Effectiveness in location based marketing
•Download as PPTX, PDF•
0 likes•66 views
This document discusses the components of location-based marketing. It defines location-based as referring to services using real-time geo-data from mobile devices to provide information. Marketing is defined as how companies create value for customers through strong relationships. Location-based marketing uses customers' real-time locations to deliver targeted messages and gather consumer insights through social media. It allows marketing messages to reach consumers when they are most receptive based on location.
Report
Share
Report
Share
Recommended
Marketing Strategic Alignment
Establish a reporting system to track key metrics and exchange information between marketing and sales departments. Define a unified view of the sales funnel and how marketing qualifies leads. Implement a service level agreement with commitments from both departments around lead generation and follow up. Immerse in dashboards and reports to monitor progress based on objectives using daily and monthly reports. Maintain structured sales and marketing meetings to encourage communication. Consider marketing seeing sales as internal customers to sell to.
Marketing communication
Marketing communication involves sharing information between buyers and sellers about products and services to create a favorable environment for the seller in the marketplace. It is the transmission of information from marketers to consumers to generate a positive climate for the product. Marketing communication presents a coordinated set of messages to target markets with the goal of eliciting desired responses that can help improve current company messaging and identify new communication opportunities.
Sales and Marketing
Marketing aims to increase customer desirability, engagement, and interactions through promotional techniques, new products, websites, and social media. This helps bring potential customers into contact with the organization for information or to make purchases. Sales are the final stage of marketing and involve persuading individuals to purchase goods or services either in-person, by phone, or online. Marketing more broadly is focused on creating and maintaining relationships with customers by understanding and satisfying their needs. The goal is to attract more interest and satisfaction than competitors.
Marketing ppt
This document provides an overview of different types of marketing of goods. It discusses affinity marketing, alliance marketing, call to action marketing, close range marketing, and cloud marketing. It also covers different types of markets like physical markets, non-physical markets, and black markets. The document then examines marketing channels and lists some common channel types. It concludes with a brief discussion of goods marketing and an effective marketing program.
Test2
We are a full-service marketing communications firm that provides a wide range of services to help businesses with their marketing and communications needs. Our services include strategic planning, branding, graphic design, digital marketing, public relations, social media management, and more. With decades of experience, we have the expertise to develop integrated marketing solutions that deliver results for our clients.
marketing management
The document discusses key concepts in marketing including definitions of marketing provided by William Stanton and Philip Kotler. It outlines the 4 Ps of marketing as product, price, place, and promotion. It also discusses the evolution of marketing approaches from production to marketing oriented. Additional topics covered include the marketing mix elements, segmentation, factors considered in pricing and distribution, and the importance of satisfying customer needs.
Presentation1
The document discusses public relations, marketing, and ethics. Public relations involves managing communication between an organization and its publics through various channels like social media. Marketing is the process of selling products or services and includes activities like advertising, distribution, and market research. Ethics refer to principles that guide decisions and organizations are subject to regulations to protect consumers and stimulate trade.
Importance of marketing
These slides explain the importance of marketing explained by Philip Kotler in his book of Marketing management
Recommended
Marketing Strategic Alignment
Establish a reporting system to track key metrics and exchange information between marketing and sales departments. Define a unified view of the sales funnel and how marketing qualifies leads. Implement a service level agreement with commitments from both departments around lead generation and follow up. Immerse in dashboards and reports to monitor progress based on objectives using daily and monthly reports. Maintain structured sales and marketing meetings to encourage communication. Consider marketing seeing sales as internal customers to sell to.
Marketing communication
Marketing communication involves sharing information between buyers and sellers about products and services to create a favorable environment for the seller in the marketplace. It is the transmission of information from marketers to consumers to generate a positive climate for the product. Marketing communication presents a coordinated set of messages to target markets with the goal of eliciting desired responses that can help improve current company messaging and identify new communication opportunities.
Sales and Marketing
Marketing aims to increase customer desirability, engagement, and interactions through promotional techniques, new products, websites, and social media. This helps bring potential customers into contact with the organization for information or to make purchases. Sales are the final stage of marketing and involve persuading individuals to purchase goods or services either in-person, by phone, or online. Marketing more broadly is focused on creating and maintaining relationships with customers by understanding and satisfying their needs. The goal is to attract more interest and satisfaction than competitors.
