This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
SASUG April - Building Social Networks and the Social JourneyDavid Broussard
A review of what an Enterprise Social Network is, why we needs them, and how to embark on a Social Journey that will actually get you to your desired destination.
Salterbaxter Social Media Roundtable 28th June 2011salterbaxter
This document summarizes a roundtable discussion on social media. It addresses common concerns organizations have in using social media, such as not having time or resources, or not knowing where to start. The document provides examples of how organizations have successfully used social media for customer service, idea generation, recruitment, and internal collaboration. It emphasizes starting small, identifying objectives, and gaining commitment from senior leadership. The discussion concludes that social media strategies must fit each organization's unique situation, and that listening to the right questions is important.
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
Facebook Marketing Webinar with Michael LeanderMichael Leander
Presentation from a Markedu webinar about Facebook Marketing.
In the presentation Michael Leander gives his advice on different aspects of Facebook marketing. From getting started to measuring results.
Working Social Becoming A Collaborative Firm ALPMA WebinarDavid Blumentals
Today, every law firm increasingly relies upon being able to prosper online to succeed – or even to survive – competitively.
What this means is that every law firm needs to invest at least some resources into a specific goal: becoming a more “social” firm.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
LinkedIn is recommended as the best social media platform for recruitment. The document outlines 10 strategic steps for using social media for recruitment, including setting goals, mastering one platform like LinkedIn, managing online reputation, creating a user experience, listening and engaging, highlighting specific jobs, visually stimulating content, boosting search rankings, preparing for change, and promoting social media efforts. The overall advice is to focus recruitment social media efforts on LinkedIn and use other platforms like Facebook, Twitter, and blogs to support LinkedIn efforts through sharing content and building your professional brand.
This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
SASUG April - Building Social Networks and the Social JourneyDavid Broussard
A review of what an Enterprise Social Network is, why we needs them, and how to embark on a Social Journey that will actually get you to your desired destination.
Salterbaxter Social Media Roundtable 28th June 2011salterbaxter
This document summarizes a roundtable discussion on social media. It addresses common concerns organizations have in using social media, such as not having time or resources, or not knowing where to start. The document provides examples of how organizations have successfully used social media for customer service, idea generation, recruitment, and internal collaboration. It emphasizes starting small, identifying objectives, and gaining commitment from senior leadership. The discussion concludes that social media strategies must fit each organization's unique situation, and that listening to the right questions is important.
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
Facebook Marketing Webinar with Michael LeanderMichael Leander
Presentation from a Markedu webinar about Facebook Marketing.
In the presentation Michael Leander gives his advice on different aspects of Facebook marketing. From getting started to measuring results.
Working Social Becoming A Collaborative Firm ALPMA WebinarDavid Blumentals
Today, every law firm increasingly relies upon being able to prosper online to succeed – or even to survive – competitively.
What this means is that every law firm needs to invest at least some resources into a specific goal: becoming a more “social” firm.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
LinkedIn is recommended as the best social media platform for recruitment. The document outlines 10 strategic steps for using social media for recruitment, including setting goals, mastering one platform like LinkedIn, managing online reputation, creating a user experience, listening and engaging, highlighting specific jobs, visually stimulating content, boosting search rankings, preparing for change, and promoting social media efforts. The overall advice is to focus recruitment social media efforts on LinkedIn and use other platforms like Facebook, Twitter, and blogs to support LinkedIn efforts through sharing content and building your professional brand.
Have you ever missed academic or professional opportunities just because you were not informed soon enough? Or do you feel a lack of fulfillment in life due to your routine being so results-oriented it loses its meaning?
If this resonates and you have strong web development skills, maybe YouNet is the right project for you!
Apply to our one last remaining co-founder opening and join our strong team of optimistic people getting work done!
Link to job posting: https://angel.co/company/younet
(or just message me)
Some requirements:
• Time investment: 10h/ week
• Location: remote
• Equity: 5% ramping up (for each deliverable) to an average of 10% by August (Estimated Go-Live)
• Skill: must be able to build an advanced WP customized template
Social Media Monitoring in 10 Minutes a DayHubSpot
How marketers and business owners new to social media can start monitoring their company's social media presence in 10-minutes/day. Also explains how to measure and analyze your social media presence.
