- Tag is a private location sharing app that allows users to discreetly check-in and share their location with friends to facilitate meetups.
- It has grown rapidly among students at Penn State, reaching 10,000 users, with high levels of daily and weekly return usage.
- The company aims to launch Tag at 100 additional college campuses in the fall to continue expanding the network.
- Tag is a private location sharing app that allows users to check-in with friends without publicly sharing their location. It grew quickly among college students through word-of-mouth promotion and plans to expand to 100 more schools in the fall.
- The app saw rapid early growth, with 25% of users returning daily and 50% weekly. It aims to recruit influencers and partners to expand its network and user base. Future plans include additional features, targeted advertising, and helping local businesses reach customers.
- Tag is a private location sharing app that allows users to discreetly check-in and share their location with friends to facilitate meetups. It aims to improve on other location apps by allowing for more private sharing of location instead of public broadcasting or persistent tracking.
- In initial private betas and launches, Tag grew rapidly through word-of-mouth among college students, with high levels of daily and weekly user retention and sharing of location tags.
- The company plans to continue expanding on college campuses in the fall and pursue additional features, partnerships and revenue opportunities over time to become the leading private location sharing platform.
Facebook's social graph is a diagram that illustrates the interconnections among Facebook users, groups, and brands. It maps out relationships, transactions, memberships, and other ties between nodes (individuals/groups/brands) to power personalized search results. The social graph allows users to search using natural language queries and returns answers instead of just links by leveraging the extensive web of connections within Facebook. Current features focus on people, photos, places and interests searches. While beneficial for personalized discovery, the social graph also raises privacy concerns by making previously private shared information more discoverable.
The document discusses how the author engaged their target audience for an upcoming short film and how they would distribute it. They conducted an audience questionnaire to learn that their target was predominantly male under 35 who use streaming platforms like Netflix and YouTube. They communicated through social media like Instagram about films. To promote the film, the author utilized free social media marketing and aimed to include thriller genre conventions in their trailer to build suspense and anticipation. They would initially distribute the film through film festivals and streaming platforms, hoping it could then be picked up by a larger media company.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
The social media strategy aims to increase Airbnb's following across platforms by making interactions more personal. Two main strategies are dedicating more time to customer responses and creating unique content. Objectives include increasing video content by 20% and post replies by 40% in six months. Key performance indicators will measure new followers, post reach and engagement, and unique visits. The roles, tools, timing of key events, and response plans are also outlined. Measurement will focus on increasing conversion rates through more active engagement on social media.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
Panda Express is developing a social media strategy for 2017 with the goals of creating a more interactive customer experience and directing online traffic to store locations. The key strategies are boosting activity on social platforms and incorporating interactive conversations. A social media audit found Facebook is most effective for driving website traffic. Objectives include increasing website visitors by 40% and gaining 4000 new Instagram followers. Roles and responsibilities are assigned, and a critical response plan is outlined to address potential issues. Progress will be measured through quantitative metrics like website traffic sources and social media follower counts.
- Tag is a private location sharing app that allows users to check-in with friends without publicly sharing their location. It grew quickly among college students through word-of-mouth promotion and plans to expand to 100 more schools in the fall.
- The app saw rapid early growth, with 25% of users returning daily and 50% weekly. It aims to recruit influencers and partners to expand its network and user base. Future plans include additional features, targeted advertising, and helping local businesses reach customers.
- Tag is a private location sharing app that allows users to discreetly check-in and share their location with friends to facilitate meetups. It aims to improve on other location apps by allowing for more private sharing of location instead of public broadcasting or persistent tracking.
- In initial private betas and launches, Tag grew rapidly through word-of-mouth among college students, with high levels of daily and weekly user retention and sharing of location tags.
- The company plans to continue expanding on college campuses in the fall and pursue additional features, partnerships and revenue opportunities over time to become the leading private location sharing platform.
Facebook's social graph is a diagram that illustrates the interconnections among Facebook users, groups, and brands. It maps out relationships, transactions, memberships, and other ties between nodes (individuals/groups/brands) to power personalized search results. The social graph allows users to search using natural language queries and returns answers instead of just links by leveraging the extensive web of connections within Facebook. Current features focus on people, photos, places and interests searches. While beneficial for personalized discovery, the social graph also raises privacy concerns by making previously private shared information more discoverable.
