The document outlines the history and marketing of the Marlboro cigarette brand. It discusses how Marlboro began in England in 1847 targeting female smokers but later changed its marketing to target men. Marlboro became the largest selling cigarette brand in the world and is known for sponsoring Formula One and other motor racing teams starting in 1972. The document also mentions "The Tobacco Atlas" and includes references.
2. PLAN:
1. In outline.
2. History of the largest brand.
3. Motorsport sponsorship.
Formula one.
Other racing series.
4. The Tobacco Atlas.
5. References.
3. IN OUTLINE.
Marlboro is the largest selling brand of cigarettes in the world. It is
made by Philip Morris USA (a branch of Altria) within the US, and by
Philip Morris International (now separate from Altria) outside the US.
5. HISTORY OF THE
LARGEST BRAND.
The amazing Marlboro cigarette brand began in England 1847
and was initially targeted at female smokers.
6. HISTORY OF THE
LARGEST BRAND.
The first icon of this new change in marketing was the 'Tatooed
Man' depicted on this page.
7. MOTORSPORT
SPONSORSHIP.
Marlboro is known for its sponsorship of motor racing. This started in
1972 with its sponsorship of Formula One teams BRM and Iso Marlboro-
Ford.
8. MOTORSPORT
SPONSORSHIP.
Marlboro also sponsored the Alfa Romeo F1 Team between 1980 and 1983, although
unable to match up to its pre-war and 1950s heyday, the team only achieving one
pole position, one fastest lap and four podium finishes