Location Based Marketing in 2010

•

28 likes•1,859 views

This document discusses location-based marketing in 2010. It defines location-based marketing as interacting with customers based on their location to offer value and increase loyalty and social sharing. It provides examples of location-based promotions, discusses challenges like check-in cheating and app adoption, and outlines best practices for businesses getting started with location-based marketing campaigns.

Technology Business

Location Based Marketing in 2010

Wayne Sutton (@WayneSutton)
Business Development / Marketing Strategist, TriOut
Partner, OurHashtag
Blog: SocialWayne.com
LBS: TriOutNC.com

Location Based Marketing in 2010 #smbc2010

What is TriOut?

For our users, TriOut goal is to provide value to the community by
showing locations, reviews, photos of places your friends have
visited, so you can explore the Triangle.

Location Based Marketing in 2010 #smbc2010

What is Location-based marketing?

Location based marketing is the interaction with customers by their
location offering value based opportunities that increases
customer loyalty and social sharing in which you can measure.
by: Wayne Sutton

Location Based Marketing in 2010 #smbc2010

The concept of location-based marketing

•Checking In
•Awards/badges/specials/coupons
•Near By
•Search results
•Email/Push notifications
•SMS

Location Based Marketing in 2010 #smbc2010

25 Location Based Terms you should know

•GPS - Global Positioning System •Augmented Reality
•Latitude and Longitude •Geo-Fence
•LBA - Location Based Applications •Check-in
•LBA - Location Based Advertising •Badges
•LBS - Location Based Services •Virtual Currency
•LBG - Location Based Games •Coupons / Specials
•RFID Radio-frequency identification •Societies
•SMS - Short Message Service •Points
•SMS - Social Mapping Service •Rewards
•Key Holders, Mayors and Dukes •Leaderboard
•Social Networking Service •Bar Codes
•QR Codes
•Places
•Privacy
•Nearby
Location Based Marketing in 2010 #smbc2010

9 Examples of Location Based Marketing

Check-in and receive 50% off your meal
Leaderboad contest, top 5 wins 2 free meals

Check-in at various locations to find virtual
tickets and other prizes

Check-in at Best Buy, Target etc, enter contest
to win Powermat devices

Location Based Marketing in 2010 #smbc2010

9 Examples of Location Based Marketing

Keyholder "Mayor" free desert by checking in

The Mayor receives $1 discount on
Frappuccino

Check into various locations for discounts and
prizes. (Check into Gap location twice &
receive 25% discount on the second visit)

Location Based Marketing in 2010 #smbc2010

9 Examples of Location Based Marketing

Buy One Medium Blizzard, Get the Second
Free by checking in.

Sponsored listing on nearby search results

Check--in at a Murphy locations to receive
special offers

Location Based Marketing in 2010 #smbc2010

9 Challenges in Location Based Marketing

•Awareness / Marketing
•Check-in cheating
•Time (business & consumer)
•Education
•Correct location data
•Everyone does not have smartphone
•Usability
•Applications
•Creating elitist
•Niche

http://www.flickr.com/photos/exfordy/1184487050/

Location Based Marketing in 2010 #smbc2010

10 There are over 20 location-based applications

Browsers are now check-in applications
Location Based Marketing in 2010 #smbc2010

The Roles in Location Based Marketing

•The Agency
•The Business
•The Startup
•The Consumer
•The Check-in Cheater
•The Fanboy
•The I don’t care http://www.flickr.com/photos/ferran-jorda/2188887967/

Location Based Marketing in 2010 #smbc2010

Getting started with Location-Based Marketing

•Ask the right questions
•Create an compelling promotion for your customers
•Consider influencer rewards and return on visit rewards
•Educate your staff
•Create LBM employee guidelines/ + SM policy
•Encourage post check-in engagement
•Create opportunities for social sharing
•Measure, track and verify everything

http://www.flickr.com/photos/mhaithaca/2839472215/

Location Based Marketing in 2010 #smbc2010

Wayne Sutton
info@socialwayne.com
Blog: SocialWayne.com
Twitter: @WayneSutton

TriOutNC.com
Location Based Marketing in 2010 - #smbc2010

Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands. Location-based marketing video: http://youtu.be/-Nv1d9Lylzg Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.