The document discusses how the author engaged their target audience for an upcoming short film and how they would distribute it. They conducted an audience questionnaire to learn that their target was predominantly male under 35 who use streaming platforms like Netflix and YouTube. They communicated through social media like Instagram about films. To promote the film, the author utilized free social media marketing and aimed to include thriller genre conventions in their trailer to build suspense and anticipation. They would initially distribute the film through film festivals and streaming platforms, hoping it could then be picked up by a larger media company.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
The social media strategy aims to increase Airbnb's following across platforms by making interactions more personal. Two main strategies are dedicating more time to customer responses and creating unique content. Objectives include increasing video content by 20% and post replies by 40% in six months. Key performance indicators will measure new followers, post reach and engagement, and unique visits. The roles, tools, timing of key events, and response plans are also outlined. Measurement will focus on increasing conversion rates through more active engagement on social media.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
Panda Express is developing a social media strategy for 2017 with the goals of creating a more interactive customer experience and directing online traffic to store locations. The key strategies are boosting activity on social platforms and incorporating interactive conversations. A social media audit found Facebook is most effective for driving website traffic. Objectives include increasing website visitors by 40% and gaining 4000 new Instagram followers. Roles and responsibilities are assigned, and a critical response plan is outlined to address potential issues. Progress will be measured through quantitative metrics like website traffic sources and social media follower counts.
Location based marketing utilizes a business's location to interact with and target customers. It can involve sending targeted messages to customers based on their location, offering deals to those in a certain area, or allowing customers to check-in and share their location on social media. Some common location based marketing tools discussed in the document include Facebook Places, Foursquare, Google+ Local, Twitter, Living Social, Groupon, and Yelp. These tools allow businesses to promote themselves to customers within a certain radius, learn more about customers' locations and interests, and offer deals or rewards based on check-ins.
Parsoco will show you whats going on at your nearby bars and clubs right now. With real time social media following you will see content and photos from not only our own users but users on Facebook, Twitter, Foursquare, and Instagram. We give you the information you need like Happy Hours, Cover Pricing information, and Event Details.
The Future of Travelling: Top Social Media Options for Tour OperatorsMarc-Oliver Gern
Following research, monitoring of process and analysis of the adventure tourism industry - its digital potential and best practices, this document outlines a sample of top opportunities now available.
An excellent template to outline and present creative social media ideas to a specific industry.
This document provides information on various co-op advertising opportunities through the Wisconsin Department of Tourism for fiscal year 2014. It outlines new and returning programs including a social media program, online display banner program, deals listing on TravelWisconsin.com, email blast program, and print program. Advertisers can work directly with the Department's advertising agency, Laughlin Constable, to participate in these programs and promote their Wisconsin business or destination.
Facebook has made considerable changes recently to its platform that affects how brands and consumers use the social network in May/June 2013. The introduction of Verified Pages and hashtags, the phasing out of Sponsored Stories and introduction of new Insights are important developments to understand in the scope of brands’ overall digital and social strategies.
Moreover, Instagram, the photo-sharing app owned by Facebook, has introduced video functionality. This POV contains an overview of the latest developments and considerations for brands and marketers.
The document outlines Airbnb's social media strategy, including an audit of current platforms, objectives to increase engagement and traffic, and plans for content, paid advertising, and response protocols. Key points include focusing efforts on Facebook and Instagram given large audiences there. Goals are to increase unique visitors by 20% in 6 months through promoted content and monitoring for brand mentions. Roles, policies, measurement metrics, and qualitative feedback are also defined.
The Deciphers IMT Ghaziabad Casia2014 Stage3Dinesh Singh
The document discusses a marketing plan to transform the image of Kritika Bali. It proposes three ways to market the movie "Gajar ka Halwa": 1) Using a network marketing model on WhatsApp to share content and run a code-sharing competition; 2) Organizing a Gajar ka Halwa recipe contest on Facebook and WhatsApp 3) Running a "Best Halwai" competition across cities with star visits and social media promotions to drive traffic to local sweet shops. The goal is to create local buzz and promotions through social media and word-of-mouth sharing.
The document discusses the student's research into defining and profiling their target audience for their film project "Surplus". It describes how the student analyzed how other brands like Kiss, NME, and Sky profiled their audiences and influenced the creation of the student's own audience profile. The profile identified the target audience as those aged 15+ based on a questionnaire. The student then outlines their marketing and distribution strategies on social media platforms like Facebook, Twitter, and Instagram to promote the film to this target audience.
The document discusses the student's research into defining and profiling their target audience for their film project. They analyzed how other brands like Kiss, NME, and Sky profiled their audiences and used this to create their own audience profile. Their target audience is ages 15+ based on a questionnaire they conducted. They created marketing strategies like Facebook, Twitter, and Instagram pages to promote the film and engaged influencers. Their film poster and political thriller plot give it a unique selling point. They would distribute it through an independent distributor like Warp Films due to the thriller genre.
The Kellogg Hotel and Conference Center needs a digital marketing campaign to address issues like a slow economy, high competition, and an outdated website and social media presence. The proposed campaign would involve search engine optimization, social media engagement, blogging, and mobile initiatives to raise the hotel's online profile, interact with customers, and increase bookings and revenue. Success will be measured through analytics, sales data, and increased customer engagement online and offline. The estimated annual budget is $1,069,922 with the heaviest focus on search engine advertising and an intern to manage social media.