Shortlisted submission for 2016 CEB Internal Communications Awards in the Innovations in Digital, Social and Mobile category. Winner to be announced November, 2016.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
The document summarizes a 6-week training program for community managers run by The Social Lights. It provides an overview of the program which trains participants in areas such as strategy, content creation, creative development, and analytics through modules, speakers, and real-world client projects. The goal is to groom the next generation of leaders for social media positions at Fortune 500 companies.
The document discusses employee advocacy on social media. It provides insights from surveys of brands, employees, and consumers. Some key findings include:
- 90% of surveyed brands are pursuing or planning employee advocacy programs.
- Consumer response to employee advocacy posts is generally positive, with 31% saying the posts help them better understand the company. However, 20% of consumers have unfollowed friends due to work posts.
- Employee advocacy shows promise as a form of native advertising, with higher engagement rates than social ads. However, brands need to ensure posts align with consumer interests to avoid backlash.
- While increasing reach is a top brand goal, only 8% of consumers actually share the work posts of their
The document discusses goal-driven web strategy and marketing tactics with a focus on return on investment (ROI). It outlines a marketing framework of setting strategy, planning tactics, executing communications, and assessing results. Specific tactics discussed include email marketing, Facebook ads, blogs, and social networks. For each tactic, the document provides examples of how to set goals and measure ROI through assigning monetary values, tracking conversions, and calculating costs versus outcomes to determine if more value is being brought to the institution than spent. The key takeaways are to start with bottom-line goals, measure all results, assign dollar values, and always seek to improve.
The document summarizes key points from a workshop on identifying value and benefits in social media. It discusses different social media models and strategies for content creation and distribution. It also covers guidelines for measuring success and managing internal stakeholders. Audience analysis findings from a student survey are presented which could help improve engagement and relationships with prospective and current students.
Compasspoint: Silicon Valley Peninsula Nonprofit ForumBeth Kanter
The document provides an overview and agenda for a forum on becoming a networked nonprofit organization. It discusses leveraging social media to better serve an organization's mission. The agenda includes introductions, framing the concept of a networked nonprofit, exploring themes of social culture, simplicity and public learning, and concluding with reflection. Attendees are encouraged to think about one small step their organization can take to move in this direction.
Are you connecting with critical talent audiences through your digital communications? This 30+3 Webinar takes a close look at key strategic elements of digital employee and employer brand communications. From channel selection to media effectiveness, we'll examine the changing dynamics of digital communications.
Andrew Chow is a social media consultant who founded several companies. He has a degree from Thames Valley University in the UK and various certifications. Chow specializes in public relations strategies, social media implementation and monitoring, brand management, and personal branding. He maintains active presences on many social media platforms and blogs. Chow conducts seminars on implementing social media for business that cover topics like content, conversation, community building, metrics, and experimentation. The seminars provide a strategy map to help companies develop social media objectives and tactics tailored to their target audiences.
This document provides information about using social media for a textile rental company. It discusses developing a social media strategy including defining goals and target audiences. It also outlines the various types of social media platforms and provides tips for getting started, including monitoring discussions, optimizing search engine presence, using video and photos, and making an existing website more social. The document emphasizes participation in online communities as a form of marketing and highlights some common mistakes to avoid.
This document discusses the concept of Enterprise 2.0, which uses social media and online communities to transform organizations. It outlines the benefits of internal and external communities for employees, shareholders, and customers, such as increased productivity, reduced costs, higher innovation, and improved brand perception. Some challenges of adopting social media like resistance to change and lack of resources are also presented. The document provides solutions for helping employees embrace new technologies through communication, evangelism, motivation, and teaching new skills. It describes a step-by-step process for organizations to become a social enterprise and how communities can be used throughout the product development and marketing process.
