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All worlds car logo

  1. 1. SAAB MARFIN MBA1. ToyotaToyota wins a logo design awardhands-down for having the best car logo on themarket right now, simply because they have managed to pack both hidden lettersand a hidden meaning in their simple, stylistically appealing motor logo. Lookingat the picture, you can see where the letters T-O-Y-O-T-A are hidden in the logo,which few people notice unless told first. The other hidden meaning is that thelogo is actually a picture of a thread going through the eye of a needle, anotherdetail that is easy to miss. Toyota began its corporate life as a textile company,so this is a fun homage to the company roots. As a bonus, the circular logomakes viewers feel included.2. BMWThis iconic German automaker’s logo wins a logo design award for beingrecognizable all over the world. This may be at least in part because the logohasn’t changed over the almost century this company has been in operation. Themeaning of the circular blue and white design may seem elusive until youconsider that the company began as an airplane manufacturer. The design isdesigned to look like the optical illusion one sees when looking directly atairplane propellers. However, the design is simple and abstract enough that ithasn’t needed any changes.3. Subaru CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  2. 2. SAAB MARFIN MBASubaru is another logo design award winnerbecause of the meaningfulness andhistory of its logo. The Japanese automaker was the first to use a Japanesecompany name. The word Subaru is the Japanese name for a group of starsknown as the Pleiades. This group contains many stars, but the Subaru logocontains only six—five small stars that stand for the five parent companies ofSubaru, and a larger sixth star that represents the single unified company. Theunusual arrangement of the stars gives a modern edge, while the oval shapearound them contains the stars and creates a safe, cozy feeling.4. SmartThe Smart logo deserves a logo design awardfor having the most simple andintuitive design of any car logo. The Smart logo includes a ‘C’ for compact, whichdescribes the car perfectly, along with an arrow for the forward thinking nature oftheir target customers. This completely describes the company without beingcluttered or complicated.5. Alfa RomeoAlfa Romeo gets an automobile logo design awardfor including a lot of history intheir logo. This Italian car maker’s logo is made up of the Milanese coat of arms,which goes back to the time of the crusades. On the right, a snake eats one of CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  3. 3. SAAB MARFIN MBAthe historical enemies of the Milanese, theSaracens. Because this companyprides itself on its history and national heritage, the Alfa Romeo logo isrepresentative of a core company value.6. ElfinElfin wins a logo design awardfor having a logo that is tied completely to theirname. While many carmakers choose to use symbolism and history as the themeof their logos, the Nikon-owned Elfin chooses a happy looking elfin creaturesurrounded by a circle. The circle is not only reminiscent of a wheel, but it also isa symbol of inclusion. The ease of recognizing this logo makes the Elfin logo aclear winner.7. AudiAudi has another car logo with a long history behind its logo. There are fourintertwined circles, which actually represent the four companies of theAuto-Union consortium that formed this European auto maker. Because there arealso four wheels on the automobile, this logo ties in to the industry the companyserves.8. Land Rover/Range Rover LogoThe Rover car company deserves a logo design award for hiding their symbol in CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  4. 4. SAAB MARFIN MBAvery plain sight. Many people don’t realize what the Rover logo represents, but itis easy to see if you know what you are looking for. It is a Viking ship, as Vikingswere some of the first European adventurers. Because Rover is trying to portrayan outdoorsy, adventurous image, this is a very appropriate subject for this logo.9. VolvoThe name Volvo comes from the Latin phrase ‘I roll’. This is a highly appropriatename for an automaker. Further, the circle in the logo goes along with thatsentiment. Not only does the logo tie into the name, this circle and arrow is alsothe traditional map symbol for steel, traditionally the main ingredient in theautomobile. This symbol happens to be very similar to the traditional symbol for‘male’, which gives the car an image of masculine strength. Volvo deserves alogo design award for coming up with such a unique, personalized representationof their history and their values.10. OpelThe logo for Opel has always had an ‘O’, but what is inside that O has changedthroughout the ages. The first logo showed a dirigible in the circle, whichrepresented the German engineering prowess. This later evolved into anautomobile. However, the last symbol change yielded a lightning bolt, which willkeep the company from having to change their logo every time the main methodof transportation changes. This is a very inclusive logo, but also one that denotesspeed and grace.As you can see, most auto logos are not thought up randomly, but rathercarefully chosen to represent the companies’ core values and long history. Thefate of many of these iconic automobile companies is still in question, but theircar logos remain excellent examples of appropriate and aesthetically pleasing CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  5. 5. SAAB MARFIN MBAdesign. If you want to learn about logos, examining these highly successful,highly effective ones is a good place to start. BMWBMW car logo historyThe BMW roundel is a stylised, rotating airscrew - the blue representingthe sky. Thats right - Bayerische Motoren Werke built military aeroengines for the planes that bombed the factories that they now own. Its afunny old world.BMW historyThe company traces its origins to 1913, when a Bavarian named KarlRapp began an aircraft-engine shop in Munich named Rapp MotorenWerke. In 1917 Rapp resigned and the company, led by Austrian engineerFranz-Josef Popp, changed its name to Bayerische Motoren Werke. Thatsame year chief engineer Max Friz designed the companys first aircraftengine, the six-cylinder Type IIIa, which created strong demand for BMWengines. When the 1919 Treaty of Versailles prohibited Germancompanies from producing aircraft and aircraft engines, BMW switched tomaking air brakes for railway cars. In 1923 Friz developed the companysfirst motorcycle, the R32, a model that held world speed records formotorcycles during most of the 1930s.In 1928 the company entered the automobile business by acquiringFahrzeugwerke Eisenach (Eisenach Vehicle Factory), a maker of small carsbased in Eisenach, Germany. In the 1930s BMW began producing a line oflarger touring cars and sports cars, introducing its highly successfulmodel-the 328 sports car-in 1936.After World War II ended in 1945, Allied forces dismantled the companysmain factories. BMW made kitchen and garden equipment beforeintroducing a new, inexpensive motorcycle to the German market in 1948. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  6. 6. SAAB MARFIN MBAThe companys return to auto production in the 1950s resulted in poorsales. In the 1960s the company turned its fortunes around by focusingon sports sedans and compact touring cars, and it began to compete withMercedes-Benz in the luxury-car markets of Europe and the United States.BMWs U.S. sales peaked in 1986 but then dropped steeply, partly due tocompetition from two new luxury cars-Lexus, made by Toyota MotorCorporation, and Infiniti, made by Nissan Motor Co., Ltd. The 1989collapse of the Berlin Wall led to a boom in car sales in Europe, and in1992 BMW outsold Mercedes-Benz in Europe for the first time.In 1990 BMW formed a joint venture with the British aerospace companyRolls-Royce PLC to produce aircraft engines for business jets. In 1992BMW broke ground for a major automobile plant in Spartanburg, SouthCarolina, its first automobile plant in the United States. In 1994 BMWacquired 80 percent of the Rover Group-a British manufacturer of smallcars, luxury cars, and Land Rover sport-utility vehicles-from BritishAerospace PLC. The $1.2 billion acquisition brought the company intonew markets.BMW logos picturesBMW logo iconBMW logo wallpaper CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  7. 7. SAAB MARFIN MBA ABARTH car companyabarth historyKarl Abarth was born on November 15th, 1908 in Vienna, Austria. At theage of seventeen, he became an apprentice at Castagna, Italy, designingchassis for motorcycles and bicycles. In 1927, he returned to Austria towork at Motor Thun Motorcycle plant. This was also the beginning of ahighly successful racing career. Carlo started racing motorcycles and hebegan winning. He was awarded the champion of Europe five times,among other racing accomplishments.In 1934, Austria and Germany began to feel the pains of the greatDepression and the onset of World War II. Karl decided to move to Italyand further pursue his motorcycle racing career. While in Italy, he becameknown as Carlo Abarth. During a race in Yugoslavia, Carlo crashed andrequired hospitalization for over a year. After Carlo recovered he decidedto stay in Yugoslavia until the end of the war. He began working with anindividual named Ignaz Vok, converting automobiles to run on kerosene.After the war, Carlo moved back to Merano where he began working withan individual by the name of Rodolfo Hruska.Ferdinand Porsche was the founder of the Porsche dynasty and his son,Ferry Porsche had followed in his fathers footsteps. A long time friend ofthe Abarth family, Ferry Porsche presented Carlo Abarth with a jobopportunity to help with the organization of the Porsche motor company. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  8. 