The document discusses Bradley Gladden's evaluation of a website created to address drug and alcohol use among youth aged 15-21. The website aims to inform its target audience in a straightforward, fact-based manner with minimal wasted time. It incorporates conventions from other successful websites like Talk to Frank, including clear navigation, columns, and branding. However, it also challenges some conventions by not using obvious columns and emphasizing its message through custom photography and video rather than stock content. The website represents its target audience and the issues of drug use within their social circles. It aims to help them stay informed and safe rather than preach abstinence. The intended audience is youth who may be susceptible to peer pressure or use drugs to fit in or
Naroma Pizza Bar has commissioned a social media marketing plan to increase brand awareness and generate more customers. The plan targets 23-30 year olds in Hamilton through events promoted on Facebook, Instagram, and Twitter. Goals are to double Facebook likes to 5,548, grow Instagram followers to 10,000, and increase Twitter followers to 10,000. A budget of $1,350 is allocated across platforms with monitoring through Zoho software. Key strategies include engaging audiences through branded events and paid promotions.
Foursquare is a mobile social networking app that allows users to "check in" to locations using their mobile device's GPS. By checking in, users can share their location with friends, earn points and badges, and become the "mayor" of locations they visit most frequently. Brands are beginning to use Foursquare to create promotions and loyalty programs by offering rewards to users who check in. Some examples given include Starbucks offering $1 off drinks to the mayor of each location, Domino's giving free pizza and sides to mayors and frequent check-ins, and Jimmy Choo running a treasure hunt promotion across London.
This document provides 5 case studies and testimonials about a social media marketing agency. The case studies describe social media projects for a singer/songwriter, restaurant, restaurant chain, entertainer, and author. They outline objectives, challenges, approaches, and results. Approaches included increasing followers through ads and content, managing brand reputation, and training clients. Results included increased engagement, followers, and positive reviews. Testimonials praise the agency for their strategic expertise, effectiveness, and helping clients navigate social media.
The document discusses defining a target audience for a film project. It begins by explaining the importance of researching the target audience's demographics like age, gender, and interests in order to effectively promote and market the film. Next, it analyzes how other brands like radio stations Kiss and magazines NME profile their audiences. It then describes creating and analyzing a questionnaire to learn more about the target audience for the film. Based on this research, the document outlines the target audience profile which influences marketing strategies on social media platforms. Finally, it discusses elements like the film poster and trailer that appeal to this audience and convey the film's genre.
The document is a presentation about running a restaurant in the digital world from the perspective of Chef Mark Garcia. Some key points:
- Social media has become the most popular online activity, overtaking even search engines. It allows for two-way conversations between brands and customers.
- Mobile usage is rising dramatically and changing digital behaviors, such as mobile shopping. Many restaurants are engaging customers across channels including social media, websites, and mobile apps.
- The presentation provides examples of how some restaurants are using tools like Facebook, Twitter, YouTube, and Pinterest as part of their social media strategies to build awareness, drive sales, and boost loyalty.
- Chef Garcia outlines a seven step recipe for a successful social media strategy
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
Mastering Engagement Using Facebook Timeline & Ad CampaignsAvenue Social
AvenueSocial is a full-service provider that helps brands plan, customize, integrate, and manage their social media presence including apps, fan pages, and communities to engage customers. They monitor data to optimize social apps and brand experience. AvenueSocial helps brands capitalize on new Facebook features like Timelines and advertising options to build powerful fan engagement, reach more users, and improve marketing results.
The document summarizes Amelia Johnson's advanced portfolio project for her A2 Media Studies evaluation. It discusses how she used conventions of real newspapers such as mastheads and photos in her mock newspaper. It also discusses how she challenged conventions in her website design by including social media elements and reducing text. Feedback from her target audience of 16-25 year olds was generally positive and provided suggestions for improvement. A variety of media technologies were used in the planning and construction of the project, including Blogger, YouTube, Google, Microsoft Word, InDesign, Photoshop, and Dreamweaver.
Within Zoned you are able to listen to music along with your friends. You can recommend songs to yours friends which, if they accept the recommendation, they can choose to listen to the part of the song that you are currently listening to. Playlists can be made, these can also be shared with users friends. You can then message other users within the application, of whom you are friends with, to talk about the songs you have shared with each other, and just general conversations. Users are able to pay a small fee so that they can access premium features within the app. This means that they would have no adds interrupting their songs and popping up all the time. Users would also be able to listen to songs without Wi
Snapchat is a photo and video messaging app launched in 2011. Its purpose is for users to communicate with friends by taking images or videos that last for a few seconds before being deleted. Users can edit their snaps with filters, lenses, stickers and send them to friends or add them to their story for all friends to view. Revenue comes from geofilters that users can purchase to display on their snaps in certain locations, and advertising placements that companies pay to display in the discover and story sections. Legal issues include respecting intellectual property and copyright of content posted, and ensuring user privacy through controls on sharing location data.
