SlideShare a Scribd company logo
1 of 43
Creating my own logo and
business card
Who invented logos?
The Greek philosopher Heraclitus appears to be the
first to have used the word logos to refer to a rational
divine intelligence, which today is sometimes referred
to in scientific discourse as the "mind of God." The
early Greek philosophical tradition known as Stoicism,
which held that every human participates in a universal
and divinely ordained community, then used the Logos
doctrine as a principle for human law and morality. The
Stoics believed that to achieve freedom, happiness, and
meaning one should attune one's life to the wisdom of
God's will, manifest in the second distinction (above) of
Logos. The Christian church then extended the Stoic
idea of the universal community by claiming the
universal nature of salvation and the potential for all
humans to participate in it.
Philosopher
Heraclitus
ETHICS OF LOGOS
Logos, or the appeal to logic, means to
appeal to the audiences' sense of reason or
logic. To use logos, the author makes clear,
logical connections between ideas, and
includes the use of facts and statistics. Using
historical and literal analogies to make a
logical argument is another strategy.
What is the point of a logo?
The first and most important role a logo
plays in your company's life is
identification. They help your audience
recognize, identify, and select your
business before anyone else's.
The first logo made
1. Stella Artois
> Logo first used: 1366
> Company founded: 1366
> Parent company revenue: $43.2 billion
> Industry: Beverage
2. Twinings Tea
> Logo first used: 1887
> Company founded: 1706
> Parent company revenue: $22.6 billion
> Industry: Beverage
Stella Artois was established in 1336 launched with its
logo although it has changed throughout the years the
basic concept of red and an image of a horn remains
prominent this reinforces continuity within the brand.
Within these two logos black and gold are used this
connotes the unknown, power, and formality alongside
abundance, prosperity, and extravagance suggesting a
more professional level from conduct to final products.
Most famous logos
1. Nike
Nike’s swoosh, designed by Carolyn
Davidson, is one of the most iconic
logos in the world, literally.
2. Chanel
Chanel is a fashion label
synonymous with luxury,
elegance and the
founder’s Parisian identity,
hence her initials
interlocking into the logo
we recognize today.
3. McDonalds
The McDonald’s logo, also known as the “Golden
Arches”, was inspired by the real golden arches that were
part of the fast-food chain’s original restaurant design.
The logo design brings together the two arches that
adorned the restaurant chains and turns it into a letter
mark logo, an “M”.
4. Coca-Cola
Coca-Cola has had one component of its
logo that has always stayed pretty much
the same—a flowing, cursive and
italicized wordmark with a wave or
ribbon-like tail underlining the first ‘C’.
5. The Olympics
Across the globe, the five rings linked together
signify the same thing to a global audience: the
world’s bests in sports. The five rings represent the
five continents, each with a different color, coming
together in movement. And to convey this sense of
togetherness, the designer has linked and
interweaved its spherical rings.
6.MARVEL
Marvel introduced its daring red and white
logo in the early 2000s, the new face of
legendary comics for a new millennium.
“Marvel” is in bold white letters over a bright
red background with letters close together and
sometimes even overlapping or connecting.
This intentional and hurried effect creates a
sense of force and urgency, much like a
superhero called to action.
7. Amazon
Amazon’s famous wordmark logo is
straightforward with just the right touches of
detail that express the brand identity. The clean
black and white, all lower space logo is easily
legible. The arrow connects “a” to “z” with one
swift move, just like your experience will be on
the platform. This arrow is also sometimes
called “the smile”, bringing a friendly touch to
the logo. The curve below the “z” where the
arrow lands is gently curved and brings motion
to the design.
PRODUCTION COMPANY LOGOS
Warner Brothers
Warner brothers is one of the most recognisable logos famous for
producing the likes of Harry Potter and Scooby Doo the logo uses a
simple design using the initials of the company name as its icon. Blue is
a cool and calming primary color that stands for intelligence, openness,
spirituality, creativity, wisdom, trust, loyalty and strength. Whilst gold
connotes illumination, wisdom, wealth and high quality together the
consumer can feel a sense of trust and loyalty whilst knowing that they
are receiving a high-quality product.
DreamWorks
DreamWorks is known for its high-quality animation when
creating films such as Shrek, Frozen and Coraline. The logo
represents a boy fishing which is a nod to one of the most famous
films produced by DreamWorks "Shrek" where a princess falls for
an ogre. The colour used connotes trust loyalty and calm making
the audience feel at ease when they watch these films as they
know roughly what style they are going to get.
Logo
Analysis
From researching the most famous logos I
have noticed that they typically contain
block colours and simple designs this allows
for the logo to be easily recognisable and
noticeable this is a theme that I intend to
use within my own log however I also want
my logo to stand out from existing products
seen within the industry. I want to be seen
as high-quality brand therefore I want to
include black and gold as they hint at
the unknown, power, and formality
alongside abundance, prosperity, and
extravagance suggesting a more professional
level from conduct to final products.
Inspiration
photos for
my logo
Wording for logo
MEADOWS MEDIA
For my brand name I wanted to use wording
that not only linked to me but linked to the type
of products produced therefore I knew I wanted
to use media in the wording as to not limit
myself in the industry to the products I can
make. I then decided to use alliteration in the
wording as alliterations give your name a
“beat” that can be catchy and memorable.
Therefore, to make my brand name personal to
me I used my second name and created
"MEADOWS MEDIA".
Creating my logo
When creating my original plan for my logo I decided that I wanted to add a personal touch to the logo by using a silhouette
of my side profile and elongating it by adding a film reel blend into it to represent my style and brand of videography. The