8. SAAB MARFIN MBAAbarth and Hruska were able to establish relationships with some ofItalys most important automobile manufactures due to this jobopportunity. There was a problem, however. Ferdinand Porsche was in aFrench prison being held as a German war criminal. Ferry and Carlo founda solution to this problem in the form of a man named Piero Dusio. Dusiowas a highly competitive person and was driven by the desire to winautomobile races. He had formed the Cisitalia Corporation with the goalof producing race cars. Carlo and Ferry asked Dusio to post bond for Dr.Porsche in exchange for their services in building a race car.Thus the partnership between Porsche and Cistialia began. Abarth beganworking for Cisitalia as the technical and racing director.FerdinandPorsche designed a single-seater, mid-engined, Formula 1 car. Itfeatured four-wheel drive, an innovative quality of its time.It was ashort-lived relationship however. Piero Dusio encountered difficulties andin 1949 moved to Argentina. This ended the Cisitalia Corporation. It did,however, offer Abarth an entrance into the manufacturing business.The company featured the zodiac sign of Carlo Abarth, a scorpion. Afactory was established in Turn, Italy with 35 employees. ArmandoScagliarini, a driver for the Cisitalia company and the father of Guido,provided assistance to Abarth on this new-formed business venture. Theybegan building automobile accessories which provided the funding fortheir racing expeditions. Exhaust pipes, manifolds, valve springs, valves,and gearboxes were just a few of the items produced by the AbarthCompany.In the early to mid 1950s, the Abarth Company began modifyingmass-produced cars, mainly Fiats. These low-priced cars coupled withperformance modifications, became unbeatable forces, winning mostraces that they entered. So much so, that Fiat began paying Abarth foreach first or second place finish the modified Fiat vehicles would achieve.In 1955, Fiat introduced the 600. This low priced fashionable vehicle hadpotential that Abarth quickly exploited. The displacement was increasedto 747cc, greatly improving the overal performance. Not only was thecompany able to increase the engine capacity and tap into greater rawhorsepower, but they were able to improve the aerodynamics of thevehicles, and lighten the overall weight. This formula was the key to CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  9. 9. SAAB MARFIN MBAAbarths success in the automotive world. But it was not the only reasonthey were successful. Many people were not able to purchasehigher-priced sporty vehicles such as Ferraris or Bugattis, so theseFiat/Abarth creations were excellent opportunities to buy a lower pricedrace car but still achieve similar results on the race track.The 600 led to the 850. Fiat supplied Abarth with incomplete vehicles andit was left up to Abarth to fit the car with brakes, exhaust pipes,carburetors, and crankshafts. This saga continued with Fiats next modelnamed the 1000, then the 595 and 695. These Fiat-Abarth vehiclesaccumulated many national and international victories, making it one ofthe most successful race-car-prepared ventures of all time.Abarths next endeavor was to build a complete Abarth vehicle. Theybegan by making formula and sports cars that ranged from 1000cc and2000cc. This was another success for the Abarth Corporation, amountingnumerous victories in a wide spectrum of racing.In 1971, the Abarth Corporation was purchased by Fiat. The company andstructure remained the same, with the only change being the sports-carprototype being abandoned. Many Fiats continued to be produced withthe Abarth badge, usually signifiny a sports package or high logos picturesabarth logo icon CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  10. 10. SAAB MARFIN MBA ACURA car companyacura history in americaAcuras penchant for building high performance, innovative andmeticulously crafted vehicles began just under 20 years ago, in 1986.With nearly a decade of research and development to pull from, Acuraintroduced the Legend to the US. It was the first Japanese luxury car onthe market, and its debut combined the best of the best-the handlingvirtues, performance and comfort features that grace upscale Europeanand America luxury marques, and the reliability, quality and user-friendlydesign drivers expect from Japanese automobiles.Innovation reached a historic peak when the NSX debuted in 1990. With itcame Variable Valve Timing and Lift Electronic Control (VTEC™), the useof a hand-assembled all-aluminum body, a drive-by-wire throttle, and a4-channel Anti-Lock Braking System (ABS).Later that same year, the Acura Integra debuted. It was modestly priced,yet filled with technological innovations that would come to distinguishthe Acura brand as an innovator. Its racecar style performance would alsoset the pace among enthusiasts, with its good-looks, crisp-handling yetreliable sports performance.Excellence has enjoyed several incarnations since then. The RL wasintroduced in 1996 in honor of Acuras 10th anniversary. Hailed as theirflagship, the RL was well received as a technologically advanced touringsedan.From its debut in 2001, the MDX introduced the notion an SUV could CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  11. 11. SAAB MARFIN MBAhave the road feel of a performance luxury car. And it worked. A coupleyears later, the TSX was born, and it immediately caught the eye of thosewanting the space and safety of a sedan, but the power and performanceof a sports car. The TSX gave them both.2003 brought the redesign of the popular TL. Its new incarnation struck achord with the tech-savvy consumer, featuring innovations like Bluetoothand DVD-Audio. And in 2004, the all-new 2005 RL made itsmuch-anticipated arrival with the most powerful Acura engine to date,the revolutionary Super Handling All-Wheel Drive™ (SH-AWD™)-theworlds most advanced all-wheel-drive system, and North Americas firstreal-time traffic feature. The RLs myriad of technological innovations are,indeed, proof that the luxury performance sedan was truly reinvented.acura logos pictures CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  12. 12. SAAB MARFIN MBA ALFA ROMEOalfa romeo car logo historyAre the red cross and crowned serpent devouring a human figure awarning to Alfa Sud owners who might complain about their front wingsfalling off? No, the symbols are the coat-of-arms of the city of Milan andrelated to the Crusades, hence the cross. The figure being eaten is a childor a Saracen, depending on who you listen to.Alfa romeo historyIn 1910 a group of Italian businessmen bought a large car plant inPortello outside Milan. The plant had been the Italian branch of theFrench car Darracq, which models didnt apply to the Italians at all.The marque Alfa Romeo is one of the most important names in thehistory of the automobile..."Alfa" (Socie`ta` Anonima Lombardo FabbricaAutomobili) was founded in the year 1910. The company was given thename Alfa Romeo after Mr. Nicolo Romeo bought the firm in the year1915.Alfa Romeo started building small automobiles for "everyday" passengertransportation. In the early 1920ies Alfa Romeo also started engineeringand building sports- and racing-cars. The automobiles built by AlfaRomeo were all technically refined and far ahead of their competitors;New inventions and technical discoveries were engineered, tested andintroduced in the production models right away. A good example is theintroduction of the double overhead camshafts (DOHC), all Alfa Romeoengines from 1929 up to today are fitted with this superior overheadvalve operating principle. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  13. 13. SAAB MARFIN MBADuring the thirties and in the end of the forties of the ninetieth centuryAlfa Romeo was the dominant marque in racing competitions. Alfa Romeoracingcars were able to win all racing competitions which they competedin like Le Mans and the Mille Miglia. In the early thirties Enzo Ferrari wasracing for "scruderia"Alfa Romeo and was promoted to be team managerin the late thirties. Alfa Romeo decided to put an end to the racingactivities in 1938 and Enzo Ferrari decided to start his own racingcarbusiness in 1940...Before the second world war Alfa Romeo produced primarily rollingchassis as technical base for passenger automobiles. These rollingchassis were in most cases fitted with body designs created by thefamous Italian bodywork artists like Touring and Zagato.The rolling chassis type being manufactured by Alfa Romeo during theseprewar years was the 6C. The 6C chassis/engine combination through theyears: 1750/55 bhp. (from 1929), 1900/68 bhp. (from 1933),2300/68-95 bhp. (from 1934) 2500/ 87-110 bhp. (from 1939).Next to the Alfa Romeo 6C chassis/engine-combination Alfa Romeointroduced the 8C in the year 1931. The 8C chassis/ engine combinationwas primarily used for racing- and sportscars. The 8C engine featuredeight cylinders-in-line, dry-sump engine lubrication and a blower(compressor) giving the engine a power output of 150 bhp.!All Alfa Romeo models built before the second world war were fitted withthe steering wheel on the right hand side of the car. After the secondworld war Alfa Romeo started producing the 6C 2500 again which hadbeen in production for over ten years already. Just in time the people incharge of Alfa Romeo realized that the industry had changed and that themarket for large, expensive "tailor made" automobiles was increasingrapidly.To survive they decided to reconsider their position and started preparingfor standardized industrial automobile production as other manufacturersdid before following the ideas of Henry Ford. In the year 1949 the firstresult of the new Alfa Romeo era saw the light of day; the Alfa Romeo1900! The Alfa Romeo 1900 was the first Alfa Romeo built with a unitary CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  14. 