This document discusses the importance of effective presentations and introduces the TLSM design process for creating clear, concise presentations that improve communication and decision making. It notes that while presentations are essential, many are ineffective and a waste of time. The TLSM process focuses on understanding how the brain processes information and using a design approach. An example shows how TLSM helped reduce a presentation from 140 slides and 3 hours to 25 slides and 1 hour while increasing clarity and audience satisfaction. The document promotes TLSM as a way to transform complex concepts into compelling messages.

1. Communication in the 21st century
is like drinking from a fire hose :
When we receive too much information
too quickly, we can’t swallow a drop !
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2. Presentations
are the most essential communication tool
yet most of us dislike them. Why?
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3. We spend 25% of our time
on presentations…
yes nonelittle
24%
38% 38%
Effect
…but only 24% has a marked effect
Study: Gruwez & Vanseer © 2014 n = 273 - large organisations
Bad presentations are a loss of time,
a source of irritation and a cause of bad decisions.
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4. Is there a solution ?
YES
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5. 1. Understand how the brain processes information

6. 2. Use a design process
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7. TLSM® Design process
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8. Before
140 slides
3 hour presentation
6 days work
Confusion
with TLSM®
25 slides + 8 page doc
1 hour presentation
3 days work
Significant increase
in clarity &
audience satisfaction
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9. “I saw a clear uplift in presentation quality after we used TLSM. The presentations
became crisper, shorter, to the point and impactful.”
AstraZeneca
Florent Edouard, Director Sales Force Excellence, AstraZeneca Japan
” TLSM will revolutionize the way you think about and execute
presentations. The insights will maximize your impact!"
Belgacom
Phillip GJ Vandervoort, Executive Vice President, Belgacom
“A simple and compelling framework for helping you design and deliver
presentations. However skilled you think you are, I guarantee this will help you to
become a better presenter”.
London Business School
Julian Birkinshaw, Professor, London Business School

10. TNS
“The method helps to get the thinking right so that your presentations are clear,
engaging and impactful. An easy-to-follow process with big results. It has
transformed the way my company approaches presentations.”
Dominique Vercraeye, Managing Director, TNS Belgium
” At all levels of the organisation, it helped to develop more effective
presentations, more efficiently. This has revolutionised our approach and slide
productivity. "
BNP Paribas
Nicolas Filatieff, Head of Marketing Clients & Products, BNP Paribas Fortis
“It is not just about presentations, but about transforming complex concepts into
crisp and compelling messages, which is essential for anyone who needs to
communicate in a large organization.”.
Danone
Ifen Chiang, Global Director Commercial Excellence, Nutricia, Danone

11. The bookwww.ToThePointAtWork.com
English
FT publishing
Dutch
Lannoo
French
Pearson France

12. better presentations
lead to
better decisions
time saving
happier employees & customers
Source: Gruwez & Vanseer 2014, Tufte 2004 , TNS 2014, Rogelberg 2012.
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13. www.tothepointatwork.com
To The Point at Work Ltd
8, Northumberland Avenue
London WC2N 5BY
United Kingdom
Euro-ic nv
Nijverheidsstraat 24
1500 Halle
Belgium
Ed Gruwez
edouard.gruwez@oic.eu
+32 499 07 69 69
+44 7522 068 477
Sarah De Wulf
sarah.dewulf@oic.eu
+32 475 20 51 35
@EdGruwez #tothepoint #presentationthinking