Time-shifted TV viewing accounts for an additional 2% of TV ratings in Bulgaria. The majority (75%) of time-shifted viewing occurs on the same day as the live broadcast. Time-shifting is more common among urban viewers and higher socioeconomic groups. Most (69%) time-shifted viewing comes from IPTV households. The TV channels and genres most popular for time-shifted viewing, such as series and reality shows on bTV and Nova, are largely the same as for live viewing.