The document provides instructions for a logo design challenge. Students are asked to design logos using three given shapes, following rules such as using a maximum of three colors and making the logo simple and recognizable without text. Successful logos are described as having few colors, being simple and easy to remember. Students will select a final logo design and provide a reason for their choice. Logos will be evaluated based on how well they follow the challenge rules and criteria for effective logos.

1. P3- Logo design

2. Examine these logos, how many of them
have more than 3 colours?
Can you recognise
each one
without text?

3. The most popular logo of all time?
Why is it so popular?
• Simple
• Easy to remember
• People can re-draw it
• It only has 1 colour
• You can recognise it without text

4. Inspiration behind some logos you are
familiar with

5. Rules behind a successful logo
Maximum of three colours
Must be simple
Easy to recognise even without text

6. The Logo Challenge.
 Using these three shapes to design an attractive logo to promote your
brand.
 You may use each shape as many times as you want.
 You may change the size of the shapes.
 You may choose not to use every shape for your logo.
 You may overlap the shapes.
 You cannot use other shapes or change the shape e.g you cannot cut the
shapes in half.
 A maximum of 3 colours may be used.

7. Design ideas

9. Level Description
E Student has produced 8 well drawn logos which are coloured to a high
standard. Each logo follows the rules of the logo challenge.
S Student has produced 8 well drawn logos which are coloured to a good
standard. Most of the logos follow the rules of the logo challenge.
P Student has produced 8 logos with some colour. Most of the logos follow the
rules of the logo challenge.

10. Final design
Select your favorite logo. This should be
the logo which follows all of the rules of a
successful logo, is the most original and
you feel, you customer will like the most.
A reminder of the rules:
 You may use each shape as many times as you want.
 You may change the size of the shapes.
 You may choose not to use every shape for your logo.
 You may overlap the shapes.
 You cannot use other shapes or change the shape e.g you cannot cut the shapes in
half.
 A maximum of 3 colours may be used.

11. Final design

12. Level Description
E A suitable final logo design has been chosen and presented neatly using
coloured card. The logo is original yet simple. A clear descriptive reason for
choice has been written neatly.
S A final logo design has been chosen and presented using coloured card. The
logo is original. A reason for choice has been written.
P A final logo design has been chosen and presented using coloured card. A
limited reason for choice has been written.