Slides from "Developing and Maintaining a Social Brand Persona" given to the Rensselaer County Chamber of Commerce in September 2012. The presentation focused on how to build and maintain an online personality consistent with your company’s core traits and values, specific engagement strategies, and strategies for optimizing your social content. Tactics discussed include creating content, providing customer service, conducting market research, and building loyalty.
Social Media: Strategies & Case Studies discusses the rise of social media and opportunities it provides for businesses. It outlines strategies like listening, speaking, engaging, evangelizing, adopting, and provides case studies of companies that successfully utilized these strategies. Some key highlights include Dominos monitoring social media to contain a food contamination crisis, Mattel gaining customer insights through online communities, and Salesforce reducing costs by crowdsourcing ideas.
The document outlines an agenda for a social media seminar. The agenda includes coffee and breakfast, presentations on why social media is important, how to create a social media strategy, and case studies from Sagicor and BMS. It also discusses building a brand, communicating, and engaging through social media. Additional sections provide guidance on governance, developing a social media policy, staff guidance, and having a plan to respond to negative posts. The document emphasizes having clear social media objectives and linking them to business goals. It promotes assessing digital and social media use and optimizing social platforms and tools.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
This document summarizes a presentation on becoming a networked nonprofit organization through the effective use of social media. The presentation covers three main themes: strategy, social culture, and doing the work. It emphasizes developing an integrated social media strategy as part of an overall communications strategy. It also stresses the importance of culture change, defining clear roles and responsibilities, and learning from mistakes. The goal is to provide nonprofits with practical guidance on how to effectively build and engage online communities through social platforms.
The document provides an overview of a workshop on mastering social media for business growth. It discusses the opportunities social media presents, such as increased customer insight, brand awareness, and sales. It also notes that while interest is growing, many businesses lack clear social media strategies and objectives. The workshop aims to help businesses develop successful social media strategies and determine how to measure their return on investment.
Have you ever missed academic or professional opportunities just because you were not informed soon enough? Or do you feel a lack of fulfillment in life due to your routine being so results-oriented it loses its meaning?
If this resonates and you have strong web development skills, maybe YouNet is the right project for you!
Apply to our one last remaining co-founder opening and join our strong team of optimistic people getting work done!
Link to job posting: https://angel.co/company/younet
(or just message me)
Some requirements:
• Time investment: 10h/ week
• Location: remote
• Equity: 5% ramping up (for each deliverable) to an average of 10% by August (Estimated Go-Live)
• Skill: must be able to build an advanced WP customized template
Social Media Monitoring in 10 Minutes a DayHubSpot
How marketers and business owners new to social media can start monitoring their company's social media presence in 10-minutes/day. Also explains how to measure and analyze your social media presence.
Shortlisted submission for 2016 CEB Internal Communications Awards in the Innovations in Digital, Social and Mobile category. Winner to be announced November, 2016.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
The document summarizes a 6-week training program for community managers run by The Social Lights. It provides an overview of the program which trains participants in areas such as strategy, content creation, creative development, and analytics through modules, speakers, and real-world client projects. The goal is to groom the next generation of leaders for social media positions at Fortune 500 companies.
The document discusses employee advocacy on social media. It provides insights from surveys of brands, employees, and consumers. Some key findings include:
- 90% of surveyed brands are pursuing or planning employee advocacy programs.
- Consumer response to employee advocacy posts is generally positive, with 31% saying the posts help them better understand the company. However, 20% of consumers have unfollowed friends due to work posts.
- Employee advocacy shows promise as a form of native advertising, with higher engagement rates than social ads. However, brands need to ensure posts align with consumer interests to avoid backlash.
- While increasing reach is a top brand goal, only 8% of consumers actually share the work posts of their
The document discusses goal-driven web strategy and marketing tactics with a focus on return on investment (ROI). It outlines a marketing framework of setting strategy, planning tactics, executing communications, and assessing results. Specific tactics discussed include email marketing, Facebook ads, blogs, and social networks. For each tactic, the document provides examples of how to set goals and measure ROI through assigning monetary values, tracking conversions, and calculating costs versus outcomes to determine if more value is being brought to the institution than spent. The key takeaways are to start with bottom-line goals, measure all results, assign dollar values, and always seek to improve.
