This document summarizes a presentation about Whitmore Products adopting time-based logistics through a partnership with HomeHelp, a major home decor retailer. The summary is: Whitmore Products is proposing a partnership with HomeHelp to implement time-based logistics through information sharing and direct store deliveries. This would reduce costs for both companies through lower inventories and shorter lead times. While there are barriers like resistance to change, the benefits of increased sales and profitability outweigh the risks. Therefore, HomeHelp should accept the proposal to form an alliance with Whitmore.

1. WHITMORE PRODUCTS:
TIME BASED LOGISTICS AT WORK
PRESENTED BY:
Neetika Agarwal
Paras Jalan
Rahul S.
Yogesh Garg

2. Introduction:
 Whitmore: Top furniture manufacturer.
 Homehelp: Major home decorating retailer.
 Nan Peterson has proposed John Smith (Sales representative) to
adopt time based logistic management.
 Furniture segment is coming more prominent in the portfolio of
HomeHelp and has the potential to grow by 20%.
 Furniture Industry: Less investment in Information Technology and
maintains high inventory through out the channel.
 Whitmore is evaluating the benefits of adopting the proposal.

3. Business proposition for Whitmore :
 Will get difficult to duplicate competitive advantage in high
consolidated market.
 Dramatically decrease in business with Happy Home ( 25% of total
business) : Erratic purchase is causing under capacity of production.
 High growth potential of HomeHelp (from existing 10% to 20% in future)
 Will be needed to store less inventory in the whole Supply Chain.
 Will reduce lead time from weeks to days : will cause customer
satisfaction and high inventory turns.
 Good experience of QuickJeans about time based logistic system.
 Quick information about customer trends, will avoid obsolescence.
 More accurate predictions will cause improvement in stock-out
performance.
 Will help in making direct relations with professional decorators to get
information on coming trends.

4. Business proposition for HomeHelp:
 In synchronization with business strategy of focus on furniture segment
 Whitmore has the potential to invest in new proposal of exclusive
distribution arrangement (Whitmore is investing in IT)
 Direct to store delivery will help in reducing extra distribution cost
 Will help in reducing the inventory at DC and warehouses
 Will reduce the waiting time from weeks to few days
 Company can promise the decorators about the exact delivery time
 Logistic partner is already working with other industry on time base
logistic
 Orders on the base of POS data will help in reducing the stock out and
obsolescence of products

5. Benefits of the Proposal:
 It would enable both companies to increase their sales and
profitability.
 By adopting the proposal, both companies would be able
to reduce the total channel costs as well as provide
customers with premium product availability.
 Whitmore can benefit by having another secure source of
revenue in addition to its alliance with Happy Home &
Living that is in financial trouble .
 Whitmore’s reputation of providing low quality, outdated
products can be changed.

6. Benefits of the Proposal (cont.)
 Home Help can benefit by providing shorter timetables
that would not only reduce the cost of rescheduling but
also improve cash flow and efficiency in product delivery.
 The company will have the chance to have independent
distributors with delivery programs that are flexible.

7. Barriers to the Proposal:
 Whitmore: It would take a long time period to realize the
expected benefits of the time-based logistics capability.
 Distribution channel deloading leading to declining sales.
 Home Help: Resistance to change.
 This company is well-known and has been making huge
profits.
 The management and even employees may portray
great resistance to change. Some may be opposed to
the idea of partnering with Whitmore Company.

8. Suggestions :
 Whitmore for long term benefits, can go for self owned
logistics instead of relying on national for-hire carrier :
 Cost savings.
 Higher responsiveness.
 Higher reliability.
 RFID system can be used instead of barcode system :
 Instant tracking by both the parties.
 Reusable RFID chips can save costs.
 Time for order processing and delivery reviewing can be reduced.

9. Accept Or Reject The Proposal???
 Home Help is considering forming an alliance with a
manufacturing company based on the fact that other firms
have reported success by using logistic applications.
 This does not seem to be a solid base for making the
decision to form an alliance with Whitmore.
 However, the business arrangement is a plan that is worth
taking into consideration, owed to the fact that the
benefits that would be achieved outnumber the potential
barriers.

10. Accept Or Reject The Proposal???
 If we were home help, we would accept the proposal.
 Due to the fact that several companies that have adopted a
time-based logistical strategy have reported success.
 This implies that there is a high likelihood of increasing
profitability by forming an alliance
 Moreover, the plan would probably enhance the company’s
competitive advantage.
 The fact that Whitmore plans to advance in Information
Technology is also an added advantage.

11. Accept Or Reject The Proposal???
 In conclusion, as per the proposal, the adoption of time-
based logistics strategies would benefit both Whitmore and
Home Help companies.
 Despite the fact that there might be challenges such as
resistance to change, effective communication would help
in dealing with the potential barriers.

12. THANKYOU