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15 Corporate Logos That Contain
Subliminal Messages
Whether you understand it or
not, a brand's logo speaks to
its viewer on many levels.
The FedEx logo hides an arrow in its negative space. Even a glance
subliminally inspires thoughts of efficiency and forward motion.
This cool logo for Sony's computers represents the brand's integration
of analog and digital technology.
This logo, introduced in 2005, cleverly uses the company's initials to advertise
its number of ice cream flavors (31).
Slightly more abstract than the other examples, the Tour de France
logo contains a well-integrated biker.
See the dancing bear in the mountain? The design is a tribute to the Swiss
town where the chocolate was developed.
The old logo of this fast food chain features a not-so-subliminal Ichthys
(or "Jesus fish"). The religious component of this design is merely hypothesized.
It's easy to miss the second meaning of this throwback logo from the baseball
team. The mitt is obvious, but the built-in letters usually elude the viewer.

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15 corporate logos that contain subliminal messages

  • 1. 15 Corporate Logos That Contain Subliminal Messages Whether you understand it or not, a brand's logo speaks to its viewer on many levels.
  • 2. The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion.
  • 3. This cool logo for Sony's computers represents the brand's integration of analog and digital technology.
  • 4. This logo, introduced in 2005, cleverly uses the company's initials to advertise its number of ice cream flavors (31).
  • 5. Slightly more abstract than the other examples, the Tour de France logo contains a well-integrated biker.
  • 6. See the dancing bear in the mountain? The design is a tribute to the Swiss town where the chocolate was developed.
  • 7. The old logo of this fast food chain features a not-so-subliminal Ichthys (or "Jesus fish"). The religious component of this design is merely hypothesized.
  • 8. It's easy to miss the second meaning of this throwback logo from the baseball team. The mitt is obvious, but the built-in letters usually elude the viewer.