The document summarizes key points from a workshop on identifying value and benefits in social media. It discusses different social media models and strategies for content creation and distribution. It also covers guidelines for measuring success and managing internal stakeholders. Audience analysis findings from a student survey are presented which could help improve engagement and relationships with prospective and current students.
Compasspoint: Silicon Valley Peninsula Nonprofit ForumBeth Kanter
The document provides an overview and agenda for a forum on becoming a networked nonprofit organization. It discusses leveraging social media to better serve an organization's mission. The agenda includes introductions, framing the concept of a networked nonprofit, exploring themes of social culture, simplicity and public learning, and concluding with reflection. Attendees are encouraged to think about one small step their organization can take to move in this direction.
Are you connecting with critical talent audiences through your digital communications? This 30+3 Webinar takes a close look at key strategic elements of digital employee and employer brand communications. From channel selection to media effectiveness, we'll examine the changing dynamics of digital communications.
Andrew Chow is a social media consultant who founded several companies. He has a degree from Thames Valley University in the UK and various certifications. Chow specializes in public relations strategies, social media implementation and monitoring, brand management, and personal branding. He maintains active presences on many social media platforms and blogs. Chow conducts seminars on implementing social media for business that cover topics like content, conversation, community building, metrics, and experimentation. The seminars provide a strategy map to help companies develop social media objectives and tactics tailored to their target audiences.
This document provides information about using social media for a textile rental company. It discusses developing a social media strategy including defining goals and target audiences. It also outlines the various types of social media platforms and provides tips for getting started, including monitoring discussions, optimizing search engine presence, using video and photos, and making an existing website more social. The document emphasizes participation in online communities as a form of marketing and highlights some common mistakes to avoid.
This document discusses the concept of Enterprise 2.0, which uses social media and online communities to transform organizations. It outlines the benefits of internal and external communities for employees, shareholders, and customers, such as increased productivity, reduced costs, higher innovation, and improved brand perception. Some challenges of adopting social media like resistance to change and lack of resources are also presented. The document provides solutions for helping employees embrace new technologies through communication, evangelism, motivation, and teaching new skills. It describes a step-by-step process for organizations to become a social enterprise and how communities can be used throughout the product development and marketing process.
Slides from "Developing and Maintaining a Social Brand Persona" given to the Rensselaer County Chamber of Commerce in September 2012. The presentation focused on how to build and maintain an online personality consistent with your company’s core traits and values, specific engagement strategies, and strategies for optimizing your social content. Tactics discussed include creating content, providing customer service, conducting market research, and building loyalty.
Social Media: Strategies & Case Studies discusses the rise of social media and opportunities it provides for businesses. It outlines strategies like listening, speaking, engaging, evangelizing, adopting, and provides case studies of companies that successfully utilized these strategies. Some key highlights include Dominos monitoring social media to contain a food contamination crisis, Mattel gaining customer insights through online communities, and Salesforce reducing costs by crowdsourcing ideas.
The document outlines an agenda for a social media seminar. The agenda includes coffee and breakfast, presentations on why social media is important, how to create a social media strategy, and case studies from Sagicor and BMS. It also discusses building a brand, communicating, and engaging through social media. Additional sections provide guidance on governance, developing a social media policy, staff guidance, and having a plan to respond to negative posts. The document emphasizes having clear social media objectives and linking them to business goals. It promotes assessing digital and social media use and optimizing social platforms and tools.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
This document summarizes a presentation on becoming a networked nonprofit organization through the effective use of social media. The presentation covers three main themes: strategy, social culture, and doing the work. It emphasizes developing an integrated social media strategy as part of an overall communications strategy. It also stresses the importance of culture change, defining clear roles and responsibilities, and learning from mistakes. The goal is to provide nonprofits with practical guidance on how to effectively build and engage online communities through social platforms.