colours used were going to be primarily gold and black representing a level of elegance, trust and quality in my brand whilst
using a drop shadow of orange running along the upper half of the logo to represent the colour of my hair. The logo plan
also included that in one of the boxes of the film reel there would be an image of me taking a photograph linking back to
photography and videography. I had many positive reviews on this idea however upon personal reflection I decided that the
logo wouldn’t stand out the way I wanted it to and ran the risk of being too detailed and hard to understand therefore I
decided that instead of having n image to go with the wording I would focus on making a company based logo and branding
as it would be able to stand out from competitors whilst also being able to be recognisable to consumer.
To create the icon of the logo I used a
mixed media method of first using
looka.com inserting the name of my
brand selecting icons and colours to
create a logo I could work on and
improve. Once I found a logo, I was
happy with I then used the snipping tool
to save the image and import it into
Photoshop. I then used the magic wand
tool to remove the grey background
opting for a black background allowing
for the logo to be easily readable.
Creating My Logo
I wanted to add colour to the piece I therefore
added another layer and created an ombre
sunset by using the soft-focus brush tool and
selecting the colours I then blended the edges
together and used the blur tool across the
whole piece. I then added a layer on top of that
and made that layer black by using the
paintbrush. I then hid all the layers apart from
the layer where the logo was as I then used the
magic wand tool again to remove the black
background of the logo until I was left with just
the wording and the icon, I then made all the
layers reappear making sure the ombre layer
was underneath the black layer and logo. To
create the polka dot effect, I then used the
eraser tool selecting the size that would look
the best and then erased holes in a polka
dot pattern on the black layer revealing the
colours underneath.
My Logo
The feedback I have received about my logo is that it is clear, to the point and concise.
As it is mainly black and gold it reflects to my audience a high standard of work
and professionalism something I pride myself on.
Business card
What is the point of a business card?
It tells someone what you do and how they can contact you. It shows off all your branding essentials: The name of your business,
your logo, and your tagline. A good business card tells people something about you that isn't written on the card: It speaks to
your level of professionalism and preparedness.
1. Ease Of Giving Contact
Details
A reason for business
cards still in circulation is
that they deliver contact
information with ease. A
company’s contact
information is vital to
clients. All of your
contact details such as
email address and phone
number are available on
the card. The recipient
can put the card easily in
a wallet or office drawer.
These cards thus come
handy in finding out a
company’s details
2. Make A Quick
First Impression
Every seriously
conducted
business must
grab the attention
of its target
customers.
People’s attention
span is already
increasing due to
many distractions.
Therefore, instant
first impression
on a target
audience
becomes all the
more essential.
3. Turn Them Into
Direct Marketing
Tools
A modern custom
business card is a
direct marketing tool.
While search engine
optimization, email
marketing, and other
marketing methods
fetch leads and
potential clients, still
business cards are
more effective. This is
because of the in-
person meeting that
goes with sharing of
the cards.
4. Building Trust
Because of a
highly competitive
market
environment,
customers must
have trust in a
company and its
products. If they
do not have faith
in the offerings of
a company, they
will just buy.
Business cards can
bridge that trust
deficit to some
extent.
5. Make Your Business
Referable
Business cards should also
mention what skills you or your
business possesses. Giving
your company name and
contact details are not enough.
If your card lets the recipient
know about your extra skill, it
helps create referrals. The
recipient person can refer your
business and skills to someone
who is looking for those set of
skills. This is important that
you come across with people
from a variety of backgrounds.
They can refer your business to
others.
Existing business cards
Event Photographer's Viewfinder Business Card
Designers Seed Packet Business Card
This business card displays the exact point of the business card not only does it differ
in appearance from a stereotypical card visually, but it also links back to the reason as
to why the consumer picked up the business card and the occupation of the person
providing the service. The difference from a stereotypical business card exemplifies
that the business itself and the owner are different to their competitors allowing the
company to stand out.
This business card again demonstrates its exact purpose of using
the company. It also entices the audience to pick one up over its
competitors as you get a small freebie when you use it. The
design itself is quite plain which allows not only for the plant
coming out of the card to be the focus but also makes the
information easy and legible to read making it more consumer
friendly.
Inspiration photos for my business card
Creating my business card
Things to include on
my Business Card:
My logo
Colour palette established
Contact details
Profession
Types of profession to include:
Media
Moving image
Still image
Theatre Practitioner
Colour Palette
Business Card Inspiration
Options for the Front of my Business Card
On Photoshop I was able to create 3 different versions for options of the front of my business card .I used my pre-
established logo on all of the business cards in order to maintain continuity as well as exploring variations of the film
reel icon giving the business card depth. I used the same logo lettering as well as keeping the same colour theme as
the logo to maintain brand recognisability and continuity. For the first option I wanted to create something that was
stylistic and simple to understand making an impact to the audience. For the second option it was similar to option
one however it includes the sunset themed border around the business card almost matching the layout of the logo.
Option three was a wild card as I wanted to see what it would look like if I replaced the full black background with