Location based marketing utilizes a business's location to interact with and target customers. It can involve sending targeted messages to customers based on their location, offering deals to those in a certain area, or allowing customers to check-in and share their location on social media. Some common location based marketing tools discussed in the document include Facebook Places, Foursquare, Google+ Local, Twitter, Living Social, Groupon, and Yelp. These tools allow businesses to promote themselves to customers within a certain radius, learn more about customers' locations and interests, and offer deals or rewards based on check-ins.
Parsoco will show you whats going on at your nearby bars and clubs right now. With real time social media following you will see content and photos from not only our own users but users on Facebook, Twitter, Foursquare, and Instagram. We give you the information you need like Happy Hours, Cover Pricing information, and Event Details.
The Future of Travelling: Top Social Media Options for Tour OperatorsMarc-Oliver Gern
Following research, monitoring of process and analysis of the adventure tourism industry - its digital potential and best practices, this document outlines a sample of top opportunities now available.
An excellent template to outline and present creative social media ideas to a specific industry.
This document provides information on various co-op advertising opportunities through the Wisconsin Department of Tourism for fiscal year 2014. It outlines new and returning programs including a social media program, online display banner program, deals listing on TravelWisconsin.com, email blast program, and print program. Advertisers can work directly with the Department's advertising agency, Laughlin Constable, to participate in these programs and promote their Wisconsin business or destination.
Facebook has made considerable changes recently to its platform that affects how brands and consumers use the social network in May/June 2013. The introduction of Verified Pages and hashtags, the phasing out of Sponsored Stories and introduction of new Insights are important developments to understand in the scope of brands’ overall digital and social strategies.
Moreover, Instagram, the photo-sharing app owned by Facebook, has introduced video functionality. This POV contains an overview of the latest developments and considerations for brands and marketers.
The document outlines Airbnb's social media strategy, including an audit of current platforms, objectives to increase engagement and traffic, and plans for content, paid advertising, and response protocols. Key points include focusing efforts on Facebook and Instagram given large audiences there. Goals are to increase unique visitors by 20% in 6 months through promoted content and monitoring for brand mentions. Roles, policies, measurement metrics, and qualitative feedback are also defined.
The Deciphers IMT Ghaziabad Casia2014 Stage3Dinesh Singh
The document discusses a marketing plan to transform the image of Kritika Bali. It proposes three ways to market the movie "Gajar ka Halwa": 1) Using a network marketing model on WhatsApp to share content and run a code-sharing competition; 2) Organizing a Gajar ka Halwa recipe contest on Facebook and WhatsApp 3) Running a "Best Halwai" competition across cities with star visits and social media promotions to drive traffic to local sweet shops. The goal is to create local buzz and promotions through social media and word-of-mouth sharing.
The document discusses the student's research into defining and profiling their target audience for their film project "Surplus". It describes how the student analyzed how other brands like Kiss, NME, and Sky profiled their audiences and influenced the creation of the student's own audience profile. The profile identified the target audience as those aged 15+ based on a questionnaire. The student then outlines their marketing and distribution strategies on social media platforms like Facebook, Twitter, and Instagram to promote the film to this target audience.
The document discusses the student's research into defining and profiling their target audience for their film project. They analyzed how other brands like Kiss, NME, and Sky profiled their audiences and used this to create their own audience profile. Their target audience is ages 15+ based on a questionnaire they conducted. They created marketing strategies like Facebook, Twitter, and Instagram pages to promote the film and engaged influencers. Their film poster and political thriller plot give it a unique selling point. They would distribute it through an independent distributor like Warp Films due to the thriller genre.
The Kellogg Hotel and Conference Center needs a digital marketing campaign to address issues like a slow economy, high competition, and an outdated website and social media presence. The proposed campaign would involve search engine optimization, social media engagement, blogging, and mobile initiatives to raise the hotel's online profile, interact with customers, and increase bookings and revenue. Success will be measured through analytics, sales data, and increased customer engagement online and offline. The estimated annual budget is $1,069,922 with the heaviest focus on search engine advertising and an intern to manage social media.
The document discusses Bradley Gladden's evaluation of a website created to address drug and alcohol use among youth aged 15-21. The website aims to inform its target audience in a straightforward, fact-based manner with minimal wasted time. It incorporates conventions from other successful websites like Talk to Frank, including clear navigation, columns, and branding. However, it also challenges some conventions by not using obvious columns and emphasizing its message through custom photography and video rather than stock content. The website represents its target audience and the issues of drug use within their social circles. It aims to help them stay informed and safe rather than preach abstinence. The intended audience is youth who may be susceptible to peer pressure or use drugs to fit in or
Naroma Pizza Bar has commissioned a social media marketing plan to increase brand awareness and generate more customers. The plan targets 23-30 year olds in Hamilton through events promoted on Facebook, Instagram, and Twitter. Goals are to double Facebook likes to 5,548, grow Instagram followers to 10,000, and increase Twitter followers to 10,000. A budget of $1,350 is allocated across platforms with monitoring through Zoho software. Key strategies include engaging audiences through branded events and paid promotions.