The document provides an overview of a workshop on mastering social media for business growth. It discusses the opportunities social media presents, such as increased customer insight, brand awareness, and sales. It also notes that while interest is growing, many businesses lack clear social media strategies and objectives. The workshop aims to help businesses develop successful social media strategies and determine how to measure their return on investment.
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...Elizabeth Scott
Businesses that are tightly connected to their communities need sophisticated social media strategy and editorial plans to stay on top of their leadership positions. Learn more about the elements that are key to successful marketing and online presence integration.
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Social media and Business Tools Presentation Digital Journey
Digital Journey presentation in Greymouth (May 2019) on social media and online tools that a business can use. Part of the TechWeek programme.
Presented by Stuart from Digital Journey.
This document provides guidance on developing a social media strategy. It recommends first researching your audience, assets, goals and competition. It then discusses defining your brand's voice and developing a plan that identifies key channels and an editorial calendar. Finally, it covers executing the plan, tracking results, and evaluating performance to refine strategies over time. The goal is to develop a tailored social media presence that aligns with your business objectives.
Social Media for Employer Branding and Product Launchingtungln
1. Social media can enhance employer branding by improving how companies communicate their interest and social values to attract talent. It allows companies to showcase what it is like to work there through stories and profiles generated by employees.
2. Social media is useful for product launches by helping companies build communities around their products, get user input, and spread messaging to target audiences. It allows companies to interact with audiences in real-time and gauge feedback.
3. Engaging customers and other stakeholders in online communities through social media can provide benefits like new ideas, feedback to improve products, and increased engagement if companies follow up on contributions.
This document provides an overview of a social media lab workshop that aims to help participants create effective social media strategies and learn proven methods for increasing advocacy through social media. The goals are to design focused social media experiments, facilitate individual and social learning, and take doable steps to incorporate social media into advocacy activities. Participants will have the opportunity to deepen their understanding of social media strategy and tactics, identify existing social networks to leverage, and establish a growing community of followers for their organization through social media.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
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2. Expectations – Why should you care?
Eco-Marathon Case Study
Social Media Toolkit
Maturity Model and Cultural Differences
3. Expectations
I am not a social media guru
I am a global digital communications specialist
I believe social media should be integrated with internal and external comms
I am someone like you who had responsibility for social media within my company
I want to share my experience and my learnings in the hope they will help:
Save you time
Avoid expensive mistakes
Give you a head-start
Plan your next action
#1 #2 #6
4. Client or Agency – Does this sound familiar?
CLIENT AGENCY
We need a social media strategy Be more ambitious
What can we do with the Look at what others are doing
resources, budget we have “Cool stuff”
