A slogan is a short, memorable phrase that advertises a product, brand, political party or place. Effective slogans are simple, honest and authentic - conveying something genuine about what is being advertised in a way that makes consumers desire or need what is being sold.

1. What is a Slogan?
• Short, often quite memorable phrase advertising a specific
product, brand, political party, or PLACE
• Purpose is to emphasize something that a company or place would
like to be remembered for

8. Tips for Creating an Effective
Slogan/ Tag-Line
• Keep it simple and direct
• Stay honest
• Ensure that your slogan is AUTHENTIC  it must actually tell the
reader something about your city-state
• Make the “consumer” feel a desire
or need to have what you are “selling”