Foursquare is a mobile social networking app that allows users to "check in" to locations using their mobile device's GPS. By checking in, users can share their location with friends, earn points and badges, and become the "mayor" of locations they visit most frequently. Brands are beginning to use Foursquare to create promotions and loyalty programs by offering rewards to users who check in. Some examples given include Starbucks offering $1 off drinks to the mayor of each location, Domino's giving free pizza and sides to mayors and frequent check-ins, and Jimmy Choo running a treasure hunt promotion across London.
This document provides 5 case studies and testimonials about a social media marketing agency. The case studies describe social media projects for a singer/songwriter, restaurant, restaurant chain, entertainer, and author. They outline objectives, challenges, approaches, and results. Approaches included increasing followers through ads and content, managing brand reputation, and training clients. Results included increased engagement, followers, and positive reviews. Testimonials praise the agency for their strategic expertise, effectiveness, and helping clients navigate social media.
The document discusses defining a target audience for a film project. It begins by explaining the importance of researching the target audience's demographics like age, gender, and interests in order to effectively promote and market the film. Next, it analyzes how other brands like radio stations Kiss and magazines NME profile their audiences. It then describes creating and analyzing a questionnaire to learn more about the target audience for the film. Based on this research, the document outlines the target audience profile which influences marketing strategies on social media platforms. Finally, it discusses elements like the film poster and trailer that appeal to this audience and convey the film's genre.
The document is a presentation about running a restaurant in the digital world from the perspective of Chef Mark Garcia. Some key points:
- Social media has become the most popular online activity, overtaking even search engines. It allows for two-way conversations between brands and customers.
- Mobile usage is rising dramatically and changing digital behaviors, such as mobile shopping. Many restaurants are engaging customers across channels including social media, websites, and mobile apps.
- The presentation provides examples of how some restaurants are using tools like Facebook, Twitter, YouTube, and Pinterest as part of their social media strategies to build awareness, drive sales, and boost loyalty.
- Chef Garcia outlines a seven step recipe for a successful social media strategy
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
Mastering Engagement Using Facebook Timeline & Ad CampaignsAvenue Social
AvenueSocial is a full-service provider that helps brands plan, customize, integrate, and manage their social media presence including apps, fan pages, and communities to engage customers. They monitor data to optimize social apps and brand experience. AvenueSocial helps brands capitalize on new Facebook features like Timelines and advertising options to build powerful fan engagement, reach more users, and improve marketing results.
The document summarizes Amelia Johnson's advanced portfolio project for her A2 Media Studies evaluation. It discusses how she used conventions of real newspapers such as mastheads and photos in her mock newspaper. It also discusses how she challenged conventions in her website design by including social media elements and reducing text. Feedback from her target audience of 16-25 year olds was generally positive and provided suggestions for improvement. A variety of media technologies were used in the planning and construction of the project, including Blogger, YouTube, Google, Microsoft Word, InDesign, Photoshop, and Dreamweaver.
Within Zoned you are able to listen to music along with your friends. You can recommend songs to yours friends which, if they accept the recommendation, they can choose to listen to the part of the song that you are currently listening to. Playlists can be made, these can also be shared with users friends. You can then message other users within the application, of whom you are friends with, to talk about the songs you have shared with each other, and just general conversations. Users are able to pay a small fee so that they can access premium features within the app. This means that they would have no adds interrupting their songs and popping up all the time. Users would also be able to listen to songs without Wi
Snapchat is a photo and video messaging app launched in 2011. Its purpose is for users to communicate with friends by taking images or videos that last for a few seconds before being deleted. Users can edit their snaps with filters, lenses, stickers and send them to friends or add them to their story for all friends to view. Revenue comes from geofilters that users can purchase to display on their snaps in certain locations, and advertising placements that companies pay to display in the discover and story sections. Legal issues include respecting intellectual property and copyright of content posted, and ensuring user privacy through controls on sharing location data.
1. The document discusses how local businesses can use both traditional and new social media marketing strategies effectively. It emphasizes using social media to drive in-store sales and customer loyalty through promotions and engagement.
2. Key social media platforms discussed include Facebook, Twitter, Google Places, Yelp, and Foursquare. The document provides tips on how businesses can claim listings, engage customers, and leverage features like check-ins, reviews, and gaming mechanics.
3. Education of business owners on social media fundamentals and tying online and offline promotions together is advised to fully leverage new technologies while maintaining in-person customer relationships.
TOP SOCIAL MEDIA OPTIONS FOR TOUR OPERATORSAltin Baku
The document provides social media options and strategies for tour operators. It outlines 10 potential use cases with call-to-actions and tools that tour operators could implement, such as using Twitter to promote last-minute tour cancellations, using check-in apps like Foursquare to reward loyal customers, hosting Facebook contests and events, fundraising for local charities on social media, providing educational content on websites and wikis, and uploading photos and videos to sites like Facebook and Flickr. The use cases are meant to engage customers throughout their journey and increase engagement, sales, and loyalty.
jumpinteractive at USF - Socialize Your ROIatLarge, Inc.