Marketing ppt
This document provides an overview of different types of marketing of goods. It discusses affinity marketing, alliance marketing, call to action marketing, close range marketing, and cloud marketing. It also covers different types of markets like physical markets, non-physical markets, and black markets. The document then examines marketing channels and lists some common channel types. It concludes with a brief discussion of goods marketing and an effective marketing program.
Test2
We are a full-service marketing communications firm that provides a wide range of services to help businesses with their marketing and communications needs. Our services include strategic planning, branding, graphic design, digital marketing, public relations, social media management, and more. With decades of experience, we have the expertise to develop integrated marketing solutions that deliver results for our clients.
marketing management
The document discusses key concepts in marketing including definitions of marketing provided by William Stanton and Philip Kotler. It outlines the 4 Ps of marketing as product, price, place, and promotion. It also discusses the evolution of marketing approaches from production to marketing oriented. Additional topics covered include the marketing mix elements, segmentation, factors considered in pricing and distribution, and the importance of satisfying customer needs.
Presentation1
The document discusses public relations, marketing, and ethics. Public relations involves managing communication between an organization and its publics through various channels like social media. Marketing is the process of selling products or services and includes activities like advertising, distribution, and market research. Ethics refer to principles that guide decisions and organizations are subject to regulations to protect consumers and stimulate trade.
Importance of marketing
These slides explain the importance of marketing explained by Philip Kotler in his book of Marketing management
WHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdf
Integrated Marketing Communications (IMC) seamlessly blends brand messages across diverse channels, fostering trust, expanding outreach, and driving revenue growth.
Intergrated marketing communication
The document discusses integrated marketing communication (IMC), which is defined as a strategic process that plans, develops, implements and evaluates coordinated and measurable brand communication programs across various audiences using various channels. The goal of IMC is to generate both short-term financial returns and long-term brand value. IMC has grown in importance due to changes in consumer behavior, technology and media landscapes, as well as shifts in marketing practices toward more targeted and data-driven approaches.
Intergrated marketing communication
The document discusses integrated marketing communication (IMC), which involves coordinating various promotional elements and marketing activities to provide clarity and consistency in communicating with customers. IMC considers all customer touchpoints with a brand from advertising to product packaging. The document outlines the history and evolution of IMC since the 1980s, when companies began integrating promotional tools beyond just advertising. It also discusses the various IMC tools including advertising, sales promotion, public relations, direct marketing and their roles in developing brand identity and a unified customer experience.
Advertising And Marketing Communication
This document discusses integrated marketing communication (IMC). IMC is an approach where all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified strategy rather than in isolation. The document provides definitions of IMC, discusses the role of IMC in the marketing process, and lists reasons for the growing importance of IMC such as allowing companies to avoid duplication and take advantage of synergies across promotional tools. It also describes major characteristics of IMC including a shifting of marketing dollars from traditional media advertising to other forms of promotion like sales promotions.
cooperate communication marketing
The document discusses various aspects of corporate communications and marketing, including marketing communication, integrated marketing communications, and different communication tools. It explains that marketing communication aims to disseminate information about an organization to selected markets in order to induce initial purchases and achieve post-purchase satisfaction. Integrated marketing communications involves blending different communication elements, such as advertising, personal selling, and sales promotion, to communicate consistently with the market. Direct marketing and exhibitions are also discussed as important communication tools.
Chapter 1
The document introduces the concept of integrated marketing communications (IMC) and examines how it has evolved in response to changes in the marketing environment. It discusses how IMC involves coordinating various promotional elements and marketing activities to ensure customers receive a consistent message. The document also introduces a model for IMC planning that includes situation analysis, objectives, strategy/program, implementation, and evaluation.
Komunikasi Pemasaran Terpadu_sesi 1
The document discusses integrated marketing communications (IMC), including its definition, importance, and key concepts. IMC is defined as a strategic planning process that coordinates all brand communication channels to influence consumers. The goal of IMC is to generate short-term financial returns and build long-term brand value through persuasive and measurable communication programs. IMC considers all relevant audiences and demands accountability and measurement of communication outcomes.
1 imc introduction
The document discusses integrated marketing communications (IMC). IMC is defined as carefully integrating and coordinating a company's various communication channels to deliver a clear, consistent message about the organization and its products. This ensures all communication and messages are carefully linked together. IMC includes coordinating various promotional tools, including advertising, sales promotions, public relations, personal selling, and direct marketing to effectively communicate customer value. The promotion mix must also be aligned with other elements of the marketing mix, including product, price, and place. Recent technological advances have led to a new IMC model where companies engage in more targeted, personalized communication through specialized media channels rather than mass broadcasting.