the sunset theme however, I really didn’t like this option as I thought it looked childish and not professional as well
as the colours almost appearing jarring to an audience. Therefore, I have decided to go with the first option that can
be seen on the top left-hand side of the page for the front of my business card as it looks the most professional and
sophisticated.
Options for the Back of my Business Card
For the back of my business card, I made
variations of a design I was really happy with
therefore one was just black, and gold and one
was black and gold with the sunset themed
colours creating a border similar to the logo I
created. As I decided to go with the plain black
and gold front for the card, I decided to choose
the top left-hand option that uses the colour
scheme also featured on the logo not only
does this create a more engaging look for the
audience but also creates brand and business
continuity making it easier to recognise for my
target audience.
Business Card Front and Back Feedback
• Bright and colourful,Eye-catching
• Clear and concise, well-presented
• Straight to the point
• Uses good iconography to link back
to the business
• The gold makes it look more
professional
• Business card effectively represents
brand, quality
What are icons for a business?
The term icon comes from Greek (eikon) and
means “image”. Icons are therefore symbols
that visualize processes, product properties or
objects, e.g., in apps, on websites, but also in
print products. Since the human brain can
process images better than texts, icons are
wonderful brand ambassadors: well,
designed, they make brand performance
quickly understandable and accessible. An
icon aims to emulate the purpose, personality
and identity of a brand within an image that
can be easily recognised this can be done by
linking colour schemes images and the brand
name.
Inspiration for my icon
Famous icons for brands
Nike
Instagram
Mercedes
Benz
Pepsi
Windows
McDonald's
Apple
Starbucks
Tik Tok
Options for my icon
For my icon I designed two versions based off my logo. For both
icons I decided to use the M's from the title of my brand to
highlight the Brand. In both icons I chose to pull colours from my
selected colour palette, I decided to use gold and black to reflect
my brand as it looks more professional and of a more luxury
standard. For my first icon design I decided to create something
that reflects me as a brand and shows a consumer straight away
what the brand represents. With the use of the iconography of a
film reel on a plain background it highlights to an audience the
purpose of the brand. For the second icon option I decided to
create something a lot simpler that reflected elements of a
monogram, using black and gold again as well as including the
name of the brand. Upon reflecting on both designs I decided to
use my initial idea as not only does it reflect the brand better but
it works better with my target audience.
Feedback on my icon
What would you improve?
I'm not sure
nothing
Nothing I like it a lot
When presenting my logo to
my intended target audience I
got a lot of positive comments
Advertisement Leaflet
Front
An advertisement leaflet is a physical
way of advertising a product of service
effectively usually in your local area.
They can be quite effective even if they
don’t reach as many people as social
media, they can be beneficial if you have
a target location of branding working or
target audience location in order to get
the word out amongst people living in
the area. An advertisement leaflet can
also feature previous work and
testaments from clients this can help a
potential client understand more about
your work and you as a person and can
reveal more than what a social media
post could. Leaflets are also effective to
use for advertising for people who don’t
use social media this could be anyone
but usually the older generation.
Back
Products made for clients
Monster Sunderland College
Conjuring at the Castle
Sunderland College
Stranger Things Flash Mob Sunderland College
Photography
Content Filmed and Edited
Sunderland Christmas Lights Switch On 2023
Sunderland Christmas Lights Switch On 2023 - YouTube
Meadows Media Showreel November 2023
https://www.youtube.com/watch?v=Z65cDenrEwk&t=25s
Hylton Castle 2023-Conjouring at the Castle-Sunderland College
Conjuring at the Castle Hylton Castle 2023 Sunderland college edited by meadows_media2023 - YouTube
Stranger Things Flashmob-Sunderland College
Sunderland College Stranger Things Flashmob 2023 - YouTube
Meadows Media Showreel July 2023
showreel draft one CM - YouTube
Surgically Attached-Digitally Devoted Britain: Culture in the Digital Age
Surgically Attached-Digitally Devoted Britain: Culture in the Digital Age - YouTube
SUNDERLAND COLLEGE AVERT Lee Axon workshop
SUNDERLAND COLLEGE AVERT Lee Axon workshop - YouTube
NHS Campaign Video
NHS campaign video - YouTube
2023
Content Filmed and Edited 2024
Opening to Molly Moselle documentary
https://www.youtube.com/watch?v=jYtiK88U8jc
Monster 2023
https://www.youtube.com/watch?v=DJFj7Uky82g
Chinese New Year Newcastle 2024
https://www.youtube.com/watch?v=LH5TeSBKHFQ
Branding and
Social Media
Logo, Icon and Colour Scheme
Logo
Icon
Business card and leaflet
Front
Back
Front Back
Instagram and Facebook
YouTube
and
Tik Tok
Linked in
LinkedIn is a platform created to be able to
connect and network with people from a
multitude of industries as well as employers
being able to look for specific skills in an
ideal candidate. The platform also allows you
to connect with people you have worked
with or want to work with in order to contact
them and see their posts.
Showreel
Showreel 2023 new draft - YouTube
Evaluation
Branding and social media is an integral part of building a brand for
yourself as a freelancer. Branding helps you to create a persona
and helps to visually represent what you are and what you
represent as a brand. It also allows you to become recognisable to
a consumer when maintaining a consistent logo icon and colour
scheme. Social Media is the most effective way of advertising and
showing your work to potential employers and clients. Over recent
years social media has become a leading platform allowing not
only photos but videos podcasts and much more to be showcased
across one or multiple platforms. When creating my brand, it was
essential for me to create social media accounts allowing me to
share my work across multiple platforms and audiences making
products that not only entertain but showcase my skillset.