How can we integrate with other Design, design
channels Re-design, re-design
Where should this team sit: Be leading edge
Marketing, Communications, IT
Improve website to aid discovery
What training can we provide
Cross-linking strategy
How do we maintain consistency
Build lasting relationships with
Where do we find the content customers
How do we sustain it, long-term Cannot afford to do nothing
7. Not theory but practice..
Real Case Study
What worked, what didn’t and lessons I learnt
Social Media Toolkit
Tested and improved over time
Whether you are just starting with social media or looking at taking the next step on the
maturity ladder, my experience can help you:
Validate you’re going in the right direction
Take a pause and think
Adapt and change
9. Shell Eco-Marathon
The story goes...70 years ago two
employees placed a friendly wager over
who could travel furthest on the same
amount of fuel
Today
3 continents
500 teams
5000 engineering students
16 - 23 year old
40+ countries
10. 2012 Winner – Paris to Valencia on 1 liter of petrol (2833 km)
11. Shell Eco-Marathon Europe 2009
Europe – largest of the 3 events (3500 attendees, Lausitz Germany)
Managing external communications
No social media guidelines
No expertise in-house
Agency writing communications to students
Company reluctant to engage in social media
Colleagues not interested in digital
Management not supporting digital (no budget)
High profile project at Shell
Simple Goals
Experiment, learn, figure out what works and what doesn’t
Support the Energy Challenge Agenda through Mobility
Start tactical (practical information about the event) and grow
12. Getting Started
Create my own personal Facebook account and learn to use it
Update the SEM website
Content was old, corporate speak
Content heavy, no pictures, no videos
Webcasts materials not published
Update the newsletter
Change tone of voice – more young, inspiring, team spirit
Competitions:
Student spokesperson re media engagements
CEO & student give “start” signal for the competition
Create Shell Eco-Marathon Europe Facebook account
1000 fans within a couple of months
14. TARGETED - Gained their trust
Shell Eco-marathon event:
Has good reputation amongst students
Mobility agenda part of wider sustainability engagement
Facebook
Reputable and authoritative source of information
Filled a communication gap
Allowed for rapid response and timely news
Showed we were open to listening
Started a conversation not just typical 1-way
15. FOCUSED – Europe Event
Reached out to teams who already used social media and posted on their pages
Understood how our 16-23 demographics communicated
Photos – universal language (25 countries attending)
Team photos- previous events
Photos from teams preparing for the current event
Recent website re-design project- amazing photography
Original, human, non-corporate like
Captured the brand in an innovative way underpinning the “innovation” theme
of the event
16. GOVERNANCE - During the Event
Knowledge & functionality sharing
Social Media Hub - Flickr tagging of #SEM shown on our website
Terminals where students could upload images and videos
Corporate Twitter used by Media Team and Digital Team
Team work
Media & Digital Teams on site, timed website/social media updates
Volunteers given flip cameras to document the event, carry out student
interviews
17. GREAT CONTENT – Timely and Useful
Information about competition & technical rules
How to register for webcasts
Interview with Chief Engineer
Webcasts recordings
Practical information about the event
What to bring
Where to stay
Evening entertainment
Maps of Lausitz Racing Track - Germany
18. MEMORABLE - Exclusive Offers via Facebook
Exclusive offers and value to fans:
Registration to webcasts
Food coupons
Money coupons
Competition to win products
Competition for media photo opportunity
Emotional level
Team spirit, adventure
Innovation
Solidarity
Cultural exchange
19. RIGHT CHANNEL - Enabling Interaction between Teams
Facebook allowed us to build and nurture a community of like-minded people:
Teams made their own connections
Nurtured interaction between students
Identified common challenges
Shared stories - overcoming challenges
Reached out to teams for interviews
2009 – 1st female driver
20. MEASURABLE - Outcomes
Internal stakeholders received regular report on:
Facebook Statistics
Number of Fans, Comments, Suggestions
Website Statistics
Traffic, Engagement, Most/Least Popular
Newsletter
Open rates, most read stories
Outcome was:
People started paying attention
Company realised social media potential
Decision based on actual stats not what senior managers thought our
audience wanted
21. MEASURABLE - Social Media Pilot for Shell
Knowledge sharing within the company
Asia started using our newsletter tool and template
US Social Media Manager attended Europe’s event and took back learnings
Shell Eco-Marathon Global Event became the Social Media Pilot for Shell and
kick-started the creation and launch of:
Social Media Framework
Social Media Guidelines
Social Media Training
22. Social Media Campaign – Ingredients for Success
MEASURABLE
TARGETED Are the
Clear objectives outcomes the
and success
FOCUSED
On specific one you’re
criteria issue, customer expecting?