Integrated MArketing Communication
The document provides an introduction to marketing communication. It discusses how marketing communication is the process of disseminating information about an organization and its offerings to selected markets through various communication channels like advertising, branding, packaging, and sales presentations. Effective communication plays an important role in facilitating mutually beneficial relationships between organizations and buyers by inducing initial and repeat purchases. Marketing communication is a key part of an organization's integrated marketing strategy.
4,integrated marketing communications
Integrated marketing communications (IMC) is an approach where all aspects of marketing work together as a unified force, including advertising, sales promotion, public relations, direct marketing, online communications, and social media. The goal of IMC is to create a seamless customer experience and reinforce a brand's core message. IMC considers factors like a brand's marketing mix, promotional strategies, communications objectives, target audiences, and tactics to ensure consistency across channels. Barriers to effective IMC include functional silos between departments, restricted creativity, and a lack of management expertise in the IMC approach.
Retail Sales Mod 5.pdf
RTMNU 4th sem MBA
Subject - Retail Sales Management & Services Marketing [ Marketing ]
Module 5
INTEGRATED SERVICES MARKETING
BY Jayanti R Pande
MBA free notes pdf download
JRP MBA notes
Free RTMNU Marketing notes by Jayanti Pande
Marketing
Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.
I had shown about markting, types of marketing etc.
if u like do like and share.
Presentation On Marketing Plan
This document outlines a marketing plan presentation template with four main stages: reach, engage, act, and convert. It discusses key marketing concepts like the customer lifecycle, conversion marketing, and the different types of marketing including publicity, branding, advertising, product placement, online and offline marketing. It also covers the marketing mix of product, price, place, and promotion. The presentation template provides sections for target analysis, scheduling, promotion, and results to help communicate a comprehensive marketing plan.
CUSTOMER SATISFACTION 69CUSTOMER SATISFACTION 69 (16 CH.docx
CUSTOMER SATISFACTION 69
CUSTOMER SATISFACTION 69
(
16
CHAPTER I THE FUNCTIONS OF MARKETING
) (
To remain competitive, hospitality organizations must keep up w
ith the ever-changing market. Courtesy of The Melting Pot.
)THE MARKETING MIX
Marketing managers have used the term marketing mix for a long time. The concept of the marketing mix has gained universal acceptance. It is important for hospitality marketing students to understand this concept, both conceptually and strategically. This section outlines the major components of the traditional marketing mix, and the next section covers the hospitality marketing mix that was offered as an alternative for the industry. We will explain the similarities and differences between the two approaches. A successful hospitality organization is one that focuses on the needs and wants of the consumers and markets the product-service mix of the operation. Management of this type of operation involves integrating the components of the marketing mix into a marketing program that will appeal to potential consumers and meet the goals and objectives of the firm. The following sections will introduce the components of the marketing mix, which will be discussed in more detail in Chapters 7 to 14.
The Traditional Marketing Mix
The marketing mix, many believe, consists of four elements, often called the four P's of marketing:
THE MARKETING MIX 17
PRICE. The price component refers to the value placed by a firm on its products and services. Some of the decisions involve pricing the product line, discounting strategies, and positioning against competitors.
PRODUCT. This component refers to the unique combination of goods and services offered by a firm to consumers. The product includes both the tangible and intangible elements of the service offering. Product decisions involve product attributes such as quality, the breadth and mix of the product line (i.e., the number and type of products and services offered by a firm), and services such as warranties and guarantees.
PLACE. The place component refers to the manner in which the products and services are being delivered to consumers. This component is sometimes referred to as distribution, and it involves decisions related to the location of facilities and the use of intermediaries. In addition, the marketing of services includes the decision regarding customer involvement in the production process.
PROMOTION. This component refers to the methods used to communicate with consumer markets. The promotion mix includes advertising, personal selling, sales promotions (e.g., coupons, rebates, and contests), and publicity. These are the vehicles that can be used to communicate the firm's intended messages to consumers. The decisions for promotion involve the amount to be spent on each component of the promotion mix, the strategies for each of the components, and the overall message to be sent.
Price
Price refers to the value placed by a firm on its product.
India case study on bajaj
1) The document discusses integrated marketing communication (IMC) strategies used by Bajaj for its Pulsar motorcycle brand. IMC involves coordinating different promotional elements like advertising, public relations, sales promotions etc. to deliver consistent branding.