Benchmark Intelligence is a suite of analytics tools for enterprise location management. Benchmark makes it easy for enterprises with 100's to 10,000's of locations to monitor the health of their franchises. We also make it easy for enterprises to measure their competitors health as well. Benchmark does this by programatically accessing all of a franchise’s locations on directories such as Google Maps, Yelp, Foursquare, and Facebook. We are then able to analyze the collected information and distill it into meaningful insights. With our software it’s easy to identify unlisted locations or locations underperforming the enterprise average. We can even identify problematic regions or franchise owners. Our programmatic access even makes it possible to compare your enterprise’s ratings to your nearest competitors.

Social Media Location based Search Marketing

Manny Sarmiento

Local Business Marketing Using Social Media Seminar Smartphone usages Number of Smartphones in the U.S. • Smartphones overtook regular phones in 2011 Smartphones Rule! The Smartphones Stats • 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone Mobile & Search Spend to Reach $30 Billion Action Oriented Searchers Local Information Seekers • Check In Sites • Why People Check In? • Who’s Checking In? Foursquare, Facebook Places, Google Places, Twitter? Location-Based Check In • Why Use LBS • How to Use LBS Foursquare • Foursquare APP • Fastest Growing Geolocation Service Facebook Places (Check In) • Facebook Places Other Check In Sites • Yelp • WHERE Mobile Site Optimization • Make Sure that Your Site is Optimized for Mobile • WordPress is SEO & Mobile Friendly • View Your Site on Different Smartphones & Pads • Google Sites Mobile Landing Pages QR Code Me! • QR Codes Usage • Call Me, PDFs, Promotions, Coupons, Web Site • Free QR Code Generators • QR Code Reader for Smartphones Reviews & Ratings Sites • Claim Your Listing on All Sites • Monitor Your Listings • What to Do About Bad Reviews? • What to Do About Good Reviews? Reviews & Ratings Sites • Yelp • Urbanspoon • CitySearch • Google+ Places • Restaurantica.com • Zagat.com • Gayot.com Local Directories • Great for SEO • Get on all directories • Don’t pay for enhance Customer Loyalty Programs • Customer Loyalty Programs • The Goldfish in the Bowl Get Listed on 50+ Search Engines Daily Deals for Profit New Marketing • “Permission Marketing” The “Tribe” • Being Remarkable • Conventional Media • New Media (Social Media Marketing) • Web Interaction: C.C.E. Social Media and LBS Strategies • Social Media Domination • Build Large Number of Profiles • Build Relationships • Create T.O.M.A. • Positioning • “Expert” Perception Social Media and LBS Strategies • Social Networking • Social Bookmarking • Social Media Press Releases • Blogging • Articles • Local Directories SMM & LBS Video Strategies • YouTube and Video • Dozens of other Video Sites A Note About Facebook • Put Facebook Business Pages in an iFrame Social SEO / SMM • Social Media Marketing is Really about SEO The New SEO • Search Engine Optimization (SEO) • DIY-SEO (Do-It-Yourself) SEO New Media Trend Optimized Microsites Three Active Points of a Website 1. Call to Action 2. Capture 3. Engagement Set Up Your Facebook Place • Select “Local Business” • Optimize the Page – SEO / Keywords Why You Need LBS and Social Media? • The New Marketing Strategies • The Differentiator • Without LBS and SMM You Are the Gazelle Why You Need LBS and Social Media? What Happens if You Don’t Implement Location-

Paid Advertising: Waste or Win?