More Related Content

Similar to creating my own logo and icon.pptx

Raymond fournier brand_identityproject3
Raymond fournier brand_identityproject3Raymond fournier brand_identityproject3
Raymond fournier brand_identityproject3funkray1967
 
Raymond fournier brand_identityproject3
Raymond fournier brand_identityproject3Raymond fournier brand_identityproject3
Raymond fournier brand_identityproject3funkray1967
 
Logo Research (1).pptx
Logo Research (1).pptxLogo Research (1).pptx
Logo Research (1).pptxJasmineMcNeil1
 
How to design a corperate identity
How to design a corperate identityHow to design a corperate identity
How to design a corperate identityIDF761
 
Jason_Perez_Portfolio_2015
Jason_Perez_Portfolio_2015Jason_Perez_Portfolio_2015
Jason_Perez_Portfolio_2015Jason Perez
 
Real Estate Marketing - Trademarks That Create Leads
Real Estate Marketing - Trademarks That Create LeadsReal Estate Marketing - Trademarks That Create Leads
Real Estate Marketing - Trademarks That Create Leadsbestproteinpowder3000
 
MOST RECOGNIZED LOGOS AND ITS IMPACT
MOST RECOGNIZED LOGOS AND ITS IMPACT MOST RECOGNIZED LOGOS AND ITS IMPACT
MOST RECOGNIZED LOGOS AND ITS IMPACT Ashil Raphael
 
Designing a logo.pptx
Designing a logo.pptxDesigning a logo.pptx
Designing a logo.pptxSebCook3
 
Exposure=Imapact: Library Marketing, Promotion and Branding
Exposure=Imapact: Library Marketing, Promotion and BrandingExposure=Imapact: Library Marketing, Promotion and Branding
Exposure=Imapact: Library Marketing, Promotion and BrandingRene Erlandson
 
Logo Meaning Of Nike
Logo Meaning Of NikeLogo Meaning Of Nike
Logo Meaning Of NikeNina Vazquez
 
8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a ProZillionDesigns
 
Social Media Visual Identity
Social Media Visual Identity Social Media Visual Identity
Social Media Visual Identity Bryn Foweather
 
A LOGO IS NOT A BRAND
A LOGO IS NOT A BRANDA LOGO IS NOT A BRAND
A LOGO IS NOT A BRANDPaul Hebron
 

Similar to creating my own logo and icon.pptx (20)

MAPEH 6 (LESSON 1).pptx
MAPEH 6 (LESSON 1).pptxMAPEH 6 (LESSON 1).pptx
MAPEH 6 (LESSON 1).pptx
 
Raymond fournier brand_identityproject3
Raymond fournier brand_identityproject3Raymond fournier brand_identityproject3
Raymond fournier brand_identityproject3
 
Raymond fournier brand_identityproject3
Raymond fournier brand_identityproject3Raymond fournier brand_identityproject3
Raymond fournier brand_identityproject3
 
Logo Research (1).pptx
Logo Research (1).pptxLogo Research (1).pptx
Logo Research (1).pptx
 
logos.pptx
logos.pptxlogos.pptx
logos.pptx
 
How to design a corperate identity
How to design a corperate identityHow to design a corperate identity
How to design a corperate identity
 
Jason_Perez_Portfolio_2015
Jason_Perez_Portfolio_2015Jason_Perez_Portfolio_2015
Jason_Perez_Portfolio_2015
 
Real Estate Marketing - Trademarks That Create Leads
Real Estate Marketing - Trademarks That Create LeadsReal Estate Marketing - Trademarks That Create Leads
Real Estate Marketing - Trademarks That Create Leads
 
MOST RECOGNIZED LOGOS AND ITS IMPACT
MOST RECOGNIZED LOGOS AND ITS IMPACT MOST RECOGNIZED LOGOS AND ITS IMPACT
MOST RECOGNIZED LOGOS AND ITS IMPACT
 
Designing a logo.pptx
Designing a logo.pptxDesigning a logo.pptx
Designing a logo.pptx
 
Exposure=Imapact: Library Marketing, Promotion and Branding
Exposure=Imapact: Library Marketing, Promotion and BrandingExposure=Imapact: Library Marketing, Promotion and Branding
Exposure=Imapact: Library Marketing, Promotion and Branding
 
Designing a logo
Designing a logoDesigning a logo
Designing a logo
 
Logo Meaning Of Nike
Logo Meaning Of NikeLogo Meaning Of Nike
Logo Meaning Of Nike
 
Logo design (1)
Logo design (1)Logo design (1)
Logo design (1)
 
8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro
 
¿Who Am I?
¿Who Am I?¿Who Am I?
¿Who Am I?
 
Identity Research
Identity ResearchIdentity Research
Identity Research
 
Social Media Visual Identity
Social Media Visual Identity Social Media Visual Identity
Social Media Visual Identity
 
A LOGO IS NOT A BRAND
A LOGO IS NOT A BRANDA LOGO IS NOT A BRAND
A LOGO IS NOT A BRAND
 
Branding your name
Branding your nameBranding your name
Branding your name
 

More from ChloeMeadows1

creative pre-production sunderland B2.pptx
creative pre-production sunderland B2.pptxcreative pre-production sunderland B2.pptx
creative pre-production sunderland B2.pptxChloeMeadows1
 
post production B2.pptxxxxxxxxxxxxxxxxxx
post production B2.pptxxxxxxxxxxxxxxxxxxpost production B2.pptxxxxxxxxxxxxxxxxxx
post production B2.pptxxxxxxxxxxxxxxxxxxChloeMeadows1
 
Production 2024 sunderland culture final.pptx
Production 2024 sunderland culture final.pptxProduction 2024 sunderland culture final.pptx
Production 2024 sunderland culture final.pptxChloeMeadows1
 
Pre-production logistics B2.pptxxxxxxxxx
Pre-production logistics B2.pptxxxxxxxxxPre-production logistics B2.pptxxxxxxxxx
Pre-production logistics B2.pptxxxxxxxxxChloeMeadows1
 
Pitch for MiddleChild Productions.p B1ptx
Pitch for MiddleChild Productions.p B1ptxPitch for MiddleChild Productions.p B1ptx
Pitch for MiddleChild Productions.p B1ptxChloeMeadows1
 