You live on Facebook so you’ve got social media campaigns down, right? Building a social brand, managing social slams and integrating social across your messaging and reporting--second nature eh? Just in case--pop in as we look at catering social campaigns by platform, creating a social media culture and tracking your social ROI.
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Benjamin Weisman
All Media by Nature is Social.
What we have begun to refer to as Social Media is better described as:
Computer Assisted Social Interactions.
This Presentation provides an overview into the need to practice Planning as a discipline and the ways that Magazines and publishing can leverage such thinking. This was presented to the City and Regional Magazine Association (CRMA) at their annual conference.
The document outlines a social media strategy with the following key objectives:
1) Build consumer brands and establish a strong online presence across major social media platforms to increase brand awareness, sales, and ROI.
2) Engage consumers in real-time conversations to strengthen brand integrity and drive viral marketing.
3) Develop compelling video and content strategies to take advantage of changing online trends and drive traffic.
The document discusses strategies for promoting travel to Canada through social media. It recommends focusing social media efforts on platforms like Facebook and Twitter. It suggests creating localized online communities managed from Canada to build engagement. It also emphasizes listening to consumers, encouraging user-generated content, and shifting from one-way messaging to two-way dialogue to provide insights and a better customer experience.
When.me is a social mobile app that allows users to share their plans with friends and see who wants to join. Users can post plans for events like happy hours, sports games, or walks and receive relevant coupons from local businesses. When.me makes money by selling information about user plans to advertisers, who then provide coupons to users for the businesses related to their plans. This gives advertisers a way to offer very targeted coupons to users based on their expressed intentions rather than just interests, allowing businesses to maximize their advertising spending.
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
Social Media insight for retailers. This presentation was delivered to Chatswood Chase retailers on 5 August, 2014.
The two videos used in this presentation are:
How do you want your customers to feel? (Designed by Apple ~ https://www.youtube.com/watch?v=VpZmIiIXuZ0)
Mobile first insight (Salesforce and Burberry collaboration ~ https://www.youtube.com/watch?v=DzBIYwZsut0)
The document discusses strategies for using Instagram to promote a Game of Thrones fanzine. It recommends using visually engaging photos and hashtags relevant to the target audience. Monitoring hashtags and competitors on Instagram can provide insights into popular content types and engagement tactics. The document also suggests using Facebook for its large audience reach and targeting capabilities. Facebook Live, polls, and educational content are mentioned as ways to engage fans. Tracking mentions on multiple social media can help gauge conversations around the fanzine.
This document provides guidance for using social media to increase a brand's reputation and digital presence. It outlines strategies for engaging audiences on key platforms like Twitter and Facebook. On Twitter, the document recommends reciprocating follows, participating in trending topics, live tweeting events, and using hashtags. For Facebook, it emphasizes using an authoritative yet personal voice for discussions and broadcasts. The overall aim is to strengthen the brand, build relationships, and enhance credibility online.
Social media research of the future is here right nowThinkNow Research
As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns. In this place, millions of people capture life’s rawest and rarest moments in photos and live stream putting a face and story to issues our products are anxious to provide for, our services delighted to solve.
The document outlines a media and communications plan for a campaign called Orange Harmony aimed at reducing noise levels on Orange Street. The plan segments audiences into residents, local government, businesses, pubs/venues, customers, and volunteers. It proposes using social media, websites, videos, posters, flyers, branded clothing, and community events to influence each group. The goals are to create harmony between all stakeholders and see the initiative as a success within 3-6-9 months. Underpinning communication theories include the two-step flow model and giving the campaign a positive frame.
This document summarizes a social media masterclass for arts administrators held on February 28th, 2017 in London. The masterclass covered practical skills for using social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn and Snapchat to understand audiences, create engaging content, and manage online campaigns. Tips included using tools like Followerwonk to analyze followers, focusing on visual content for Instagram, and amplifying organically popular posts through paid promotions. The document stresses creating a consistent online presence and narrative through curating content like a festival across different social networks.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
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2. - Let friends know privately where you are without sharing to your entire social network
- No persistent location tracking – just private checkins so your privacy is maintained
- Add photos or videos to showcase what you’re up to and entice others to meet up
- Meet up more often with those you care about most. Friends are nearby more than you’d think
Tag – the Best Way to Meet Up
4. - People are rapidly adopting platforms where they can share more privately
- No one is doing private location sharing right. Foursquare was too public, Find My Friends too
creepy / invasive
- Tag is the best way to privately tell friends where you are to meet up or find out which friends are
nearby
Private Sharing is Exploding
5.