Joseph Skibbie

Paid Advertising is a proven tactic for driving traffic to your website & social media channels but can easily turn into a Money Pit. How do you make sure funds are spent in support of winning campaigns and not wasted frivolously? Joe Skibbie, Director of JRS Mar/Com shares campaign tales of Wastes & Wins when incorporating paid advertising into a Digital Marketing Strategy. Learn to grow your audience, increase website traffic & promote virtual content.

Taking Your Local Business To The Next Level With Location-Based Services

Actionplanr

Rank Like a Big Company, Impress Like a Local Company

Phil Rozek

Jules Thin Crust - Presentation - January 27, 2020

Purplegator

Mining Mobile Location data for advertising, mobile marketing and location in...

Rob Minaglia

Inspire: Local Content MarketingBazaarvoice

Paid in a SoLoMo World presented by Tami McBrady and Mike GrinbergNina Hale, Inc.

Star-Advertiser - Honolulu, Hawaii - Oahu Media Group

Purplegator

Taking Your Local Business to Higher Level with Location Based Services

Actionplanr

Geo Location and Social Marketing

passitonmedia

10 Rules for Growing your Florist Business with Social Media & Mobile Marketing

Social Mobile Buzz Marketing & Communications

Promotions Summit Day 2

Upland Second Street

Where Are My Customers

Eric Miltsch

Foursquare101

Bates 141

15miles Brochure (Inside Spread)

Cory Grassell

Digital is going localPaul Wcislo

Location Intelligence - A Critical Tool in Retail Performance Management

G3 Communications

Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.

Beyond The Business Case For Diversity and Inclusion In Tech

Wayne Sutton

Black History Month 2016 Talk Tech companies released their diversity and inclusion data in 2014 that lead to the national awareness of the lack of inclusion in the workforce that has stifled innovation. Research after research continues to show that businesses with diverse leadership and employees outperform companies that are homogeneous yet many executives question the value of diversity. The conversation to-date still reflects how little progress has been made and what solutions are needed to create change and impact. Therefore, we must shift our strategies towards a more human-focused mindset to create empathic results for inclusion. This talk will explore strategies needed to go beyond the business case for diversity and inclusion in tech.

Disrupting Tech With Diversity and Inclusion

Wayne Sutton

Similar to Location Based Marketing in 2010

Loyalcation, Utility & Conversion

In the Pocket

Benchmark Slide Deck

Eric Santos

Social Media Location based Search Marketing

Manny Sarmiento

Paid Advertising: Waste or Win?

Joseph Skibbie

Taking Your Local Business To The Next Level With Location-Based Services

Actionplanr

Rank Like a Big Company, Impress Like a Local Company

Phil Rozek

Jules Thin Crust - Presentation - January 27, 2020

Purplegator

Mining Mobile Location data for advertising, mobile marketing and location in...

Rob Minaglia

Inspire: Local Content MarketingBazaarvoice

Paid in a SoLoMo World presented by Tami McBrady and Mike GrinbergNina Hale, Inc.

Star-Advertiser - Honolulu, Hawaii - Oahu Media Group

Purplegator

Taking Your Local Business to Higher Level with Location Based Services

Actionplanr

Geo Location and Social Marketing

passitonmedia

10 Rules for Growing your Florist Business with Social Media & Mobile Marketing

Social Mobile Buzz Marketing & Communications

Promotions Summit Day 2

Upland Second Street

Where Are My Customers

Eric Miltsch

Foursquare101

Bates 141

15miles Brochure (Inside Spread)

Cory Grassell

Digital is going localPaul Wcislo

Location Intelligence - A Critical Tool in Retail Performance Management

G3 Communications

Similar to Location Based Marketing in 2010 (20)

Loyalcation, Utility & Conversion

Benchmark Slide Deck

Social Media Location based Search Marketing

Paid Advertising: Waste or Win?

