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五步开始基于地理位置的营销方案
This document provides an overview of location-based services and how to get started with location-based marketing. It discusses the evolution of social media from sharing ideas to sharing locations. Check-ins allow users to broadcast and share their locations with friends and venues. Location-based marketing uses check-in data to target customers according to their real preferences and locations. The document provides 5 tips for starting a location-based marketing campaign, including claiming venues, sending timely messages to customers when they check in, automating personalized marketing, identifying potential customers, and measuring results to improve marketing efforts over time.
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五步开始基于地理位置的营销方案
- 1. Overview of Location-Based Services and How to Get Started with Location-Based Marketing Adam Steinberg Co-Founder, PlacePunch adam.steinberg@placepunch.com
- 2. Introduction Adam Steinberg Co-Founder &CEO PlacePunch adam.steinberg@ placepunch.com 678.608.1411 @placepunch @adams472
- 3. Agenda Evolution of socialmedia What is a check-in? How to check-in Location-based marketing overview 5 tips for starting with location-based marketing
- 4. Evolution of SocialMedia
- 5. 2000 2004 2007 2010 Share photos, Share what Share where Share ideas updates you’re doing you are
- 6. • What’s causing this change in social media? GPS-Enabled Smartphones
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- 8. Smartphone popularization 2004 2010
- 9. Smartphone usage toexceed flip phone in 2011
- 10. What is aCheck-In?
- 11. Check-ins are sociallocation broadcasting and sharing
- 12. Check-ins connect friendsand venues
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- 14. Download a check-inapplication to your smartphone
- 15. What applications (location-based services)offer check-ins?
- 16. Check-in at restaurants,stores
- 17. Share check-ins onTwitter, Facebook
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- 21. Become the mayor Foursquare Mayor: Customer with the most days checked into your venue over the last 60 days
- 22.
- 23. Why check-in? Socialize Earn badges;Become the mayor Receive offers
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- 25. Check-Ins for Business Check-Ins Are: Customer Visits Free Advertising Customer Data
- 26. Why do check-insmatter? 5 million users + 150,000 new users a week Facebook opens 2,500 media mentions check-ins to 500 weekly million members
- 27. Brands marketing through location-basedservices Restaurants Retailers
- 28. What is location-basedmarketing? Location enable marketers to target customers according to real preferences at the right time
- 29. Goals of location-based marketing +Repeat customer visits + New customer visits + Word of mouth awareness + Smarter marketing
- 30. Location-based marketing is dataand insights • Where your customers are • Where else do they visit • How many friends they have • Who they are (demographics)
- 31. Can you harnesslocation data?
- 32. In other words… Timeliness + Personalization Customer Loyalty + Word of Mouth Marketing
- 33.
- 34. 5 Tips forStarting With Location-Based Marketing
- 35. 1. Claim venuesand offer specials to nearby customers
- 36. 2. Deliver timely,relevant messages to customers Message customers when they check in • Goodwill • Promotional / Bounce backs • SMS/Email/Twitter Benefits • Affinity • Future visits • Retweets / Awareness
- 37. 3. Automate personalized marketing Based on check-ins, Examples create personalized messages for: Send thank you messages and special rewards to best customers (that must be shared – buy one get one free) • Frequent customers • New customers If a customer hasn’t visited in last 60 days, automatically send • Lapsed customers coupon or offer.
- 38. 4. Identify yourpotential customers Market to potential customers that visit competitors’ locations
- 39. 5. Measure. Rinse.Repeat.
- 40. Bonus: Incorporate locationdata in other marketing efforts Send the right offers to the right people based on their check-in history
- 41. 2 Minutes onPlacePunch
- 42. PlacePunch connects yourbrand to customers through location check-ins Your Brand
- 43. PlacePunch enables marketersto: Build check-in loyalty programs Send timely, relevant messages Build email list Learn about customers www.placepunch.com
- 44. Who do wework with?
- 45. Learn more at… www.placepunch.com
- 46. Thanks for yourtime Adam Steinberg Co-Founder & CEO PlacePunch adam.steinberg@ placepunch.com 678.608.1411 @placepunch @adams472
- 47.