BAX helps students who study abroad to find dynamic groups choices, based on both their individual and group preferences by allowing them to share and collaborate on location-based bucket lists.
Our team is based out of San Francisco and we LOVE connecting with students and hearing about their travel experiences.
BAX is a location-based bucket list app that helps short-term study abroad students who want to find dynamic group choices during their study by reducing the difficulties of making choices among student-organized groups, and helping students to meet with others who share similar travel wishes and wanted experiences.
A business plan for MyTravelClub.com, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com
BAX is a location-based bucket list app that helps short-term study abroad students who want to find dynamic group choices during their study by reducing the difficulties of making choices among student-organized groups, and helping students to meet with others who share similar travel wishes and wanted experiences.
A business plan for MyTravelClub.com, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com
A business plan for My Travel Club, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com or find me on Twitter: @GWjonlhussey.
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3. Connect study abroad students with similar
travel interests by providing a platform for
collaborative bucket listing.
Our Mission
4. Finding other people in
group who have similar
interests is difficult
Communication between
groups can be difficult
when traveling abroad
Group bonding is challenging
due to lack of communication,
different personalities and
preferences.
Problem
5. Findings
Vivian, 21
Studied abroad in Florence
and Italy for 10 weeks
Junior @ Stanford
“There were definitely times when I
really wanted to go see something or go
somewhere, and a lot of others weren’t
interested…so I had to find someone
who was willing to go with me.”
8. • Offline mode ✔
• Personalized itinerary/
must see spots ✔
• Individual-focused ✗
• Group formation ✔
• Multiple user-information
exchange ✔
• Chat reliant ✗
• Events creation ✔
• Single event at a time ✗
• Event group
collaboration ✔
Competitors
9. Competitive Advantages
Gives people one place
to keep all their
wishlist/bucket list
destinations.
Allows them to
organize multiple
bucket list plans.
Make these lists
discoverable to share with
other people within their
own group.
EASY TO ORGANIZEDISCOVERABILITY ALL IN ONE PLACE
10. Business Model
We take money from advertisements.
Business
Advertisement
Business Exposure
Cost
Free $46,500
p/month - 500 local business
• Relevance to bucket list
• Location based
What kinds of exposure?
Advertisement
payment
$48,000p/ month
Travel partners Local businesses
11. $48,000p/ month x
x
8 months
8 months
$384,000/per year
$372,000/per year
=
=
Fall semester
Spring semester
Summer semester $756,000/total per year
Revenue
Local
businesses
$46,500
p/month - 500 local business
12. Study abroad
students
worldwide
Market size
Millennial
travelers
worldwide
3.7 Million
Increasing by about 12%
each year.
http://www.bbc.com/travel/story/20120926-
the-statistics-of-studying-abroad
People with
smartphones
worldwide
2.3 Billion
70% of 18-30 year olds
did group travel in 2016
1.8 Billion
https://www.statista.com/statistics/330695/
number-of-smartphone-users-worldwide/
Anticipated to be
2.8 Billion by 2020
https://www.nielsen.com/content/dam/
nielsenglobal/eu/docs/reports/nielsen-millennial-
traveler-study-jan-2017.pdf
13. Develop MVP for creating
personal bucket list for user
testing
SOON
Plan
Marketing to gain audience
and build initial user base
14. Develop MVP for creating
personal bucket list for user
testing
SOON
Plan
Partner with existing travel
companies.
LATER
Location and interest-based
advertisements/suggestions
from local businesses
Marketing to gain audience
and build initial user base
15. Develop MVP for creating
personal bucket list for user
testing
SOON
Plan
Partner with existing travel
companies.
LATER
Location and interest-based
advertisements/suggestions
from local businesses
Integrate social media and
help people to collaborate
their wishes with their friends
EVENTUALLY
Marketing to gain audience
and build initial user base
16. Board of advisors
Mara Holt Skov David Asari Lisa FindleyAndrew Heald Nina Sadek
CCA Study Abroad Organizers
18. Seed round
$600,000
($300,000/year for 2 years)
We’re asking for…
Additional members to
join board of advisors
Additional members to
develop the product
20. Appendix
1. Business Model Canvas
2. Interview
3. Molecule
4. Cost
5. Revenue
6. Revenue Model
7. Why now (User acqusition)
8. Landing page
21. Activities Partners
Young group
travelers
Advertisements
Build relationships
with other people
within your group
Explore your group’s
interests
Web Servers
Engineering
Help students
on-boarding our
service
Tripadvisor
Advertisements
Offer 24/7 customer
services
Allow people to post
ideas
Server hosting
Employee salaries
College Study Abroad
Programs
Social Media
1
2
3
4
76
8
9 5
Allow people to build
up teams and build
their travel plan
Online discussion
channels
Local businesses
Tripadvisor
Short-Term
study abroad
students
exchange
students
College study abroad
program
Local train & bus
services
Mobile App Stores
Maps Services
Facebook partnership?
Send emails to
program leaders
Event hosting
Customer service
Meet-up Events
Meet-up Events
Share & collaborate
list of plans with all
students in your
study abroad group
BAX
Local business
Advertisements
22. Current Study
Abroad Students
(long-term)
2
Previous Study
Abroad Students
(short-term)
3
Previous Study
Abroad Students
(long-term)
3
Business
Professionals
3
Young Travelers
(18-30 yrs old)
8
Program
Organizers
5
Who we talked to
23. Adresses
Have Use
People
Problem
Short-term college
study abroad
students
Difficulty finding
other people in
group who have
similar interests
Connect study abroad
students with similar
travel interests by
providing a platform for
collaborative bucket
listing.
Solution
Molecule
24. Salaries
Bibiana -USD72,000.00
Andres -USD72,000.00
Karen -USD72,000.00
iOS Developer -USD72,000.00
Cloud Services
Domain Name Hosting -USD15.00
Server Hosting -USD350.00
App Store Registration -USD99.00
Event Hosting
Food -USD150.00
Marketing Materials -USD50.00
Fees
Employee Health Insurance -USD12400.00
Business Liability Insurance -USD3000.00
Legal & Accounting -USD2500.00
Gross Burn Rate ———> -USD306,564.00
Costs
25. Advertising TripAdvisor Partnership USD48,000.00
School Payments
• $12/student
• 200 students/school
Private Schools (15) USD36,000.00
Public Institutions (50) USD120,000.00
Gross Income ———> USD204,000.00
Revenue
