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
Shaheen cosmetics Company
Final Project

 One of the most popular and award winning
cosmetics company
 Product( face-wash , soap, creams, hand-wash etc)
 One in 2010 by the Ex-Prime Minister of Pakistan Mr.
Yousaf R. Gillani
 Second time in 2012 as the brand scientist of the year.
 Its product is nationally and internationally well-
know
Executive summary

Organization Chart
CEO/Director
Abdul Waheed
CFO
Abdul Hafiz
HRM (HOD)
Abdual Aleem
Shafiq Ahmad Fouji Ashraf Irfan Bashir Farman Goundal
IT GM
Usman Bashir

 it consists of 05 members
 Two of the team member’s leads the
 Recruitment
 Training process
 Others two leads the
 performance appraisals & management
 compensation & procurement
HRM Portfolio

SR.NO Employees Location
1 More then 90 chichawatni
2 More then 100 Sunder estate
Employees Portfolio
Currently 224 employees working at three different locations but all
of them are under the same navigation of HRM policies and
department.

 Job description.
 Job requirements
 Some of the questions from there JD
 What skills, knowledge, and abilities are required for the
job?
 What are the characteristics of the people who succeed or
fail in the job?
 What qualifications are needed for the job?
 How does the job relate to others?
 Assessment of current employee’s skills that help him to
find qualified internal candidates before recruiting from
outside.
 Turnover trends
Personal planning of staffing need

Recruitment and selection
Step 1 • Identify Vacancy and Evaluate Need
Step 2 • Develop Position Description
Step 3 • Develop Recruitment Plan
Step 4 • Select Search Committee
Step 5 • Post Position and Implement Recruitment Plan
Step 6 • Review Applicants and Develop Short List
Step 7 • Conduct Interviews
Step 8 • Select Hire
Step 9 • Finalize Recruitment
 New employee or an existing employee.
 The training is differing according to the situations in
which the employee falls.
 If whole team needs some training like new technology
is installed
 Short sessions of the training are mostly held in rewards.
 Identify a business goal
 Determine the tasks the workers need to perform
 They develop the training activities
 HR manager determine the learning characteristics of
the workers .
Training Program

 Employee goal-oriented or not
 which training that is relevant
 which training that is task-oriented
 Make them SMART goals for employees
 Focus on the learning needs of her employees
 Implement the Training
 Evaluate the Training
 Evaluate the employees reaction to training
 Evaluate the employees actual learning
 At the end the Manager Repeat Any Step When Necessary.
Training Program

 Employees are aware of their designations and they work on
procedures.
 Systematically they work on problems and solve them through
proper channel.
 Full time workers are employed and they work on 10-hour basis
and report to their HR head every day
 Part time workers are not generally hired directly to departments
or for core work.
 Partly hired employees generally belong to labor department who
are hired at weekly or daily based wage.
 Newly hired employees recruitment process, they assign them 4
weeks and check their line of work under the direct observation
of HR head and associates. So orientation period is 4-weeks,
 And more others
Rule and regulation of employees

 Rank the employee from highest to lowest against
particular work assigned to them.
 work assign to the employees according to their job
description.
 Same kind of work assigned according to their job
position
 The work load should be SMART
 Theoretical view of co. we can say that it is
alternation ranking method applied.
Performance Management and
Evaluation

 appraisal is done twice in a year
 semiannual appraisal helps the HR department to
derive the analyses of employees
 Deserves the promotion in the future
 For the new recruitments in the company the
appraisal gives him an early forecast for the number
of employees they need.
Performance Management and
Evaluation

 Regularly share the appraisals with the employees
 This helps the employees to gain self-satisfaction
 Under-performed employees need some motivation from
HR department and their supervisors .
 Appraisals is done by the first supervisors
 Line managers check all the things which appraisal
system requires
 HR department analyses the all appraisals
 For counter checking the appraisal results they took
information from the subordinates and employees on the
same level as well.
Feedback or share the
appraisals

 comparison the employee actual performance
and stander performance
 money rewards and non-money benefits
 Employee’s salary and incentives
 Establish SMART goals
 Determine what their competitors are paying
Compensation of employees

 Company is highly appreciated their efforts and give
rewards according to their job and efforts
 This step is the motivation for the current employees
and helps them to work harder for company
 At that time company spend a lot of money on them
 Rewards given in the form of promotions or any
bonuses given
 cash rewards, international tours, incentives etc.
Rewards

 Handwritten thank you note.
 Public thank you.
 Give them a Bouquet of flowers.
 Send a birthday card to them at his/her home
address.
 Buy them tickets to a concert, show or other event.
 Email to Everyone in the Shaheen Cosmetics
Non-financial rewards

 Optimistically invested on human capital and as they are a
product oriented organization.
 A major drawback, based upon our evaluation, is the clout
supervisors hold in evaluating the employees’ performance
 Favoritism is also a negative aspect for Shaheen Cosmetics
 Should be some check and balances tool through which
every employee can be judged with utmost fairness.
 Should use 360 Degree Feedback
 Supervisor’s appraisal should also be initiated
Analysis & Suggestion:

 They are not using any training sessions to further groom
their workforce.
 Carefully evaluating abilities and skills at the time of
hiring Shaheen Cosmetics uses alternative ranking
method.
 BARS method is a better option to opt for in our view
because it could create a mesmerizing thirst among
employees
 Each line manager should reasonably help the HR
(Appraisal office) to supervise the employees and
evaluate them so that optimistic investment should be
optimized.
Analysis & Suggestion:

Case study

Thank you

?