pain point
RIGHT
GREAT CHANNEL
CONTENT MEMORABLE Think about the
Find a different Emotional actions you want
and intriguing connection people to take
way to deliver between the and match the
content brand and channel to the
audience message
24. Twitter
Twitter was not used much outside of UK
Multiple languages e.g. Spain, France expected to converse in their own language and
not English
Teams from North Africa
Too much work managing this channel with no training
We leveraged the official Twitter channel to post important
news and direct traffic to the website
Shell has now created a Twitter account @shell_ecomar
25. Governance
Difficult convincing internal stakeholders we needed to change tactics
Social Media seen as optional or something everyone can do
No in-house expertise, yet no budget to hire agencies or do training
CEO participated at US Event and was shown the Social Media Hub
Over time, we established a network of social media advocates and started to share
knowledge and resources
Email sent to our Digital Communications community to ask for stories, ideas, materials
we can use
Formal training introduced
26. Multimedia Prep Work
Corporate videos were too long, too much talking
Required additional budget, more work
Little to none video editing skills in the team
Agencies engaged in taking pictures/videos were briefed on digital requirements too
late
Lack of social media standard
Internal stakeholders e.g. Media Team viewing Digital not as important
Separate image uploading channel (hosted by the agency)
27. Legal challenges
Approval process
For posts not directly related to event information
Governance would have helped
Tone of voice was too formal, not transparent enough
Remember our audience demographic
We had to be “cool” not corporate without losing integrity and brand values
Later: Improved Writing for the Web guidelines, Twitter and Facebook channel
specific guidelines and training
29. It’s hard work
It’s hard to sustain tempo and the quality of content and you soon run out of interesting
things to say:
Tap into internal communications resources
Steer conversation towards subject matter experts, get them involved
Leverage existing materials, stories, photos, videos
Create an Editorial Board to manage content planning/editorial calendar
Knowledge sharing with other countries, regions
If using agencies, brief them properly (they should sit within the Digital Comms
Team)
Focus on the audience needs: relevant and personal
Need a strategy and senior management support
Align with communication strategy for an integrated approach
Be clear on goals and what success looks like
30. Do the right thing, not the newest cool thing
Just because you can doesn’t mean you should
It’s about what works for your brand, your business objective
It’s ok to start small and grow
Don’t be afraid to fail but learn from mistakes
Adapt and change course if it doesn’t work
Don’t assume you know your audience, know your audience
Don’t ask people to “like” you, they will if you deserve it
36. Social Media Strategic Toolkit
Business Strategy Tactical Implementation
Listen & Strategy & Engage and
Plan
Research Governance Sustain
•How will social media •Editorial Calendar •Engage audience in
•Research audience and
support the business conversation
understand their needs •Governance
goals
•Find where they are •Monitor performance
•Is social media part of •Digital Community (Roles
interacting
external/internal digital and Responsibilities re •Maintain activity
•Discover what they are Social Media)
strategy •Share insights with
saying •Training, Guidelines internal stakeholders
• Which channel approach
•Decide how to reach fits your organisation •Reporting Methodology •Integrated
them at an emotional level profile, values and Tools internal/external
•What should the outcome • What happens when communication
• Creative - Agency
be things go wrong (Risk involvement
Mitigation plan)
•Integrate with website
•What success looks like and other traditional
•What resources and channels for max efficacy
budget is available
37. A central hub whereby a consistent customer experience can be
Empower Communicators to empower the Business
Framing the
choreographed is becoming increasingly important
challenge Build customer
trust, cements
Digital Communication’s vision and meets
business
role is to lead from the objectives
centre and help the Growth of digital
network incl social
business reach their media channel’s
value and reputation
audience with efficiency &
impact Social Media
content to support
business goals &
build lasting
relationships
Put a framework, structure
and vehicle in place for the
business and recommend
Social Media
how they drive it Strategy & Thought
leadership
Then, let go..
38. What it takes to succeed
Vision, Strategy, Governance, Resources, Ownership, Measurement
Without these, ambitious plans are set to fail in the long-term
Digital skill
To complement traditional competencies. Employees have to learn new
communications platforms & tools, explore emerging channels and be able to tell
their stories with an expanding palette of creative options.
Ultimately, communicators have to continue to do what they do best: craft powerful
stories
Empower them and more stories will be passed from employee to employee,
journalist to reader and customer to prospective customer or advocate
46. Cultural Differences
Anglo-Saxon Asia
Design (text and Bold, strong colours Pastels, subdued
colours)
Copy Translation “Add a Favourite” = “Scrapping” (Korean)
Broadband speed Average to High Very High
Profile (photo vs avatar)