14. SAAB MARFIN MBAbodywork construction (without separate chassis). The car was also thefirst fully industrial -mass- produced car to come out of the Alfa Romeofactory. In the early fifties of the ninetieth century Alfa Romeo started tocompete in racing-events their old prewarcompetition-cars and WINNING with Fangio behind the wheel! Soonthereafter Ferrari, Jaguar and Mercedes were back in winning position.1954 was the year of introduction of the Alfa Romeo Giulietta series. TheAlfa Romeo 1900 was still in production then but production was ceasedin the year 1958. The Giulietta series included some very fine classics likethe Bertone Sprint, Giulietta SS (Sprint Speciale) and the Pinin FarinaConvertible.The year 1962 saw the introduction of the Giulia series with a handsome,modern and sporty, four-door saloon, a Giulia Spider Veloce (successorof the Alfa Romeo Duetto), a Giulia GTV coupe model by Bertone and animpressive Zagato 1300 junior. The Giulietta SS was prolonged andrenamed Giulia SS...All Giulietta and Giulia models were characterized by their unitarybodywork construction, their powerfull aluminum alloy engines, doubleoverhead camshafts and five speed gearboxes (with floor shift!), excellentroadholding capabilities and excellent body designs...The post war glorydays of Alfa Romeo...There is no other marque in automobile history (Mercedes Benz comesclose) with a more important sportscar and racing history as Alfa Romeo.Regretfully it was that in the 1980ies not very much was left thatsymbolized that great history.The cars coming out of the factory those days (Alfetta series) were moreor less dull (many saloons), not very inspiring - except the Alfetta GTV,quality was poor and no one at Alfa Romeo was thinking of racinganymore for decades...The Alfetta series was not the bestseller the Giulia has been for AlfaRomeo. Alfa Romeo did have a potential best seller; the Alfasud (atremendous driver with boxer-engine!)... over one million were sold butoverall quality was so bad, the car already rusted during production, thatthe Alfa Romeo name was crushed. In the mid-eighties Alfa Romeo was CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  15. 15. SAAB MARFIN MBAready to shut the factory gates as it was reluctantly taken over by Fiat. Ittook Fiat/ Alfa Romeo almost fifteen years to rebuilt the old Alfa Romeoimage by good marketing and by building better Alfa Romeo cars everygeneration. It started with the Alfa 33 (with boxer-engine), 75 and 164(both with rear-wheel drive). Then the new generation 145, 146 and 155followed (all front wheel drive) Specials were introduced at the same timewhich hit bulls eye; the GTV and the Spider!The third generation put Alfa Romeo really back on the map of modernmotoring; the Alfa Romeo 156, the 166 and the 147. All well designed byAlfa Romeo former chief designer Walther de Silva.alfa romeo logos picturesalfa romeo logo iconalfa romeo logo wallpaper CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  16. 16. SAAB MARFIN MBA ALVISalvis historyTom G. John Ltd. acquired the business of Holley Brothers, Coventry in1919 and built a 50cc motor scooter known as the Stafford Mobile Pup.The company was also an agent for stationary engines from the HillmanMotor Car Company, this agency survived until 1921.During the 1930s the Speed 20 led to a series of sporting cars capable of90mph, and eventually to the fastest pre-war Alvis, the 4.3 litresix-cylinder model of 1936-1940 which could reach 100 mph.During the 1930s the Speed 20 led to a series of sporting cars capable of90mph, and eventually to the fastest pre-war Alvis, the 4.3 litresix-cylinder model of 1936-1940 which could reach 100 mph.Carproduction was suspended after the outbreak of war in September 1939.After the end of the war, a four-cylinder model designed before the warwas produced as the TA 14. Smith-Clarke retired in 1950 and post-warmodels were now designed by Dunn.In 1950 a new chassis andsix-cylinder 3 L engine was announced. This engine was used until thecompany ceased car production.Rover took over Alvis in 1965 and were working on the Rover designed,Alvis built P6BS mid-engined V8 coupe prototype in 1968.The AlvisCompany continued in business making military vehicles.alvis logos pictures CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  17. 17. SAAB MARFIN MBA VOLVOvolvo car logo historyAt the same time as VOLVO was reactivated, the ancient chemical symbolfor iron, a circle with an arrow pointing diagonally upwards to the right,was adopted as a logotype. This is one of the oldest and most commonideograms in Western culture and originally stood for the planet Mars inthe Roman Empire. Because it also symbolised the Roman god of warfare,Mars, and the masculine gender (as every bird-watcher can tell), an earlyrelationship was established between the Mars symbol and the metalfrom which most weapons were made at the time, iron. As such, theideogram has long been the symbol of the iron industry, not least inSweden. The iron badge on the car was supposed to take up thissymbolism and create associations with the honoured traditions of theSwedish iron industry: steel and strength with properties such as safety,quality and durability. The new car also got its name VOLVO written in itsown typeface, Egyptian. Today, the iron logo also stands for a brand thatradiates modern and exciting design and has a strong emotiveconnection with the customers. The logotype was complemented with adiagonal band running across the radiator, already on the first car in April1927. The band was originally a technical necessity to keep the chromebadge in place but it gradually developed as more of a decorative symbol.It is still found across the grille of every Volvo vehicle. Now, however, youwill also find the iron symbol in a slightly modernized form in the centreof the steering wheel and the wheel hubs, and in all communicationsmaterial such as advertisements, brochures, stationery, Internet sites,merchandise and so history CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  18. 18. SAAB MARFIN MBAVolvo, Latin for "I roll", was born on April 14th, 1927 when the first car"Jakob" left the factory in Gothenburg, Sweden. Founded by AssarGabrielsson and Gustaf Larsson, the company was formed on abackground of quality and safety which were both of paramountimportance, a concept that still applies to the Volvo cars of today. Thefledgling company produced both closed top and cabriolet models oftheir new four-cylinder OV4 and PV4 models, which were constructed tobetter withstand the harsh Swedish climate, than contemporary USimports. Both carried the Swedish symbol for iron attached to a diagonalpiece if metal on the front grille – another aspect of Volvo’s heritage thatcan still be seen on today’s models. In 1929 a six-cylinder PV651 modelhad been introduced which was both longer and wider than the Jakob. Itssuccess helped the company to purchase its engine supplier and buy itsfirst factory and by the end of 1931 return it’s first dividend toshareholders. The first production milestone of 10,000 Volvo’s wasreached in May 1932 and it was not long before Volvo dealers wereasking the company to develop a more inexpensive car "for the people".This was the PV 51 model of 1936, similar to the more expensive PV36 indesign, but smaller in size and less well equipped. The Second World Warsignificantly restricted Volvo’s production of cars, but by the autumn of1944 the company had unveiled one of its most significant cars – thePV444. Volvo’s first "true" small car, its stylish design combined Americanflair with European size and it was an instant success. The PV444 and thePV544 would dominate Volvo production through to the mid 1960’s andbe the first models to gain Volvo a slice of the important US marketduring the 1950’s. Another popular model was the Volvo 120 introducedin 1956 and often called the Amazon. Safety features and accidentprotection were a key factor in this cars design and this was enhancedeven further in 1959 when both the Amazon and PV544 were equippedwith three-point safety belts – a world first and an invention pioneered byVolvo’s head of safety engineering, Nils Bohlin. Volvo’s first sports carwas the P1800, unveiled in 1960. Considered to be an excellent touringcar with it’s sleek coupe lines, the P1800 went on to find fame in "TheSain" TV series with Roger Moore behind the wheel. By 1964 Volvo hadopened a new production plant in Torslanda, Sweden capable ofproducing up to 200,000 cars a year and by 1966 the Volvo 140 familywas introduced firstly as a saloon and later as an estate, helping tocement a family market that Volvo was rapidly claiming as its own.Innovations in safety and environmental care continued apace with CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  19. 19. SAAB MARFIN MBAcrumple zones, rear facing child seats, collapsible steering columns, sidecollision protection and the three-way catalytic converter withLambdasond all being introduced on Volvo’s in the late 1960’s and early1970’s. The Volvo 240 range replaced the 140 with even higher levels ofsafety and quality and was joined by the smaller Volvo 340 models fromHolland to take Volvo’s sales past the 4 million mark by the end of the1970’s. In turn the Volvo 700 series of 1982 took Volvo yet another stepinto the exclusive market for personalised high-quality cars. Later in thedecade the 340 was replaced by the Volvo 400 series which won plauditsfor its roadholding and safety as well as its generous amount of interiorspace. A completely new and different Volvo was launched to the world inJune 1991. The Volvo 850 was Volvo’s first front wheel drive executivecar, with a transverse, five-cylinder engine. Its high level of safetycombined with real driving pleasure won the car many independentawards. The proposed merger with Renault fell through in its final stagesin 1993 leaving Volvo as one of the few remaining independent carmanufacturers. This marked a key turn in the company’s plans and pavedthe way for Volvo’s new dynamic product strategy with the introduction in1996 of the sleek and more rounded designs of the Volvo S40 and V40.They, like the Volvo C70 coupe and convertible that were introduced laterthat year, were cars that combined all of Volvo’s traditional values ofsafety, environmental care with sporty, elegant and exciting design andengineering. With the Volvo S80 sedan of 1998 and the V70 wagon of1999, all of this new engineering and design was brought together in acars that both Gustaf Larson and Assar Gabrielson would have recognisedas Volvo’s that represented their wishes for safe, quality products, butthat can hold a fascination and desire for customers in today’ssophisticated car logos picturesvolvo logo icon CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  20. 20. SAAB MARFIN MBA car company VAUXHALLvauxhall car logo historyvauxhall historyvauxhall logos picturesvauxhall logo iconvauxhall logo wallpaper CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  21. 