Taking Your Local Business To The Next Level With Location-Based Services

Rank Like a Big Company, Impress Like a Local Company

Jules Thin Crust - Presentation - January 27, 2020

Mining Mobile Location data for advertising, mobile marketing and location in...

Inspire: Local Content Marketing

Paid in a SoLoMo World presented by Tami McBrady and Mike Grinberg

Star-Advertiser - Honolulu, Hawaii - Oahu Media Group

Taking Your Local Business to Higher Level with Location Based Services

Geo Location and Social Marketing

10 Rules for Growing your Florist Business with Social Media & Mobile Marketing

Promotions Summit Day 2

Where Are My Customers

Foursquare101

15miles Brochure (Inside Spread)

Digital is going local

Location Intelligence - A Critical Tool in Retail Performance Management

More from Wayne Sutton

Beyond The Business Case For Diversity and Inclusion In Tech

Wayne Sutton

Disrupting Tech With Diversity and Inclusion

Wayne Sutton

Why Black Leaders Matter In Technology - SXSW 2015 Diversity In Tech Presenta...

Wayne Sutton

The Why Black Leaders Matter in Technology SXSW session will focus on the roles, responsibilities and impact that takes place when you merge of the worlds of entrepreneurship, culture, diversity, leadership and innovation. Sparked from the USA Today article on “Why black leaders matter in technology” (http://bdbx.co/1wR6jnB ). The session will focus on solutions and research from successful Black leaders in various tech industries to provide an outline for all communities. The Why Black Leaders Matter session is an inclusive session for all diverse communities to discuss the role of African-Americans in tech. The goal for the session is not only to discuss the “why” but cover the who and how can all communities support inclusion and create more leaders in today’s society. #sxsw #blackleaders

Taking Your Small Business Mobile - 101

Wayne Sutton

Can SAS be #1 in Social Media?

Wayne Sutton

Using WordPress to build your brand and telling your start up story

Wayne Sutton

TriOut Launch Party Slides

Wayne Sutton

Social Media 2010: The New Horizon

Wayne Sutton

How Vampires use social media

Wayne Sutton

Personal Branding with social media 101

Wayne Sutton

19 reasons why the Triangle is better than Silicon Valley

Wayne Sutton

The Social Media Comedy Show 101

Wayne Sutton

Newsrooms In The Future Will Be Different From Randy CovingtonWayne Sutton

Wayne Sutton Twitter For Fun and Profit

Wayne Sutton

More from Wayne Sutton (14)

Beyond The Business Case For Diversity and Inclusion In Tech

Disrupting Tech With Diversity and Inclusion

Why Black Leaders Matter In Technology - SXSW 2015 Diversity In Tech Presenta...

Taking Your Small Business Mobile - 101

Can SAS be #1 in Social Media?

Using WordPress to build your brand and telling your start up story

TriOut Launch Party Slides

Social Media 2010: The New Horizon

How Vampires use social media

Personal Branding with social media 101

19 reasons why the Triangle is better than Silicon Valley

The Social Media Comedy Show 101

Newsrooms In The Future Will Be Different From Randy Covington

Wayne Sutton Twitter For Fun and Profit

Recently uploaded

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Product School

Connector Corner: Automate dynamic content and events by pushing a button

DianaGray10

Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host

Bits & Pixels using AI for Good.........

Alison B. Lowndes

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Inflectra

In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring. Learn about: • The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks. • Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective. • Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification. • Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process. Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

UiPathCommunity

💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™: See how to accelerate model training and optimize model performance with active learning Learn about the latest enhancements to out-of-the-box document processing – with little to no training required Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath. Speakers: 👨‍🏫 Andras Palfi, Senior Product Manager, UiPath 👩‍🏫 Lenka Dulovicova, Product Program Manager, UiPath

Essentials of Automations: Optimizing FME Workflows with Parameters

Safe Software

Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Albert Hoitingh

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

Knowledge engineering: from people to machines and back

Elena Simperl

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

Jeffrey Haguewood

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams. Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Product School

