These are Mark Brill\'s, txt4ever, slides from our Integration of Social & Mobile Marketing seminar on Tuesday 8 November 2011. This is a repeat event from the event in September.
From news websites to coffee shops to retail brands, many companies are using mobile apps to extend their businesses, increase brand awareness and expand.
In this presentation you will learn some quick facts about the mobile web and mobile apps and how you can Incorporate mobile applications, and new technologies into your business strategy.
As part of our SWIM series (Stone Ward Interactive Meetings), Jason Marlin, Emily Reeves and Blake Rutherford make 10 social media predictions for 2010.
Messaging Apps: The New Face of Social Media and What It Means for BrandsIPG Media Lab
Wondering why Facebook would pay $19 billion for WhatsApp, or think messaging apps are just a fad? This white paper summarizes the background information and case studies that marketers should know, as well as useful ideas for developing a messaging app brand strategy. Featured in AdAge.
From news websites to coffee shops to retail brands, many companies are using mobile apps to extend their businesses, increase brand awareness and expand.
In this presentation you will learn some quick facts about the mobile web and mobile apps and how you can Incorporate mobile applications, and new technologies into your business strategy.
As part of our SWIM series (Stone Ward Interactive Meetings), Jason Marlin, Emily Reeves and Blake Rutherford make 10 social media predictions for 2010.
Messaging Apps: The New Face of Social Media and What It Means for BrandsIPG Media Lab
Wondering why Facebook would pay $19 billion for WhatsApp, or think messaging apps are just a fad? This white paper summarizes the background information and case studies that marketers should know, as well as useful ideas for developing a messaging app brand strategy. Featured in AdAge.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is at the heart of next generation social networks. Creative developers are starting to spin a new web
of integrated services through carefully constructed apps but do businesses get it? Can this move towards enhanced integration open doors to true virtual mobility for business users or are apps and APIs really just for consumers wanting to play Scrabble and raise virtual farm animals?
1. Mobile Monday 07/2012 - Mr. Huynh Kim Tuoc, facebookdieuannl
Mobile Monday Hà Nội tháng 7/2012 với chủ đề "Next Media".
Anh Huỳnh Kim Tước, giám đốc đại diện facebook tại Việt Nam chia sẻ tầm nhìn của facebook về media
Mobility and Apps: The Intersection of Productivity in BusinessJuliann Grant
This presentation was given at ISA's Automation Week in Orlando held on September 24-27th, 2012 by Juliann Grant, VP at Telesian Technology.
The presentation looked at the rapid growth of mobile applications and specifically at mobile applications pertaining to social media, productivity, and engineering.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is at the heart of next generation social networks. Creative developers are starting to spin a new web
of integrated services through carefully constructed apps but do businesses get it? Can this move towards enhanced integration open doors to true virtual mobility for business users or are apps and APIs really just for consumers wanting to play Scrabble and raise virtual farm animals?
1. Mobile Monday 07/2012 - Mr. Huynh Kim Tuoc, facebookdieuannl
Mobile Monday Hà Nội tháng 7/2012 với chủ đề "Next Media".
Anh Huỳnh Kim Tước, giám đốc đại diện facebook tại Việt Nam chia sẻ tầm nhìn của facebook về media
Mobility and Apps: The Intersection of Productivity in BusinessJuliann Grant
This presentation was given at ISA's Automation Week in Orlando held on September 24-27th, 2012 by Juliann Grant, VP at Telesian Technology.
The presentation looked at the rapid growth of mobile applications and specifically at mobile applications pertaining to social media, productivity, and engineering.
The processes of making momo's explained in a easy slides with pictures. Taken from the GO LOCAL | Cook like a Local .... cooking classes by Sakuntala Rokka in Kathmandu.
This course can be booked via www.socialtours.com
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
The Social Media Solution for better customer value and growth. Featuring:
Charlie Wood, Area Vice President Salesforce Radian6, Matt Kendall, Digital Communications Strategist, One Green Bean, Jamie Madden, Creative Director, Circul8, Nahji Chu, CEO, Miss Chu
Slow down! What should you consider before going mobile? Eran zinman, Mobile ...Eran Zinman
Eran will present on the ins and outs of creating a marketable app, including: how distribution should be in the forefront of development, best practices for social integration and sharing.
Eran Zinman, Mobile Group Manager managing R&D in Conduit Mobile.
Learn how mobile and social campaigns reach more people (Violeta - Seminary - Part I).
- Brand advertisers reach the most engaged users by Social Media.
- The average people spends 10 hrs. in social media feeds like Twitter and Facebook every month.
- The interest graph allows for highly accurate targeting based on interests and who we follow.
2. A bit about myself
• Mark Brill
• 8 years in mobile (19 online)
• Mobile strategist and consultant
• Chair of DMA Mobile Council
• mark@formatie.com
3. Why Social? Why Mobile?
• Facebook:
250+ million mobile users
• Facebook Zero ... anyone can
do it
• Up to ½ of Twitter users are
mobile
• Deep integration of Twitter in
iOS5
• 50% of Facebook status
updates from mobile
• Foursquare, Gowalla,
SCNVGR and Instagram: built
around mobile
4. Do we do?
48% 75%
use it @ work
53%
brands 50%by web
5. The problem
Wha’eva
Brands are used to developing
products in the same silos year after
year
Social Networks
Mobile web
Widgets
Games
Mates
Email
Apps
SMS
Buy it! Viral
Buy it! IM
Branches
Call Centres
Own-brand web sites
TV Advertising
Direct Mail
Outbound calling
11. The location-based community
Developer APIs
Location and Advertiser
Google Maps opportunities
User-generated
User tagged feedback,
locations comments and
reviews
Facebook and
Twitter Layar
integrations implementation
Smartphone apps
– Android, iPhone,
Palm etc
13. Does it work?
Dominos UK credited 29% profit
increase to social media and
Foursquare in particular
McDonald’s saw check-ins
increase by a claimed 33% during
their Foursquare Day campaign
20. In Summary
• Mobile social is a rapidly growing channel
• There are many opportunities for brand
engagement
• If you are in social media you are already in
mobile
• But how good is the user experience in
mobile?
THANK YOU!