Logos
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A logo is a group of letters, signs, or graphic marks that identifies a trademark or company. Logos are simple, easy to remember, and aim to transmit an idea or feeling about the trademark through letters with or without pictures, or through only pictures or graphic signs. The key reasons logos are memorable are that they are simple, use only one to three colors, are easy to read, and try to convey meaning about the trademark through images or feelings.
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[Click on the arrow to see samples]
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[Click on the arrow to see samples]
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2) Perception is influenced by culture, society, and personal experiences as different people can perceive the same thing in different ways.
3) Optical illusions demonstrate how perception can be deceptive as images are not always interpreted as they truly are due to the brain's interpretation of visual information.
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- 2. • A logo is a group of letters, signs and graphic marks. • A logo identifies a trademark (a product or a company. • Logos are simple and easy to remember. • They transmit an idea or feeling about the trademark.
- 3. • Most of logos use letters with or without a picture:
- 4. • Some logos use only pictures or graphic signs, with no letters:
- 5. • But we always can recognize the company or the trademark of all of them.
- 7. • The reasons we can remember a logo are: 1. They are very simple. 2. They commonly use one, two or three colours, but not more. 3. They are easy reading. 4. They try to transmit ideas or feelings about the trademark they represent.
- 8. • Create your own logo using the first letters of your name and surnames. • For example, if your name is Albert Solé Costa, your logo must content the letters ASC. • Use the recommendations for logo creation: 1. Be simple 2. Only 1, 2 or 3 colours (use your felt-tipped pens) 3. Try to transmit who you are using a picture or a graphic sign.