The document outlines an agenda for a Launch48 startup event. It includes sections on building a measure-learn feedback loop, conducting customer validation interviews over the weekend, developing a business model, and closing with inspirational quotes. The overall goal is to help startups iterate and improve their ideas based on customer feedback.

1. Launch48 | Hello.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

2. Launch48 | Hello.
This session
• Launch48 Idea Map
• Build measure learn feedback loop.
• What to do this weekend.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

3. 1
Launch48 | Idea Map
2
4
3
5
7
6
8
9
10
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

5. Launch48 | Hello.
2 key questions for the weekend
• Is this something customers want?
• Will they pay for it? If not, who will?
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

6. Launch48 | Hello.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

7. Launch48 | Build measure learn.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

8. Launch48 | Dashboard
What we thought
Interviewing 50 women, aged 30 - 40,
will give us an average time spent
shopping online per week.
What we learnt
We found that the average time is 3.5
hours per week
What’s next?
Solution testing
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

9. Launch48 | The plan.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

10. Launch48 | Saturday.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

11. Launch48 | The plan.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

12. Launch48 | The plan.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

13. Launch48 | The plan.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

14. Launch48 | Validation.
Validation
• What problem do we need to solve?
•What value do customers place on the
problem?
• Are you solving the problem?
•Build on feedback.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

15. Launch48 | Business model.
Business model
• Competitor analysis.
• Revenue model.
• Size of market.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

16. Launch48 | Cool quote
“The ability to take advantage of opportunity
is a function of speed, flexibility, boldness
and initiative.”
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

17. Goodie Bag!
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

18. Launch48 | Video
http://www.ted.com/talks/
kid_president_i_think_we_all_need_a_pep_tal
k.html
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures

19. Fin | End
Danke.Grazie.Shukran.
Merci.Takk.Xie xie.Toda.
Thanks!
@launch48
Choose your journey.
‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’
!
Dennis Crowley. Co-Founder, Foursquare