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

The Future of Platform Engineering

Jemma Hussein Allen

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

Thierry Lestable

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

JMeter webinar - integration with InfluxDB and Grafana

RTTS

Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application. In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics. Length: 30 minutes Session Overview ------------------------------------------- During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana: - What out-of-the-box solutions are available for real-time monitoring JMeter tests? - What are the benefits of integrating InfluxDB and Grafana into the load testing stack? - Which features are provided by Grafana? - Demonstration of InfluxDB and Grafana using a practice web application To view the webinar recording, go to: https://www.rttsweb.com/jmeter-integration-webinar

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

Recently uploaded (20)

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Connector Corner: Automate dynamic content and events by pushing a button

Bits & Pixels using AI for Good.........

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Securing your Kubernetes cluster_ a step-by-step guide to success !

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

Essentials of Automations: Optimizing FME Workflows with Parameters

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

Knowledge engineering: from people to machines and back

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Leading Change strategies and insights for effective change management pdf 1.pdf

Epistemic Interaction - tuning interfaces to provide information for AI support

The Future of Platform Engineering

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

UiPath Test Automation using UiPath Test Suite series, part 4

JMeter webinar - integration with InfluxDB and Grafana

Accelerate your Kubernetes clusters with Varnish Caching

Location Based Marketing in 2010

1. Location Based Marketing in 2010 Wayne Sutton (@WayneSutton) Business Development / Marketing Strategist, TriOut Partner, OurHashtag Blog: SocialWayne.com LBS: TriOutNC.com Location Based Marketing in 2010 #smbc2010

2. What is TriOut? For our users, TriOut goal is to provide value to the community by showing locations, reviews, photos of places your friends have visited, so you can explore the Triangle. Location Based Marketing in 2010 #smbc2010

3. What is Location-based marketing? Location based marketing is the interaction with customers by their location offering value based opportunities that increases customer loyalty and social sharing in which you can measure. by: Wayne Sutton Location Based Marketing in 2010 #smbc2010

4. The concept of location-based marketing •Checking In •Awards/badges/specials/coupons •Near By •Search results •Email/Push notifications •SMS Location Based Marketing in 2010 #smbc2010

5. 25 Location Based Terms you should know •GPS - Global Positioning System •Augmented Reality •Latitude and Longitude •Geo-Fence •LBA - Location Based Applications •Check-in •LBA - Location Based Advertising •Badges •LBS - Location Based Services •Virtual Currency •LBG - Location Based Games •Coupons / Specials •RFID Radio-frequency identification •Societies •SMS - Short Message Service •Points •SMS - Social Mapping Service •Rewards •Key Holders, Mayors and Dukes •Leaderboard •Social Networking Service •Bar Codes •QR Codes •Places •Privacy •Nearby Location Based Marketing in 2010 #smbc2010

6. 9 Examples of Location Based Marketing Check-in and receive 50% off your meal Leaderboad contest, top 5 wins 2 free meals Check-in at various locations to find virtual tickets and other prizes Check-in at Best Buy, Target etc, enter contest to win Powermat devices Location Based Marketing in 2010 #smbc2010

7. 9 Examples of Location Based Marketing Keyholder "Mayor" free desert by checking in The Mayor receives $1 discount on Frappuccino Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit) Location Based Marketing in 2010 #smbc2010

8. 9 Examples of Location Based Marketing Buy One Medium Blizzard, Get the Second Free by checking in. Sponsored listing on nearby search results Check--in at a Murphy locations to receive special offers Location Based Marketing in 2010 #smbc2010

9. Where's value in Location-Based Marketing? •Customer incentives •Behavior patterns •Social Sharing •Business intelligence •Brand Loyalty •Platform Data •Build relationships Location Based Marketing in 2010 #smbc2010