Research into Clients B2.pptx Sunderland Culture
Research into Clients B2.pptx Sunderland CultureResearch into Clients B2.pptx Sunderland Culture
Research into Clients B2.pptx Sunderland CultureChloeMeadows1
 
pitch presentation B2.pptx Sunderland Culture
pitch presentation B2.pptx Sunderland Culturepitch presentation B2.pptx Sunderland Culture
pitch presentation B2.pptx Sunderland CultureChloeMeadows1
 
Ideas for my documentary or short film.pptx
Ideas for my documentary or short film.pptxIdeas for my documentary or short film.pptx
Ideas for my documentary or short film.pptxChloeMeadows1
 
Idea development B2.Sunderland Culture pptx
Idea development B2.Sunderland Culture pptxIdea development B2.Sunderland Culture pptx
Idea development B2.Sunderland Culture pptxChloeMeadows1
 
existing product research b2 Sunderland Culture
existing product research b2 Sunderland Cultureexisting product research b2 Sunderland Culture
existing product research b2 Sunderland CultureChloeMeadows1
 
documentary research informing ideas B2.pptx
documentary research informing ideas B2.pptxdocumentary research informing ideas B2.pptx
documentary research informing ideas B2.pptxChloeMeadows1
 
creative pre-production sunderland B2.pptx
creative pre-production sunderland B2.pptxcreative pre-production sunderland B2.pptx
creative pre-production sunderland B2.pptxChloeMeadows1
 
Audience Research B2 Sunderland Culture
Audience Research B2  Sunderland CultureAudience Research B2  Sunderland Culture
Audience Research B2 Sunderland CultureChloeMeadows1
 
Research into Clients B2 Sunderland Culture
Research into Clients B2 Sunderland CultureResearch into Clients B2 Sunderland Culture
Research into Clients B2 Sunderland CultureChloeMeadows1
 
Interpreting the brief B2 Sunderland Culture
Interpreting the brief B2 Sunderland CultureInterpreting the brief B2 Sunderland Culture
Interpreting the brief B2 Sunderland CultureChloeMeadows1
 
The UK Creative Industries PowerPoint....
The UK Creative Industries PowerPoint....The UK Creative Industries PowerPoint....
The UK Creative Industries PowerPoint....ChloeMeadows1
 
my inspirations b1.pptx
my inspirations b1.pptxmy inspirations b1.pptx
my inspirations b1.pptxChloeMeadows1
 
my skills and career aspirations.pptx
my skills and career aspirations.pptxmy skills and career aspirations.pptx
my skills and career aspirations.pptxChloeMeadows1
 

More from ChloeMeadows1 (20)

creative pre-production sunderland B2.pptx
creative pre-production sunderland B2.pptxcreative pre-production sunderland B2.pptx
creative pre-production sunderland B2.pptx
 
post production B2.pptxxxxxxxxxxxxxxxxxx
post production B2.pptxxxxxxxxxxxxxxxxxxpost production B2.pptxxxxxxxxxxxxxxxxxx
post production B2.pptxxxxxxxxxxxxxxxxxx
 
Production 2024 sunderland culture final.pptx
Production 2024 sunderland culture final.pptxProduction 2024 sunderland culture final.pptx
Production 2024 sunderland culture final.pptx
 
Pre-production logistics B2.pptxxxxxxxxx
Pre-production logistics B2.pptxxxxxxxxxPre-production logistics B2.pptxxxxxxxxx
Pre-production logistics B2.pptxxxxxxxxx
 
Pitch for MiddleChild Productions.p B1ptx
Pitch for MiddleChild Productions.p B1ptxPitch for MiddleChild Productions.p B1ptx
Pitch for MiddleChild Productions.p B1ptx
 
Research into Clients B2.pptx Sunderland Culture
Research into Clients B2.pptx Sunderland CultureResearch into Clients B2.pptx Sunderland Culture
Research into Clients B2.pptx Sunderland Culture
 
pitch presentation B2.pptx Sunderland Culture
pitch presentation B2.pptx Sunderland Culturepitch presentation B2.pptx Sunderland Culture
pitch presentation B2.pptx Sunderland Culture
 
Ideas for my documentary or short film.pptx
Ideas for my documentary or short film.pptxIdeas for my documentary or short film.pptx
Ideas for my documentary or short film.pptx
 
Idea development B2.Sunderland Culture pptx
Idea development B2.Sunderland Culture pptxIdea development B2.Sunderland Culture pptx
Idea development B2.Sunderland Culture pptx
 
existing product research b2 Sunderland Culture
existing product research b2 Sunderland Cultureexisting product research b2 Sunderland Culture
existing product research b2 Sunderland Culture
 
documentary research informing ideas B2.pptx
documentary research informing ideas B2.pptxdocumentary research informing ideas B2.pptx
documentary research informing ideas B2.pptx
 
creative pre-production sunderland B2.pptx
creative pre-production sunderland B2.pptxcreative pre-production sunderland B2.pptx
creative pre-production sunderland B2.pptx
 
Audience Research B2 Sunderland Culture
Audience Research B2  Sunderland CultureAudience Research B2  Sunderland Culture
Audience Research B2 Sunderland Culture
 
Research into Clients B2 Sunderland Culture
Research into Clients B2 Sunderland CultureResearch into Clients B2 Sunderland Culture
Research into Clients B2 Sunderland Culture
 
Interpreting the brief B2 Sunderland Culture
Interpreting the brief B2 Sunderland CultureInterpreting the brief B2 Sunderland Culture
Interpreting the brief B2 Sunderland Culture
 
The UK Creative Industries PowerPoint....
The UK Creative Industries PowerPoint....The UK Creative Industries PowerPoint....
The UK Creative Industries PowerPoint....
 