2) Bajaj has used IMC successfully for Pulsar through ads, press releases, dealer promotions and R&D innovations that have kept the 10-year-old brand competitive. Pulsar is a market leader in India with various engine options.
3) Key aspects of Bajaj's IMC for Pulsar discussed are its manufacturing units, focus on R&D, global expansion plans through partnerships, and view of Pulsar
Integrated Marketing Communication.pptx
The document discusses integrated marketing communication (IMC), which involves integrating all forms of communication and messages to create an impactful promotional campaign. IMC is important because it allows marketers to plan a synergistic promotional approach, promotes consistency, gives organizations an edge over competitors by building customer relationships, and aligns short and long-term marketing goals to avoid conflicts. The key aspects of IMC are that it is an ongoing process focused on the customer to accelerate returns through strategic planning and measurement of communications.
Target marketing
This document discusses various target marketing strategies. It defines target marketing as concentrating marketing efforts on specific customer segments that most closely match a company's offerings. Market segmentation is described as dividing the market into subgroups based on shared characteristics to identify high-yield segments. The importance of segmentation includes determining opportunities, developing programs, and efficiently using resources. Types of segments include geographic, demographic, psychographic, sociographic, and behavioral. Target strategies covered are undifferentiated/mass marketing, differentiated marketing, concentrated/niche marketing, and direct marketing. Direct marketing focuses on collecting customer data to cater offerings to consumer interests.
Digital Marketing Course and Training ppt
The best digital marketing courses often share several key characteristics that make them valuable and effective for learners.
Jc Mk261 Imc Presentation
The document discusses integrated marketing communication (IMC), including its objectives and various tools. IMC is defined as a process that coordinates all marketing communication contacts, media, messages and promotional tools to achieve marketing goals. The document outlines several key tools that comprise the IMC mix such as advertising, personal selling, sales promotion, public relations, and direct marketing. It also discusses how the marketing mix elements and brand communicate and notes that IMC objectives should be specific, measurable, achievable, realistic, relevant and timed.
Marketing plan (june)
A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
http://www.ndimdelhi.org/
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
More Related Content
Similar to Effectiveness in location based marketing
WHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdf
Integrated Marketing Communications (IMC) seamlessly blends brand messages across diverse channels, fostering trust, expanding outreach, and driving revenue growth.
Intergrated marketing communication
The document discusses integrated marketing communication (IMC), which is defined as a strategic process that plans, develops, implements and evaluates coordinated and measurable brand communication programs across various audiences using various channels. The goal of IMC is to generate both short-term financial returns and long-term brand value. IMC has grown in importance due to changes in consumer behavior, technology and media landscapes, as well as shifts in marketing practices toward more targeted and data-driven approaches.
Intergrated marketing communication
The document discusses integrated marketing communication (IMC), which involves coordinating various promotional elements and marketing activities to provide clarity and consistency in communicating with customers. IMC considers all customer touchpoints with a brand from advertising to product packaging. The document outlines the history and evolution of IMC since the 1980s, when companies began integrating promotional tools beyond just advertising. It also discusses the various IMC tools including advertising, sales promotion, public relations, direct marketing and their roles in developing brand identity and a unified customer experience.
Advertising And Marketing Communication
This document discusses integrated marketing communication (IMC). IMC is an approach where all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified strategy rather than in isolation. The document provides definitions of IMC, discusses the role of IMC in the marketing process, and lists reasons for the growing importance of IMC such as allowing companies to avoid duplication and take advantage of synergies across promotional tools. It also describes major characteristics of IMC including a shifting of marketing dollars from traditional media advertising to other forms of promotion like sales promotions.
cooperate communication marketing
The document discusses various aspects of corporate communications and marketing, including marketing communication, integrated marketing communications, and different communication tools. It explains that marketing communication aims to disseminate information about an organization to selected markets in order to induce initial purchases and achieve post-purchase satisfaction. Integrated marketing communications involves blending different communication elements, such as advertising, personal selling, and sales promotion, to communicate consistently with the market. Direct marketing and exhibitions are also discussed as important communication tools.
Chapter 1
The document introduces the concept of integrated marketing communications (IMC) and examines how it has evolved in response to changes in the marketing environment. It discusses how IMC involves coordinating various promotional elements and marketing activities to ensure customers receive a consistent message. The document also introduces a model for IMC planning that includes situation analysis, objectives, strategy/program, implementation, and evaluation.
