This document discusses location-based advertising and how businesses can maximize their presence using mobile technologies. It notes that 70% of online searches are local searches. It recommends that business owners pay attention to whether people can find their business and reviews by using tools like Foursquare. Checking in on Foursquare can provide free advertising for businesses. The document suggests business owners claim their location, reward customers for checking in, and provide real-time coupons to take advantage of location-based advertising opportunities.

1. Location Based Advertising
Geo location overview
Untapped opportunity
For business owners, if you aren't listen and we can't
find you, your not getting customers.
Ways to be found: Navteq, Teleatlas, supply mapping
technology for google
Mobile Devices
Smartphone adoption grew 60% and currently 76% of
people use mobile web
Its free publicity for you, when people check in, its free
advertising for yoUu. Its your job to know whose there
and to repined.
-Foursquare- can leave tips for customers like to try the
salmon.
Local search
70% of people use search to find offline businesses
**keywords= 70% of online searchers use local
search**
Foursquare
As a business owner you should pay attention are

2. people finding you, are there good reviews
Once foursquare learns how to serve up real time ads
based or coupons based on location its going to be
very powerful for business owners or individuals.
The good ones drive more traffic to the venue
The bad? Well, consider is constructive
criticism cim & fix the problem
Over 60 Percent of Consumers Research Products
and Services Through Mobile
Foursquare is fun, you can unlock different badges.
Super mayor if you have over 10 mayorships. Can
leave tips for people, connect with people.
1 check in/second
Analysis tool for business owners: Can claim business,
give incentives for people to check in, interact with
customers and connect in a different way, be cool.
If someones the mayor of your place, give them special
treatment. When you have events, encourage people to
check in.
As a business owner you should think: "How can I
award people to check in on foursquare."
One check-in per second
Advertise locally and be found when people search
local.
Its very important as a business owner to see how your
being found on the mobile web.

3. Ads to people based on location.
Business owners, claim your location.
Reward your customers, give themes something back
for checking in.
Real time coupons. Foursquare,
Business Impact
Location Based Apps
How to Maximize presence
The future
No minimum budget
- Can spend as little as you'd like
- Adwords allows you to reach your
audience
- Say your a store that sells dog treats
- Can also use geographic targeting:

4. Will target big cities, with small
businesses
-