B1 Evaluation.docx
B1 Evaluation.docxB1 Evaluation.docx
B1 Evaluation.docx
 
Interviews.pptx
Interviews.pptxInterviews.pptx
Interviews.pptx
 
my inspirations b1.pptx
my inspirations b1.pptxmy inspirations b1.pptx
my inspirations b1.pptx
 
my skills and career aspirations.pptx
my skills and career aspirations.pptxmy skills and career aspirations.pptx
my skills and career aspirations.pptx
 

Recently uploaded

simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfLucyBonelli
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks CharlottePulte
 
world health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbworld health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbpreetirao780
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxNitish292041
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...Rishabh Aryan
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioRMG Project Studio
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptMaryamAfzal41
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine CharlottePulte
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptJIT KUMAR GUPTA
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppNadaMohammed714321
 
Pearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxPearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxDanielTamiru4
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024digital learning point
 
Color Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioColor Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioThink360 Studio
 
The spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyThe spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyChristopher Totten
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 
10 must-have Chrome extensions for designers
10 must-have Chrome extensions for designers10 must-have Chrome extensions for designers
10 must-have Chrome extensions for designersPixeldarts
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssNadaMohammed714321
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssNadaMohammed714321
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfAayushChavan5
 

Recently uploaded (20)

simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks
 
world health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbworld health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbb
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project Studio
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis ppt
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 ppppppppppppppp
 
Pearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxPearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptx
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024
 
Color Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioColor Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 Studio
 
The spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyThe spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenology
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 
10 must-have Chrome extensions for designers
10 must-have Chrome extensions for designers10 must-have Chrome extensions for designers
10 must-have Chrome extensions for designers
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssss
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssss
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdf
 