Komunikasi Pemasaran Terpadu_sesi 1
The document discusses integrated marketing communications (IMC), including its definition, importance, and key concepts. IMC is defined as a strategic planning process that coordinates all brand communication channels to influence consumers. The goal of IMC is to generate short-term financial returns and build long-term brand value through persuasive and measurable communication programs. IMC considers all relevant audiences and demands accountability and measurement of communication outcomes.
1 imc introduction
The document discusses integrated marketing communications (IMC). IMC is defined as carefully integrating and coordinating a company's various communication channels to deliver a clear, consistent message about the organization and its products. This ensures all communication and messages are carefully linked together. IMC includes coordinating various promotional tools, including advertising, sales promotions, public relations, personal selling, and direct marketing to effectively communicate customer value. The promotion mix must also be aligned with other elements of the marketing mix, including product, price, and place. Recent technological advances have led to a new IMC model where companies engage in more targeted, personalized communication through specialized media channels rather than mass broadcasting.
Integrated MArketing Communication
The document provides an introduction to marketing communication. It discusses how marketing communication is the process of disseminating information about an organization and its offerings to selected markets through various communication channels like advertising, branding, packaging, and sales presentations. Effective communication plays an important role in facilitating mutually beneficial relationships between organizations and buyers by inducing initial and repeat purchases. Marketing communication is a key part of an organization's integrated marketing strategy.
4,integrated marketing communications
Integrated marketing communications (IMC) is an approach where all aspects of marketing work together as a unified force, including advertising, sales promotion, public relations, direct marketing, online communications, and social media. The goal of IMC is to create a seamless customer experience and reinforce a brand's core message. IMC considers factors like a brand's marketing mix, promotional strategies, communications objectives, target audiences, and tactics to ensure consistency across channels. Barriers to effective IMC include functional silos between departments, restricted creativity, and a lack of management expertise in the IMC approach.
Retail Sales Mod 5.pdf
RTMNU 4th sem MBA
Subject - Retail Sales Management & Services Marketing [ Marketing ]
Module 5
INTEGRATED SERVICES MARKETING
BY Jayanti R Pande
MBA free notes pdf download
JRP MBA notes
Free RTMNU Marketing notes by Jayanti Pande
Marketing
Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.
I had shown about markting, types of marketing etc.
if u like do like and share.
Presentation On Marketing Plan
This document outlines a marketing plan presentation template with four main stages: reach, engage, act, and convert. It discusses key marketing concepts like the customer lifecycle, conversion marketing, and the different types of marketing including publicity, branding, advertising, product placement, online and offline marketing. It also covers the marketing mix of product, price, place, and promotion. The presentation template provides sections for target analysis, scheduling, promotion, and results to help communicate a comprehensive marketing plan.
CUSTOMER SATISFACTION 69CUSTOMER SATISFACTION 69 (16 CH.docx
CUSTOMER SATISFACTION 69
CUSTOMER SATISFACTION 69
(
16
CHAPTER I THE FUNCTIONS OF MARKETING
) (
To remain competitive, hospitality organizations must keep up w
ith the ever-changing market. Courtesy of The Melting Pot.
)THE MARKETING MIX
Marketing managers have used the term marketing mix for a long time. The concept of the marketing mix has gained universal acceptance. It is important for hospitality marketing students to understand this concept, both conceptually and strategically. This section outlines the major components of the traditional marketing mix, and the next section covers the hospitality marketing mix that was offered as an alternative for the industry. We will explain the similarities and differences between the two approaches. A successful hospitality organization is one that focuses on the needs and wants of the consumers and markets the product-service mix of the operation. Management of this type of operation involves integrating the components of the marketing mix into a marketing program that will appeal to potential consumers and meet the goals and objectives of the firm. The following sections will introduce the components of the marketing mix, which will be discussed in more detail in Chapters 7 to 14.
The Traditional Marketing Mix
The marketing mix, many believe, consists of four elements, often called the four P's of marketing:
THE MARKETING MIX 17
PRICE. The price component refers to the value placed by a firm on its products and services. Some of the decisions involve pricing the product line, discounting strategies, and positioning against competitors.
PRODUCT. This component refers to the unique combination of goods and services offered by a firm to consumers. The product includes both the tangible and intangible elements of the service offering. Product decisions involve product attributes such as quality, the breadth and mix of the product line (i.e., the number and type of products and services offered by a firm), and services such as warranties and guarantees.
PLACE. The place component refers to the manner in which the products and services are being delivered to consumers. This component is sometimes referred to as distribution, and it involves decisions related to the location of facilities and the use of intermediaries. In addition, the marketing of services includes the decision regarding customer involvement in the production process.