21. SAAB MARFIN MBA VOLKSWAGEN CARvolkswagen car logo historyvolkswagen historyvolkswagen logos picturesvolkswagen logo iconvolkswagen logo wallpaper CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  22. 22. SAAB MARFIN MBA WARTBURG CAR wartburg car logo history wartburg history wartburg logos pictures car company YUGO CARyugo car logo historyyugo historyyugo logos pictures CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  23. 23. SAAB MARFIN MBAyugo logo icon WOLSLEY CARSwolsley car logo historywolsley historywolsley logos pictures VAUXHALL CARSvauxhall car logo historyvauxhall historyvauxhall logos picturesvauxhall logo iconvauxhall logo wallpaper CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  24. 24. SAAB MARFIN MBA TVR CARS tvr car logo historytvr historytvr logos pictures TRIUMPH CARStriumph car logo historytriumph historytriumph logos pictures CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  25. 25. SAAB MARFIN MBA TRABANT CARStrabant car logo historytrabant historytrabant logos pictures TOYOTA CARStoyota car logo historytoyota historytoyota logos picturestoyota logo icon TATRA CARS CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  26. 26. SAAB MARFIN MBAtatra car logo historytatra historytatra logos picturestatra logo icon TATA CARStata car logo historytata historytata logos picturestata logo icon SUZUKI CARSsuzuki car logo historysuzuki historysuzuki logos picturessuzuki logo icon SUBARU CARS CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  27. 27. SAAB MARFIN MBAsubaru car logo historysubaru historysubaru logos picturessubaru logo icon STUTZ CARSstutz car logo historystutz historystutz logos picturesstutz logo icon STUDEBAKER CARSstudebaker car logo historystudebaker historystudebaker logos picturesstudebaker logo icon SKODAskoda car logo history CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  28. 28. SAAB MARFIN MBAskoda historyskoda logos picturesskoda logo icon SIMCA CARSsimca car logo historysimca historysimca logos picturessimca logo icon SEAT CARSseat logo iconseat logo wallpaper SATURN CARS CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  29. 29. SAAB MARFIN MBA SALMSON CARSsalmson car logo historysalmson historysalmson logos pictures SALEEN CARS SAAB CARS CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  30. 30. SAAB MARFIN MBA ASTON MARTIN CARSaston martin historyIt all started in 1913 when two cycling buddies, over a couple pints at theend of a long day on the hill climbs (ok, Im embellishing the back story abit here) decided to go into business together. The two men where LionelMartin and Robert Bamford. They started out selling Singer automobiles.They were both handy mechanics and Lionel was an accomplished driver.He was often seen racing at the near by Aston Hill Hillclimb races nearAston Clinton. In 1914 the two decided to start to build there ownvehicles and Aston Martin was born.The name came from the combination of "Aston" from the hillclimb racesand Lionel Martins last name. I could never find out how or whyBamfords name was not involved, I envision a nagging wife that didntwant to have the tax collector come pocking around the householdfinances, but I somehow think that Martin-Bamfords would have had thelegacy that Aston Martin now enjoys.As with all great endeavors there are successes and challenges. Whatmakes Aston Martin such a great marquee is that even though thechallenges always seemed to outweigh the successes the product wasalways notable. As such were the early years. Soon after the first AstonMartin rolled out of the garage he first world was started and thecompany shuttered up for the duration. Once the war was over, and withfresh cash from Count Louis Zborowski, the company started to roll outvehicles that competed in races such as the French Grand Prix and CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  31. 31. SAAB MARFIN MBABrooklands.The early racing successes didnt result in a beneficial partnership for thetwo founders and Mr. Bamford sold his interest to Mr. Martin in 1922.Money was tight and cash flow was kept positive by infusions by theCount. Unfortunately, in 1924 the Count died in a racing accident and thefuture of Aston Martin became uncertain. In comes John Benson, later tobe named Lord Charnwood (Im American so I have no idea what it takesto go from just John to Lord Charnwood. However, I imagine it to be quitpainful). he Lord had the cash and the desire to continue Astonsreputation in the racing world. He, however, didnt care for Mr. Martin andin 1925 Lionel hit left the company.Lord Charnwood didnt last for long. By 1926 he had sold Aston MartinMotors to Renwick & Bertelli, a recently formed engineering company, for4000 pounds. It was at this time the company moved to Victoria Road,Feltham. These new owners where also not to last. About a year laterRenwick and Bertelli broke up and had to seek outside investors to keepthe concern running. By 1936 the Bertellis had left and the largestinvestors, the Sutherland family, took control. Now things were to get bad- like I said, what makes Aston Martin so great is the blood and sweat ittook to build it. From the beginning, Aston Martin was destined tobecome the worlds greatest marquee. Even at the expense of it manymany owners. It indeed had a soul of its own.During WW II Aston Martin was assigned to making tooling and spareparts for aircraft joysticks. It was during these years that in the backcorners of the works one of Astons earliest stars, Claude Hill, continuedwork on a sports saloon - the Atom. It was the Atom that would springboard Aston Martin back to its intended path.In 1946 David Brown saw a small classified ad in the London Timesoffering Aston Martin for sale for only 30,000 pounds. He went over toFeltham to check the place out and drive the Atom. He fell in love withAtom and bought the company for the discounted price of on 20,500pounds from the Sutherland family. Aston Martin now had the leader itneeded to become what it was meant to be. Mr. Browns core businesswas tractor parts. Specifically gears and transmissions. At first he didlittle with Aston Martin as his attention was devoted to finishing a new CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  32. 32. SAAB MARFIN MBAgear design. However, a friend of his convinced him to buy anotherautomotive company, Lagonda, and merge it together with Aston Martin.After some shrud positioning he acquired Lagonda for 52,500 pounds.Aston Martin Lagonda was born. Yes, now you know why this sitesdomain name is AML. In 1954 the company moved to its Newport Pagnellfacilities.With David Brown came the "DB" vehicles. First there was the Aston Martin2-litre, later called the DB1, built between 1948 and 1950. In 1950 theDB2s started to roll out of the plant followed by "DB"s up till the DBS V8built from 1967 to 1972. For more information on each model builtplease see our Gallery section. Unfortunately, the company, which hadalways just squeaked by, could no longer go in alone. In 1972 Mr. Brownsold the company to Company Developments Ltd. CompanyDevelopments was a second string asset stripper - remember that crazyin the 80s (see Pretty Women, Other Peoples Money, and Wallstreet, for arefresher). Things did not look good. But before they could rip thecompany apart two American enthusiasts, Peter Sprague and GeorgeMinden, bought the company. They focused on the product. Streamliningoperations and improving quality. By 1981 things had greatly improved atAston Martin but the Americans couldnt keep it going and sold thecompany to CH Industrial. Who then sold it to Automotive Investments in1983. They lasted just a year before selling the company to Peter Livanosand Victor Gauntlett. Could you imagine working at this place! You wouldnever know how the boss was. Then in 1986 Ford bought 75% of the thecompany and the future of Aston Martin started to look a bit morepromising.In 1993 Ford finally bought the rest of the company from Victo Gauntlettand took over complete control of the operations. Ford invested heavilyinto modernizing the plants and focusing on innovative designs andtechnologies. For a company that averaged only a few hundred examplesa year started to produce hundred then thousands of autos under Fordsleadership. In 2002 the company produced 6000 DB7s. More than all ofthe previous "DB"s ever built.The future of Aston Martin looks very good. Ford has positioned thecompany as a innovative leader in top of the line exotics and the racingcircuit. As long as there is a strong Ford and a strong demand for CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  33. 33. SAAB MARFIN MBAastronomically expensive super cars there will be an Aston Martin - and,from what we have seen from its history, we will continue to see Astonseven when Ford sells her and the market takes the inevitable downturn.aston martin logos picturesaston martin logo iconaston martin logo wallpaper ARO CARSARO historyARO SA (short for Auto Romania) is an off-road vehicle manufacturerlocated near the town of Campulung Muscel, Romania. It startedproduction in 1957. To date the company has manufactured over360,000 vehicles, 2/3 of which were exported in some 110 countries(before 1989 about 90% of the ARO production...ARO logos picturesARO logo icon CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  34. 34. SAAB MARFIN MBA AUBURN CARSauburn historyThe success of the vehicles and the survival of the company up to thispoint were due mostly to Erret Lobban Cord. The Auburn Company hadcome into existence in 1877 producing wagons. In 1903 the direction ofthe company switched to creating automobiles, their first being aone-cylinder chain-driven runabout. The styling and diversity of thevehicles evolved over the years, as did the mechanical capabilities andtechnological innovations. The Great Depression had taken its toll on theAuburn Company and was headed to receivership when it was rescued byWilliam Wrigley. Cord was recruited to assume the duties of generalmanager. This fast-talking, energetic, sales man, though less than thirtyyears old, was the right man for the job. By applying new paint to aparking lot of excess vehicles, Cord was able to sell over 750 cars in justa few months. This earned him the title of vice president and in 1926 hebecamepresident and primary stockholder of the Auburn Company.Throughout the next few years, the Auburn/Cord Company wouldexperience highs and lows. The L-29 featured front-wheel drive, a first inthe industry. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  35. 35. SAAB MARFIN MBADesigner Gordon Buehrig and engine designer Augie Duesenberg weretasked with creating a new design for 1935. A V-12 Speedster was usedas a starting point. The front-end, cowl, and bonnet were completelyreworked. It was given a convertible body-style that was low andcomplimented its small side windows. The masculine look of the Auburn851 was due in part to its teardrop headlamps, chrome exhaust pipes,pontoon fenders, and newly styled grille and hood.Under the hood lurked a 279 cubic-inch eight-cylinder engine. Anexisting six-cylinder engine had been outfitted with two additionalcylinders while keeping the bore and stroke the same. The result was a115 horsepower in natural aspiration form and 150 when outfitted withthe Schwitzer-Cummings supercharger.The vehicle was put through its paces at a 24-hour endurance run in theBonneville Salt Flats with driver, Ab Jenkins proving the vehicle wascapable of exceeding 100 miles per hour.The car was introduced in 1935 and expectations were high but saleswere low. Just over 5,000 examples were sold during its initial productionyear. For 1936 the name was switched to 852 and this did nothing tohelp sales, with just 1850 vehicles sold.Unfortunately, in 1936 the Auburn Company went out of business. TheAuburn 851s exclusivity is guaranteed by it limited production. It is awonderful creation and hinted at what might have been if the companywould have stayed in business. It was unique and distinctiveauburn logos pictures AUDI CARS CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  36. 36. SAAB MARFIN MBAaudi car logo historyThe four rings of Audi represent the four companies of the Auto-Unionconsortium of 1932 - DKW, Horch, Wanderer, and Audi. After the war theAudi name - which is Latin for "Hear!" - disappeared, but was revived in1965, using the four rings as a logo. Also, the name is sort of a pun onhoerch, German for hear, name of one of the historyA. Horch & Cie (later to be known as Audi) was established in theEhrenfeld district of Cologne in 1899. August Horch church establishedthe company and by the beginning of 1901 the first Audi car wascompleted.The first Horch hit the road in 1901, its engine was referred to as an“impact-free” engine. The new feature on the car (an alloy crankcase) wasa pioneering achievement in car manufacturing.In 1909 August Horch got into a dispute with the supervisory board of A.Horch and Cie. Motorwagen-Werke AG. Horch left the company he hadset up. In July the same year he set up a 2nd company in the same city.Horch lost the legal dispute over the company name, however a solutionwas found: the Latin translation of his name. The new company name,Audiwerke GmbH became affective on 25 April 1910. 1914 was asignificant for Audi and showed the performance abilities of there cars asAudi racers won the International Austrian Alpine Run in 1911, 1912 logos picturesaudi logo icon CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  37. 37. SAAB MARFIN MBAaudi logo wallpaper AUSTIN HEALY CARSaustin healy historyDonald Healey, dirver/engineer 1946-53. Ex-Humber & Triumph (from1934-36 Donald Healey was designer at Triumph, and involved inDolomite, Gloria). Healey drove a 34 Dolomite twin-OHC straight 8 in the1935 Monte Carlo Rally, having previously won the Monte Carlo outrightin 1931 (Invicta S-type, 4.5 litre)Commenced production of Elliot and Westland (Drophead) in 1946. Laterproduced Nash-Healeys which raced at Le Mans and Silverstone.1947, 48 saw Healeys being very competitive in Alpine Trials, and alsotouring car win in the Mille Miglia.The Silverstone (1949 - 50. Production nos approx. 100), priced at 1,260stg (about the same price as the XK 120 Jaguar). Winning its class atSilverstone in 1950, driven by Duncan Hamilton1952 - London Motor Show: The Healey 100 was shown, 2.6 litre / 4cylinder, A90 Austin engine, priced at 1,063 stg, later as productioncommenced the name was changed to Austin-Healey as arrangementswere now in place for production of the car by the Austin MotorCompany.A later version the 100S was produced and averaged 104 mph for 24hours and also achieved inexcess of 142 mph at Bonneville, a productionversion was produced with new cylinder head (Weslake designed), valves,crank etc. engine power now rated at 132bhp (up from 90 bhp). Fewerthan 100 of these were made, compared with more than 15,700 of the100 and 100m.In 1954 a 100s was placed 3rd at Sebring, placed 5th in 1955.1956 saw the 100-6 with 2.6 litre 6 cylinder. Engine capacity wasincreased in 1959 to 2,912cc. The 100-6 proved to be a successful rallycar, winning the Alpine Rally in 1961 & again in 62, theLiege-Rome-Liege Rally and the Austrain Alpine in 1964. In all the CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  38. 38. SAAB MARFIN MBAAustin-Healey 3000 (from 1959) had 40 outright class wins in majorevents, and countless club meetings. Production continued through to1968 and by that time totalled over 50,000 unitsaustin healy logos pictures AVIA CARSavia historyFounded in 1919, the Czech company AVIA began bymanufacturing aircraft and engines. Involvement in truckproduction began in 1946. This was followed by an importantlicense agreement with Renault in 1967, which resulted in theproduction of the famous A range. In 1995 the SouthKorea-based Daewoo Motors purchased a 50.2% majority stakeof the company. This resulted in the compnay being known asDaewoo Avia and a significant investment in both productdevelopment and facilities was undertaken. In 2005, amajority shareholding in Avia was purchased by the OdienGroup and the AVIA name returned.avia logos pictures BENTLEYbentley historyPrior to the Great War the Bentley brothers sold the DFP that theyimported from France. Walter Owen Bentley extracted more power fromthe engines and successfully raced these cars.The first Bentley was madein 1919 but not available until 1921. This 3 litre four-cylinder car wasbuilt in several versions.In 1930 the famous 4.5-litre was introduced using a development of the CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  39. 39. SAAB MARFIN MBA3 litre engine. Fifty cars were built with the supercharger to meet Le Mansrequirements for all competing cars to be available for sale to thepublic.By 1931 the company was in financial difficulties and was takenover by Rolls-Royce.A few cars known as the Mark V were built prior to the Second World War.After the war the Mark VI was introduced and in 1951 was fitted with a4.5 litre engine and some versions were designated the R-Type.1955 sawthe S-Type with an enlarged six-cylinder engine and a V8 from 1959 logos picturesbentley logo iconbentley logo wallpaper BMC CARSBMC historyBMC was born out of an amalgamation of two already huge concerns,Nuffield Motors (Morris) and Austin in 1952. To be fair it was more of atakeover of Morris by Austin, the latter continuing to have more influencethroughout the BMC term and on into BL (British Leyland) days.Perhaps as some consolation to the Nuffield school, many of the Austinmanagers were ex - Nuffield men and this probably helped the comingtogether. Indeed Lord Austin had died 11 years prior to the merger andWilliam Morris (Lord Nuffield) was still alive, albeit 75 years old. LordNuffield was made President of BMC, but the post of Chairman andManaging Director went to the then head of Austin, Leonard Lord. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  40. 40. SAAB MARFIN MBABoth manufacturers had their own separate infrastructures of course, andthe formidable task of unifying the two must have been a dauntingchallenge. In some ways, the decision was taken to opt for the safemiddle ground by keeping the whole operation very much as it had beenby rationising the ranges by badge engineering what were essentially thesame cars.It is true to say that in the 1950s, the generation buying cars at that timewere faithful to certain marques (and models to an extent) and bypandering to their needs, BMC planned to maintain market share. Thedrive to export was still strong since the post war austerity days and agood percentage of production was heading for more distant shores.As the 50s progressed, BMC was beginning to get a reputation forproducing stuffy and uninspiring cars. To counter this, the services of theItalian Pininfarina design house were enlisted to inject some life into thenext generation of models. In September 1958, the first car so designedappeared on the market, the Farina A40. Powered by the enlarged 948ccA series engine, the car was of the two box format, refering to itsappearance in profile. The Morris Oxford IV and all its badged cousinsalso appeared in the late 50s to reaffirm the new Farina look.It may be possible to peg some of the fundamental problems that doggedthe British car industry at this point, since from a relatively uncomplicatedrange at the outset, models were now beginning to overlap within asingle marque (A35/A40) and were also becoming uncompetitive - theFarina Oxford/Cambridge were well under powered and ponderous andwere not well received by press and public alike.During the last half of the decade, there was one project which was bornpartly out of the fuel shortage brought on by the Suez Crisis and partly bythe a passion for smaller cars. Having produced the successful Minor in1948, Alec Issigonis had again been busy and in an impressively shortdevelopment period launched the timeless Mini on the world.Dealer rivalry still prevailed and was compounded even further when thecar was announced as an Austin Seven before subsequently being badgedas a Morris Mini Minor to satisfy everyone. BMC management was nowcreaking at the seems trying to manage its empire, endeavouring to hold CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  41. 