The document discusses 15 corporate logos that contain subliminal messages, highlighting how these logos communicate various concepts to viewers. Examples include the FedEx logo with an arrow symbolizing efficiency, the Sony logo reflecting integration of technology, and the Tour de France logo incorporating a biker. Each logo contains hidden elements that may not be immediately recognizable, adding depth to their design.

1. 15 Corporate Logos That Contain
Subliminal Messages
Whether you understand it or
not, a brand's logo speaks to
its viewer on many levels.

2. The FedEx logo hides an arrow in its negative space. Even a glance
subliminally inspires thoughts of efficiency and forward motion.

3. This cool logo for Sony's computers represents the brand's integration
of analog and digital technology.

4. This logo, introduced in 2005, cleverly uses the company's initials to advertise
its number of ice cream flavors (31).

5. Slightly more abstract than the other examples, the Tour de France
logo contains a well-integrated biker.

6. See the dancing bear in the mountain? The design is a tribute to the Swiss
town where the chocolate was developed.

7. The old logo of this fast food chain features a not-so-subliminal Ichthys
(or "Jesus fish"). The religious component of this design is merely hypothesized.

8. It's easy to miss the second meaning of this throwback logo from the baseball
team. The mitt is obvious, but the built-in letters usually elude the viewer.