The Location Based Marketing Association is an international non-profit organization with over 500 members dedicated to research, education, and innovation at the intersection of people, places, and media. Formed in 2010, it has chapters in major cities including Toronto, New York, San Francisco, Amsterdam, London, and Singapore. The organization is focused on location-based marketing using smartphones and mobile location services.

1. Founder & President
@AsifRKhan or @TheLBMA on twitter
www.TheLBMA.com

2. The Location Based Marketing Association is an international, not-for-profit
group dedicated to fostering research, education and collaborative innovation
at the intersection of people, places and media.
We live at the intersection of:
PEOPLE, PLACES & MEDIA
Formed in 2010, 500+ members with chapters in:
Toronto, Montreal, New York, San Francisco,
Amsterdam, London, Singapore

3. We Are Driven By Smartphones
Source: TNS/Kanter Group

4. Why Location?
Source: TNS/Kanter Group

5. Response To The Check-in

6. Different Strokes For Different Folks

7. Location Services Are On The Rise
• 95% of SmartPhone owners look for location information
• Half of them receive location-specific offers
• Today 114M use check-in services, in 2014 1.4B
• In 2011 48M people accessed maps on their mobile phone
Source: LBMA/Forrester

8. Who’s Using Location Services?
• Annual Income of $105,000
• 49% Have A College Degree
• 21% Have A Post-Graduate Degree
Source: LBMA/Forrester

9. The Challenge For Marketers

10. Deals Are Indeed Important

11. But Not Unless It’s Right For You

12. Connecting Location To Loyalty

13. Scavenger Hunt Anyone?

14. Location-Based Storytelling

15. Birds Of A Feather
• Magic Places
• NFC = BUMP
• Unlock Levels
• Local
Leaderboards

16. Billboard + Mobile App

17. Billboard + Mobile App

18. Connecting Content & Location

19. Think Augmented Reality

20. Creating New Inventory

21. Your Home Is A Location Too

22. Play That Beat Mr. D.J.

23. Location Is About Data

24. Gamifying The Kiosk/Vending Machine

25. Take The Message To The People

26. Bridging Social & Location

28. Key Takeaways
• A place is wherever you are right now
• Every person, place and thing will be geo-addressable and
have a geo-relationship to everything else.
• LBM is not only about mobile, but the integration of media
around places

29. ASIF R. KHAN - Founder & President
ASIF@THELBMA.COM
@AsifRKhan or @TheLBMA