10. 9 Challenges in Location Based Marketing •Awareness / Marketing •Check-in cheating •Time (business & consumer) •Education •Correct location data •Everyone does not have smartphone •Usability •Applications •Creating elitist •Niche http://www.flickr.com/photos/exfordy/1184487050/ Location Based Marketing in 2010 #smbc2010

11. 10 There are over 20 location-based applications Browsers are now check-in applications Location Based Marketing in 2010 #smbc2010

12. The Roles in Location Based Marketing •The Agency •The Business •The Startup •The Consumer •The Check-in Cheater •The Fanboy •The I don’t care http://www.flickr.com/photos/ferran-jorda/2188887967/ Location Based Marketing in 2010 #smbc2010

13. Getting started with Location-Based Marketing •Ask the right questions •Create an compelling promotion for your customers •Consider influencer rewards and return on visit rewards •Educate your staff •Create LBM employee guidelines/ + SM policy •Encourage post check-in engagement •Create opportunities for social sharing •Measure, track and verify everything http://www.flickr.com/photos/mhaithaca/2839472215/ Location Based Marketing in 2010 #smbc2010

14. Wayne Sutton info@socialwayne.com Blog: SocialWayne.com Twitter: @WayneSutton TriOutNC.com Location Based Marketing in 2010 - #smbc2010