6. - Tag launched to Penn State during last month of school. Grew to 3,500 users, now that number is close to
10,000 mostly from Penn State
- 25% of users come back every day, 50% every week
- 50,000 sessions and 21,000 tags sent to 100,000 receiving users
- 5 recipients per Tag on average and 13 screen views per session on average
- Based on the rapid growth at Penn State we will replicate launch to 100 schools in the fall (see appendix)
Tag Beta Success Metrics
7. - Millions of people tagging across the world creates a gold mine of local data
- Tag will be a location platform enabling local merchants to reach the right customers at the right
time and more personally engage fans with a 1-1 relationship
- Imagine following your favorite local restaurant that typically has a month long wait list and
getting tagged when there’s a free table, for example during off-peak hours
- Partnerships with concerts or events – create custom maps with sponsorships
- Suggested meetup spots – allow businesses to advertise to users making recommendations
* See more in appendix
Revenue Model
8. - Raising $500 convertible note
- $3m cap set by mark cuban
Tag Seed Round
10. - Building network of campus influencers at 100 of the most social schools to be campus ambassadors
- Onboarding event promoters in top cities across the world. Tag gives event promoters a way to
privately ping influencers and keep them posted on exclusive events and activities
- Targeting the biggest hostels globally. Travels can stay in touch and send digital postcards
- Targeting organizations who want to more personally engage fans with exclusive content and receive
back media from fans that can be repurposed. The Sacramento Kings began trialing Tag to send
“behind the scenes” Tags to fans about events and videos from players like short interviews with draft
prospects, and fans from around the world can Tag back their responses privately to the team. In the
fall the goal is to begin rolling out to other organizations – Brooklyn Nets will be the next team
- Working with companies to offer safe employee tracking so colleagues can check-in and update
location privately and safely
- Gathering network of influential travel bloggers who want to embed Tag on their blogs
- Recruiting the most influential tech bloggers, viners, and users w/ large Twitter followings to trial Tag
for fall launch as a way to more personally connect with fans
Fall Rollout Plan
11. - Ability to send Tags to friends who don’t have Tag yet via text, FB, Twitter or Instagram
- Feature to invite all your Facebook friends to Tag
- Tag scores on profiles for power users
- Android launch in 1 month (currently only available on iOS)
- Revamping our backend to be significantly faster and more scalable
- Explanation video tutorial when you sign up for better first time experience
- Filters, doodling, cropping of profile photos, and more attractive profiles
Features Coming Soon
12. 2014 goal: 100K users by end of year
- End of summer launch – tap into the large finance, tech & fashion intern scene this summer in NYC/SF
- Fall public launch – roll out to 100 colleges via campus ambassador program
- Target hostels across the glove – perfect way for travelers to stay in touch
- Event promoter launch – Tag as a way for partygoers to meet up in urban areas
- Work networks – Tag as a way to safely track colleagues, for example bookers / model agencies
- Organization trials with sports teams to more personally engage fans
2015 goal: 1-10 M monthly active users
- Beginning of year international rollout with translations in 100+ countries
- Integrate custom maps for event and concert partnerships
- Trial brand sponsorships for events
- Trial suggested meetup sponsorships
- Trial affiliate fees from ticket sales, restaurant reservations, and hotel bookings
- Launch featured accounts – suggest relevant users to people based on location
2016 goal: 10M+ monthly active users
- Tag is a global brand and the go-to app to for location sharing
- Launch context engine for local businesses reach the right customers at the right time with offers
3 Year Roadmap
13. Our longterm vision for Tag is to be the de facto way to share location. We believe location sharing is
"broken" and that we can get it right now by focusing on private sharing and meeting up among college
students. Longer term Tag can be the go to way to find friends or let others know where you are. Here are
the phases that we see unfolding:
There is a trend in social media from public to more private sharing - for example the rapid growth of
Snapchat and messaging apps (1 to 1 private sharing) despite the dominance from networks like Facebook,
Twitter and Vine (1 to many). This is one of the reasons we think Foursquare's popularity has been on the
decline - people don't want to publicly share their location with the world anymore. Similarly, we don't
think people are ready for ambient location tracking either - i.e. they turn the app "on" so friends or
strangers can see where they are at all times. For example apps like Sonar, Circle, Highlight, Find My
Friends, and soon Swarm have all failed to gain mass adoption.
Phase 1 is to get location sharing right by focusing on 1-1 private sharing, and letting users just "check in"
instead of turning on ambient tracking. By adding messages, pictures and videos, we appeal to the ego and
let people paint a vivid picture showing off what they're doing to entice friends to meet up. We plan to
focus on a specific demographic (college students) and provide a simple solution to show off what you're
doing and meet up. To this effect, the product in Phase 1 needs to be extremely user friendly and should
cater to ease of meeting up.