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Family own business with case study

  • 1.
  • 3.   One of the most popular and award winning cosmetics company  Product( face-wash , soap, creams, hand-wash etc)  One in 2010 by the Ex-Prime Minister of Pakistan Mr. Yousaf R. Gillani  Second time in 2012 as the brand scientist of the year.  Its product is nationally and internationally well- know Executive summary
  • 4.  Organization Chart CEO/Director Abdul Waheed CFO Abdul Hafiz HRM (HOD) Abdual Aleem Shafiq Ahmad Fouji Ashraf Irfan Bashir Farman Goundal IT GM Usman Bashir
  • 5.   it consists of 05 members  Two of the team member’s leads the  Recruitment  Training process  Others two leads the  performance appraisals & management  compensation & procurement HRM Portfolio
  • 6.  SR.NO Employees Location 1 More then 90 chichawatni 2 More then 100 Sunder estate Employees Portfolio Currently 224 employees working at three different locations but all of them are under the same navigation of HRM policies and department.
  • 7.   Job description.  Job requirements  Some of the questions from there JD  What skills, knowledge, and abilities are required for the job?  What are the characteristics of the people who succeed or fail in the job?  What qualifications are needed for the job?  How does the job relate to others?  Assessment of current employee’s skills that help him to find qualified internal candidates before recruiting from outside.  Turnover trends Personal planning of staffing need
  • 8.  Recruitment and selection Step 1 • Identify Vacancy and Evaluate Need Step 2 • Develop Position Description Step 3 • Develop Recruitment Plan Step 4 • Select Search Committee Step 5 • Post Position and Implement Recruitment Plan Step 6 • Review Applicants and Develop Short List Step 7 • Conduct Interviews Step 8 • Select Hire Step 9 • Finalize Recruitment
  • 9.  New employee or an existing employee.  The training is differing according to the situations in which the employee falls.  If whole team needs some training like new technology is installed  Short sessions of the training are mostly held in rewards.  Identify a business goal  Determine the tasks the workers need to perform  They develop the training activities  HR manager determine the learning characteristics of the workers . Training Program
  • 10.   Employee goal-oriented or not  which training that is relevant  which training that is task-oriented  Make them SMART goals for employees  Focus on the learning needs of her employees  Implement the Training  Evaluate the Training  Evaluate the employees reaction to training  Evaluate the employees actual learning  At the end the Manager Repeat Any Step When Necessary. Training Program
  • 11.   Employees are aware of their designations and they work on procedures.  Systematically they work on problems and solve them through proper channel.  Full time workers are employed and they work on 10-hour basis and report to their HR head every day  Part time workers are not generally hired directly to departments or for core work.  Partly hired employees generally belong to labor department who are hired at weekly or daily based wage.  Newly hired employees recruitment process, they assign them 4 weeks and check their line of work under the direct observation of HR head and associates. So orientation period is 4-weeks,  And more others Rule and regulation of employees
  • 12.   Rank the employee from highest to lowest against particular work assigned to them.  work assign to the employees according to their job description.  Same kind of work assigned according to their job position  The work load should be SMART  Theoretical view of co. we can say that it is alternation ranking method applied. Performance Management and Evaluation
  • 13.   appraisal is done twice in a year  semiannual appraisal helps the HR department to derive the analyses of employees  Deserves the promotion in the future  For the new recruitments in the company the appraisal gives him an early forecast for the number of employees they need. Performance Management and Evaluation
  • 14.   Regularly share the appraisals with the employees  This helps the employees to gain self-satisfaction  Under-performed employees need some motivation from HR department and their supervisors .  Appraisals is done by the first supervisors  Line managers check all the things which appraisal system requires  HR department analyses the all appraisals  For counter checking the appraisal results they took information from the subordinates and employees on the same level as well. Feedback or share the appraisals
  • 15.   comparison the employee actual performance and stander performance  money rewards and non-money benefits  Employee’s salary and incentives  Establish SMART goals  Determine what their competitors are paying Compensation of employees
  • 16.   Company is highly appreciated their efforts and give rewards according to their job and efforts  This step is the motivation for the current employees and helps them to work harder for company  At that time company spend a lot of money on them  Rewards given in the form of promotions or any bonuses given  cash rewards, international tours, incentives etc. Rewards
  • 17.   Handwritten thank you note.  Public thank you.  Give them a Bouquet of flowers.  Send a birthday card to them at his/her home address.  Buy them tickets to a concert, show or other event.  Email to Everyone in the Shaheen Cosmetics Non-financial rewards
  • 18.   Optimistically invested on human capital and as they are a product oriented organization.  A major drawback, based upon our evaluation, is the clout supervisors hold in evaluating the employees’ performance  Favoritism is also a negative aspect for Shaheen Cosmetics  Should be some check and balances tool through which every employee can be judged with utmost fairness.  Should use 360 Degree Feedback  Supervisor’s appraisal should also be initiated Analysis & Suggestion:
  • 19.   They are not using any training sessions to further groom their workforce.  Carefully evaluating abilities and skills at the time of hiring Shaheen Cosmetics uses alternative ranking method.  BARS method is a better option to opt for in our view because it could create a mesmerizing thirst among employees  Each line manager should reasonably help the HR (Appraisal office) to supervise the employees and evaluate them so that optimistic investment should be optimized. Analysis & Suggestion:
  • 22.  ?