Editor's Notes

Wayne Sutton (@WayneSutton) Business Development / Marketing Strategist, TriOut Partner, OurHashtag Blog: SocialWayne.com LBS: TriOutNC.com
3 What is TriOut? TriOut is a hyper-local, location-based startup. We're based in Raleigh, NC. Founded by Lawrence Ingraham. TriOut goal is to provide value to the community by showing locations, reviews, photos of places your friends have visited, so you can explore the Triangle. TriOut also provide business intelligence and location-based marketing strategies. You can check-in at various locations and events in the Triangle to earn points, badges and receive discounts or free products from our partners.
3 What is TriOut? TriOut is a hyper-local, location-based startup. We're based in Raleigh, NC. Founded by Lawrence Ingraham. Our goal is to provide value to the community by showing locations, reviews, photos of places your friends have visited so you can explore the Triangle. TriOut also provide business intelligence and location-based marketing strategies. You can check-in at various locations and events in the Triangle to earn points, badges and receive discounts or free products from our partners.
Checking in Awards/badges/specials/coupons Near by Search results Email/Push notifications
GPS - Global Positioning System Latitude and Longitude LBA - Location Based Applications LBA - Location Based Advertising LBS - Location Based Services LBG - Location Based Games RFID Radio-frequency identification SMS - Short Message Service SMS - Social Mapping Service Key Holders, Mayors and Dukes Social Networking Service Augmented Reality Geo-Fence Check-in Badges Virtual Currency Coupons / Specials Societies Points Rewards Leaderboard Bar Codes QR Codes Places Privacy Nearby
9 Examples of Location Based Marketing TriOut - Golden Coral, Cary Check-in and receive 50% off your meal TriOut - Dairy Queen Morrisville Buy One Medium Blizzard, Get the Second Free by checking and showing Badge TriOut - The Pit BBQ Keyholder "Mayor" free desert by checking in Gowalla - NJ Nets Check-in at various locations to find virtual tickets and other prizes Foursquare - Starbucks The Mayor receives $1 discount on a Frappucino MyTown - Powermat Check-in at Best Buy, Target etc, enter contest to win Powermat devices Google Latitude - Sprint Sponsored listing on nearby search results Whrrl - Murphy USA Check--in at a Murphy location to receive special offers Loopt Star - Various Brands ( Burger King, Gap, Starbucks, Universal Music Group) Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit)
9 Examples of Location Based Marketing TriOut - Golden Coral, Cary Check-in and receive 50% off your meal TriOut - Dairy Queen Morrisville Buy One Medium Blizzard, Get the Second Free by checking and showing Badge TriOut - The Pit BBQ Keyholder "Mayor" free desert by checking in Gowalla - NJ Nets Check-in at various locations to find virtual tickets and other prizes Foursquare - Starbucks The Mayor receives $1 discount on a Frappucino MyTown - Powermat Check-in at Best Buy, Target etc, enter contest to win Powermat devices Google Latitude - Sprint Sponsored listing on nearby search results Whrrl - Murphy USA Check--in at a Murphy location to receive special offers Loopt Star - Various Brands ( Burger King, Gap, Starbucks, Universal Music Group) Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit)
9 Examples of Location Based Marketing TriOut - Golden Coral, Cary Check-in and receive 50% off your meal TriOut - Dairy Queen Morrisville Buy One Medium Blizzard, Get the Second Free by checking and showing Badge TriOut - The Pit BBQ Keyholder "Mayor" free desert by checking in Gowalla - NJ Nets Check-in at various locations to find virtual tickets and other prizes Foursquare - Starbucks The Mayor receives $1 discount on a Frappucino MyTown - Powermat Check-in at Best Buy, Target etc, enter contest to win Powermat devices Google Latitude - Sprint Sponsored listing on nearby search results Whrrl - Murphy USA Check--in at a Murphy location to receive special offers Loopt Star - Various Brands ( Burger King, Gap, Starbucks, Universal Music Group) Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit)
Customer incentives Customers behavior patterns Social Sharing Business intelligence Brand Loyalty Platform Data Build relationships
Awareness / Marketing Check-in cheating Time (business & consumer) Education Correct location data Mobile Devices (not everyone has a smartphone) Usability Applications Creating elitist Niche flickr photo http://www.flickr.com/photos/exfordy/1184487050/ by exfordy on flickr
TriOut Brightkite Booyah / MyTown BlockChalk Google Latitude Foursquare Gowalla graffiti geo Loopt Mobcast nextstop OpenPlayce Rally Rummble stalqer Double Dutch Urbankite Whrrl Yelp Scoop AroundMe Moximity Gypsii pegshot Check.in Browsers are now check-in applications too with HTML5
The agency: To educate your clients on location based marketing, applications and use along with existing promotion or launch campaigns that will be valuable for both the business and consumer The Business Create valuable location based campaigns for both the business and the consumer that increase sales, customer retention or current promotion The Startup Use location-based marketing for brand awareness and networking/ The Consumer To take advantage of location based promotions and share user generated content of locations they have visited. The check-in cheater A user who checks at places they are they are not physically at or close enough to matter The fanboy Check-in everywhere, collect badge and points and try to look cool and eat/drink for free. flickr http://www.flickr.com/photos/ferran-jorda/2188887967/ by Ferran.
Ask the right questions: Do people check into my location now? Who is my target Audience? What's the incentive for the customer? What is my goal? What LBS does my customers and local community use now? How and where will I market my LBM promotion online and offline? Can I build a GEO targeted community around my business? How will I measure the check-in, website traffic and sales? How long will the location-based promotion last and change? Will my promotion make customers come back for more? Who am in excluding by offering a check-in special? Create an compelling promotion for your customers Consider influencer rewards and return on visit rewards Educate your staff Create LBM employee guidelines or add to existing social media/employee policy Encourage post check-in engagement Create opportunities for social sharing Measure, track and verify everything Flickr photo: http://www.flickr.com/photos/mhaithaca/2839472215/ by mhaithaca
Wayne Sutton (@WayneSutton) Business Development / Marketing Strategist, TriOut Partner, OurHashtag Blog: SocialWayne.com LBS: TriOutNC.com

Location Based Marketing in 2010

Recommended

Recommended

More Related Content

Similar to Location Based Marketing in 2010

Similar to Location Based Marketing in 2010 (20)

More from Wayne Sutton

More from Wayne Sutton (14)

Recently uploaded

Recently uploaded (20)

Location Based Marketing in 2010

Editor's Notes