Location Sharing Evolution in Next 2 yrs
14. Tag incorporates the temporal comfort of the check-in with the privacy & comfort of selecting friends each
time. In the future, people may become more comfortable with location sharing, and with that will come
expansion of the product. The first step in that expansion will be temporal location sharing, ie "share
location for 1 hour." This allows for users to still maintain control of their location sharing, while making
the product more useful and effective. As we expand the product, metrics and qualitative feedback will
remain crucial. We want find the balance of functionality, privacy, and user comfort. Features through end
of 2015 include:
- Ability to set time limits, for example see where I am for the next 30 mins or hour
- History of one's own Tags to remember cool spots or things you did
- Public Tagging - Tag as a potential way to meet new people. For example send a Tag from a bar with
friends and see if anyone nearby wants to meet up, or send a Tag to people nearby at lunchtime to meet
- Revenue opportunity 1 - suggest places to meet up in the future. Potential here to have sponsored
recommendations similar to Yelp model - for ex. if I set date in future instead of checking in now and select
"sushi" I could have recommended sushi spots to send to friends to organize a meetup at a future date.
Could also link to book reservations and take affiliate fee. We believe the most simple enticing product is
mtg up "now" in the moment, but once we have enough momentum we can experiment w/ letting Tag
users organize future meetups.
- Revenue opportunity 2 - custom Tag maps for events and concerts with sponsorships. An event map is
more useful than seeing a purple oval on an map when trying to show where you are at a tailgate, concert
venue, or stadium. Check-ins would recognize you're at the game and change from "American Airlines
Center" to "Tailgate Lot 30" or "Concourse - Audi Club" or "Section 132, Seat 5"
Tag Features through end of 2015
15. - Local commerce will be bigger than e-
commerce for the next decade and
Tag will be positioned to help small
businesses reach the right customers
at the right time as people become
more savvy and open to sharing
location persistently. It is only a matter
of time before people move from
simple checkins w/ set time limits (Tag
phase 1) to ambient sharing and just
manage different privacy settings for
different friends.
- Revenue opportunity 3 - sponsored
alerts for local merchants based on
Tag history. Tag can be the go-to
platform for location sharing which
will result in a goldmine of data.
Merchants can leverage Tag data to
reach the right users at the right time
with specials based on data
After 2015 – Helping Local Merchants
Tag can help small merchants in a
massive local commerce space.
16. - Advertising is behind it's true potential with the technology available. People are using their smart
phones for everything from shopping, to banking, to sharing pictures of their friends. Companies like
Facebook and Google have begun targeted advertising, but they're all missing a crucial factor - temporal
location data. Current ads are based on your trends (facebook likes, cookies, content you post about) more
than what you're doing here and now. Tag gives advertisers insight into this information.
- Ex. on the day of a sporting event, users will be tagging from the arena. Using cross-promotion,
companies like Chipotle can advertise to people who are at the game who have previously Tagged from
mexican restaurants with a message like "Feeling hungry after the game? Stop by Chipotle with your ticket,
and receive $2 off your burrito!" While many companies have been able to determine the trends of their
users, none have been able to access what their users are thinking about or experiencing in a particular
moment, where they are experiencing it, and then directing pay-to-push advertising (with real time rich
media & directions) to their mobile devices.
- Once this connection is established between brands and the users they are advertising to, a one-to-one
relationship is also formed. Users can send back their reactions to the ads, for example send a selfie
conveying their excitement to a deal they just received for a chance to win even more perks. This allows
the brand to not only send people personal messages back, but also allows the brand to see who actually
walks into the brick-and-mortar stores to gauge effectiveness. This sort of personal advertising is what all
brands strive for. They want their customers to feel that the brand is speaking to them directly, and not
that they are just one person in a large broadcast
Sponsored Alerts Examples
17. We have the secret sauce to recruit and incentivize
campus ambassadors to launch their schools. Here is
a sample video from our Penn State launch:
http://onwardstate.com/2014/06/05/tag-releases-
video-featuring-familiar-penn-state-faces-2/
Influencers usually are athletes, greeks, writers, or
belong to some popular clubs or organizations. They
have a large network of friends and command
respect among peers. For example at Penn State ->
The Secret Formula to Launch Schools
The opportunity for ambassadors is to get in on the ground floor of a hot startup and learn how to build a
community, grow their resume and get referrals and reference letters, swag, have fun with a useful
product. They can also be first to introduce something cool to peers. We accept ambassadors on a rolling
basis throughout the semester and have a weekly plan for them to execute their campus launch.
Campus ambassadors put us in touch with Presidents and Social Chairs of every Fraternity and Sorority on
campus to reach influencers. Tag is promoted through listservs, facebook groups, personal networks and
we even leverage other apps like Snapchat, Tinder, and Yik Yak.
We will also physically visit 10 of the 100 target schools to meet with our ambassadors. Purpose for the
tour will be to live our brand of meeting up, create content to keep users engaged on the platform/social
media, and co-host socials campus influencers (invitations exclusively sent out via tag). If data confirms
campus tour is increasing engagement, we are prepared to extend to 10 additional schools.