41. SAAB MARFIN MBAthe UK operation together as well as newer plants in Europe and Australia.The diverse nature of marques and models compounded this althoughsigns were beginning to appear that BMC was trying to sort out the mess.The plan was to provide a cohesive range of models with which toaddress the key parts of the market. The next step toward this goal wasthe Issigonis/Farina designed 1100 which continued to enjoy greatsuccess well into the Leyland days. Next was the 1800 which probablymissed the market slot it was intended for by being a little too large, tooheavy and wrongly perceived through poor marketing. Overall it wasnt abad car, if somewhat uninspiring. By now the swinging 60s had arrivedand whilst the Mini became a scene car, BMC had become ponderousand was losing touch with the market.In line with earlier policy, the next model up from the 1800 had beendesigned to address the more upmarket sector. To say this car had alukewarm reception is overstating the point. The 3 litre effectively usedthe centre section of the 1800 and had extended front and rear cavitiesto accommodate the larger engine and to provided more boot space - orwas it just so it looked bigger? The net result was a car that had no moreroom than the 1800, went little faster, used more fuel and cost more toboot.The car was if anything a telling statement on the health of BMC at launchin 1967. The company was fighting a rearguard action to compete withthe likes of Ford who were far more dynamic in their assault on themarket. That isnt to say that BMC didnt still have a sizeable share of themarket, but the company had no new products of note to offer for the70s and still had cars in production that should have been phased outyears before.In 1968, the company became British Leyland after a short period inlimbo as British Motor Holdings and gradually transformed into what it istoday, the Rover Group, a part of BMW.BMC logos pictures CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  42. 42. SAAB MARFIN MBA BOND CARSbond historyBond Cars Ltd was a British motor maker that was formed in Preston,Lancs in 1949. Initially called "Sharps Commercials Ltd", it changed itsname to "Bond Cars Ltd" in 1965. The company was taken over by ReliantMotor Co Ltd, Tamworth, Staffs in 1971 until 1974.Bond Cars beganproduction of an logos pictures BORGWARD CARSborgward historyThe history of the car manufacturers Goliath, Hansa, Lloyd and Borgward,have a close connection to the mechanic Carl F.W. Borgward. Borgward,one of the symbols of the german economic miracle called"Wirtschaftswunder", the old man with his cigar, was born on November10th, 1890. He was child no.13 of a coal merchant in Altona nearHamburg, Germany.After his apprenticeship as a mechanic, Carl Friedrich Wilhelm Borgwardstudied mechanical engineering for four semesters in Hamburg. In theyear 1919 he bought the participation at a small company manufacturingmachines for cutting beans.1924 he developed the "Borgward Blitzkarren", a small transportatiovehicle with three wheels, Motorradsattel und a 2-stroke motor with 2,2hp. The german post department, the Reichspost, ordered this Blitzkarrento empty the letterboxes in the large cities. This invigorates the companyof Borgward und Cie (together with the merchant Wilhelm Tecklenburg), CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  43. 43. SAAB MARFIN MBAso soon a new model with a stronger motor and higher payload could bedeveloped, the new Goliath.1928 the company moved to Bremen-Hastedt, where Borgward gainedthe holding of the Hansa-Lloyd-Group. There he built about 4000Goliath-Pionier.1934 Borgward manufacturedthe passenger cars Hansa 1100 and Hansa1700 and fron now on he competed with the renowned car manufacturerssuch as Opel, Adler, Hanomag etc.1939, at break-out of world war II, Borgward is nominated for economicleadership of the german government, so in 1945 he was interned by thevictor powers. In 1946 he would be released but his works in BremenHastedt and Sebaldsbrück he found destroyed.In 1948 he was set free and was allowed to carry on the business of hisworks in Bremen. He produced a new designed Threewheeler, the GD750,and a brandnew, very modern car, the Hansa 1500. Very soon thetwo-stroke vehicles Lloyd LP300 und Goliath GP700 came out.In the following yerrs, lots of new cars were designed, light trucks as theB2500, more passenger cars like the Hansa 1800 (also with Diesel engine)and the 6-cylinder prestige model Hansa 2400 Pullmann.The most known and at the same time most beautiful passenger carsurely is the Borgward Isabella, from 1956 on also built as a coupé.Even the construction of a helicopter called "Kolibri"seemed to bepossible, but this helicopter never reached a licence.With the P100, a mighty, 6-cylinder car with 100 hp and a suspensioncalled "airswing", the Borgward era endet. The Senat of Bremen in 1961called out the insolvency of the Borgward dynasty.1961 all workers were dismissed. The works are sold, the life-work ofCarl F.W. Borgward is destroyed. Yet all creditors will be satisfied. Thiscould be a hint, that it had been possible to prevent the company fromthe bankruptcy. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  44. 44. SAAB MARFIN MBAAt Juli 28th 1963 Borgward died in his villa in Bremen.borgward logos pictures BRICKLIN CARSbricklin historyIn 1971 young, rich Malcolm Bricklin decided America needed arevolutionary new sports-safety car. Three years and $20 million later, hebegan to give it to them.Malcolm Bricklin made his first million in hardware/plumbing supplyfranchising in Florida before he was 25. He followed that by startingSubaru of America and imported the Subaru 360. He left Subaru ofAmerica to build his own automobile; not a one-off, a kit or repli-car,but a production car; his own car company. The New Brunswickgovernment put up the lions share of the capital hoping to provide jobsat two plants in Minto and Saint John.Bricklins initial intention was to sell the cars for $4000. That price wentto $6500, then $7490 by the time the first 1974 model was actuallybought. The 1975 model skyrocketed to $9980. Production by 1975 wassupposed to be at the rate of 1000/month. In the 2 years productiontook place, the best month saw 429 Bricklins come off the line whileJanuary and February of 1975 saw none. Since the drivetrain, suspension,and many other components were from Detroit, Bricklin was continuallyfighting a losing supply battle. It become increasingly difficult to obtain CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  45. 45. SAAB MARFIN MBAmore money from the New Brunswick government for manufacturingwhen the production volume just wasnt going up. The lack of additionalcapital, along with poor quality and high scrap count body panels, thetroublesome electro-hydraulic door system, leaky door weather-stripping,and generally inferior manufacturing quality when compared to Detroit,all lead to the demise of the Bricklin as a production car.There were 780 produced in 1974 with a 220bhp AMC 360cid V-8.Because of short engine supply from AMC, in 1975 a switch was made tothe 175bhp Ford 351W V-8. The 1975 model year saw 2062 cars comeoff the assembly line. Bricklin went into receivership in Sept of 1975 with12 cars left on the line that had VIN plates issued as 1976s. There stillseems to be quite a bit of discrepancies in reported production numbers.Several cars were completed years later, making the production figureeven more fuzzy. Clarkson Company, the court-appointed receiver inCanada, sold the last 287 75s and the 12 76s to Bill Byers of ColumbusOhio along with all stock and rights to the Bricklin name and trademark.A final figure of 2854 is generally accepted as the production count forGeneral Vehicle. Some cars were assembled from parts and may haveVINs that exceed the 3000.bricklin logos pictures BRISTOL CARSbristol historyThe Bristol has always had a splendid reputation as a car that wassuperbly designed and made of top quality materials, regardless of cost.This philosophy originated in the manufacture of aircraft and aeroengines for which the original company the Bristol Aeroplane Companywas famed.During two World Wars the firm produced large numbers of successfulaircraft including the "Brisfit" (short for Bristol Fighter), the Blenheim andthe Beaufighter. On the aero engine side the company took over theFeddon designed Jupiter radial engine when it acquired Cosmos CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  46. 46. SAAB MARFIN MBAEngineering in 1921, and from it produced a series of brilliant enginesincluding the Pegasus, Mercury, and the mighty Centaurus. A laterdevelopment the Olympus designed originally for the Vulcan Bomber waslater fitted with re-heat and is used to great effect, powering Concorde atmulti sonic speeds.Faced at the end of WW2 with a huge surplus of skilled labour and a needto find some alternative products until a new aeroplane market emerged,a move into the quality car market was agreed, and rights acquiredregarding the BMW models and engines. In a remarkably short space oftime, the newly formed Car Division were ready for series production, andby the Autumn of 1946, motoring journals carried road tests of the Type400 a 2 litre engined Bristol. This set new standards for performance,economy and comfort, and soon gained a formidable reputation ininternational motoring events as well.Organizational changes took place, first in 1956 when the Car Divisionbecame a wholly owned subsidiary of the parent company, and later in1961 when it was saved from oblivion by the late Sir George White. Hisfamily had founded the British and Colonial Aeroplane Company in 1910(the change to Bristol Aeroplane Company occurred in 1920) and whenthe shotgun wedding took place to form the British Aircraft Corporation,which saw the end of the Armstrong Siddeley car, he determined that thesame fate would not befall the much smaller Bristol Cars Limited.Sir George White and Mr T.A.D. Crook formed a new Company and themanufacture of Bristol cars continued, still then within the Filton complexnear Bristol. When Sir George White retired in 1973, Mr Crook became thesole proprietor, as he remains today.Turning now to individual models ;the Type 400 - 2 litre saloon was soon joined by the 401 from which inturn was derived the 402 Drophead Coupé and the 403 saloon. Of thesethe 400 was a 4 seat saloon, the 401 and 403 were 5 seat saloons.In 1953 the smaller short chassied 2+2 seat Type 404 broke freshground with a body from which all trace of BMW origins had disappeared. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  47. 47. SAAB MARFIN MBAIn 1955 the Type 405 saloon and 405 Drophead appeared. The 405saloon was the only Bristol bodied 4 door car. The 405 Drophead was atwo door convertible with a body fitted by Abbott of Farnham.The final model with a Filton designed and built engine was the Type 406with the original 2 litre engine design "stretched" to 2.2 litres. Productionincluded 6 special bodied saloons and one coupe which were fitted withbodies by Zagato the Italian coachbuilder.All later production Bristols were to be fitted with the Chrysler V8 enginesof various capacities from 5,130cc upwards, together with the Torquefliteautomatic gearbox. Over the past half of a century production has notbeen huge. Yet small as it is the company has survived because it fills aniche for those connoisseurs who value a superb car above mere price.The Chrysler engined models commenced with the Type 407 in 1961,which apart from the engine and gearbox looks to be very similar to the406.In 1964 this was succeeded by the Type 408, itself followed two yearslater by the Type 409, and in 1967 by the Type 410.Then in 1970 came the Type 411, which that very experienced motoringjournalist John Bolster called the fastest true four-seater touring car.With an engine of 6,277cc capacity, and a maximum speed of 130mph,this set new standards for those seeking the ultimate in speed withcomfort. Unusually for a Bristol this model was to continue through fourfurther series, not being replaced by the Type 412 until 1975.This was another "watershed" so far as outward appearance wasconcerned for its convertible body style was to be developed and latercalled the Beaufighter in its series 3 version.A frequent query is `why was the Bristol model that succeeded the Type412 called the Type 603 ?,` - the answer given is that it was introducedin the 603rd year after the City of Bristol had been granted its Royalcharter, which gave it the unique distinction of being "a County untoitself". No doubt superstition played a small part in preventing the releaseof a Type 413! CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  48. 48. SAAB MARFIN MBAThe Type 603 made its appearance in 1976, and was rather more in theearlier tradition - a magnificent five seater, fulfilling the Bristol criterionfor a car that can carry four six footers, with sufficient luggage to last afortnight!It is perhaps typical of the company that just as other manufacturers weredropping names for numbers Bristol Cars Ltd. chose to drop the latter infavour of titles; all evocative of the aircraft that had been made by theBristol Aeroplane Company. Thus we have the Britannia a beautifullyproportioned saloon, the Brigand similar in appearance but fitted with aturbocharged engine, produced now in its latest guise from 1994 as theBristol Blenheim.logo iconbristol logos pictures BUGATTI CARSbugatti historyEttore Bugatti had ideas for the perfect automiblie. Contrary to hisparents wishes he persuded a career in the auto business. At age 17 hisquit school at the College of Art in Milan to take an apprentice job at abike store. At this time he started biulding his first racing car in thisperiod creating some international stir in 1901. In the years follwoing heworled for many car campanies, establishing a good reputation as adesigner. In 1909 he made his own company, where he created endlesssketches. Although he never studued mathematics or technology hissketches were very good.Ettore and his small team remarkably created several new models in ashort time, all of which were variations of the prviuos one. Using thesame components, they made f model in a time span of 1924-1926, andfour more in 1927. Bugatti produced 8,000 cars. Like back in to 20s the CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  49. 49. SAAB MARFIN MBAnew Bugattis are cutting edge with their stlyish looks and logos picturesbugatti logo icon BUICK CARSbuick historyDavid Dunbar Buick was a Scottish industrialist and auto builder. Aftermaking his mark with a process for annealing porcelain to steel forbathtubs, he turned to the profit opportunities of the horseless-carriagephenomenon. His first car, appearing in 1903, was a simple littlechaindrive runabout with flat-tiwn power. One engine feature, over headvalves, was a rarity then, but has been a hallmark of almost all Buickssince.Buick Motor Company, founded by David Dunbar Buick, is incorporatedon May 19, 1903. Ground is broken for the first Buick engine plant onSeptember 11, 1903, with funding from Flint Wagon Works, andoperations are moved from Detroit to Flint.William Crapo (Billy) Durant of Durant-Dort Carriage Company, Flint,Michigan, takes control of Buick Motor Company on November 1, 1904.Buick builds its first production four-cylinder car, a 1907 Model D.Under Billy Durants leadership, General Motors Company is organized in1908 (Sept 16), incorporating the Buick Motor Company. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  50. 50. SAAB MARFIN MBAIn 1923, four-wheel brakes are introduced on 1924-model year BuicksIn 1929, Buick introduces a smaller 6-cylinder sedan which is named theMarquette. It is discontinued by 1931.In 1932, B-O-P Sales Company is established, consolidating thewholesale sales forces of Buick, Oldsmobile, and Pontiac. It is disbandedthe following year.In 1936, the Buick Roadmaster, a milestone in styling (designed by HarleyEarl), is introduced.In 1937, Linden Division, Linden, NJ, is established to assemble Buicks,Oldsmobiles and Pontiacs closer to the points of sale in the eastern U.S.In 1939, the industrys first rear turn signals to use flasher are introducedby Buick.In 1945, the Buick-Oldsmobile-Pontiac Assembly Division is organized. Itlater becomes General Motors Assembly Division (GMAD) in 1965.In 1948, Buick introduces the first torque converter-type automatictransmission, Dynaflow, offered in U.S. passenger cars.In 1951, Buicks LeSabre and XP-300, two custom-builtsuper-streamlined concept cars, are introduced to test GMs newadvances in styling and mechanical features.In 1952, Power steering is offered by Cadillac, Oldsmobile and Buick.In 1953, 12-volt electrical systems, developed by Delco Remy Division,are installed on Cadillacs, Oldsmobiles and Buicks.The Buick high compression V-8 engine is introduced.Power brakes are offered by Buick and Oldsmobile.In 1954, the industrys first four-door pillarless hardtop sedans areoffered by Buick and Oldsmobile on 1955 models. The following year, CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  51. 51. SAAB MARFIN MBACadillac offers the feature on the 1956 Sedan de Ville.In 1960, GM introduces three new smaller cars in the U.S. as 1961models: the Buick Special, Oldsmobile F-85 and Pontiac Tempest.In 1961, Buick introduces the first American V-6 passenger car engine.In 1962, Buick introduces the prestige, E-body based, Riviera, as a 1963model.In 1976, GM introduces its downsized Chevrolet, Pontiac, Oldsmobile,Buick and Cadillac full-size and luxury cars in September.In 1979, GM introduces newly designed front-wheel-drive compact cars,the Buick Skylark, Chevrolet Citation, Oldsmobile Omega and PontiacPhoenix X-body models.In 1982, Buick Motor Division announces plans to consolidate its carassembly operations in Flint with Fisher Body Divisions metal fabricatingand body assembly facilities. The $200 million project is dubbed BuickCity.In 1984, a new organizational structure for GMs North AmericanPassenger Car Operations is formed. Two integrated car groups,Chevrolet, Pontiac, GM of Canada (C-P-C) and Buick, Oldsmobile, Cadillac(B-O-C), each have complete responsibility for their respective products,including engineering, manufacturing, assembly and marketing.In 1988, GM introduces its GM10 family of newly redesigned midsizecars — the Buick Regal, Oldsmobile Cutlass Supreme, and Pontiac GrandPrix.In 1999, General Motors new joint venture assembly plant in Shanghai,China, begins production of Buick Regals for the Chinese market.In 2001, Shanghai GM, a joint venture between General Motors andShanghai Automotive Industry Corporation, launches the Buick Sail, thefirst modern family car built in China. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  52. 52. SAAB MARFIN MBAIn 2002, Buick celebrates its one-hundredth anniversary.buick logos picturesbuick logo iconbuick logo wallpaper CADILLAC CARScadillac historyIn 1902, Cadillac Automobile Company is organized in Detroit by HenryM. Leland, a precision manufacturer of automotive components.In 1905, Cadillac produces the Osceola, a single-cylinder favorite ofHenry Leland and the first step-in closed-car design. The body was builtunder the supervision of Fred J. Fisher (who later founded Fisher Bodywith his brothers) in the Wilson Body Company plant in Detroit.In 1907, Henry M. Leland establishes the Cadillac School of AppliedMechanics , the first school to train machinists, technicians andtoolmakers.In 1908, Cadillac wins the Dewar trophy of the Royal Automobile Club inLondon for demonstrating interchangeability of parts, a basic element inmass production.In 1909, General Motors purchases Cadillac for $5.5 million on July 29,1909. Henry M. Leland and his son, Wilfred, are invited to continueoperating Cadillac. They do so until 1917, when they leave to formLincoln Motor Co. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  53. 