creating my own logo and icon.pptx

  • 1. Creating my own logo and business card
  • 2. Who invented logos? The Greek philosopher Heraclitus appears to be the first to have used the word logos to refer to a rational divine intelligence, which today is sometimes referred to in scientific discourse as the "mind of God." The early Greek philosophical tradition known as Stoicism, which held that every human participates in a universal and divinely ordained community, then used the Logos doctrine as a principle for human law and morality. The Stoics believed that to achieve freedom, happiness, and meaning one should attune one's life to the wisdom of God's will, manifest in the second distinction (above) of Logos. The Christian church then extended the Stoic idea of the universal community by claiming the universal nature of salvation and the potential for all humans to participate in it. Philosopher Heraclitus
  • 3. ETHICS OF LOGOS Logos, or the appeal to logic, means to appeal to the audiences' sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics. Using historical and literal analogies to make a logical argument is another strategy. What is the point of a logo? The first and most important role a logo plays in your company's life is identification. They help your audience recognize, identify, and select your business before anyone else's.
  • 4. The first logo made 1. Stella Artois > Logo first used: 1366 > Company founded: 1366 > Parent company revenue: $43.2 billion > Industry: Beverage 2. Twinings Tea > Logo first used: 1887 > Company founded: 1706 > Parent company revenue: $22.6 billion > Industry: Beverage Stella Artois was established in 1336 launched with its logo although it has changed throughout the years the basic concept of red and an image of a horn remains prominent this reinforces continuity within the brand. Within these two logos black and gold are used this connotes the unknown, power, and formality alongside abundance, prosperity, and extravagance suggesting a more professional level from conduct to final products.
  • 5. Most famous logos 1. Nike Nike’s swoosh, designed by Carolyn Davidson, is one of the most iconic logos in the world, literally. 2. Chanel Chanel is a fashion label synonymous with luxury, elegance and the founder’s Parisian identity, hence her initials interlocking into the logo we recognize today. 3. McDonalds The McDonald’s logo, also known as the “Golden Arches”, was inspired by the real golden arches that were part of the fast-food chain’s original restaurant design. The logo design brings together the two arches that adorned the restaurant chains and turns it into a letter mark logo, an “M”. 4. Coca-Cola Coca-Cola has had one component of its logo that has always stayed pretty much the same—a flowing, cursive and italicized wordmark with a wave or ribbon-like tail underlining the first ‘C’. 5. The Olympics Across the globe, the five rings linked together signify the same thing to a global audience: the world’s bests in sports. The five rings represent the five continents, each with a different color, coming together in movement. And to convey this sense of togetherness, the designer has linked and interweaved its spherical rings. 6.MARVEL Marvel introduced its daring red and white logo in the early 2000s, the new face of legendary comics for a new millennium. “Marvel” is in bold white letters over a bright red background with letters close together and sometimes even overlapping or connecting. This intentional and hurried effect creates a sense of force and urgency, much like a superhero called to action. 7. Amazon Amazon’s famous wordmark logo is straightforward with just the right touches of detail that express the brand identity. The clean black and white, all lower space logo is easily legible. The arrow connects “a” to “z” with one swift move, just like your experience will be on the platform. This arrow is also sometimes called “the smile”, bringing a friendly touch to the logo. The curve below the “z” where the arrow lands is gently curved and brings motion to the design.
  • 6. PRODUCTION COMPANY LOGOS Warner Brothers Warner brothers is one of the most recognisable logos famous for producing the likes of Harry Potter and Scooby Doo the logo uses a simple design using the initials of the company name as its icon. Blue is a cool and calming primary color that stands for intelligence, openness, spirituality, creativity, wisdom, trust, loyalty and strength. Whilst gold connotes illumination, wisdom, wealth and high quality together the consumer can feel a sense of trust and loyalty whilst knowing that they are receiving a high-quality product. DreamWorks DreamWorks is known for its high-quality animation when creating films such as Shrek, Frozen and Coraline. The logo represents a boy fishing which is a nod to one of the most famous films produced by DreamWorks "Shrek" where a princess falls for an ogre. The colour used connotes trust loyalty and calm making the audience feel at ease when they watch these films as they know roughly what style they are going to get.
  • 7. Logo Analysis From researching the most famous logos I have noticed that they typically contain block colours and simple designs this allows for the logo to be easily recognisable and noticeable this is a theme that I intend to use within my own log however I also want my logo to stand out from existing products seen within the industry. I want to be seen as high-quality brand therefore I want to include black and gold as they hint at the unknown, power, and formality alongside abundance, prosperity, and extravagance suggesting a more professional level from conduct to final products.
  • 9. Wording for logo MEADOWS MEDIA For my brand name I wanted to use wording that not only linked to me but linked to the type of products produced therefore I knew I wanted to use media in the wording as to not limit myself in the industry to the products I can make. I then decided to use alliteration in the wording as alliterations give your name a “beat” that can be catchy and memorable. Therefore, to make my brand name personal to me I used my second name and created "MEADOWS MEDIA".
  • 10. Creating my logo When creating my original plan for my logo I decided that I wanted to add a personal touch to the logo by using a silhouette of my side profile and elongating it by adding a film reel blend into it to represent my style and brand of videography. The colours used were going to be primarily gold and black representing a level of elegance, trust and quality in my brand whilst using a drop shadow of orange running along the upper half of the logo to represent the colour of my hair. The logo plan also included that in one of the boxes of the film reel there would be an image of me taking a photograph linking back to photography and videography. I had many positive reviews on this idea however upon personal reflection I decided that the logo wouldn’t stand out the way I wanted it to and ran the risk of being too detailed and hard to understand therefore I decided that instead of having n image to go with the wording I would focus on making a company based logo and branding as it would be able to stand out from competitors whilst also being able to be recognisable to consumer.
  • 11. To create the icon of the logo I used a mixed media method of first using looka.com inserting the name of my brand selecting icons and colours to create a logo I could work on and improve. Once I found a logo, I was happy with I then used the snipping tool to save the image and import it into Photoshop. I then used the magic wand tool to remove the grey background opting for a black background allowing for the logo to be easily readable. Creating My Logo
  • 12. I wanted to add colour to the piece I therefore added another layer and created an ombre sunset by using the soft-focus brush tool and selecting the colours I then blended the edges together and used the blur tool across the whole piece. I then added a layer on top of that and made that layer black by using the paintbrush. I then hid all the layers apart from the layer where the logo was as I then used the magic wand tool again to remove the black background of the logo until I was left with just the wording and the icon, I then made all the layers reappear making sure the ombre layer was underneath the black layer and logo. To create the polka dot effect, I then used the eraser tool selecting the size that would look the best and then erased holes in a polka dot pattern on the black layer revealing the colours underneath.
  • 13. My Logo The feedback I have received about my logo is that it is clear, to the point and concise. As it is mainly black and gold it reflects to my audience a high standard of work and professionalism something I pride myself on.
