Local television refers to programs made by a television station for broadcast within its transmission area. This document provides information on rates for advertising on City 42 NEWS in Pakistan. It lists primetime and non-primetime rates, which vary by minutes and include taxes and commission. It also discusses adjusting rates based on client budgets and measuring key performance indicators like daily viewers, revenues, profits, and ratings to evaluate television shows and stations.

1. Local Television

2. Local television
• The terms local television refers to a television program made by
a television station or independent television producer for broadcast only
within the station's transmission area or television market. Local program
can encompass the whole range of programme genres but will usually only
cover subjects or people of particular interest to an audience within the
station’s coverage area. Like city 42 etc.

3. Rates of City 42 NEWS
Prime rate
• 07 Pm to 11 Pm
• Rs. 12000/min
• Punjab 16% GST apply
• Sindh 14% GST apply
• 15% commission of agent
Non Prime rate
• Other the 07 Pm to 11 Pm
• Rs. 6000/min
• Punjab 16% GST apply
• Sindh 14% GST apply
• 15% commission of agent

4. Rates of City 42 NEWS
NEWS before sport
12000 + 20% of 12000
NEWS after sport
12000 + 10% of 12000

5. Flat rate in prime rate
• This rate is according to client budget
• The prime rate (7 Pm to 11Pm ) is fixed in one ratio because its
according to budget of client if the budget is bigger amount then its
fixed rate is less and if budget smaller then its fixed rate is higher.

6. Objectives Achieve
• By providing HD video quality they can attract multiple new viewers to their
site.
• Live streaming in high quality without buffering they can get viewers rating
and listeners rating.
• By using different apps like “Sniply” we can drive traffic to our site.
• To be socialize we plugin “WP socializer” in our site and by installing this
app we can send news post on different social platforms like Facebook,
Twitter, etc. in this way our rating and viewers increases.

7. • By measuring profit or loss ratio of television show they can decide weather to
take this show down or keep this show on-air.
• Increasing expenses in broadcasting a show they can get can the budget by
measure it.
• They can measure the increase in the number of receivers.

8. Key Performance Indicators
There are multiple KPI’s regarding local television which we can measure by
different Platforms.
• No. of daily viewers Nationally/Internationally
• Broadcast Cash Flow
• Rise in operating revenues that occurred on a yearly basis
• Profit before Taxes
• % of units that are profitable

9. • Power of transmitters
• Viewers rating
• Listeners rating
• % increase in own production facilities
• Top trp channels ratio
• % increase in number of receivers
• Staff turnover
• % of reporting units that show profit

10. What are the Indicators ?
• A TV station has lots of things to measure, starting from finances and
ending in TV show diversity. Cost per show, cost per minute on air or
broadcast cash flow are typical indicators in the financial category.
• Conversion from analog to digital standards is another important KPI to be
measured.
• To locate the most profitable units and revenues, TV stations may use the
following measures: % of units that are profitable, revenue before taxes.

11. Measurement
• KPIS Measured by different software like BSC Designer

12. Thank you