53. SAAB MARFIN MBAIn 1910, Cadillac is the first American manufacturer to offer closedbodies as standard equipment, revolutionizing motoring convenience byproviding cleanliness and all-weather comfort.In 1911, Charles F. Ketterings milestone invention, the electricself-starter, is first installed in a Cadillac on February 27, 1911. Ketteringhad organized his company, the Dayton Engineering LaboratoriesCompany, in 1909 for the purpose of working on developments in theautomotive field.In 1912, Cadillac adopts the electric self-starter as standard equipment.Cadillacs self-starter wins the Dewar Trophy as the most importantautomotive contribution of the year.In 1914, Cadillac is the first manufacturer in the U.S. to produce a V-type,water-cooled, eight-cylinder engine. The 314-cubic-inch engineproduces 70 horsepower at 2,400 RPM and is the first major step indevelopment of high-speed, high-compression automotive engines.Cadillac becomes the first in the auto industry to use thermostatic controlof a cooling system. In 1915, Cadillacs V-8 engine is installed in all itsmodels and the V-8 emblem is added to Cadillac designs. Tilt-beamheadlights operated by a handle on the dash are introduced on Cadillacfor improved nighttime visibility. In 1921, the Clark Street Cadillac factorybegins production. At the time, it is the most modern plant in theindustry. It remains in production until 1987.In 1926, Cadillac becomes the first in the auto industry to develop acomprehensive service policy and provide it on a nationwide basis.In 1927, the milestone 1927 model-year Cadillac La Salle is introduced.This is the first production car designed by a stylist. It was designed bythe legendary Harley Earl.In 1928, Cadillac introduces shatter-resistant safety glass in all windowsof 1929 Cadillac and LaSalle models. In 1929, Cadillac becomes the firstto adopt chrome plating as standard on its cars. The 1930 Cadillac V-16is the industrys first production car to offer sixteen-cylinder engine andimmediately sets a new standard for power, performance, and luxury. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  54. 54. SAAB MARFIN MBAIn 1948, Cadillac and Oldsmobile introduce the industrys firsthigh-compression V8 engines. The Oldsmobile Rocket V-8 engine goesinto production and the Rocket Era begins.In 1949, Cadillac introduces the Coupe de Ville, which is also Cadillacsfirst hardtop. In 1952, Power steering is offered by Cadillac, Oldsmobileand Buick. In 1953, 12-volt electrical systems, developed by Delco RemyDivision, are installed on Cadillacs, Oldsmobiles and Buicks.In 1954, Cadillac becomes the first auto company to provide powersteering and automatic windshield washers as standard equipment on allits vehicles.The industrys first four-door pillarless hardtop sedans are offered byBuick and Oldsmobile on 1955 models. The following year, Cadillac offersthe feature on the 1956 Sedan de Ville.Cruise control is offered on 1959 Cadillacs. In 1962, a new dual-circuitbraking system is introduced on Cadillac cars. In 1966, Cadillacsfront-wheel drive Fleetwood Eldorado is introduced as a 1967 model. Thelast American convertible is built by Cadillac in April 1976. (Convertiblesare reintroduced in 1984.) In 1984, a new organizational structure forGMs North American Passenger Car Operations is formed. Two integratedcar groups, Chevrolet, Pontiac, GM of Canada (C-P-C) and Buick,Oldsmobile, Cadillac (B-O-C), each have complete responsibility for theirrespective products, including engineering, manufacturing, assembly andmarketing.In 1992, Cadillac Motor Car Company Engineering and Manufacturing andFlint Automotive Division are consolidated into one organization -Cadillac/Luxury Car Engineering and Manufacturing Division (CLCD).In 1996, General Motors announces that OnStar, a new advancedhands-free in-vehicle communication system using Global PositioningSystem (GPS) satellite technology and cellular phone technology, will beintroduced as an option on all 1997 model front-wheel-drive Cadillacs.In 2001, Cadillac unveils its all-new CTS, a radical departure from CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  55. 55. SAAB MARFIN MBAtraditional Cadillac styling, at the Pebble Beach Concours dElegance inCalifornia.In 2002, Cadillac celebrates its hundredth anniversary. In 2003, Cadillacunveils the Cadillac Sixteen concept car, featuring a 16-cylinder,1000-horsepower engine.In 2004, Cadillac reasserts itself as a luxury nameplate leader, surpassingrival Lexus in the 2004 J.D. Power Initial Quality Ratings. Overall, GeneralMotors vehicle brands score a ten percent improvement in initial quality.cadillac logos picturescadillac logo iconcadillac logo wallpaper CATERHAM CARScaterham historyIf I say "Caterham is Lotus Seven", few people will argue. Since startingbusiness in 1973, Caterham always builds a version of Lotus Seven,usually available in kit car form. Colin Chapman created the no-nonsense,go-kart style sports car in 1957 based on his Mk 6 racing car. When hedecided the future caterham logos picturescaterham logo icon CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  56. 56. SAAB MARFIN MBA CHEVROLET chevrolet historyIn 1911, American race car driver Louis Chevrolet founded theCHEVROLET Engine COMPANY. Beginning in 1918, CHEVROLET became a licensed manufacturer under GENERAL EngineS. Today, the company is one of the largest automobile manufacturers in the USA. CHEVROLET produces a variety of passenger cars, as well as the Corvette sports model. The controversial CHEVROLET Corvair with rear air-intake started being produced in 1959. chevrolet logos pictures CHRYSLER chrysler history CHRYSLER, an American based automobile manufacter, was founded by Walter Percy Chrysler in 1924, and immediately began producing its first model. W.P. Chrysler preceded thefounding of General Engines by Willys-Overland and Maxwell. In 1928, the De Soto, Dodge and Plymouth trademarks were added to the offerings of the CHRYSLER corporation. Since1929, CHRYSLER has been the third largest producer of cars in the USA. In the 1970s, Simca, a French producer and Rootes, an English firm, were produced under the CHRYSLER brand(neither firm exists today). Since 1988, CHRYSLER has merged with DAIMLER BENZ, a German auto producer, to become known internationally as DAIMLER-CHRYSLER. chrysler logos pictures CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  57. 57. SAAB MARFIN MBA chrysler logo icon chrysler logo wallpaper CITROENcitroen car logo historyYou might imagine that the forward-pointing chevron patternsymbolises Citroens forward-looking, advanced approach toengineering. But no: Andre Citroen started in the motor tradeby building gear wheels, and the twin chevrons are meant torepresent gear teeth.citroen history75 years ago the interesting and colourful history of Citroënautomobiles began. In 1934, Citroën presented their firstfront-wheel drive cars and started a revolution in autoproduction.André Citroën was born in 1878. A successful student, heattended the Polytechnical school in Paris and worked for sometime with the car company "Mors". In 1905, at the age of 27, hefounded his first company, "André Citroën & Cie", which waschanged to "Société des Engrenages Citroën" (Citroën CogFactory ) in 1913. Also in 1913, Citroën founded yet anothercompany to take advantage of a patent he had regardingcarburettors. This company was located on the Quai de Javel(today Quai André Citroën) in Paris. Early in his career, Citroënwas impressed by the production methods of Henry Ford, whopioneered the use of the assembly line as early as 1908 forthe Ford Model T in the U.S.A. Citroën understood that he hadto analyse production methods and that he had to divide itinto single logical steps in order to calculate the industrialproduction of an item mathematically.Citroën cogs With the outbreak of World War I, André Citroën CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  58. 58. SAAB MARFIN MBAreceived a commission, beginning in 1915, to produce 7,50075mm grenades - good work for a small company. Citroënwas able to convince the French Ministry of Defence that hecould deliver much bigger quantities with industrialproduction. The company grew rapidly and in 1918 it occupied80,000 square metres at the Quai de Javel in Paris where, in1914, there were still garden allotments. 12,000 people wereoccupied producing grenades. At the peak the output reached20,000 pieces! The company was very progressive in the socialfield: a cantine and a kindergarden were present as was adental clinic. During the war, Citroën started thinking aboutthe "days after". He talked about building 1,000 automobiles aday at a price that would enable everyone to own one of hiscars.citroen logos picturescitroen logo iconcitroen logo wallpaper CORBINcorbin historyThe Corbin Motor Company, California (USA) was formed on March 29th1999 as a spin off company to The Corbin-Pacific company (Founded in1996 by Mike Corbin). The Corbin Pacific company had been working ona single person electric vehicle since 1996 as well as globally supplyingmotorcycle seats, saddles and body styling. On April 12th 1999 their first3-wheeler, "The Sparrow" passed its final testing for the Department ofTransport and later that year the vehicle went into full production. CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  59. 59. SAAB MARFIN MBAThe Sparrow was designed by Mike Corbin and has an electric engine thatis powered by thirteen 12 volt batteries that give a range of 40 to 60miles on one battery pack charge. It will also run at speeds of up to 70miles per hour. The Sparrow has a Light weight mono-coque chassis thatis constructed of high-tech composites for strength and passenger safetyand at just 4 feet wide and 8 feet long, it is as easy to park as amotorcycle. The Sparrow also features disk brakes on all 3-wheels. As theSparrow is classed as a motorcycle this means that in the United Statesthe Sparrow can use the carpool lane and in some states may also beexempt from road / bridge tolls.corbin logos pictures CROSLEY CARScrosley historyThe American automobile manufacturer CROSLEY was foundedin 1939 by Powel Crosley. The firm specialized in popular,smaller automobiles. Between the years 1939-1942 the firmmanufactured approximately 5700 two-cylinder, air intakeengines. Production continued after the Second World War in1946. Postwar vehicles had 4-cylinder OHC engines. Up to theyear 1952, when CROSLEY ceased production, it producedanother 76,000 vehicles.crosley logos pictures CROSLEYcrosley historyThe American automobile manufacturer CROSLEY was founded in 1939by Powel Crosley. The firm specialized in popular, smaller automobiles.Between the years 1939-1942 the firm manufactured approximately5700 two-cylinder, air intake engines. Production continued after the CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE
  60. 60. SAAB MARFIN MBASecond World War in 1946. Postwar vehicles had 4-cylinder OHC engines.Up to the year 1952, when CROSLEY ceased production, it producedanother 76,000 vehicles.crosley logos pictures CARS LOGO FOR MBA QUIZE AND MARKETING STUDENT PURPOSE