  • 15. What is the point of a business card? It tells someone what you do and how they can contact you. It shows off all your branding essentials: The name of your business, your logo, and your tagline. A good business card tells people something about you that isn't written on the card: It speaks to your level of professionalism and preparedness. 1. Ease Of Giving Contact Details A reason for business cards still in circulation is that they deliver contact information with ease. A company’s contact information is vital to clients. All of your contact details such as email address and phone number are available on the card. The recipient can put the card easily in a wallet or office drawer. These cards thus come handy in finding out a company’s details 2. Make A Quick First Impression Every seriously conducted business must grab the attention of its target customers. People’s attention span is already increasing due to many distractions. Therefore, instant first impression on a target audience becomes all the more essential. 3. Turn Them Into Direct Marketing Tools A modern custom business card is a direct marketing tool. While search engine optimization, email marketing, and other marketing methods fetch leads and potential clients, still business cards are more effective. This is because of the in- person meeting that goes with sharing of the cards. 4. Building Trust Because of a highly competitive market environment, customers must have trust in a company and its products. If they do not have faith in the offerings of a company, they will just buy. Business cards can bridge that trust deficit to some extent. 5. Make Your Business Referable Business cards should also mention what skills you or your business possesses. Giving your company name and contact details are not enough. If your card lets the recipient know about your extra skill, it helps create referrals. The recipient person can refer your business and skills to someone who is looking for those set of skills. This is important that you come across with people from a variety of backgrounds. They can refer your business to others.
  • 16. Existing business cards Event Photographer's Viewfinder Business Card Designers Seed Packet Business Card This business card displays the exact point of the business card not only does it differ in appearance from a stereotypical card visually, but it also links back to the reason as to why the consumer picked up the business card and the occupation of the person providing the service. The difference from a stereotypical business card exemplifies that the business itself and the owner are different to their competitors allowing the company to stand out. This business card again demonstrates its exact purpose of using the company. It also entices the audience to pick one up over its competitors as you get a small freebie when you use it. The design itself is quite plain which allows not only for the plant coming out of the card to be the focus but also makes the information easy and legible to read making it more consumer friendly.
  • 17. Inspiration photos for my business card
  • 18. Creating my business card Things to include on my Business Card: My logo Colour palette established Contact details Profession Types of profession to include: Media Moving image Still image Theatre Practitioner Colour Palette Business Card Inspiration
  • 19. Options for the Front of my Business Card On Photoshop I was able to create 3 different versions for options of the front of my business card .I used my pre- established logo on all of the business cards in order to maintain continuity as well as exploring variations of the film reel icon giving the business card depth. I used the same logo lettering as well as keeping the same colour theme as the logo to maintain brand recognisability and continuity. For the first option I wanted to create something that was stylistic and simple to understand making an impact to the audience. For the second option it was similar to option one however it includes the sunset themed border around the business card almost matching the layout of the logo. Option three was a wild card as I wanted to see what it would look like if I replaced the full black background with the sunset theme however, I really didn’t like this option as I thought it looked childish and not professional as well as the colours almost appearing jarring to an audience. Therefore, I have decided to go with the first option that can be seen on the top left-hand side of the page for the front of my business card as it looks the most professional and sophisticated.
  • 20. Options for the Back of my Business Card For the back of my business card, I made variations of a design I was really happy with therefore one was just black, and gold and one was black and gold with the sunset themed colours creating a border similar to the logo I created. As I decided to go with the plain black and gold front for the card, I decided to choose the top left-hand option that uses the colour scheme also featured on the logo not only does this create a more engaging look for the audience but also creates brand and business continuity making it easier to recognise for my target audience.
  • 21. Business Card Front and Back Feedback • Bright and colourful,Eye-catching • Clear and concise, well-presented • Straight to the point • Uses good iconography to link back to the business • The gold makes it look more professional • Business card effectively represents brand, quality
  • 22. What are icons for a business? The term icon comes from Greek (eikon) and means “image”. Icons are therefore symbols that visualize processes, product properties or objects, e.g., in apps, on websites, but also in print products. Since the human brain can process images better than texts, icons are wonderful brand ambassadors: well, designed, they make brand performance quickly understandable and accessible. An icon aims to emulate the purpose, personality and identity of a brand within an image that can be easily recognised this can be done by linking colour schemes images and the brand name.
  • 24. Famous icons for brands Nike Instagram Mercedes Benz Pepsi Windows McDonald's Apple Starbucks Tik Tok
  • 25. Options for my icon For my icon I designed two versions based off my logo. For both icons I decided to use the M's from the title of my brand to highlight the Brand. In both icons I chose to pull colours from my selected colour palette, I decided to use gold and black to reflect my brand as it looks more professional and of a more luxury standard. For my first icon design I decided to create something that reflects me as a brand and shows a consumer straight away what the brand represents. With the use of the iconography of a film reel on a plain background it highlights to an audience the purpose of the brand. For the second icon option I decided to create something a lot simpler that reflected elements of a monogram, using black and gold again as well as including the name of the brand. Upon reflecting on both designs I decided to use my initial idea as not only does it reflect the brand better but it works better with my target audience.
  • 26. Feedback on my icon What would you improve? I'm not sure nothing Nothing I like it a lot When presenting my logo to my intended target audience I got a lot of positive comments
  • 27. Advertisement Leaflet Front An advertisement leaflet is a physical way of advertising a product of service effectively usually in your local area. They can be quite effective even if they don’t reach as many people as social media, they can be beneficial if you have a target location of branding working or target audience location in order to get the word out amongst people living in the area. An advertisement leaflet can also feature previous work and testaments from clients this can help a potential client understand more about your work and you as a person and can reveal more than what a social media post could. Leaflets are also effective to use for advertising for people who don’t use social media this could be anyone but usually the older generation. Back
  • 28. Products made for clients
  • 30. Conjuring at the Castle Sunderland College
  • 31. Stranger Things Flash Mob Sunderland College
  • 33. Content Filmed and Edited Sunderland Christmas Lights Switch On 2023 Sunderland Christmas Lights Switch On 2023 - YouTube Meadows Media Showreel November 2023 https://www.youtube.com/watch?v=Z65cDenrEwk&t=25s Hylton Castle 2023-Conjouring at the Castle-Sunderland College Conjuring at the Castle Hylton Castle 2023 Sunderland college edited by meadows_media2023 - YouTube Stranger Things Flashmob-Sunderland College Sunderland College Stranger Things Flashmob 2023 - YouTube Meadows Media Showreel July 2023 showreel draft one CM - YouTube Surgically Attached-Digitally Devoted Britain: Culture in the Digital Age Surgically Attached-Digitally Devoted Britain: Culture in the Digital Age - YouTube SUNDERLAND COLLEGE AVERT Lee Axon workshop SUNDERLAND COLLEGE AVERT Lee Axon workshop - YouTube NHS Campaign Video NHS campaign video - YouTube 2023
  • 34. Content Filmed and Edited 2024 Opening to Molly Moselle documentary https://www.youtube.com/watch?v=jYtiK88U8jc Monster 2023 https://www.youtube.com/watch?v=DJFj7Uky82g Chinese New Year Newcastle 2024 https://www.youtube.com/watch?v=LH5TeSBKHFQ
  • 36. Logo, Icon and Colour Scheme Logo Icon
  • 37. Business card and leaflet Front Back Front Back
  • 40. Linked in LinkedIn is a platform created to be able to connect and network with people from a multitude of industries as well as employers being able to look for specific skills in an ideal candidate. The platform also allows you to connect with people you have worked with or want to work with in order to contact them and see their posts.
  • 41.
  • 42. Showreel Showreel 2023 new draft - YouTube
  • 43. Evaluation Branding and social media is an integral part of building a brand for yourself as a freelancer. Branding helps you to create a persona and helps to visually represent what you are and what you represent as a brand. It also allows you to become recognisable to a consumer when maintaining a consistent logo icon and colour scheme. Social Media is the most effective way of advertising and showing your work to potential employers and clients. Over recent years social media has become a leading platform allowing not only photos but videos podcasts and much more to be showcased across one or multiple platforms. When creating my brand, it was essential for me to create social media accounts allowing me to share my work across multiple platforms and audiences making products that not only entertain but showcase my skillset.