PROMOTION. This component refers to the methods used to communicate with consumer markets. The promotion mix includes advertising, personal selling, sales promotions (e.g., coupons, rebates, and contests), and publicity. These are the vehicles that can be used to communicate the firm's intended messages to consumers. The decisions for promotion involve the amount to be spent on each component of the promotion mix, the strategies for each of the components, and the overall message to be sent.
Price
Price refers to the value placed by a firm on its product.
India case study on bajaj
1) The document discusses integrated marketing communication (IMC) strategies used by Bajaj for its Pulsar motorcycle brand. IMC involves coordinating different promotional elements like advertising, public relations, sales promotions etc. to deliver consistent branding.
2) Bajaj has used IMC successfully for Pulsar through ads, press releases, dealer promotions and R&D innovations that have kept the 10-year-old brand competitive. Pulsar is a market leader in India with various engine options.
3) Key aspects of Bajaj's IMC for Pulsar discussed are its manufacturing units, focus on R&D, global expansion plans through partnerships, and view of Pulsar
Integrated Marketing Communication.pptx
The document discusses integrated marketing communication (IMC), which involves integrating all forms of communication and messages to create an impactful promotional campaign. IMC is important because it allows marketers to plan a synergistic promotional approach, promotes consistency, gives organizations an edge over competitors by building customer relationships, and aligns short and long-term marketing goals to avoid conflicts. The key aspects of IMC are that it is an ongoing process focused on the customer to accelerate returns through strategic planning and measurement of communications.
Target marketing
This document discusses various target marketing strategies. It defines target marketing as concentrating marketing efforts on specific customer segments that most closely match a company's offerings. Market segmentation is described as dividing the market into subgroups based on shared characteristics to identify high-yield segments. The importance of segmentation includes determining opportunities, developing programs, and efficiently using resources. Types of segments include geographic, demographic, psychographic, sociographic, and behavioral. Target strategies covered are undifferentiated/mass marketing, differentiated marketing, concentrated/niche marketing, and direct marketing. Direct marketing focuses on collecting customer data to cater offerings to consumer interests.
Digital Marketing Course and Training ppt
The best digital marketing courses often share several key characteristics that make them valuable and effective for learners.
Jc Mk261 Imc Presentation
The document discusses integrated marketing communication (IMC), including its objectives and various tools. IMC is defined as a process that coordinates all marketing communication contacts, media, messages and promotional tools to achieve marketing goals. The document outlines several key tools that comprise the IMC mix such as advertising, personal selling, sales promotion, public relations, and direct marketing. It also discusses how the marketing mix elements and brand communicate and notes that IMC objectives should be specific, measurable, achievable, realistic, relevant and timed.
Marketing plan (june)
A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
http://www.ndimdelhi.org/
Similar to Effectiveness in location based marketing (20)
WHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdf
WHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdf
CUSTOMER SATISFACTION 69CUSTOMER SATISFACTION 69 (16 CH.docx
CUSTOMER SATISFACTION 69CUSTOMER SATISFACTION 69 (16 CH.docx
Recently uploaded
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationPickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Recently uploaded (20)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Effectiveness in location based marketing
- 2. THE TWO COMPONENTS It is necessary to understand the two components, “location-based” and “marketing”
- 3. LOCATION- BASED Refers to location-based services which are mobile devices and smartphones that use real time or geo- data to provide information, entertainment, or security.
- 4. MARKETING Is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return
- 5. MARKETING PROCESS Really its just a process through which goods and services move from concept to the customer which includes several steps. Market analysis. Implementation and control. Managing customer relationship.
- 6. DIFFERENCE IN MARKETING AND ADVERTISING Marketing is the overall process Advertising is linked only with promotion of product or service through various communication channels intended to inform or persuade members of a particular audience Both of which are in the marketing mix
- 7. MARKETING MIX Can be described as a set of tools by which marketers can influence the market. The first marketing mix concept is the 4 P’s Product Price Place Promotion
- 8. SOCIAL MEDIA Social media is creating many different possibilities for location based services as it allows and encourages interactive two-way communication. In fact effective location-based marketing strategy not only delivers the marketing message or service to the customer but allows to gather consumer insights
- 9. LBM IS WHERE ITS AT All in all LBM is where its at for consumers as use of a geolocation feature has become a routine part of a consumer’s daily life. Studies from the pew institute show that 74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location.
- 10. WORKS CITED Marketingland.com Businessnewsdaily.com