Startup Roadmap
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Yours Truly
Arash Derakhshan
Founder at Loyap
Former business development executive at Zoodel
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Entrepreneurship
• Making money?
• Creating jobs?
• Innovation?
• Creativity?
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Entrepreneurship
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Entrepreneur
• Hunting opportunities
• Commercializing ideas
• Creating value
• Make money
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Genetic or not?!
They born Entrepreneurs, or become one?
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Signs of an entrepreneur (I)
1. Take action
2. Obsessed with cashflow
3. Not satisfied with “status quo”
4. Embrace risks
5. Flexible
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Signs of an entrepreneur (II)
6. Believer
7. Optimistic
8. Motivated
9. Recover quickly
10. Fulfill needs
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The main challenge
The main challenge of entrepreneurship is NOT the market, NOT the
team, it is :
Not being ready.
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Entrepreneurs have:
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Spirit of a pirate Skills of a ninja warrior
Types of entrepreneurship
1. Small medium enterprise (SME)
2. Innovation driven entrepreneurship (IDE)
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SME vs IDE (I)
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SME IDE
Local market Global market
Not scalable Scalable
Local employee Worldwide employee
Linear growth Exponentially growth
SME vs IDE (II)
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Startup
• What’s Startup?
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Startup
• “A startup is a temporary organization used to search for a
repeatable and scalable business.” Steve Blank
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Startup, entrepreneurship
• A startup is first few steps of forming an innovation
driven enterprise.
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Startup stages
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Problem-Solution
fit
Product-Market
fit
Scaling
Start from a problem
• A startup always starts with a problem.
• What problems are you solving?
• Know your “Why”
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Golden circle
• “Start with why”. Simon Sinek
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Lean startup
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Six main questions
1. Who is your customer?
2. What can you do for your customer?
3. How does your customer acquire your product?
4. How do you make money?
5. How do you design and build your product?
6. How do you scale your startup?
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Answering main questions
1. Define your market, find out about their needs and wants
2. Design a solution that provides your value proposition(s).
3. Define your channels, sales and marketing strategies.
4. Define your business model and crucial financial metrics.
5. Complete your prototype, start coding your MVP (MVBP).
6. Measure your business, start scaling.
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Startup action list (I/II)
1. Execute market research.
2. Define problem.
3. Design value proposition.
4. Design a prototype.
5. Test with customers.
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Startup action list (I/II)
6. Confirm Hypotheses.
7. Start coding and build MVP.
8. Test with customers.
9. Confirm MVP.
10. Scale your product.
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Preparing fund for startup
• You need money to build a business. (at least for food and water!)
• Prepare your presentation, pitch everywhere.
• The best time for raising money is after product-market fit stage.
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Forming a team
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Great Startup Team
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Hustler Hipster Hacker
Team
Business model
Funding, Accounting
Legal
HR
Customer
Product
Brand
Marketing
Content
Services
Technology
Data
Process
Infrastructures
Next steps…
1. Develop your “problem-finding” skills and find a problem.
2. Is it something you want to work on for your next (at least) 5 years?
3. Join startup weekends, and startup camps.
4. Pitch as much as you can.
5. Introduce yourself to people and get to know them.(form your team)
6. Read great books, at least two in a month.
7. Work passionate, work smart, and work hard.
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Any questions?
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Startup roadmap