
16% Ireland
9% UK
6% Canada
5% Australia & NZ
3% France & Italy
3% Switzerland & Austria
2% Spain & Portugal
5% Rest of world
21. Traits
• Diverse: 50+ not one generation
• Feel younger
• Adventurous
• Curious & open-minded
• Cultured
• Vibrant and up-to-date
• Health & well-being
• Relationships important
• Many are single
• Like to be part of group/club
• Mobile
• Socially conscious – like to give back
• Wealthy…?
• Don’t like “silver” tag
23. Marketing Insights of Over 50s
• Like getting a good deal
• Quality & value important
• Feel overlooked in marketing
• Like information
• Like testimonials
• Loyal to brands
• Want stimulating experiences
• Want to be respected not patronized
• Increasingly online
• Facebook fans
• Increasingly tech savvy
• Functionality more than style
• Ease of use important
• Anxious re personal info
• Trust & security important
• Like the personal touch